Essie.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
47% 
Page structure
95% 
Link structure
75% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
812.50 kB
Words
821
Media files
31
Number of links
82 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Nail Art Designs, Ideas & Nail Polish Collections | essie
The length of the page title is perfect. (492 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Nail art designs, ideas, nail polishes and at-home manicure supplies by essie. Shop our collections to create your own nail art look. Shop online today.
The length of the meta description is perfect. (921 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.essie.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationVjT7X00N1y1ZW6WjQo52n78x4KxM8z9sUd3XTz-oTVA
descriptionNail art designs, ideas, nail polishes and at-home manicure supplies by essie. Shop our collections to create your own nail art look. Shop online today.
keywordsnail polish, essie, nail care, manicure, shop nail polish, base coat, top coat
langen
twitter:sitewww.essie.co.uk
twitter:cardsummary_large_image
og:descriptionNail art designs, ideas, nail polishes and at-home manicure supplies by essie. Shop our collections to create your own nail art look. Shop online today.
og:titleHome
og:urlhttps://www.essie.co.uk/
X-UA-CompatibleIE=edge
Content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 8 text duplicates on this page:
  • Duplicate 1: the mani possibilities are endless in our 8-free, vegan* essie origina...
  • Duplicate 2: experience a touch of luxury with gel couture longwear nail polish and...
  • Duplicate 3: unlock limitless self-expression with essie nail art studio, the first...
  • Duplicate 4: make the most of your mani from start to finish with our vegan base &a...
This page contains 821 words. That's ok.
21.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.68 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (812.5 kB).
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...GB&hash=AF5FFE70E53A066A705C4C127E681FB6No alt attribute provided
...GB&hash=AF5FFE70E53A066A705C4C127E681FB6No alt attribute provided
...GB&hash=E92FD5B9C1BB8B144379D98F34B840CDNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64dopamine rush collections
data:[...] Base64good as new nail perfector nail polish packshot
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64essie-gel-couture-buttoned-buffed-nail-polish-in-hand
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64about essie

Page structure

H1 heading
(Critically important)
gel by essie
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 gel by essie
H2 meet our
H2 nail
H2 now
H2 get to know
H3 original
H3 gel couture
H3 Nail Art
H3 care
H3 about essie
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.essie.co.uk/nail-carenail care routine finder
https://www.essie.co.uk/Anchor skip to main content
https://www.essie.co.uk/No Text
/storelocatorfind essie
/nail-polish/by-color/whiteswhite
/nail-polish/by-color/greensgreen
/nail-polish/by-color/graysblack + gray
/nail-polish/by-color/bluesblue
/nail-polish/by-color/pinkspink
/nail-polish/by-color/redsred
/nail-polish/by-color/yellowsyellow
/nail-polish/by-color/purplespurple
/nail-polish/by-color/coralscoral
/nail-polish/by-color/orangesorange + peach
/nail-polish/by-color/metallic...metallics and glitters
/nail-polish/by-colorview all colors
/nail-polish/whats-newnew
/nail-polishnail polish
/nail-polish/longwearlongwear gel by essie
/nail-polish/enamelenamel original shades
/nail-polish/quick-dryquick dry expressie
/nail-polishshop all
/nail-polish/whats-new/dopamin...best sellers discover our iconic nail polish shades, care and more!
IMG-ALT dopamine rush collections
/nail-polish/by-color/whitesText duplicate white
/nail-polish/by-color/greensText duplicate green
/nail-polish/by-color/graysText duplicate black + gray
/nail-polish/by-color/bluesText duplicate blue
/nail-polish/by-color/pinksText duplicate pink
/nail-polish/by-color/redsText duplicate red
/nail-polish/by-color/yellowsText duplicate yellow
/nail-polish/by-color/purplesText duplicate purple
/nail-polish/by-color/coralsText duplicate coral
/nail-polish/by-color/orangesText duplicate orange + peach
/nail-polish/by-color/metallic...Text duplicate metallics and glitters
/nail-polish/by-colorText duplicate view all colors
https://www.essie.co.uk/nail-carenail care
/nail-care/treatmentnail treatments our salon-quality nail repair
IMG-ALT good as new nail perfector nail polish packshot
/nail-care/cuticle-carecuticle care nourish your cuticles with our cuticle care
/base-and-top-coats/top-coatstop coats finishes your perfect essie manicure
/base-and-top-coats/base-coatsbase coats the rock. the foundation. the base coat
https://www.essie.co.uk/nail-careText duplicate shop all
https://www.essie.co.uk/nail-carenail care routine finder find your perfect nail care routine to enhance your manicure
/tips-and-trends/remove-gel-na...how to remove gel nails at home follow these steps from rita remark to remove grown out gels yourself!
/tips-and-trends/manicure-dos-...maintain that salon fresh man are you trying to keep your salon manicure as fresh as possible for as long as possible?
/tips-and-trends/find-your-per...find your perfect pastel nail colour How do you decide on the perfect nail polish?
https://www.essie.co.uk/searchsearch
/nail-polish/by-color/whitesText duplicate white
/nail-polish/by-color/greensText duplicate green
/nail-polish/by-color/graysText duplicate black + gray
/nail-polish/by-color/bluesText duplicate blue
/nail-polish/by-color/pinksText duplicate pink
/nail-polish/by-color/redsText duplicate red
/nail-polish/by-color/yellowsText duplicate yellow
/nail-polish/by-color/purplesText duplicate purple
/nail-polish/by-color/coralsText duplicate coral
/nail-polish/by-color/orangesText duplicate orange + peach
/nail-polish/by-color/metallic...Text duplicate metallics and glitters
/nail-polish/by-colorText duplicate view all colors
https://www.facebook.com/EssieUK/New window External Subdomain facebook
https://twitter.com/essieukNew window External x
https://www.pinterest.co.uk/es...New window External Subdomain pinterest
https://www.youtube.com/channe...New window External Subdomain youtube
https://essie.tumblr.com/New window External Subdomain tumblr
https://www.instagram.com/essi...New window External Subdomain instragram
https://www.essie.co.uk/about-usabout essie
https://www.essie.co.uk/faqfaq
/storelocatorfind in store
https://www.essie.co.uk/Subdomain united kingdom
https://www.essie.gr/External Subdomain Greece
https://www.essie.com.au/External Subdomain australia
https://www.essie.ca/en-caExternal Subdomain canada (english)
https://www.essie.ca/fr-caExternal Subdomain canada (french)
https://www.essie.fr/External Subdomain france
https://www.essie.de/External Subdomain germany
https://www.essie.es/External Subdomain spain
https://www.essie.com/External Subdomain united states
/nail-polish/whats-newText duplicate new
/nail-polishText duplicate nail polish
https://www.essie.co.uk/nail-careText duplicate nail care
/nail-polish/whats-new/dopamin...shop now
/nail-polish/enamelText duplicate shop now
/nail-polish/longwearText duplicate shop now
/nail-polish/nail-art-studioText duplicate shop now
https://www.essie.co.uk/nail-careText duplicate shop now
/tips-and-trends/manicure-dos-...DO’s and DON’Ts to Maintain that Salon Fresh Mani
IMG-ALT essie-gel-couture-buttoned-buffed-nail-polish-in-hand
/tips-and-trends/remove-gel-na...How to remove gel nail polish at home
/tips-and-trends/strenghthen-w...what’s the best nail strengthener for weak nails?
/tips-and-trends/how-to-dry-na...how to dry nails faster
/tips-and-trends/the-nailtech-...the #nailtech edit by Michelle Humphrey
https://www.essie.co.uk/about-uslearn more
A-TITLE learn more
https://www.essie.co.uk/essie
https://www.essie.co.uk/about-usabout us
https://www.essie.co.uk/sitemapsitemap
https://www.essie.co.uk/faqText duplicate faq
/contact-uscontact us
/terms-of-useterms of use
https://www.loreal.com/en/uki/...New window External Subdomain privacy policy
https://www.facebook.com/essieuk/New window External Subdomain Text duplicate facebook
https://twitter.com/essieukNew window External twitter
https://www.pinterest.co.uk/es...New window External Subdomain Text duplicate pinterest
https://www.youtube.com/channe...New window External Subdomain Text duplicate youtube
https://essie.tumblr.com/New window External Subdomain Text duplicate tumblr
https://www.instagram.com/essi...New window External Subdomain instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.essie.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (813 kB).
The page response time is excellent with 0.19 seconds.

