Salem.org - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
80% 
Page structure
100% 
Link structure
36% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.94 s
File size
140.80 kB
Words
1049
Media files
48
Number of links
178 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Destination Salem | Official Travel & Tourism Website of Salem, MA
The page title should be shorter than 580 pixels. It is 600 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Let Destination Salem be your guide to exploring the city of Salem, MA. Experience Salem art, culture, unique shops & boutiques, and delicious fine dining. Dive into Salem’s Witch Trials, maritime, architecture, and literary history and explore museums and a National Heritage Site.
The meta description is too long: 1727 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.salem.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
facebook-domain-verification766q7881eeyjbhsixp5fw8p6l40w8f
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionLet Destination Salem be your guide to exploring the city of Salem, MA. Experience Salem art, culture, unique shops & boutiques, and delicious fine dining. Dive into Salem’s Witch Trials, maritime, architecture, and literary history and explore museums and a National Heritage Site.
google-site-verificationxUUYUw4_CJINaVuvEcUemMEkQPUEaAmeTSTOreFFWpA
et-api-versionv1
et-api-originhttps://www.salem.org
tec-api-versionv1
tec-api-originhttps://www.salem.org
msapplication-TileImagehttps://www.salem.org/wp-content/uploads/2021/08/cropped-dest-salem-fav-270x270.png
article:modified_time2025-02-20T20:00:32+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleDestination Salem | Official Travel & Tourism Website of Salem, MA
og:descriptionLet Destination Salem be your guide to exploring the city of Salem, MA. Experience Salem art, culture, unique shops & boutiques, and delicious fine dining. Dive into Salem’s Witch Trials, maritime, architecture, and literary history and explore museums and a National Heritage Site.
og:urlhttps://www.salem.org/
og:site_nameDestination Salem
og:imagehttps://www.salem.org/wp-content/uploads/2021/07/historic-home-salem-ma-scaled.jpg
og:image:width2000
og:image:height1334
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1049 words. That's ok.
26.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...alem-2021/img/destination-salem-logo.svgLogo
data:[...] Base64The entrance of the Peabody Essex Museum on Essex Street in Salem, Massachusetts
data:[...] Base64Tourists ride the Schooner Fame
data:[...] Base64The House of Seven Gables garden
data:[...] Base64A classic mayo lobster roll on a plate with chips.
data:[...] Base64Wicked Good Books Bookstore on Essex Street in Salem, Massachusetts
data:[...] Base64Salem Waterfront Hotel in Salem, Massachusetts
data:[...] Base64Destination Salem Visitor Information Center
data:[...] Base64Samantha Statue in Salem, Massachusetts
data:[...] Base64Destination Salem Logo
...ination-salem-2021/img/home-top-pins.svgpins with dashed line
...ploads/2021/08/Witch-House-1-600x750.jpgNo alt attribute provided
.../Hex-Omen-Website-Graphic-23-600x750.jpgNo alt attribute provided
...ads/2021/08/PEM-Museum-Basic-600x750.jpgNo alt attribute provided
.../uploads/2021/08/NBCVB-Basic-600x750.jpgNo alt attribute provided
...ex-Heritage-Boat-Tours-Basic-600x750.jpgNo alt attribute provided
...21/08/Salem-Historical-Tours-600x750.jpgNo alt attribute provided
...nt/uploads/2021/08/IMG_8913-600x750.jpegNo alt attribute provided
...02/2024-Hammond-Castle-Basic-600x750.jpgNo alt attribute provided
...s/2022/01/GingerCajunBasic-1-600x750.pngNo alt attribute provided
...a-Level-Basic-e1515788848196-600x750.jpgNo alt attribute provided
