Britishwater.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
60% 
Page quality
89% 
Page structure
42% 
Link structure
0% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.85 s
File size
74.50 kB
Words
1249
Media files
51
Number of links
96 internal / 46 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
British Water
The page title is too short. (114 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1249 words. That's ok.
28.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...itishwater.site-ym.com/graphics/logo.pngNo alt attribute provided
...ce_2026/dc_26_homepage_banner_slider.pngbw
...er_2025/bentley_irec_homepage_banner.pngbw
...om/resource/resmgr/about/uk_forum_bg.jpgBackground image for our UK forum
.../resmgr/about/international_forum_bg.jpgBackground image for our international forum
...urce/resmgr/about/technical_forum_bg.jpgBackground image for our technical forum
...date_22/water_industry_forum_260_x_3.jpgBackground image for our water industry forum
...y_perry/carly_perry_homepage_feature.jpgbw
...jan2026/desert_rapid_growth_homepage.pngbw
/global_graphics/facebook-icon.pngNo alt attribute provided
/global_graphics/linkedin-icon.pngNo alt attribute provided
/global_graphics/icons/securesubmit.pngNo alt attribute providedSecured with SSL encryption.
...assets/forum_sponsors/victaulic_logo.jpgsponsor
...um_assets/forum_sponsors/rse_200x100.pngsponsor
...assets/forum_sponsors/bentley200x100.jpgsponsor
...m.com/resource/resmgr/about/wun_logo.pngsponsor
...ponsors/BW_Sponsor_Carousel_Logo_Jac.jpgsponsor
...resource/resmgr/website/mosl_200x100.pngsponsor
...ponsors/bw_sponsor_carousel_logo_sww.jpgsponsor
...ponsors/BW_Sponsor_Carousel_Logo_Xyl.jpgsponsor
...epage_/homepage_sponsors/ghd_200x100.jpgsponsor
...homepage_/homepage_sponsors/wns_logo.jpgsponsor
...homepage_/homepage_sponsors/wia_logo.jpgsponsor
..._partners/logos/ceca_uk_amended_logo.jpgsponsor
...ers/logos/ceca_ireland_amended_logo2.jpgsponsor
...rs/logos/ceca_scotland_amended_logo3.jpgsponsor
...s/logos/ciwem_sponsor_&_partners_log.jpgsponsor
...s/logos/cranfield_university_sponsor.jpgsponsor
...s/logos/dbt_sponsor_&_partners_logo_.jpgsponsor
...s/logos/defra_sponsor_&_partners_log.jpgsponsor
...s/logos/dwi_sponsor_&_partners_logo_.jpgsponsor
...s/logos/energy_&_utility_skills_spon.jpgsponsor
...s/logos/environment_agency_sponsor_&.jpgsponsor
...s/logos/innovate_uk_sponsor_&_partne.jpgsponsor
...s/logos/institute_of_water_sponsor_&.jpgsponsor
...s/logos/iwa_sponsor_&_partners_logo_.jpgsponsor
...s/logos/invest_northern_ireland_spon.jpgsponsor
...s/logos/natural_england_sponsor_&_pa.jpgsponsor
...s/logos/natural_resource_sponsor_&_p.jpgsponsor
...s/logos/niea_sponsor_&_partners_logo.jpgsponsor
...s/logos/ofwat_sponsor_&_partners_log.jpgsponsor
...s/logos/pipeline_sponsor_&_partners_.jpgsponsor
...s/logos/sepa_sponsor_&_partners_logo.jpgsponsor
...s/logos/spring_sponsor_&_partners_lo.jpgsponsor
...s/logos/the_river_trust_sponsor_&_pa.jpgsponsor
...s/logos/ukwir_sponsor_&_partners_log.jpgsponsor
...s/logos/uk_water_partnership_sponsor.jpgsponsor
...s/logos/wics_sponsor_&_partners_logo.jpgsponsor
...s/logos/water_uk_sponsor_&_partners_.jpgsponsor
Video URLWidthHeight
...blekb=1&playsinline=1&fs=0&enablejsapi=1
...om/embed/gMCaJ7EPgWA?si=xPQQGvPf3QJhXZqo

Page structure

H1 heading
(Critically important)
Join Us
Too many H1 headings
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Join Us
H1 Your Forums
H1 Why should you join us?
H1 Watch Our Latest Thought Leadership+, Carly Perry, MD, Spring
H1 Deep Dive Blogs
H1 Industry News
H1 Member News
H1 What the sector is saying
H1 Our Sponsors & Partners
H1 Connect With Us
H2 Testimonials from our members & partners:
H3 Consultant
H3 Contractor
H3 Manufacturer & Supplier
H3 Water Companies
H3 Single Person Enterprise
H3 Government Bodies
H3 Start Up
H3 Non-Members
H5 UK Forum
H5 International Forum
H5 Technical Forum
H5 Water industry Forum
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
There are too many external links (46) on this page.

