Dunelondon.com - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
75% 
Page structure
58% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
310.40 kB
Words
1066
Media files
39
Number of links
343 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shoes, Boots, Sandals & Accessories | Dune London
The length of the page title is perfect. (474 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The hottest new trends, stand-out shoes and must-have bags. Shop the latest Ladies & Men’s footwear from Dune London.
The length of the meta description is perfect. (755 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dunelondon.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe hottest new trends, stand-out shoes and must-have bags. Shop the latest Ladies & Men’s footwear from Dune London.
keywordsDune London
format-detectiontelephone=no
msapplication-TileColor#ffffff
theme-color#ffffff
msapplication-TileImage/on/demandware.static/Sites-DuneUK-Site/-/en_GB/v1754026426758/images/favicons/ms-icon-144x144.png
msapplication-config/on/demandware.static/Sites-DuneUK-Site/-/default/dwd68e5dbb/images/favicons/browserconfig.xml
langen
x-ua-compatibleie=edge
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Page quality

Content
(Critically important)
No paragraphs were detected.
This page contains 1066 words. That's ok.
17.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...brary/default/dwe8d6e2dc/images/logo.svgDune LondonDune London
...URGUNDY_Ecom_Nagivation_1200x1500_01.jpgWomen's Catalog Image
...E_KHAKI_Ecom_Nagivation_1200x1500_13.jpgWomen's Catalog Image
...E_BLACK_Ecom_Nagivation_1200x1500_11.jpgWomen's Catalog Image
...URGUNDY_Ecom_Nagivation_1200x1500_01.jpgWomen's Catalog Image
...mer_Promo_P2_30_off_PLP_1200x1500_21.jpgWomen's Catalog Image
...mer_Promo_P2_30_off_PLP_1200x1500_10.jpgWomen's Catalog Image
...E_BLACK_Ecom_Nagivation_1200x1500_10.jpgWomen's Catalog Image
...E_BLACK_Ecom_Nagivation_1200x1500_10.jpgWomen's Catalog Image
...menu-categories/CHARMS 2 1_1200x1500.jpgWomen's Catalog Image
...menu-categories/CHARMS 2 1_1200x1500.jpgWomen's Catalog Image
...mer_Promo_P2_30_off_PLP_1200x1500_20.jpgWomen's Catalog Image
...mer_Promo_P2_30_off_PLP_1200x1500_20.jpgWomen's Catalog Image
...dium/products/LUNO-0079510830016330_SideLuno - BrownLuno - Brown
...oducts/DELIBERATE-0019511200004351_FrontDeliberate - TanDeliberate - Tan
...um/products/LOELLS-0079510830005484_SideLoells - BlackLoells - Black
...m/products/GROVERS-0076500620119510_SideGrovers - CamelGrovers - Camel
...m/products/JASKELL-0080500620050484_SideJaskell - BlackJaskell - Black
...mmerPromo_CategorySpot_1200x1500_1?_i=AHGold Toe Trim Sandals in a sand coloured suede
...mmerPromo_CategorySpot_1200x1500_1?_i=AHGold Toe Trim Sandals in a sand coloured suede
...mmerPromo_CategorySpot_1200x1500_2?_i=AHGold Pleated Clutch Bag with a metal-top handle
...mmerPromo_CategorySpot_1200x1500_2?_i=AHGold Pleated Clutch Bag with a metal-top handle
...mmerPromo_CategorySpot_1200x1500_3?_i=AHWoven Leather Bow Detail Ballet Pumps
...mmerPromo_CategorySpot_1200x1500_3?_i=AHWoven Leather Bow Detail Ballet Pumps
...mmerPromo_CategorySpot_1200x1500_4?_i=AHTan leather Lace-Up Brogues with casual hybrid sole
...mmerPromo_CategorySpot_1200x1500_4?_i=AHTan leather Lace-Up Brogues with casual hybrid sole
...ome/High_Summer_Product_Spot_1x1_2?_i=AHCollage of summer images including women's flatform sandal in ecru leather
...ome/High_Summer_Product_Spot_1x1_2?_i=AHCollage of summer images including women's flatform sandal in ecru leather
.../f_auto,q_auto/v1/home/Artboard_23?_i=AHTan Leather Chain Detail Open Toe Sandals
.../f_auto,q_auto/v1/home/Artboard_23?_i=AHTan Leather Chain Detail Open Toe Sandals
...RE_DINKYDELIBERATE_GROUP_1920x1080?_i=AHMini Woven Grab Bag
...RE_DINKYDELIBERATE_GROUP_1920x1080?_i=AHMini Woven Grab Bag
...ducts/DELIBERATEL-0019511200009837_FrontDeliberate L - BlackDeliberate L - Black
...ducts/DELIBERATEL-0019511200009407_FrontDeliberate L - BronzeDeliberate L - Bronze
...ucts/DELIBERATEXL-0021511200001377_FrontDeliberate Xl - Dark BrownDeliberate Xl - Dark Brown
...ducts/DELIBERATEL-0019511200009271_FrontDeliberate L - BurgundyDeliberate L - Burgundy
...ducts/DELIBERATEL-0019511200009278_FrontDeliberate L - GreenDeliberate L - Green