...ploads/2025/01/lildevil_2025-600x750.jpgNo alt attribute provided
...nt/uploads/2024/02/AJ_Logo_1-600x750.jpgNo alt attribute provided
...loads/2022/01/gulu-basic.jpg-600x750.pngGulu Salem Massachusetts
...561272_5646751337339966691_n-600x750.jpgNo alt attribute provided
.../08/2023-Essex-Pizza-Basic-1-600x750.pngNo alt attribute provided
...t/uploads/2021/08/Finz-Basic-600x750.jpgNo alt attribute provided
...uploads/2021/08/whimsys-logo-600x750.pngNo alt attribute provided
...1/08/Salem-Witch-Museum-Shop-600x750.jpgNo alt attribute provided
...oodWitchBasic-e1740683859219-600x750.jpgNo alt attribute provided
...ploads/2022/12/2023-VG-BAsic-600x750.jpgNo alt attribute provided
...uploads/2023/01/Annies-Basic-600x750.pngNo alt attribute provided
...ent/uploads/2021/08/IMG_7890-600x750.jpgNo alt attribute provided
...2021/08/2023-Artemisia-Basic-600x750.jpgNo alt attribute provided
...-Books-Basic-e1516738587398-600x750.jpegNo alt attribute provided
...021/08/23-Northey-Street-REV-600x750.jpgNo alt attribute provided
...NEW-Cove-Basic-Listing-Image-600x750.jpgNo alt attribute provided
...t/uploads/2021/08/Lobby-shot-600x750.jpgNo alt attribute provided
...021/08/Salem_MA_MorningGlory-600x750.jpgNo alt attribute provided
...ploads/2023/03/Sonesta-Basic-600x750.jpgNo alt attribute provided
.../01/2024-Harborlight-basic-1-600x750.jpgNo alt attribute provided
...s/2025/01/AddisonChoate_2025-600x750.jpgNo alt attribute provided
...2021/08/Daniels-House-Basic-600x750.jpegNo alt attribute provided
data:[...] Base64Destination Salem Logo - White
data:[...] Base64Met Boston Logo
data:[...] Base64Visit MA Logo
data:[...] Base64North of Boston Logo
Video URLWidthHeight
...ent/uploads/2024/04/DS-BRoll-CUT-8v2.mp4

Page structure

H1 heading
(Critically important)
SALEM, MASSACHUSETTS
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 SALEM, MASSACHUSETTS
H2 Still Making History
H2 Come Visit Us
H2 What's happening
H2 @DESTSALEM
H3 App
H3 Free Guide
H3 Blog
H4 Helpful Links
H4 Contact
H4 Socials
H4 Sign-Up To Join Our Mailing List
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/students-group-tours/Subdomain Students & Group Tours
https://www.salem.org/press-page/Subdomain Media
https://hauntedhappenings.org/New window External Haunted Happenings
https://www.salem.org/free-guide/Subdomain Free Guide
https://www.salem.org/app/Subdomain Free App
https://www.salem.org/infocenter/Subdomain Visitor Centers
https://www.salem.org/Subdomain IMG-ALT Logo
/about-salem/Subdomain About Salem
https://www.salem.org/blog/Subdomain Blog
/discover-your-perfect-salem-t...Subdomain Discover Your Perfect Salem Trip
/10-free-things-to-do-in-salem...Subdomain 10 Free Things to Do in Salem, MA
/salem-history/Subdomain History
/about-salem/faq/Subdomain Salem FAQ
/education-community/Subdomain Education & Community
/about-salem/native-history-an...Subdomain Native History & Indigenous Acknowledgement
https://www.salem.org/events/Subdomain Events
/events-calendar/Subdomain Calendar
/events-calendar/category/fest...Subdomain Festivals
/events/weekend-at-a-glance/Subdomain Weekend at a Glance
/things-to-do/Subdomain Things to Do
/things-to-do/all/Subdomain All Listings
/things-to-do/museums-and-attr...Subdomain Museums & Attractions
/things-to-do/tours/Subdomain Tours
/things-to-do/psychics/Subdomain Psychics & Spiritual Growth
/things-to-do/outdoors/Subdomain Outdoors
/listing/salem-heritage-trail/Subdomain Salem Heritage Trail
/things-to-do/harbor-tours/Subdomain Harbor Tours
https://www.salem.org/weddings/Subdomain Weddings & Special Events
/food-and-drink/Subdomain Food & Drink
/food-and-drink/all/Subdomain Text duplicate All Listings
/food-and-drink/sweets-and-tre...Subdomain Sweets & Treats
/food-and-drink/quick-eats/Subdomain Quick Eats