Found links on this page

LinkAttributesAnchor text
/general/?type=CONTACTContact Us
/login.aspxSign In
/general/register_start.aspBecome a member
https://www.britishwater.co.uk/No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.flickr.com/photos/...New window External Subdomain No Text
/page/AboutAbout
/page/AboutText duplicate About
/page/FAQsFAQs
/privacy_statement.aspxTerms & Conditions
/page/BecomeAMemberOfBritishWaterMembership
/page/BecomeAMemberOfBritishWaterBecome a Member
/page/OurSponsorPartnersOur Sponsors & Partners
/search/custom.asp?id=6339BW Members Directory Search
/page/ourmembersList of Our Members
/page/eventsEvents
/page/eventsBritish Water Events
/events/event_list.asp?show&gr...Industry Events & Initiatives
/page/ServicesFORUMS & NETWORKS
/page/ServicesOverview
/page/UKForumUK Forum
/page/InternationalForumInternational Forum
/page/TechnicalForumTechnical Forum
/page/WaterIndustryForumWater Industry Forum
/page/WSMcNWsMcN
/page/WomenonWaterWomen on Water
/page/PublicationsPublications
/news/News & Insights
/news/default.asp?id=18408Members News
/news/Default.asp?id=16198Industry News
/news/default.asp?id=16995WIF News
/news/default.asp?id=18727Fortnightly Newsletter
/news/default.asp?id=18682Contract And Tender Updates Newsletter
/news/Default.asp?id=17214Policy And Regulations Updates Newsletter
/page/ThoughtLeadershipThought Leadership Interviews
/page/BeneathTheSurfaceBeneath The Surface Podcast
/news/Default.asp?id=17189Deep Dive Blogs
/page/SupplyChainImpactSurveysSupply Chain Impact Surveys
/page/Water_Sector_OverviewWater Sector Overview
/page/Revised_Interactive_UK_W...UK Water Innovation Map
/page/ListofAccreditedServiceT...List of Accredited Service Technicians
/page/Accreditation-Certificat...List of Certified Wastewater Plants Up To 50 PT
/search/all.asp?c=8Site Search - Files & Links
/news/default.asp?id=16815Job Offers
/events/EventDetails.aspx?id=2...Register Now
/events/EventDetails.aspx?id=1...Text duplicate Register Now
https://www.britishwater.co.uk/Anchor Previous
https://www.britishwater.co.uk/Anchor Next
/page/BecomeAMemberOfBritishWaterLearn More
/page/ServicesNo Text
/page/ServicesConsultant
/page/ServicesContribute to strategic directions within the sector and access senior leaders and peers.
/page/ServicesNo Text
/page/ServicesContractor
/page/ServicesrShare your expertise across the industry, network with a broad range of contacts on critical issues, and elevate your industry presence.
/page/ServicesrNo Text
/page/ServicesManufacturer & Supplier
/page/ServicesExplore diverse opportunities to showcase your innovations, technology, and solutions directly to key clients and industrial markets.
/page/ServicesNo Text
/page/ServicesWater Companies
/page/ServicesStrengthen your existing network and extend your reach to new supply chain companies to foster collaboration on innovation and future projects.
/page/ServicesNo Text
/page/ServicesSingle Person Enterprise
/page/ServicesSave valuable time on identifying crucial contacts and information by utilising British Water's dynamic services offered in the UK and internationally.
/page/ServicesNo Text
/page/ServicesGovernment Bodies
/page/ServicesLeverage British Water's network to connect with more industry contacts and aide policy development both in the UK and globally.
/page/ServicesNo Text
/page/ServicesStart Up
/page/ServicesGain the essential support, relationships, and knowledge to successfully bring your solutions to market, whether in the UK or overseas.
/page/ServicesNo Text
/page/ServicesNon-Members
/page/ServicesWhatever your needs, we're here to help. Get in touch to discover how British Water can support your organisation or explore potential collaborations.
/page/UKForumText duplicate Learn More
/page/InternationalForumText duplicate Learn More
/page/TechnicalForumText duplicate Learn More
/page/WaterIndustryForumText duplicate Learn More
/page/TestimonialTranscriptionTrivial anchor text
HERE
/page/ThoughtLeadershipPlusAll...Anchor Watch Now
https://www.bentley.com/External Subdomain Bentley Systems
/news/716169/Desert-Nations-Ar...Read Now
https://www.britishwater.co.uk/Anchor Text duplicate Previous
https://www.britishwater.co.uk/Anchor Text duplicate Next
/news/default.asp?id=16198No Text
/news/default.asp?id=18408No Text
https://ws.yourmembership.com/...External Subdomain Login with Facebook
https://ws.yourmembership.com/...External Subdomain Login with LinkedIn
/general/email_pass.aspForgot your password?
/general/register_start.aspBecome a British Water Member
/news/Trivial anchor text
more
/news/718024/Marsh-Industries-...Marsh Industries Expands Operations At Bridgwater Facility With Introduction Of A Back Shift
/news/717813/Ipsum-Welcomes-Co...Ipsum Welcomes Countyclean Group Ltd In Latest Acquisition
/news/717811/Arup---Conversati...Arup - Conversations On Climate 2026
/news/717651/Fortnightly-Newsl...Text duplicate Fortnightly Newsletter
/events/event_list.aspText duplicate Trivial anchor text
more
/events/EventDetails.aspx?id=2...Wastewater Treatment Plant Focus Group
/events/EventDetails.aspx?id=1...British Water At iFAT Saudi Arabia 2026
/events/EventDetails.aspx?id=2...IFAT Saudi Arabia 2026