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Summer style saviours
H2 Select a Size:
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Deliberate is back
H2 Deliberate is back Duplicate text
H2 New Season Deliberate
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Select a Size: Duplicate text
H2 Explore Categories
H2 Remove Product?
H3 WOMEN'S SANDALS
H3 WOMEN'S BAGS
H3 WOMEN'S SHOES
H3 MEN'S SHOES
H3 SHOP HOLIDAY
H3 SUMMER SANDALS
H3 Women's
H3 Men's
H3 Bags
H3 Trends
H6 Find a store
H6 Account
H6 Customer Service
H6 About Dune London
H6 Find a store Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/all-womens-footwear-and-acces...New window Subdomain UP TO 30% OFF SEASONAL OFFERS
/customer-service/delivery.htmlNew window Subdomain FREE DELIVERY ON ORDERS OVER £120 T&CS APPLY
https://www.dunelondon.com/Anchor SIGN UP TO EMAILS FOR 10% OFF YOUR FIRST ORDER
/customer-service/delivery.htmlNew window Subdomain FREE CLICK & COLLECT T&CS APPLY
https://www.dunelondon.com/Anchor Skip to main content
https://www.dunelondon.com/Anchor Skip to footer content
https://www.dunelondon.com/IMG-ALT Dune London
A-TITLE Dune London Home
https://www.dunelondon.com/loginSubdomain A-TITLE Sign In
/wishlistSubdomain A-TITLE View Wishlist
https://www.dunelondon.com/cartSubdomain No Text
/wishlistText duplicate View Wishlist
https://www.dunelondon.com/cartView Bag
A-TITLE View Bag
/new-arrivals/Subdomain New In
/new-arrivals/Subdomain Shop All
/new-arrivals/womens-bestsellers/Trending Womens
/new-arrivals/womens-new-in/Women's
/new-arrivals/womens-new-in-sa...Women's Sandals
/new-arrivals/womens-new-in-sh...Women's Shoes
/new-arrivals/womens-new-in-bags/Women's Bags
/new-arrivals/womens-new-in-he...Women's Heels
/new-arrivals/womens-new-in-ac...Women's Accessories
/new-arrivals/mens-new-in/Men's
/new-arrivals/mens-bestsellers/Trending Mens
/new-arrivals/coming-soon/Coming Soon
/new-arrivals/womens-new-in/Subdomain Shop Women's New In
IMG-ALT Women's Catalog Image
/new-arrivals/womens-new-in-bags/Subdomain Shop Bags New In
IMG-ALT Women's Catalog Image
/new-arrivals/mens-new-in/Subdomain Shop Men's New In
IMG-ALT Women's Catalog Image
/new-arrivals/womens-new-in/Subdomain Text duplicate Shop Women's New In
IMG-ALT Women's Catalog Image
/all-womens-footwear-and-acces...Women
/all-womens-footwear-and-acces...Text duplicate Shop All
/womens-trends/womens-wedding-...Wedding Styles
/womens-trends/womens-party-ed...Occasionwear
/womens-trends/womens-gold-sho...Gold Styles
/womens-trends/dune-icons/Dune Icon Luno
/womens-trends/womens-new-seas...SS25 Collection
/womens-trends/womens-holiday-...Holiday Shop
/womens-trends/womens-chocolat...Chocolate Brown
/womens-trends/womens-workwear...Workwear
/womens-trends/matching-shoes-...Matching Sets
/womens-trends/womens-natural-...Woven Raffia
/womens-trends/womens-colour-p...Zesty Orange
/womens-trends/womens-suede-sh...Summer Suede
/womens-trends/womens-floral-s...Florals
/womens-shoes/Shoes
/womens-shoes/All Shoes
/womens-shoes/womens-heels/Heels
/womens-shoes/womens-flat-shoes/Flat Shoes
/womens-shoes/womens-trainers/Trainers
/womens-shoes/womens-loafers/Loafers
/womens-shoes/womens-wedding-s...Wedding Shoes
/womens-shoes/womens-court-shoes/Court Shoes
/womens-shoes/womens-wide-fit-...Wide Fit Shoes
/womens-shoes/ballet-pumps/Ballet Pumps
/womens-sandals/Sandals
/womens-sandals/All Sandals
/womens-sandals/womens-flat-sa...Flat Sandals
/womens-sandals/womens-heeled-...Heeled Sandals
/womens-sandals/womens-wedge-s...Wedge Sandals
/womens-sandals/womens-block-h...Block Heeled Sandals
/womens-sandals/womens-wide-fi...Wide Fit Sandals
/womens-sandals/womens-gold-sa...Gold Sandals
