Elfcosmetics.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
59% 
Page structure
79% 
Link structure
81% 
Server
54% 
External factors
56% 
SEO Score
Response time
1.02 s
File size
2,167.20 kB
Words
761
Media files
70
Number of links
181 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
e.l.f. Cosmetics UK: Affordable Makeup & Skincare | e.l.f. Cosmetics
The page title should be shorter than 580 pixels. It is 610 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop e.l.f. Cosmetics UK for affordable, high-quality makeup and skincare for every eye, lip, and face. Discover e.l.f. clean products that empower.
The length of the meta description is perfect. (899 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.elfcosmetics.co.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
charsetutf-8
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
format-detectiontelephone=no
theme-color#000
apple-mobile-web-app-status-bar-styleblack
apple-mobile-web-app-capableyes
apple-mobile-web-app-titlee.l.f. Cosmetics
descriptionShop e.l.f. Cosmetics UK for affordable, high-quality makeup and skincare for every eye, lip, and face. Discover e.l.f. clean products that empower.
keywordsEmpty
og:titlee.l.f. Cosmetics UK: Affordable Makeup & Skincare | e.l.f. Cosmetics
og:descriptionShop e.l.f. Cosmetics UK for affordable, high-quality makeup and skincare for every eye, lip, and face. Discover e.l.f. clean products that empower.
og:imagehttps://www.elfcosmetics.co.uk/on/demandware.static/-/Library-Sites-elfSharedLibrary/en_GB/v1753513382158/elf-comestic-logo-opengraph.jpg
langen-us
twitter:cardsummary_large_image
twitter:site@elfcosmetics
og:site_namee.l.f. Cosmetics
og:typewebsite

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 9.14 words is low.
This page contains 761 words. That's ok.
21.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (2167.2 kB).
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
40 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...reviver-melting-lip-balm-2025-4-nav-carde.l.f. glow reviver melting lip balm
...-your-skincare-routine-placeholder-2-mine.l.f. Skin
...undle/14805/static/img/flag-icons/gb.svgUnited Kingdom selected
...utySquad-Logo-png?$Desktop$=&fmt=auto 3xBeauty Squad exclusive
...noun-gift-1165617?$Desktop$=&fmt=auto 3x3 gifts
...us-bundle-4936584?$Desktop$=&fmt=auto 3xBuild your kit
...static/jelly-pop-2025-7-heading-banner-MJELLY POP IS E.L.F.ING BACK.
.../brand-links_COS_D-3-min?fmt=auto&qlt=80brand banner background image
...brand-links_SKIN_D-3-min?fmt=auto&qlt=80brand banner background image
...atic/2025-05-may-pg-jumbo-hp-title-M-newJumbo power grip primer title
.../v1/static/2025-05-may-pg-jumbo-hp-new-MNew Jumbo Power grip primer
.../v1/static/2025-05-may-pg-jumbo-hp-new-MNew Jumbo Power grip primer
...gcontent.io/v1/static/elf-clean_infiniteNo alt attribute provided
...a.bigcontent.io/v1/static/vegan_infiniteNo alt attribute provided
....io/v1/static/cruelty-free-icon_infiniteNo alt attribute provided
...content.io/v1/static/fair-trade_infiniteNo alt attribute provided
...gcontent.io/v1/static/elf-clean_infiniteNo alt attribute provided
...a.bigcontent.io/v1/static/vegan_infiniteNo alt attribute provided
....io/v1/static/cruelty-free-icon_infiniteNo alt attribute provided
...content.io/v1/static/fair-trade_infiniteNo alt attribute provided
...gcontent.io/v1/static/elf-clean_infiniteNo alt attribute provided
