Fairtradecertified.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
82% 
Page structure
100% 
Link structure
35% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
130.60 kB
Words
1117
Media files
39
Number of links
113 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fair Trade Certified - Sourcing Program from Fair Trade USA
There are word repetitions in the page title.
The length of the page title is perfect. (541 pixels out of 580 max pixel length)
Meta description
(Critically important)
Fair Trade Certified is an award-winning sustainable sourcing model that improves livelihoods and builds resilient supply chains through fair trade certification.
The length of the meta description is perfect. (970 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtradecertified.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFair Trade Certified is an award-winning sustainable sourcing model that improves livelihoods and builds resilient supply chains through fair trade certification.
generatorWordPress 6.8.1
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
facebook-domain-verificationis0ol1c6rd0ovhxvx4kc8kqd0s0tdb
msapplication-TileImagehttps://www.fairtradecertified.org/wp-content/uploads/2022/08/cropped-Fair-Trade-Certified-Seal_Website_Favicon-270x270.png
article:modified_time2025-05-29T17:42:47+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleFair Trade Certified - Sourcing Program from Fair Trade USA
og:descriptionFair Trade Certified is an award-winning sustainable sourcing model that improves livelihoods and builds resilient supply chains through fair trade certification.
og:urlhttps://www.fairtradecertified.org/
og:site_nameFair Trade Certified
og:imagehttps://www.fairtradecertified.org/wp-content/uploads/2022/06/featured-logo.jpg
og:image:width960
og:image:height540
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1117 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgFair Trade Certified
...ent/uploads/2025/04/home-header-hero.jpgFarm worker with harvested peppershome-header-hero
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgNo alt attribute provided
...uploads/2022/12/Conventional-Product.pngNo alt attribute provided
.../fair-trade-coffee-packaging-129x300.pngNo alt attribute provided
...ent/uploads/2022/09/coffee-icon-40px.pngNo alt attribute provided
...nt/uploads/2022/09/factory-icon-40px.pngNo alt attribute provided
...ent/uploads/2022/09/floral-icon-40px.pngNo alt attribute provided
...nt/uploads/2022/09/produce-icon-40px.pngNo alt attribute provided
...onsumer-packaged-goods-cpg-icon-40px.pngNo alt attribute provided
...nt/uploads/2022/09/seafood-icon-40px.pngNo alt attribute provided
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgNo alt attribute provided
...ke-Champlain-Chocolates-Logo-300x169.pngLake Champlain Chocolates logo
.../2022/05/ftc-logos-driscolls-300x169.jpgdriscolls-berries-logo
.../2022/05/ftc-logos-wholesome-300x169.jpgwholesome-sweeteners-logo
...nt/uploads/2022/10/pact-logo-300x169.pngpact-logo
...ads/2022/05/ftc-logos-amazon-300x169.jpgamazon-logo
/wp-content/uploads/2022/03/logo-kroger.pngNo alt attribute provided
...loads/2022/06/Sams-Club-Logo-300x169.pngSam's Club Logo
...ads/2022/05/ftc-logos-target-300x169.jpgtarget-logo
...ploads/2022/06/florecal-logo-300x169.pngflorecal-logo
.../uploads/2022/06/goiasa-logo-300x169.pnggoiasa-logo
...2022/06/pratibha-syntex-logo-300x169.pngpratibha-syntex-logo
...s/2022/05/ftc-logos-wholesum-300x169.jpgwholesum-harvest
...ardo-cristantes-wholesum-coowner-cco.pngricardo-cristantes-wholesum
...ell_FTC-Testimonial_Headshot_280x280.pngHelen Russell - CEO of Equator Coffees
...8/Eco-Lips-CEO-Steve-Shriver-300x300.pngEco Lips CEO Steve Shriver
...07/Reem-Hassani_Numi-Founder_280x280.pngReem Hassani - Numni Tea's Co-Founder and CBO
...ecutive-VP-of-Campos-Borquez-300x300.pngHeadshot of Sergio Borquez, Executive VP of Campos Borquez
.../2022/06/soren-bjorn-driscolls_280px.pngNo alt attribute provided
...aire-Publique-in-Ivory-Coast_website.jpgNo alt attribute provided
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgNo alt attribute provided
...loads/2022/03/icon-companies-80x80-1.svgNo alt attribute provided
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Improving Lives, Protecting the Planet.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Improving Lives, Protecting the Planet.