/food-and-drink/restaurants/Subdomain Restaurants
/food-and-drink/breweries/Subdomain Breweries
https://www.salem.org/shopping/Subdomain Shopping
/shopping/all/Subdomain Text duplicate All Listings
/shopping/gifts/Subdomain Gifts
/shopping/apparel/Subdomain Apparel
/shopping/witch-shops-occult/Subdomain Witch Shops & Occult
/shopping/chocolate-and-candy/Subdomain Chocolate & Candy
/places-to-stay/Subdomain Places to Stay
/places-to-stay/all/Subdomain Text duplicate All Listings
/places-to-stay/hotels/Subdomain Hotels
/places-to-stay/motel/Subdomain Motel
/places-to-stay/inns-and-bbs/Subdomain Inns and B&Bs
/places-to-stay/camping/Subdomain Camping
/places-to-stay/regional-accom...Subdomain Regional Accommodations
/travel-info/Subdomain Travel Info
https://www.salem.org/free-guide/Subdomain Text duplicate Free Guide
/transportation/Subdomain Transportation
/travel-info/directions/Subdomain Directions
/travel-info/parking/Subdomain Parking
https://www.salem.org/restrooms/Subdomain Restrooms
/accessibility/Subdomain Accessibility
/family-friendly-in-salem-ma/Subdomain Family-Friendly
https://www.salem.org/infocenter/Subdomain Information Centers
/map-of-salem/Subdomain Map of Salem
/which-witch/Subdomain Which Witch
/salem-witch-trials/Subdomain Salem Witch Trials of 1692
/modern-witch-occult/Subdomain Modern Witch & Occult
/hocus-pocus-filming-locations...Subdomain Hocus Pocus
/which-witch/the-journey-from-...Subdomain The Journey from 1692 to Salem’s Modern Witch Community
/about-salem/Subdomain Text duplicate About Salem
https://www.salem.org/blog/Subdomain Text duplicate Blog
/salem-history/Subdomain Text duplicate History
/discover-your-perfect-salem-t...Subdomain Text duplicate Discover Your Perfect Salem Trip
/notable-locals/Subdomain Notable Locals
/10-free-things-to-do-in-salem...Subdomain Text duplicate 10 Free Things to Do in Salem, MA
https://www.salem.org/podcast/Subdomain The Destination Salem Radio Show
/about-salem/faq/Subdomain FAQ
/education-community/Subdomain Text duplicate Education & Community
/about-salem/native-history-an...Subdomain Text duplicate Native History & Indigenous Acknowledgement
https://www.salem.org/events/Subdomain Text duplicate Events
/events-calendar/Subdomain Text duplicate Calendar
/events-calendar/category/fest...Subdomain Text duplicate Festivals
/events/weekend-at-a-glance/Subdomain Text duplicate Weekend at a Glance
/things-to-do/Subdomain Text duplicate Things to Do
/things-to-do/all/Subdomain Text duplicate All Listings
/things-to-do/museums-and-attr...Subdomain Text duplicate Museums & Attractions
/things-to-do/tours/Subdomain Text duplicate Tours
/things-to-do/psychics/Subdomain Text duplicate Psychics & Spiritual Growth
/things-to-do/outdoors/Subdomain Text duplicate Outdoors
/things-to-do/salem-heritage-t...Subdomain Text duplicate Salem Heritage Trail
/food-and-drink/Subdomain Text duplicate Food & Drink
/food-and-drink/all/Subdomain Text duplicate All Listings
/food-and-drink/sweets-and-tre...Subdomain Text duplicate Sweets & Treats
/food-and-drink/quick-eats/Subdomain Text duplicate Quick Eats
/food-and-drink/restaurants/Subdomain Text duplicate Restaurants
/food-and-drink/breweries/Subdomain Text duplicate Breweries
https://www.salem.org/shopping/Subdomain Text duplicate Shopping
/shopping/all/Subdomain Text duplicate All Listings
/shopping/gifts/Subdomain Text duplicate Gifts
/shopping/apparel/Subdomain Text duplicate Apparel
/shopping/witch-shops-occult/Subdomain Text duplicate Witch Shops & Occult
/shopping/chocolate-and-candy/Subdomain Text duplicate Chocolate & Candy
/places-to-stay/Subdomain Text duplicate Places to Stay
/places-to-stay/all/Subdomain Text duplicate All Listings
/places-to-stay/hotels/Subdomain Text duplicate Hotels