/womens-sandals/womens-platfor...Platform Sandals
/womens-sandals/womens-chunky-...Chunky Sandals
/womens-sandals/black/Subdomain Black Sandals
/womens-sandals/white/Subdomain White Sandals
/womens-sandals/womens-loupe-s...Loupe Sandals
/womens-sandals/womens-gladiat...Gladiator Sandals
/womens-boots/Boots
/womens-boots/All Boots
/womens-boots/womens-ankle-boots/Ankle Boots
/womens-boots/womens-knee-high...Knee High Boots
/womens-boots/womens-heeled-bo...Heeled Boots
/womens-boots/womens-chelsea-b...Chelsea Boots
/womens-boots/womens-wide-fit-...Wide Fit Boots
/womens-boots/black/Subdomain Black Boots
/womens-boots/womens-flat-boots/Flat Boots
/womens-boots/womens-western-b...Western Cowboy Boots
/womens-boots/brown/Subdomain Brown Boots
/womens-boots/womens-biker-boots/Biker Boots
/all-womens-footwear-and-acces...Subdomain SHOP OFFERS
IMG-ALT Women's Catalog Image
/all-mens-footwear-and-accesso...Men
/all-mens-footwear-and-accesso...Text duplicate Shop All
/discovermens.htmlSubdomain Discover Men's
/mens-trends/mens-new-season-c...Text duplicate SS25 Collection
/mens-trends/mens-summer-holid...Text duplicate Holiday Shop
/mens-trends/mens-party-edit-s...Text duplicate Occasionwear
/mens-trends/mens-workwear-edi...Text duplicate Workwear
/mens-shoes/Text duplicate Shoes
/mens-shoes/Text duplicate All Shoes
/mens-shoes/mens-smart-shoes/Smart Shoes
/mens-shoes/mens-casual-shoes/Casual Shoes
/mens-shoes/mens-trainers/Text duplicate Trainers
/mens-shoes/mens-loafers/Text duplicate Loafers
/mens-shoes/black/Subdomain Black Shoes
/mens-shoes/brown/Subdomain Brown Shoes
/mens-shoes/mens-wide-fit-shoes/Text duplicate Wide Fit Shoes
/mens-shoes/mens-brogues/Brogues
/mens-shoes/mens-espadrilles/Espadrilles
/mens-shoes/mens-boat-shoes/Boat Shoes
/mens-shoes/white/Subdomain White Shoes
/mens-shoes/mens-leather-sole-...Leather Sole Shoes
/mens-sandals/Text duplicate Sandals
/mens-sandals/Text duplicate All Sandals
/mens-sandals/mens-leather-san...Leather Sandals
/mens-sandals/mens-smart-sandals/Smart Sandals
/mens-sandals/mens-sliders/Sliders
/mens-sandals/mens-casual-sand...Casual Sandals
/mens-sandals/mens-flip-flops/Flip Flops
/mens-boots/Text duplicate Boots
/mens-boots/Text duplicate All Boots
/mens-boots/mens-chelsea-boots/Text duplicate Chelsea Boots
/mens-boots/mens-casual-boots/Casual Boots
/mens-boots/brown/Subdomain Text duplicate Brown Boots
/mens-boots/mens-chukka-boots/Chukka Boots
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A-TITLE Join Our Team
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A-TITLE Go to Privacy Notice
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Server configuration

HTTP redirects
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No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
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The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (310 kB).

HTTP Response Header

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External factors

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Robots.txt

Sitemap: https://www.dunelondon.com/sitemap_index.xml

# robots.txt file updated by Polaris on 08/12/2023

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www.dunelondon.com
Shoes, Boots, Sandals & Accessories | Dune London
The hottest new trends, stand-out shoes and must-have bags. Shop the latest Ladies & Men’s footwear from Dune London.

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London78%Check
Shoes66%Check
Shoes Boots58%Check
Sandals56%Check
Bag56%Check
Dune Icon55%Check
Bags54%Check
Casual Shoes52%Check
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