H2 The Impact of Fair Trade Certification
H2 What We Certify
H2 Who We Partner With
H2 Success Stories
H2 Resources & Articles
H3 Thousands of Products Improving Millions of Lives
H3 Brands
H3 Retailers
H3 Producers
H4 Fair Trade USA™ and Education in Ivory Coast
H5 Ricardo Crisantes, Co-Owner and CCO
H5 Helen Russell, CEO
H5 Steve Shriver
H5 Reem Hassani, Co-Founder & Chief Brand Officer
H5 Sergio Borquez, Executive VP
H5 Soren Bjorn, President
H5 Learn about Certification
H5 Join Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain IMG-ALT Fair Trade Certified
/about-us/blog/Subdomain Blog
/about-us/news/Subdomain News
/our-community/donate/?form=FU...Subdomain Donate
https://partner.fairtradecerti...New window External Subdomain Partner Login
https://fairtradecertified.org/English
https://en.fairtradecertified....External Subdomain Español
/why-fair-trade/Subdomain Why Fair Trade
/why-fair-trade/issues/Subdomain All Issues
/why-fair-trade/issues/education/Subdomain Education
/why-fair-trade/issues/environ...Subdomain Environment
/why-fair-trade/issues/gender-...Subdomain Gender Equity
/why-fair-trade/issues/worker-...Subdomain Worker Welfare
/blog/fair-trade-and-safe-work...Subdomain Fair Trade and Safe Working Conditions
IMG-ALT A woman wearing protective gear (a straw hat and mask over her mouth) and holding clipboard outside on a Fair Trade Certified Sugar Farm
/what-we-do/how-we-work/Subdomain How We Work
/what-we-do/our-impact/Subdomain Our Impact
/what-we-do/what-we-certify/Subdomain What We Certify
/what-we-do/sustainable-develo...Subdomain SDGs
/what-we-do/community-developm...Subdomain Community Development Funds
/what-we-do/theory-of-change/Subdomain Theory of Change
/what-we-do/fair-trade-innovat...Subdomain Innovation
/what-we-do/brands/Subdomain Brands
/what-we-do/retailers/Subdomain Retailers
/what-we-do/producers/Subdomain Producers
/blog/fair-pay-towards-a-livin...Subdomain Fair Pay Towards a Living Income
IMG-ALT cocoa-farmer
/get-certified/brand-trader-li...Subdomain Brand and Trader Licensing
https://partner.fairtradecerti...External Subdomain Trade Standard
/get-certified/fair-trade-part...Subdomain Brand & Trader Resources
/get-certified/fair-trade-cert...Subdomain Producer Certification
/get-certified/standards/Subdomain Standards
https://partner.fairtradecerti...New window External Subdomain Partner Directory
/blog/fair-trade-usa-partners-...Subdomain Fair Trade USA™ & Partners Create $100 Million in Community Impact for Factory Workers
IMG-ALT 3
/our-community/shop-fair-trade/Subdomain Shop Fair Trade
/our-community/philanthropic-p...Subdomain Philanthropic Partners
/our-community/donate/Subdomain Text duplicate Donate
https://fairtradecampaigns.org/New window External Campaigns
/what-we-do/our-community/Subdomain Our Community
/blog/fair-trade-tea-a-shopper...Subdomain Fair Trade Tea: A Shopper’s Guide to Ethical Sipping
IMG-ALT A worker at a Fair Trade Certified tea estate deposits harvested tea leaves & buds into a basket on his back.