...a.bigcontent.io/v1/static/vegan_infiniteNo alt attribute provided
....io/v1/static/cruelty-free-icon_infiniteNo alt attribute provided
...content.io/v1/static/fair-trade_infiniteNo alt attribute provided
...gcontent.io/v1/static/elf-clean_infiniteNo alt attribute provided
...a.bigcontent.io/v1/static/vegan_infiniteNo alt attribute provided
....io/v1/static/cruelty-free-icon_infiniteNo alt attribute provided
...content.io/v1/static/fair-trade_infiniteNo alt attribute provided
...gcontent.io/v1/static/elf-clean_infiniteNo alt attribute provided
...a.bigcontent.io/v1/static/vegan_infiniteNo alt attribute provided
....io/v1/static/cruelty-free-icon_infiniteNo alt attribute provided
...content.io/v1/static/fair-trade_infiniteNo alt attribute provided
...gcontent.io/v1/static/elf-clean_infiniteNo alt attribute provided
...a.bigcontent.io/v1/static/vegan_infiniteNo alt attribute provided
....io/v1/static/cruelty-free-icon_infiniteNo alt attribute provided
...content.io/v1/static/fair-trade_infiniteNo alt attribute provided
...gcontent.io/v1/static/elf-clean_infiniteNo alt attribute provided
...a.bigcontent.io/v1/static/vegan_infiniteNo alt attribute provided
....io/v1/static/cruelty-free-icon_infiniteNo alt attribute provided
...content.io/v1/static/fair-trade_infiniteNo alt attribute provided
...-c-e-ferulic-serum-2025-5-hp-IMAGE-1-A_MNo alt attribute provided
...in-c-e-ferulic-serum-2025-5-hp-IMAGE-2_MNo alt attribute provided
...in-c-e-ferulic-serum-2025-5-hp-IMAGE-4_DNo alt attribute provided
...in-c-e-ferulic-serum-2025-5-hp-IMAGE-5_MNo alt attribute provided
...c-e-ferulic-serum-2025-5-hp-IMAGE-6-UK_MNo alt attribute provided
...in-c-e-ferulic-serum-2025-5-hp-IMAGE-7_MNo alt attribute provided
...in-c-e-ferulic-serum-2025-5-hp-IMAGE-8_MNo alt attribute provided
...in-c-e-ferulic-serum-2025-5-hp-IMAGE-9_MNo alt attribute provided
...amin-c-e-ferulic-serum-2025-5-hp-BADGE_Mnew!
...c-e-ferulic-serum-2025-5-hp-HEADLINE-B_MC ThE BRIGHT WITH THIS TRIPLE THREAT.
...io/v1/static/2025-07-02-carousel-1-M-minNo alt attribute provided
.../static/2025-07-02-eyeiconic-eye-2-M-minAlexa wears Incredi-curl Mascara in Pitch Black
...io/v1/static/2025-07-02-carousel-3-M-minNo alt attribute provided
.../static/2025-07-02-eyeiconic-eye-4-M-minShikin wears Smoky Kohl Eyeliner in Black Velvet
...io/v1/static/2025-07-02-carousel-5-M-minNo alt attribute provided
.../static/2025-07-02-eyeiconic-eye-6-M-minErin wears Bite-Size Eyeshadow in Cold Brew
...io/v1/static/2025-07-02-carousel-7-M-minNo alt attribute provided
...cs.a.bigcontent.io/v1/static/Award BadgeBadge
...tatic/2025-07-02-eyeconic-heading-text-Myour new tr-eye-fecta
...ic/BS_Exclusives_Badge-2024-min?fmt=autoBeauty Squad Exclusive
...25-7-mini-hydration-moisturizer?fmt=autoe.l.f. Mini Daily Hydration Moisturizer
...-2025-7-precision-sculpt-sponge?fmt=autoe.l.f. Precision Sculpting Sponge
...ard-2025-7-glow-reviver-lip-oil?fmt=autoe.l.f. Glow Reviver Lip Oil Glimmer
.../bundle/14805/static/img/iOSAppStore.svgDownload on the App Store
...dle/14805/static/img/AndroidAppStore.svgGet it on Google Play
...ndle/14805/static/img/GET_APP_QRCODE.pngQR code
...undle/14805/static/img/flag-icons/gb.svgUnited Kingdom selected
Video URLWidthHeight
...P_hptile-novault/mp4_720p?protocol=https
...anner-REVISED_UK/mp4_720p?protocol=https
...5-5-hp-VIDEO-3_D/mp4_720p?protocol=https

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 NEW REWARDS JUST DROPPED!
H2 Help
H2 Discover e.l.f.