/places-to-stay/motel/Subdomain Text duplicate Motel
/places-to-stay/inns-and-bbs/Subdomain Text duplicate Inns and B&Bs
/places-to-stay/camping/Subdomain Text duplicate Camping
/places-to-stay/regional-accom...Subdomain Text duplicate Regional Accommodations
/travel-info/Subdomain Text duplicate Travel Info
https://www.salem.org/free-guide/Subdomain Text duplicate Free Guide
/accessibility/Subdomain Text duplicate Accessibility
/transportation/Subdomain Text duplicate Transportation
/travel-info/directions/Subdomain Text duplicate Directions
/travel-info/parking/Subdomain Text duplicate Parking
/map-of-salem/Subdomain Text duplicate Map of Salem
/?page_id=56245Subdomain Weddings
https://www.salem.org/infocenter/Subdomain Text duplicate Information Centers
https://www.salem.org/restrooms/Subdomain Text duplicate Restrooms
/which-witch/Subdomain Text duplicate Which Witch
/salem-witch-trials/Subdomain Text duplicate Salem Witch Trials of 1692
/modern-witch-occult/Subdomain Text duplicate Modern Witch & Occult
/hocus-pocus-filming-locations...Subdomain Text duplicate Hocus Pocus
/which-witch/the-journey-from-...Subdomain Text duplicate The Journey from 1692 to Salem’s Modern Witch Community
https://www.salem.org/press-page/Subdomain Text duplicate Media
https://hauntedhappenings.org/External Text duplicate Haunted Happenings
https://www.salem.org/free-guide/Subdomain Text duplicate Free Guide
https://www.salem.org/app/Subdomain Text duplicate Free App
https://www.salem.org/free-guide/Subdomain Explore Salem
/listing/witch-house/Subdomain The Witch House
/listing/hex-old-world-witchery/Subdomain Hex: Old World Witchery
/listing/peabody-essex-museum/Subdomain Peabody Essex Museum
/listing/north-boston-conventi...Subdomain North of Boston Convention & Visitors Bureau
/listing/summer-tours-with-ess...Subdomain Essex Heritage Lighthouse & Harbor Tours
/listing/salem-historical-tours/Subdomain Salem Historical Tours
/listing/new-england-pirate-mu...Subdomain New England Pirate Museum
/listing/hammond-castle-museum/Subdomain Hammond Castle Museum
/listing/ginger-seafood/Subdomain Ginger Seafood & Asian Fusion
/listing/sea-level-oyster-bar-...Subdomain Sea Level Oyster Bar
/listing/lil-devils/Subdomain Lil' Devil's
/listing/a-j-king/Subdomain A&J King Artisan Bakers
/listing/gulu-gula-cafe/Subdomain Gulu-Gulu Cafe
IMG-ALT Gulu Salem Massachusetts
/listing/reds-sandwich-shop/Subdomain Red's Sandwich Shop
/listing/essexs-ny-pizza-deli/Subdomain Essex's NY Pizza & Deli
/listing/finz-seafood-grill/Subdomain Finz Seafood & Grill
/listing/whimsys-sweet-life/Subdomain Whimsy's
/listing/salem-witch-museum-st...Subdomain Salem Witch Museum Store
/listing/the-good-witch-of-salem/Subdomain The Good Witch of Salem
/listing/salem-bespoke-boutique/Subdomain Salem Bespoke Boutique
/listing/annies-asian-mart/Subdomain Annie's Asian Mart
/listing/coons/Subdomain Moons Gift Shop
/listing/artemisia-botanicals/Subdomain Artemisia Botanicals
/listing/pyramid-books/Subdomain Pyramid Books
/listing/northey-street-house-...Subdomain Northey Street House Bed & Breakfast
/listing/the-cove-at-salem/Subdomain The Cove at Salem
/listing/hampton-inn/Subdomain Hampton Inn Salem
/listing/morning-glory-bed-bre...Subdomain Morning Glory Bed & Breakfast
/listing/sonesta-select-boston...Subdomain Sonesta Select Boston Danvers
/listing/harbor-light-inn-tavern/Subdomain Harbor Light Inn & Tavern
/listing/addison-choate/Subdomain Addison Choate
/listing/daniels-house/Subdomain Daniels House Inn
/things-to-do/Subdomain See all things to do
/event/unicorn-spa-day/2025-07...Subdomain Unicorn Spa Day July 25th Workshop Time: 10:00AM – 11:00AM Location: The Good Witch of Salem @ 2 North Street, Salem MA 01970 Hosted By: Witch Apprentice Let...
