Excel.london - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
66% 
Page structure
4% 
Link structure
58% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
43.00 kB
Words
979
Media files
47
Number of links
140 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Visiting Excel | Welcome to Excel London
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
Plan a stress-free journey, see what events are on, search for places to eat at the venue and browse through hand-picked entertainment and attractions in London.
The length of the meta description is perfect. (998 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimal-ui, minimum-scale=1.0, maximum-scale=5.0, user-scalable=yes
descriptionPlan a stress-free journey, see what events are on, search for places to eat at the venue and browse through hand-picked entertainment and attractions in London.
keywordsvisitor, visiting, visit, visitors, welcome, welcoming, Excel, London, venue, information, info
Resource-typeDocument
format-detectiontelephone=no
msapplication-TileColor#ff0000
theme-color#ffffff
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 6 text duplicates on this page:
  • Duplicate 1: Registers a unique ID that is used to generate statistical data on how...
  • Duplicate 2: Used to send data to Google Analytics about the visitor’s device and b...
  • Duplicate 3: Used by Facebook to deliver a series of advertisement products such as...
This page contains 979 words. That's ok.
30.2% of the text are stop words.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimal-ui, minimum-scale=1.0, maximum-scale=5.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: excel london
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/imgs/excel-logo.svgExcel London
/assets/imgs/mobile-menu.svgMenu
/assets/imgs/search-mob-menu.svgSearch
/assets/imgs/close-menu-mob.svgClose
/assets/imgs/excel-logo.svgExcel London
/assets/inline-svgs/x.svgX (Twitter)
/assets/inline-svgs/facebook.svgFacebook
/assets/inline-svgs/linkedin.svgLinkedIn
/assets/inline-svgs/instagram.svgInstagram
/assets/inline-svgs/youtube.svgYoutube
/assets/inline-svgs/connect.svgConnect
/assets/inline-svgs/close.svgClose
/assets/inline-svgs/search.svgSearch
/cdn/w_330/en-homepage-graphic.jpgNo alt attribute provided
/cdn/w_330/homepage--new.jpgNo alt attribute provided
/cdn/w_330/untitled-_(10).jpgNo alt attribute provided
/cdn/w_330/peoples-picture.jpgNo alt attribute provided
/cdn/w_330/excel-website-tiles-oct-24.pngNo alt attribute provided
/cdn/w_330/waterfront-kitchen.jpgNo alt attribute provided
/assets/imgs/getting-here-home-desktop.svgGetting Here
/assets/imgs/getting-here-home-mobile.svgGetting Here
/assets/imgs/getting-here-home-icon.svgJourney planner icon
...0/crop/tfe_london_banner_2000x1200px.pngNo alt attribute provided
/cdn/w_500/h_500/crop/tutrankamon_148.jpgNo alt attribute provided
...crop/mcm-comic-con-october-2023-lg-3.jpgNo alt attribute provided
...he-experience_photo-credit-netflix_2.jpgNo alt attribute provided
/cdn/w_500/h_500/crop/adb_2819.jpgNo alt attribute provided
...500/h_500/crop/infosec-2024_261_2683.jpgNo alt attribute provided
/uploads/el-explore-london.pngNo alt attribute provided
/uploads/el-food-drink.pngNo alt attribute provided
/uploads/el-stay.pngNo alt attribute provided
/uploads/el-things-to-do.pngNo alt attribute provided
/assets/imgs/heart-handshake-home.svgNo alt attribute provided
...c-capital-suite.00_00_49_12.still007.jpgNo alt attribute provided
/assets/imgs/video-play-btn.svgplay
/assets/imgs/footer-open.svgOpen
/assets/imgs/footer-open.svgOpen
/assets/imgs/footer-open.svgOpen
/assets/imgs/part-of-adnec-group.svgADNEC GROUP
/assets/imgs/social-instagram.svgInstagram
/assets/imgs/social-youtube.svgYouTube
/assets/imgs/social-x.svgX (Twitter)
/assets/imgs/social-facebook.svgfacebook
/assets/imgs/social-linkedin.svgLinkedIn
...l-partner-and-member-logos-footer-07.svgPartners
/assets/imgs/close-menu-mob.svgclose
/assets/imgs/search-back.svgback