H2 Services
H2 Location & Currency
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://www.elfcosmetics.co.uk/Anchor Skip to Content
http://www.elfcosmetics.co.uk/🔥 What's Hot
/whats-newShop All New
/jellypopJelly Pop
/power-grip-collectionPower Grip Power Couple
/suntouchable-invisistick-spf-...Suntouchable Invisi-Stick SPF 50
/holy-hydration-clean-freak-da...Holy Hydration! Clean Freak
/halo-glow-skin-tint-spf-50/30...Halo Glow Skin Tint
/jumbo-power-grip-primer/84713...Jumbo Power Grip Primer
/glow-reviver-melting-lip-balm...Glow Reviver Melting Lip Balm
/bright-icon-vitamin-c--e--fer...Vitamin C + E + Ferulic Serum
/incredicurl-mascara/300250.htmlIncredicurl Mascara
/sheer-for-it-blush-tint/30025...Sheer For It Blush Tint
/no-budge-retractable-eyeliner...No Budge Retractable Eyeliner NEW SHADES
/cream-glide-lip-liner/300230....Cream Glide Lip Liner NEW SHADES
/best-sellersAll Best Sellers
/best-selling-beautyMakeup Best Sellers
/skin-care-best-sellerse.l.f. SKIN Best Sellers
/eyes-best-sellersEyes Best Sellers
/lips-best-sellersLip Best Sellers
/face-best-sellersFace Best Sellers
/holy-grail-collections/halo-g...Halo Glow Collection
/collections/glow-reviver-coll...Glow Reviver Collection
/camo-collection-1Camo Collection
/power-grip-collectionPower Grip Collection
/powered-by-puttyPutty Collection
/holy-hydration-collectionHoly Hydration! Collection
/all-makeupShop All Makeup
/skin-careShop All Skincare
/best-selling-makeup-and-skinc...Under £7
/collections/setsValue Kits & Gifts
/kit/custom-skincareBuild Your Skincare Routine
/beauty-squad-centralBeauty Squad Central
/whats-trending/trending-on-ti...Trending on TikTok
/skin-care-products/skintok#SkinTok
/collections/award-winning-beautyAward Winning Beauty
/wedding-essentialsWedding Essentials
/travel-sized-productsTravel Size & Minis
/glow-reviver-melting-lip-balm...Shop Glow Reviver Lip Balm
http://www.elfcosmetics.co.uk/💄 Makeup
/eyesShop All Eyes
/eyes-best-sellersText duplicate Eyes Best Sellers
/eyes/eyeshadowEyeshadow
/eyes/eyebrowsEyebrow
/eyes/mascaraMascara
/eyes/eyelinerEyeliner
/eyes/eyeshadow-palettesEyeshadow Palettes
/eyes/eye-primerEye Primer
/brow-quizFind Your Brow Product
/mascara-guideFind Your Mascara
/lipsShop All Lips
/lips-best-sellersText duplicate Lip Best Sellers
/lips/lipstickLipstick
/lips/lip-glossLip Gloss & Stain
/lips/lip-balms-treatmentsLip Balm & Care
/lips/lip-linerLip Liner
/faceShop All Face
/face-best-sellersText duplicate Face Best Sellers
/face/face-primerFace Primer
/face/foundationFoundation
/face/concealerConcealer
/face/blushBlush
/face/bronzerBronzer
/face/highlighterHighlighter
/face/powderFinishing & Setting Powder
/face/setting-spraySetting Spray
/face/contour-makeupContour
/face/color-correcting-makeupColor Correcting Makeup
/face/palettesFace Palettes
/face/primer-finderFind Your Primer
/brushesShop All Brushes & Tools
/brush-best-sellersBrushes & Tools Best Sellers
/brushes/face-brushesFace Brushes
/brushes/eye-brushesEye Brushes
/brushes-makeup-tools/makeup-s...Sponges & Applicators