/events/EventDetails.aspx?id=2...Second Annual European Water Tech Accelerator Start-up and Scale-up Water Summit
https://www.victaulic.com/New window External Subdomain IMG-ALT sponsor
https://www.ross-eng.com/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.bentley.com/New window External Subdomain Text duplicate IMG-ALT sponsor
https://thewun.co.uk/New window External Text duplicate IMG-ALT sponsor
https://www.jacobs.com/New window External Subdomain Text duplicate IMG-ALT sponsor
https://mosl.co.uk/New window External Text duplicate IMG-ALT sponsor
https://www.southwestwater.co.uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.xylem.com/en-uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.ghd.com/en-gbNew window External Subdomain Text duplicate IMG-ALT sponsor
https://www.wns.com/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.waterindustryaward...New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.ceca.co.uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.ceca.co.uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://cecascotland.co.uk/New window External Text duplicate IMG-ALT sponsor
https://www.ciwem.org/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.cranfield.ac.uk/?g...New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.gov.uk/government/...New window External Text duplicate IMG-ALT sponsor
https://www.gov.uk/government/...New window External Text duplicate IMG-ALT sponsor
https://www.dwi.gov.uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.euskills.co.uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.gov.uk/government/...New window External Text duplicate IMG-ALT sponsor
https://www.ukri.org/councils/...New window External Subdomain Text duplicate IMG-ALT sponsor
https://instituteofwater.org.uk/New window External Text duplicate IMG-ALT sponsor
https://iwa-network.org/New window External Text duplicate IMG-ALT sponsor
https://www.investni.com/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.gov.uk/government/...New window External Text duplicate IMG-ALT sponsor
https://naturalresources.wales...New window External Text duplicate IMG-ALT sponsor
https://www.daera-ni.gov.uk/ar...New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.ofwat.gov.uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://pipeguild.com/New window External Text duplicate IMG-ALT sponsor
https://www.sepa.org.uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://spring-innovation.co.uk/New window External Text duplicate IMG-ALT sponsor
https://theriverstrust.org/New window External Text duplicate IMG-ALT sponsor
https://ukwir.org/leading-the-...New window External Text duplicate IMG-ALT sponsor
https://www.theukwaterpartners...New window External Subdomain Text duplicate IMG-ALT sponsor
https://wics.scot/New window External Text duplicate IMG-ALT sponsor
https://www.water.org.uk/New window External Subdomain Text duplicate IMG-ALT sponsor
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/British_WaterNew window External No Text
https://www.flickr.com/photos/...New window External Subdomain No Text
http://www.yourmembership.com/External Subdomain YourMembership
/ams/legal-privacy.htmLegal
/Privacy_Statement.aspxNew window Privacy Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.britishwater.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.85 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
dateThu, 15 Jan 2026 08:52:07 GMT
content-typetext/html; charset=utf-8
content-length21091
cache-controlprivate
content-encodinggzip
varyAccept-Encoding
servercloudflare
set-cookie93 Characters
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
x-aspnet-version4.0.30319
x-powered-byASP.NET
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
cf-ray9be422979ab3d278-FRA
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 105 referring domains.
This page has 1,139 backlinks.
This page has backlinks from 92 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /global_inc/
Allow: /global_inc/*.css
Allow: /global_inc/*.js

User-agent: *
Disallow: /global_engine/ajax/

# When crawlers hit the engine dir they sometimes publish confusing links to site content
# in their search results so we exclude these specific engines from crawling it.
# Note: Certain crawlers do need access to this directory so we do not want a blanket
# exlude statment here.
User-agent: *Google*
Disallow: /global_engine/

User-agent: *googlebot*
Disallow: /global_engine/

User-agent: *Slurp*
Disallow: /global_engine/

User-agent: *sitecheck*
Disallow: /global_engine/

User-agent: *mercator*
Disallow: /global_engine/

User-agent: *ia_archiver*
Disallow: /global_engine/

User-agent: *webcrawler*
Disallow: /global_engine/

User-agent: *msnbot*
Disallow: /global_engine/

User-agent: *scooter*
Disallow: /global_engine/

Sitemap: https://www.britishwater.co.uk/autositemapindex.xml

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Search preview

www.britishwater.co.uk
British Water

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Water74%Check
British Water71%Check
UK Water68%Check
British64%Check
Water Industry63%Check
British Water Member62%Check
Join Us61%Check
Water Sector60%Check
Water Companies60%Check
Join59%Check
Show more keywords and terms

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