Page structure

H1 heading
(Critically important)
WELCOME TO
The H1 heading contains the words WELCOME TO! Use important keywords instead.
Too many H1 headings
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 WELCOME TO
H1 EXCEL LONDON
H1 Latest
H1 What’s on
H1 EXPLORE
H1 LONDON
H1 EAT & DRINK
H1 STAY
H1 THINGS
H1 TO DO
H3 #ConnectingLives
H3 Discover upcoming events, news and more...
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 With up to 400 events each year, click below to find out more about yours...
H3 View all events
H3 Find out everything London has to offer.
H3 Find out everything London has to offer. Duplicate text
H3 Find out everything London has to offer. Duplicate text
H3 Find out everything London has to offer. Duplicate text
H3 We're currently recruiting for a wide range of temporary and permanent roles...
Baselink: https://www.excel.london/
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.excel.london/IMG-ALT Excel London
/visitor/getting-hereGetting here
/visitor/getting-here/public-t...Public transport
/visitor/getting-here/walking-...Walking & cycling
/visitor/getting-here/internat...International travel
/visitor/getting-here/parking-...Parking & taxis
/visitor/getting-here/executiv...Executive travel
/visitor/whats-onWhat’s on
/visitor/venue-guideVenue guide
/visitor/venue-guide/accessibi...Accessibility
/visitor/venue-guide/mobility-...Mobility aid reservation
/visitor/venue-guide/filming-p...Filming & photography permits
/visitor/venue-guide/safeguardingSafeguarding
/visitor/venue-guide/faqsFAQs
/visitor/newsNews
/visitor/food-drinkFood & drink
/visitor/hotelsHotels
/visitor/destination-londonDestination London
/visitor/destination-london/re...Restaurants & bars
/visitor/destination-london/en...Entertainment & attractions
/visitor/destination-london/ho...Hospitality
/visitor/destination-london/di...Dinner & reception venues
/visitor/our-partnersOur partners
/visitor/sustainability-and-le...Sustainability
/visitor/sustainability-and-le...IMPACT Programme
/visitor/expansionExpansion
/exhibitor/venue-servicesVenue services
/exhibitor/venue-services/stan...Stand build
/exhibitor/venue-services/logi...Logistics
/exhibitor/venue-services/riggingRigging
/exhibitor/venue-services/av-p...AV & Production
/exhibitor/venue-services/util...Utilities
/exhibitor/venue-services/itIT
/exhibitor/venue-services/adve...Advertising
/exhibitor/venue-services/cate...Catering
/exhibitor/venue-services/wast...Waste management
/exhibitor/venue-services/webshopVenue Services Centre
/exhibitor/venue-services/venu...Venue partners form
/exhibitor/venue-guideText duplicate Venue guide
/exhibitor/venue-guide/accessi...Text duplicate Accessibility
/exhibitor/venue-guide/busines...Business services
/exhibitor/venue-guide/filming...Text duplicate Filming & photography permits
/exhibitor/venue-guide/safegua...Text duplicate Safeguarding
/exhibitor/getting-hereText duplicate Getting here
/exhibitor/food-drinkText duplicate Food & drink
/exhibitor/destination-londonText duplicate Destination London
/exhibitor/destination-london/...Text duplicate Hotels
/exhibitor/destination-london/...Text duplicate Restaurants & bars
/exhibitor/destination-london/...Text duplicate Entertainment & attractions
/exhibitor/destination-london/...Text duplicate Hospitality
/organiser/venue-spacesVenue spaces
/organiser/venue-spaces/icc-ex...ICC expansion
/organiser/venue-spaces/filmin...Filming locations
/organiser/venue-spaces/traini...Training and academia
/organiser/why-londonWhy London?
/organiser/event-servicesEvent services
/organiser/visitor-experienceVisitor experience
/organiser/visitor-experience/...Text duplicate Getting here
/organiser/visitor-experience/...Text duplicate Food & drink
/organiser/visitor-experience/...Text duplicate Hotels
/organiser/visitor-experience/...Text duplicate Restaurants & bars
/organiser/visitor-experience/...Text duplicate Entertainment & attractions
/organiser/visitor-experience/...Text duplicate Safeguarding
/organiser/image-libraryImage library
/organiser/case-studiesCase studies
/accessibilityText duplicate Accessibility
https://www.excel.london/faqsText duplicate FAQs
/contact-usContact us
https://www.excel.london/loginOrganiser Login
https://www.excel.london/Text duplicate IMG-ALT Excel London
https://www.excel.london/visitorVisitor
/exhibitorExhibitor
/organiserOrganiser
https://twitter.com/excellondonNew window External IMG-ALT X (Twitter)
https://www.facebook.com/excel...New window External Subdomain IMG-ALT Facebook
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.instagram.com/exce...New window External Subdomain IMG-ALT Instagram
https://www.youtube.com/user/E...New window External Subdomain IMG-ALT Youtube
/accessibilityText duplicate Accessibility
https://www.excel.london/faqsText duplicate FAQs
/contact-usText duplicate Contact us
https://www.excel.london/loginText duplicate Organiser Login
/visitor/getting-hereText duplicate Getting here
/visitor/whats-onText duplicate What’s on
/visitor/venue-guideText duplicate Venue guide