/event/kids-summer-program-at-...Subdomain Kids' Summer Program at NSGS (10 years old & up)! July 25th Join us for a week of artistic enrichment and engagement at North Shore Glass School! For kids ag...
/event/kids-glass-summer-progr...Subdomain Junior Kids' Glass Summer Program at Artist Row! July 25th For kids ages 7 to 10, we welcome you at our new Artist Row studio in downtown Salem! Join us for ...
/event/family-paddle/2025-07-25/Subdomain Family Paddle July 25th Create lasting memories with a family adventure on the water! Our Salem Family Paddles are designed for families of all ages, combini...
/event/summer-youth-painterly-...Subdomain Summer Youth: Painterly Printmaking (Weeklong Workshop) July 25th Painterly Printmaking combines the process of printmaking with the freehand of painting. Th...
/event/personal-rainbow-aura-p...Subdomain Personal Rainbow Aura Photos July 25th What would the world become if everyone saw themselves as an energetic being? Each Personal Rainbow appointment comes ...
/event/magical-transformations...Subdomain Magical Transformations July 25th Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to...
/event/potion-brewing-store-ex...Subdomain Potion Brewing Store Experience July 25th Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This...
/events-calendarSubdomain See Full Calendar
https://www.salem.org/app/Subdomain Download App
https://www.salem.org/free-guide/Subdomain Get Free Guide
https://www.salem.org/blog/Subdomain Trivial anchor text
Read More
https://www.salem.org/Subdomain IMG-ALT Destination Salem Logo - White
/events-calendar/Subdomain Events Calendar
/travel-info/Subdomain Text duplicate Travel Info
https://www.salem.org/free-guide/Subdomain Text duplicate Free Guide
https://www.salem.org/blog/Subdomain Text duplicate Blog
/salem-witch-trials-faq/Subdomain Salem Witch Trials
/students-group-tours/Subdomain Text duplicate Students & Group Tours
/salem-wharf-cruise/Subdomain Port of Salem
/salem-film-office/Subdomain Salem Film Office
/advertise-with-us/Subdomain Advertise with Us
https://docs.google.com/forms/...External Subdomain Influencer Guidelines
/about-destination-salem/Subdomain About Destination Salem
https://www.salem.org/press-page/Subdomain Press Page
/cdn-cgi/l/email-protection[email protected]
https://www.instagram.com/dest...New window External Subdomain No Text
https://www.facebook.com/DestS...New window External Subdomain No Text
https://www.youtube.com/user/D...New window External Subdomain No Text
https://www.meetboston.com/New window External Subdomain IMG-ALT Met Boston Logo
https://www.visitma.com/New window External Subdomain IMG-ALT Visit MA Logo
https://northofboston.org/New window External IMG-ALT North of Boston Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.salem.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.94 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (141 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 06:50:13 GMT
content-typetext/html; charset=UTF-8
link<https://www.salem.org/wp-json/>; rel="https://api.w.org/"
x-et-api-versionv1
x-et-api-roothttps://www.salem.org/wp-json/tribe/tickets/v1/
x-et-api-originhttps://www.salem.org
x-tec-api-versionv1
x-tec-api-roothttps://www.salem.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.salem.org
x-litespeed-cachehit
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servercloudflare
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content-encodingzstd
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 359 referring domains.
This page has 3,216 backlinks.
This page has backlinks from 301 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.salem.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.salem.org
Destination Salem | Official Travel & Tourism Website of Salem,...
Let Destination Salem be your guide to exploring the city of Salem, MA. Experience Salem art, culture, unique shops & boutiques, and delicious fine dining. Dive into Salem’s Witch Trials, maritime, architecture, and literary history and explore museums and a National Heritage Site.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Salem93%Check
Destination Salem79%Check
Salem Guide73%Check
Salem Witch72%Check
Salem Heritage72%Check
Salem Witch Trials63%Check
Destination61%Check
Join us55%Check
History50%Check
Guide50%Check
Show more keywords and terms

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