/about-us/Subdomain About Fair Trade USA
/about-us/our-history/Subdomain Our History
/about-us/leadership/Subdomain Our Leadership
/about-us/board-of-directors/Subdomain Board of Directors
/about-us/advisory-council/Subdomain Advisory Council
/about-us/equity-statement/Subdomain Equity Commitment
/about-us/sustainable-partners/Subdomain Sustainable Partners
/about-us/news/Subdomain Newsroom
/about-us/blog/Subdomain Text duplicate Blog
/about-us/financial-info/Subdomain Financial Info
/about-us/careers/Subdomain Careers
/blog/diversity-equity-and-inc...Subdomain Diversity, equity, and inclusion at Fair Trade USA: keeping DEI at the heart of our mission
IMG-ALT zach-reiner-hW11fwjzVfA-unsplash
/get-started/Subdomain Get Started
/why-fair-trade/Subdomain Text duplicate Why Fair Trade
/why-fair-trade/issues/Subdomain Text duplicate All Issues
/why-fair-trade/issues/education/Subdomain Text duplicate Education
/why-fair-trade/issues/environ...Subdomain Text duplicate Environment
/why-fair-trade/issues/gender-...Subdomain Text duplicate Gender Equity
/why-fair-trade/issues/worker-...Subdomain Text duplicate Worker Welfare
/what-we-do/how-we-work/Subdomain Text duplicate How We Work
/what-we-do/our-impact/Subdomain Text duplicate Our Impact
/what-we-do/what-we-certify/Subdomain Text duplicate What We Certify
/what-we-do/sustainable-develo...Subdomain Text duplicate SDGs
/what-we-do/community-developm...Subdomain Text duplicate Community Development Funds
/what-we-do/theory-of-change/Subdomain Text duplicate Theory of Change
/what-we-do/fair-trade-innovat...Subdomain Text duplicate Innovation
/what-we-do/brands/Subdomain Text duplicate Brands
/what-we-do/retailers/Subdomain Text duplicate Retailers
/what-we-do/producers/Subdomain Text duplicate Producers
/get-certified/brand-trader-li...Subdomain Text duplicate Brand and Trader Licensing
https://partner.fairtradecerti...External Subdomain Text duplicate Trade Standard
/get-certified/fair-trade-part...Subdomain Text duplicate Brand & Trader Resources
/get-certified/fair-trade-cert...Subdomain Text duplicate Producer Certification
/get-certified/standards/Subdomain Text duplicate Standards
https://partner.fairtradecerti...New window External Subdomain Text duplicate Partner Directory
/our-community/shop-fair-trade/Subdomain Text duplicate Shop Fair Trade
/our-community/philanthropic-p...Subdomain Text duplicate Philanthropic Partners
/our-community/donate/Subdomain Text duplicate Donate
https://fairtradecampaigns.org/New window External Text duplicate Campaigns
/our-community/New window Subdomain Text duplicate Our Community
/?page_id=430Subdomain Info
/about-us/Subdomain Text duplicate About Fair Trade USA
/about-us/our-history/Subdomain Text duplicate Our History
/about-us/leadership/Subdomain Text duplicate Our Leadership
/about-us/board-of-directors/Subdomain Text duplicate Board of Directors
/about-us/advisory-council/Subdomain Text duplicate Advisory Council
/about-us/equity-statement/Subdomain Text duplicate Equity Commitment
/about-us/sustainable-partners/Subdomain Text duplicate Sustainable Partners
/?page_id=432Subdomain Updates
/about-us/news/Subdomain Text duplicate News
/about-us/blog/Subdomain Text duplicate Blog
/about-us/financial-info/Subdomain Text duplicate Financial Info
/about-us/careers/Subdomain Text duplicate Careers
https://partner.fairtradecerti...New window External Subdomain Text duplicate Partner Login
/Subdomain Text duplicate English
https://es.fairtradecertified....External Subdomain Text duplicate Español
/get-started/Subdomain Text duplicate Get Started
/get-started/Get Certified
/our-community/shop-fair-trade/Buy Certified
/why-fair-trade/Text duplicate Why Fair Trade
/what-we-do/our-impact/Fair Trade Impact
/what-we-do/what-we-certify/See All
/what-we-do/what-we-certify/co...No Text
/what-we-do/what-we-certify/fa...No Text