/brushes/brush-careBrush Care
/brushes/brush-setsValue Brush & Tool Sets
/brush-finder-quizBrush Finder
/all-makeupText duplicate Shop All Makeup
/holy-grail-collections/halo-g...Text duplicate Halo Glow Collection
/collections/glow-reviver-coll...Text duplicate Glow Reviver Collection
/camo-collection-1Text duplicate Camo Collection
/power-grip-collectionText duplicate Power Grip Collection
/powered-by-puttyText duplicate Putty Collection
http://www.elfcosmetics.co.uk/💧 Skincare
/skin-careText duplicate Shop All Skincare
/skin-care-best-sellersSkin Best Sellers
/skin-care/face-moisturizersMoisturisers
/skin-care/treatmentsTreatments & Serum
/spf-skin-careSunscreen
/skin-care/cleanserCleansers
/skin-care/makeup-removerMakeup Remover
/skin-care/eye-cream-and-treat...Eye Care
/skin-care/setsValue Skincare Kits
/skin-care/minisSkincare Minis
/skin-care/skincare-finderFind My Skin Routine
/kit/custom-skincareText duplicate Build Your Skincare Routine
/shop-by-skincare-concern/dry-...Dry Skin
/spf-skin-careSun Protection
/anti-aging-skin-careFine Lines & Wrinkles
/shop-by-skincare-concern/dull...Dull & Uneven Skintone
/skincare-for-acne-and-blemishesBlemish & Oily Prone Skin
/sensitive-skin-careSensitive Skin
/skin-care/skincare-finderText duplicate Find My Skin Routine
/holy-hydration-collectionText duplicate Holy Hydration! Collection
/bronzing-drops/300240.htmlBronzing Drops
/skin-care/blemish-breakthroug...Blemish Breakthrough Collection
/collections/youth-boosting-co...Youth Boosting Collection
/skin-care/skincare-finderText duplicate Find My Skin Routine
/ingredient-glossaryIngredient Glossary
/skin-care/hyaluronic-acidHyaluronic Acid
/skin-care/vitamin-cVitamin C
/skin-care/vitamin-eVitamin E
/skin-care/niacinamideNiacinamide
/skin-care/hibiscus-extractHibiscus Extract
/skin-care/peptidesPeptides
/skin-care/salicylic-acidSalicylic Acid
/skin-care/fragrance-freeFragrance Free
/skin-care/retinoidRetinoid
/skin-care/skincare-finderText duplicate Find My Skin Routine
/elf-skinDiscover e.l.f. SKIN
http://www.elfcosmetics.co.uk/Discover
/elf-discoverythe e.l.f. word
/elf-discoveryGuides & Finders
/elf-discoveryTutorials
/elf-discoveryLookbooks
/elf-discoveryQuick Tips
/se.l.f.ie-gallerySe.l.f.ie Gallery
/shippingShipping
/elf-cares-communitye.l.f. Cares
/elf-cares-sustainability-planetSustainability
/elf-cares-furry-friendsCruelty Free
http://www.elfcosmetics.co.uk/No Text
/e.l.f.-beauty-squadBeauty Squad
/bronzing-drops/300240.htmlText duplicate Bronzing Drops
/power-grip-dewy-setting-spray...Power Grip Dewy Setting Spray
/pout-clout-lip-plumping-pen/8...Pout Clout Lip Plumping Pen
/glow-reviver-lip-oil/82010.htmlGlow Reviver Lip Oil
/holy-hydration-face-cream/828...Holy Hydration! Face Cream
/e.l.f.-beauty-squadText duplicate Beauty Squad
/loginNo Text
/beauty-squad-centralJoin Beauty Squad& get Free Shipping on your first order!
IMG-ALT Beauty Squad exclusive
/best-sellersGet 3 Free Gifts!2 free with £35+, 1 additional with £50+!
IMG-ALT 3 gifts
/kit/custom-skincareSave Up to 20%😍Pick, Mix, & Save on Custom Skincare Bundle!
