Dsw.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
52% 
Page structure
58% 
Link structure
0% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
12.50 kB
Words
0
Media files
0
Number of links
1 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shoes: Women's, Men's & Kids Shoes from Top Brands | DSW
The length of the page title is perfect. (558 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop DSW for the best athletic shoes, sneakers, boots, sandals, accessories and more. Free shipping, low prices, and extra perks for VIPs. Find shoes online or at your nearest store.
The meta description is too long: 1123 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
Google has deprecated AJAX crawling. It is recommended to avoid "_escaped_fragment_" URLs.
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no
fragment!
apple-itunes-appapp-id=918263528
prerender-status-code200
prerender-headerEmpty
descriptionShop DSW for the best athletic shoes, sneakers, boots, sandals, accessories and more. Free shipping, low prices, and extra perks for VIPs. Find shoes online or at your nearest store.
ogSiteNameDSW.COM
ogTitleEmpty
ogImageEmpty
ogTypeEmpty
ogUrlEmpty
ogDescriptionEmpty
msapplication-TileColor#000000
theme-color#000000
langen
og:site_nameDSW.COM
og:titleEmpty
og:imageEmpty
og:typeEmpty
og:urlEmpty
og:descriptionEmpty
charsetutf-8

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Page quality

Content
(Critically important)
There are only 0 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Baselink: /
This page seems to be an entry page, because only very few links were found.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.
LinkAttributesAnchor text
/?_escaped_fragment_Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dsw.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (13 kB).

HTTP Response Header

NameValue
accept-rangesbytes
content-typetext/html
etag"282c4aca3bcf2b824009f86245f5b5a9:1752143665.191005"
last-modifiedThu, 10 Jul 2025 10:34:25 GMT
varyAccept-Encoding
x-akamai-transformed9 - 0 pmb=mRUM,1
content-encodinggzip
cache-controlmax-age=300
expiresWed, 23 Jul 2025 05:26:01 GMT
dateWed, 23 Jul 2025 05:21:01 GMT
content-length4126
edge-cache-tagwww.dsw.com-index.html
x-edge-response-time0
strict-transport-securitymax-age=31536000
referrer-policyno-referrer-when-downgrade
content-security-policyblock-all-mixed-content;
serverServer
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
set-cookie589 Characters
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,421 referring domains.
This page has 548,767 backlinks.
This page has backlinks from 2,519 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Disallow: /browse*
Disallow: /confirmation*
Disallow: /my-profile*
Disallow: /sign-in*
Disallow: /create-account*
Disallow: /order-history*
Disallow: /shared-favorites*
Disallow: /order-status*
Disallow: /customer-lookup*
Disallow: /favorites*
Disallow: /profile*
Disallow: /insole*
Disallow: /landing*
Disallow: /error*
Disallow: /lounge*
Disallow: /timeout*
Disallow: /site-down*
Disallow: /browser-not-supported*
Disallow: *Ntt=*
Disallow: *ntt=*

Disallow: *price=*
Disallow: *price_range=*
Disallow: /category/*brand=*

Disallow: /category/*&*&*
Disallow: /brands/*&*&*

# Block facets with multiple selections
Disallow: /category/*?*,*
Disallow: /brands/*?*,*

Disallow: *?c=*
Disallow: *&c=*

Disallow: *?bvstate=*
Noindex: *?bvstate=*

# Temporary workaround for issue post-PIM implementation
# https://dev.azure.com/designerbrands/IT/_workitems/edit/600910
Disallow: *activeColor=a*
Disallow: *activeColor=b*
Disallow: *activeColor=c*
Disallow: *activeColor=d*
Disallow: *activeColor=e*
Disallow: *activeColor=f*
Disallow: *activeColor=g*
Disallow: *activeColor=h*
Disallow: *activeColor=i*
Disallow: *activeColor=j*
Disallow: *activeColor=k*
Disallow: *activeColor=l*
Disallow: *activeColor=m*
Disallow: *activeColor=n*
Disallow: *activeColor=o*
Disallow: *activeColor=p*
Disallow: *activeColor=q*
Disallow: *activeColor=r*
Disallow: *activeColor=s*
Disallow: *activeColor=t*
Disallow: *activeColor=u*
Disallow: *activeColor=v*
Disallow: *activeColor=w*
Disallow: *activeColor=x*
Disallow: *activeColor=y*
Disallow: *activeColor=z*

Sitemap: https://www.dsw.com/sitemap/cs_index.xml

Search preview

www.dsw.com
Shoes: Women's, Men's & Kids Shoes from Top Brands | ...
Shop DSW for the best athletic shoes, sneakers, boots, sandals, accessories and more. Free shipping, low prices, and extra perks for VIPs. Find shoes online or at your nearest store.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DSW33%Check
shoes23%Check
Kids Shoes17%Check
Athletic Shoes17%Check
Shoes Online17%Check
Men's Kids Shoes15%Check
Women11%Check
Top Brands11%Check
Low Prices11%Check
Shop11%Check

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