/what-we-do/what-we-certify/fl...No Text
/what-we-do/what-we-certify/pr...No Text
/what-we-do/what-we-certify/cpg/No Text
/what-we-do/what-we-certify/se...No Text
https://www.lakechamplainchoco...New window External Subdomain IMG-ALT Lake Champlain Chocolates logo
https://www.driscolls.com/abou...New window External Subdomain IMG-ALT driscolls-berries-logo
https://wholesomesweet.com/fai...New window External IMG-ALT wholesome-sweeteners-logo
https://wearpact.com/earthsfav...New window External IMG-ALT pact-logo
/what-we-do/brands/For Brands
https://www.amazon.com/s?i=spe...New window External Subdomain IMG-ALT amazon-logo
https://www.kroger.com/b/simpl...New window External Subdomain No Text
https://www.samsclub.com/conte...New window External Subdomain IMG-ALT Sam's Club Logo
https://www.target.com/s?searc...New window External Subdomain IMG-ALT target-logo
/what-we-do/retailers/For Retailers
https://www.florecal.online/ab...New window External Subdomain IMG-ALT florecal-logo
https://www.goiasa.com.br/Cert...New window External Subdomain IMG-ALT goiasa-logo
https://pratibhasyntex.com/New window External IMG-ALT pratibha-syntex-logo
https://wh.farm/grown-for-good/New window External IMG-ALT wholesum-harvest
/what-we-do/producers/For Producers
/blog/fair-trade-and-education...Subdomain No Text
/blog/fair-trade-and-education...Subdomain Fair Trade USA™ and Education in Ivory Coast
/what-we-do/what-we-certify/Text duplicate What We Certify
/what-we-do/our-community/Fair Trade Community
/why-fair-trade/Text duplicate Why Fair Trade
/about-us/who-we-are/Who We Are
/frequently-asked-questions/FAQ
/about-us/careers/Text duplicate Careers
/contact-us/Contact Us
/our-community/donate/Text duplicate Donate
/report-an-issue/Report An Issue
https://transfair-usa.centime....New window External Subdomain Pay A Bill
/what-we-do/our-community/Join the Community
https://www.instagram.com/fair...New window External Subdomain
https://www.facebook.com/fairt...New window External Subdomain
https://twitter.com/FairTradeCertNew window External
https://youtube.com/c/fairtrad...New window External
https://www.linkedin.com/compa...New window External Subdomain
https://partner.fairtradecerti...External Subdomain Text duplicate Partner Login
/privacy-policy/Privacy Policy
/terms-of-use/Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtradecertified.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (131 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=604800
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://www.fairtradecertified.org/wp-json/>; rel="https://api.w.org/"
servernginx
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe4-a-889c95989-vhmnk
x-styx-req-id558d5c07-5065-11f0-bb42-6e9e581a2d34
dateFri, 27 Jun 2025 17:42:22 GMT
x-served-bycache-chi-kigq8000055-CHI, cache-fra-eddf8230070-FRA
x-cacheHIT, HIT
x-cache-hits4, 0
x-timerS1751046143.839536,VS0,VE7
varyAccept-Encoding, Cookie, Cookie
age340480
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length28679
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,831 referring domains.
This page has 15,231 backlinks.
This page has backlinks from 1,202 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.fairtradecertified.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.fairtradecertified.org
Fair Trade Certified - Sourcing Program from Fair Trade USA
Fair Trade Certified is an award-winning sustainable sourcing model that improves livelihoods and builds resilient supply chains through fair trade certification.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trade81%Check
Fair81%Check
Fair Trade81%Check
Fair Trade Certified81%Check
Certified73%Check
Fair Trade USA72%Check
Fair Trade Certification72%Check
Fair Trade Community68%Check
sourcing58%Check
Get Certified56%Check
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