Dwi.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
97% 
Link structure
87% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.43 s
File size
71.30 kB
Words
708
Media files
9
Number of links
54 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Drinking Water Inspectorate
The length of the page title is perfect. (249 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dwi.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWordPress 6.8.3
msapplication-TileImagehttps://dwi-production-files.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/05/13115639/favicon.png
article:modified_time2026-01-20T14:10:06+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleDrinking Water Inspectorate
og:urlhttps://www.dwi.gov.uk/
og:site_nameDrinking Water Inspectorate
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 29.58 words is high.
This page contains 708 words. That's ok.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2020/09/14101916/logo.pngGo to the dwi.gov.uk homepage
.../07102616/Water-treatment-02-315x210.jpgNo alt attribute provided
...t/uploads/2020/11/09115023/3-315x210.jpgNo alt attribute provided
.../07102707/mini_Blue-pipes-01-311x210.jpgNo alt attribute provided
...10/07102609/Water-testing-02-315x210.jpgNo alt attribute provided
...10/07102606/Water-testing-01-315x210.jpgNo alt attribute provided
...s/2020/10/07102539/Office-02-315x210.jpgNo alt attribute provided
...ontent/uploads/2020/09/14101916/logo.pngDWI
...assets/dist/img/crown-copyright-logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Drinking Water Inspectorate
The H1 heading is perfect.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Drinking Water Inspectorate
H2 Cookies on dwi.gov.uk
H2 Drinking Water 2024
H2 Triennial Reports 2020-2022
H2 Highlights
H2 What’s new?
H2 Share this Page
H2 Support Links
H3 What we do
H3 Consumers
H3 Water companies
H3 Private water supplies
H3 Drinking Water Products
H3 Research
H3 20 January 2026 – Responding to the Government’s White Paper on water sector reform
H3 13 January 2026 – Drinking Water Inspectorate investigating loss of supply incidents affecting Kent and Sussex
H3 Job vacancy – Principal Inspector
H3 12 December 2025 – Updated hearing date for prosecution of South West Water Limited for s70(1) offences under the Water Industry Act 1991
H3 4 December 2025 – Drinking Water Inspectorate investigating South East Water loss of supply incident
H3 Publication of research report “Disinfection Technology and Alternative Disinfection for Commercial Water”
H3 Publication of research report “Pilot-Scale Water Treatment Efficacy Study of PFAS Removal”
H3 Independent Water Commission – Review of the water sector
H3 Use our map to find your local water company
H3 Contact Us
H3 Learn more about your water
H4 Water quality
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dwi.gov.uk/Anchor Skip to main content
https://www.dwi.gov.uk/IMG-ALT Go to the dwi.gov.uk homepage
https://www.dwi.gov.uk/whats-new/What’s new
/press-media/Press & Media
https://www.dwi.gov.uk/Anchor Search
/what-we-do/What we do
https://www.dwi.gov.uk/consumers/Consumers
/water-companies/Water Companies
/private-water-supplies/Private Water Supplies
/drinking-water-products/Drinking Water Products
https://www.dwi.gov.uk/research/Research
/the-network-and-information-s...NIS
https://www.dwi.gov.uk/semd/Security and Emergencies
/what-we-do/Text duplicate What we do
https://www.dwi.gov.uk/consumers/Text duplicate Consumers
/water-companies/Text duplicate Water Companies
/private-water-supplies/Text duplicate Private Water Supplies
/drinking-water-products/Text duplicate Drinking Water Products
https://www.dwi.gov.uk/research/Text duplicate Research
/the-network-and-information-s...Text duplicate NIS
https://www.dwi.gov.uk/semd/Text duplicate Security and Emergencies
https://www.dwi.gov.uk/whats-new/Text duplicate What’s new
/press-media/Text duplicate Press & Media
/what-we-do/annual-report/drin...View the 2024 report
/consumers/triennial-reports/View the triennial reports
https://dwi.gov.uk/what-we-do/Text duplicate What we do
https://dwi.gov.uk/consumers/Text duplicate Consumers
/water-companies/Water companies
/private-water-supplies/Private water supplies
/drinking-water-products/Text duplicate Drinking Water Products
https://dwi.gov.uk/research/Text duplicate Research
/20-january-2026-responding-to...20 January 2026 – Responding to the Government’s White Paper on water sector reform
/13-january-2026-drinking-wate...13 January 2026 – Drinking Water Inspectorate investigating loss of supply incidents affecting Kent and Sussex
/work-for-the-dwi/Job vacancy – Principal Inspector
/12-december-2025-updated-hear...12 December 2025 – Updated hearing date for prosecution of South West Water Limited for s70(1) offences under the Water Industry Act 1991
/4-december-2025-drinking-wate...4 December 2025 – Drinking Water Inspectorate investigating South East Water loss of supply incident
/publication-of-research-repor...Publication of research report “Disinfection Technology and Alternative Disinfection for Commercial Water”
/publication-of-research-repor...Publication of research report “Pilot-Scale Water Treatment Efficacy Study of PFAS Removal”
/independent-water-commission-...Independent Water Commission – Review of the water sector
/consumers/find-your-local-wat...Find your local company
/what-we-do/contact-us/Contact Us
/consumer/find-your-local-wate...your water company can be found here
/consumer/learn-more-about-you...Anchor Advice for finding a plumber
/consumer/learn-more-about-you...Anchor Algae in drinking water
/consumer/learn-more-about-you...Anchor Animals in drinking water
/consumer/learn-more-about-you...Anchor Bills and compensation
/consumer/learn-more-about-you...Anchor Blue water/Copper in drinking water
/consumer/learn-more-about-you...Anchor Boil water notice
/consumer/learn-more-about-you...Anchor Bottled water
/consumer/learn-more-about-you...Anchor Chlorine
/consumer/learn-more-about-you...View all leaflets
https://www.linkedin.com/shari...New window External Subdomain Share on LinkedIn
https://www.dwi.gov.uk/help/Help
/privacy-policy/Privacy Policy
/accessibility-statement/Accessibility Statement
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dwi.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.43 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
dateFri, 23 Jan 2026 11:46:22 GMT
content-typetext/html; charset=UTF-8
content-length14748
set-cookie178 Characters
servernginx
varyAccept-Encoding, Cookie
cache-controlmax-age=3, must-revalidate
content-encodinggzip
last-modifiedFri, 23 Jan 2026 11:24:47 GMT
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubDomains; preload
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 359 referring domains.
This page has 671 backlinks.
This page has backlinks from 181 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.dwi.gov.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Drinking70%Check
Inspectorate70%Check
Water64%Check
Drinking Water Inspectorate64%Check
Drinking Water63%Check
Drinking Water Inspectorate investigating59%Check
dwi58%Check
gov58%Check
Drinking Water 202455%Check
Principal Inspector55%Check
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