/visitor/newsText duplicate News
/visitor/food-drinkText duplicate Food & drink
/visitor/hotelsText duplicate Hotels
/visitor/destination-londonText duplicate Destination London
/visitor/our-partnersText duplicate Our partners
/visitor/sustainability-and-le...Text duplicate Sustainability
/visitor/expansionText duplicate Expansion
https://exhibitionnews.uk/exce...New window External No Text
https://www.eventim.co.uk/arti...New window External Subdomain No Text
https://squidgameexperienceuk....New window External No Text
/excel-london-s-people-s-pictu...New window Subdomain No Text
https://immerseldn.com/New window External No Text
https://www.waterfrontkitchenl...New window External Subdomain No Text
/visitor/getting-hereGet started
/visitor/whats-on/the-friends-...The FRIENDS™ Experience12 August – 28 September 2025 Find out more 2024-08-12 2025-09-28
/visitor/whats-on/tutankhamun-...Tutankhamun: The Immersive Exhibition28 March – 29 June 2025 Find out more 2025-03-28 2025-06-29
/visitor/whats-on/mcm-comic-co...MCM Comic Con23 – 25 May 2025 Find out more 2025-05-23 2025-05-25
/visitor/whats-on/squid-game-t...SQUID GAME: THE EXPERIENCE26 May – 31 July 2025 Find out more 2025-05-26 2025-07-31
/visitor/whats-on/jtrade-2025JTrade 202528 May 2025 Find out more 2025-05-28 2025-05-28
/visitor/whats-on/infosecurity...Infosecurity Europe03 – 05 June 2025 Find out more 2025-06-03 2025-06-05
/visitor/whats-onView all events
/visitor/getting-hereDiscover more
/visitor/food-drinkText duplicate Discover more
/visitor/hotelsText duplicate Discover more
/visitor/destination-londonText duplicate Discover more
https://www.youtube.com/watch?...External Subdomain IMG-ALT play
/working-at-excelText duplicate Discover more
https://www.excel.london/whats-onText duplicate What’s on
https://www.excel.london/about-usAbout us
/meet-the-teamMeet the team
/our-historyOur history
/expansionText duplicate Expansion
/newsletter-sign-upNewsletter Sign Up
https://www.excel.london/awardsAwards
https://www.excel.london/newsExcel news
/image-libraryText duplicate Image library
/working-at-excelWorking at Excel
/partner-with-excelPartner with Excel
/supply-chainSupply chain
https://www.excel.london/securitySecurity
/sustainabilityText duplicate Sustainability
https://www.excel.london/loginText duplicate Organiser Login
/contact-usText duplicate Contact us
/adnec-groupADNEC Group
/adnec-centre-abu-dhabiADNEC Centre Abu Dhabi
/adnec-centre-al-ainADNEC Centre Al Ain
/business-design-centreBusiness Design Centre
/aloft-london-excelAloft London Excel
/doubletree-by-hilton-london-e...DoubleTree by Hilton London Excel
/terms-of-useTerms of use
/privacy-noticePrivacy notice
https://www.excel.london/cookiesCookies
/whistle-blowingWhistle-blowing
/modern-slavery-statementModern slavery statement
/tax-strategyTax strategy
/supplier-trading-detailsSupplier trading details
https://www.instagram.com/exce...New window External Subdomain Text duplicate IMG-ALT Instagram
https://www.youtube.com/user/E...New window External Subdomain IMG-ALT YouTube
https://twitter.com/excellondonNew window External Text duplicate IMG-ALT X (Twitter)
https://www.facebook.com/excel...New window External Subdomain IMG-ALT facebook
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn
/terms-of-useText duplicate Terms of use
/privacy-noticeText duplicate Privacy notice
https://www.excel.london/cookiesText duplicate Cookies
/whistle-blowingText duplicate Whistle-blowing
/modern-slavery-statementText duplicate Modern slavery statement
/tax-strategyText duplicate Tax strategy
/supplier-trading-detailsText duplicate Supplier trading details
https://www.excel.london/cookiesCookie Notice
/cookie-settingsCookie settings
https://www.excel.london/cookiesCookies page

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.excel.london/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

NameValue
set-cookie58 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-typetext/html; charset=utf-8
content-encodingbr
varyAccept-Encoding
dateTue, 20 May 2025 10:36:36 GMT
serverLiteSpeed
x-ua-compatibleIE=edge
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=16070400; includeSubDomains
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policyno-referrer-when-downgrade
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,773 referring domains.
This page has 156,762 backlinks.
This page has backlinks from 1,400 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /assets/
Disallow: /ajax/
Disallow: /admin/
Disallow: /campaignmonitor/

Similar sites

Search preview

www.excel.london
Visiting Excel | Welcome to Excel London
Plan a stress-free journey, see what events are on, search for places to eat at the venue and browse through hand-picked entertainment and attractions in London.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London85%Check
ExCeL London80%Check
EXCEL70%Check
WELCOME62%Check
events54%Check
search50%Check
EAT50%Check
Plan48%Check
journey48%Check
Venue46%Check
Show more keywords and terms

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