HTTP Response Header

NameValue
dateTue, 20 May 2025 05:55:43 GMT
content-typetext/html; charset=utf-8
cache-controlprivate
varyAccept-Encoding
strict-transport-securitymax-age=63072000; includeSubdomains;preload
request-contextappId=cid-v1:06cde35f-19c3-45e0-af95-6cabe1380c44
x-xss-protection1; mode=block
x-ua-compatibleIE=edge,chrome=1
x-content-type-optionsnosniff
release-version3.30.0-release00000003
environmentWSF PROD CD ClusterA
cf-cache-statusHIT
age5382
last-modifiedTue, 20 May 2025 04:26:01 GMT
servercloudflare
cf-ray94299636fe609eac-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 44 referring domains.
This page has 3,964 backlinks.
This page has backlinks from 44 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: *utm_
Disallow: *gclid=
Disallow: *?upc=*
Disallow: */api/*
Disallow: *fbclid=
Disallow: *?query=*
Disallow: *?tryon=*
Disallow: *finish=*
Disallow: *season=*
Disallow: *?studio=*
Disallow: *bvstate=*
Disallow: *bvroute=*
Disallow: */cdn-cgi/
Disallow: *?returnUrl=*
Disallow: *collection=*
Disallow: *bestsellers=*
Disallow: *product-type=*
Disallow: *color-family=*
Disallow: *selectedFamily=*
Disallow: *selectedfamily=*
Disallow: *selectedProduct=*
Disallow: *selectedproduct=*
Disallow: */sitecore/content
Disallow: */Sitecore/content

Sitemap: https://www.essie.co.uk/sitemap.xml

Similar sites

Search preview

www.essie.co.uk
Nail Art Designs, Ideas & Nail Polish Collections | essie
Nail art designs, ideas, nail polishes and at-home manicure supplies by essie. Shop our collections to create your own nail art look. Shop online today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
essie92%Check
essie nail79%Check
nail68%Check
Nail Art67%Check
Nail Polish65%Check
gel56%Check
perfect nail53%Check
Nail Salon52%Check
Nail art designs52%Check
Best Nail52%Check
Show more keywords and terms

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