IMG-ALT Build your kit
/jellypopPOP NOW
/all-makeupAll Makeup
/eyesEyes
/lipsLips
/faceFace
/brushesBrushes & Tools
/elf-skinExplore e.l.f. SKIN
/skin-care/face-moisturizersText duplicate Moisturisers
/spf-skin-careText duplicate Sunscreen
/skin-care/treatmentsserums & treatments
/jumbo-power-grip-primer/84713...GO JUMBO
/bright-icon-vitamin-c--e--fer...GET BRIGHT ON IT
/eyesShop Now
/beauty-squad-centralSIGN IN
/loginJoin now
/mini-daily-hydration-moisturi...Mini Daily Hydration Moisturizer
IMG-ALT e.l.f. Mini Daily Hydration Moisturizer
/precision-sculpting-sponge/81...Precision Sculpting Sponge
IMG-ALT e.l.f. Precision Sculpting Sponge
/glow-reviver-lip-oil-glimmer/...Glow Reviver Lip Oil Glimmer
IMG-ALT e.l.f. Glow Reviver Lip Oil Glimmer
https://apps.apple.com/us/app/...New window External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Get it on Google Play
https://www.tiktok.com/@elfyea...New window External Subdomain No Text
https://www.instagram.com/elfc...New window External Subdomain No Text
https://www.pinterest.com/elfc...New window External Subdomain No Text
https://www.facebook.com/elfco...New window External Subdomain No Text
https://www.youtube.com/user/e...New window External Subdomain No Text
https://twitter.com/elfcosmeticsNew window External No Text
https://www.snapchat.com/add/e...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/terms-and-conditions/sms-prog...New window Subdomain SMS Terms
A-TITLE https://www.elfcosmetics.com/terms-and-conditions/sms-program-terms
/privacy-notice/privacy-policyNew window Subdomain Privacy Notice
A-TITLE https://www.elfcosmetics.com/privacy-notice/privacy-policy
https://policies.google.com/pr...New window External Subdomain Privacy Policy
A-TITLE Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
A-TITLE Terms of Service
/faqsFAQs
/contact-usContact Us
/loginTrack Package
/uk-shippingText duplicate Shipping
/promotion-detailsPromo Offers
/promotion-details/sweepstakes...Sweepstakes/Contest Official Rules
/about-usAbout Us
https://www.elfbeauty.com/work...New window External Subdomain Careers
https://www.elfbeauty.com/New window External Subdomain Investor Relations
/studentsStudent & Graduate Discount
/essential-workersEssential Workers
/accountMy Account
/e.l.f.-beauty-squade.l.f. Beauty Squad
/account/wishlistWish List
/terms-of-use/termsTerms of Use
/privacy-notice/privacy-policyText duplicate Privacy Notice
/purchase-and-sale-termsPurchase Terms
/modern-slavery-statementsModern Slavery Statements
/accessibility-statementAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "http://www.elfcosmetics.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (2,167 kB).
This page does not require any CSS files.

HTTP Response Header

NameValue
connectionclose
accept-rangesnone
x-amzn-remapped-dateSat, 26 Jul 2025 10:26:39 GMT
x-amzn-remapped-connectionkeep-alive
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content-security-policy
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set-cookie243 Characters
x-served-bycache-fra-etou8220148-FRA, cache-fra-etou8220148-FRA
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strict-transport-securitymax-age=300
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 19 referring domains.
This page only has 65 backlinks.
This page only has few backlinks from 18 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Disallow: /search
Disallow: /Search-Show
Disallow: /set-password
Disallow: /shipping
Disallow: /shipping-update-address
Disallow: /shopping-bag
Disallow: /sorry-offline
Disallow: /Wishlist-Add
Disallow: /wishlist-add-item?*
Disallow: /wishlist-search
Disallow: /wishlist-search-results
Disallow: /Wishlist-Show
Disallow: /Wishlist-WishListForm
Disallow: /Page-Show?*
Disallow: /Product-Variation?*
Disallow: /Product-VariationTile?*
Disallow: /Page-Show?*
Disallow: /wishlist-add-item?*

Disallow: /on/demandware.store/Sites-elf-us-Site/en_US/Product-Show?pid=*
Disallow: /on/demandware.store/Sites-elf-us-Site/en_US/Stores-Details?StoreID=*
Disallow: /*/*?dept=*&bvrrp=*
Disallow: /*/*?rmatt=tsid:*
Disallow: /*/*?bvrrp=*
Disallow: /*/*?bvstate=*
Disallow: /*/*?elf_source=*
Disallow: /login?original=*
Disallow: /*/ordering-canceling.html
Disallow: /*/demandware.store/Sites-elf-eu-Site/en_GB/Account-PasswordResetDialog
Disallow: /on/demandware.store/Sites-elf-eu-Site/en_GB/Product-Show?pid=*
Disallow: /*/*?bvstate=*
Disallow: /*/*?bvrrp=*
Disallow: /*/*?cgid=*
Disallow: /*/*?page=*

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www.elfcosmetics.co.uk
e.l.f. Cosmetics UK: Affordable Makeup & Skincare | e.l.f. Cosm...
Shop e.l.f. Cosmetics UK for affordable, high-quality makeup and skincare for every eye, lip, and face. Discover e.l.f. clean products that empower.

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