Coloniallife.com - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
75% 
Page structure
66% 
Link structure
80% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.86 s
File size
78.80 kB
Words
978
Media files
22
Number of links
61 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Colonial Life: Insurance for Life, Accident, Disability and More
The length of the page title is perfect. (549 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Colonial Life offers supplemental health benefits for life insurance, accident insurance, disability insurance and more. Learn about the benefits of good, hard work here.
The meta description is too long: 1024 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsInsurance
descriptionColonial Life offers supplemental health benefits for life insurance, accident insurance, disability insurance and more. Learn about the benefits of good, hard work here.
viewportwidth=device-width, initial-scale=1.0
google-site-verificationuuORcZi2gsR7HZusTSwzA6HKy_BR0Pr8cwWXitGPP-8
msvalidate.0155869F2008DD048BA80DBE89D937EC91
langen
fb:admins41912405179
og:titleColonial Life: Insurance for Life, Accident, Disability and More
og:typewebsite
og:descriptionColonial Life offers supplemental health benefits for life insurance, accident insurance, disability insurance and more. Learn about the benefits of good, hard work here.
og:imagehttps://www.coloniallife.com/-/media/CL/images/OGI-images/Colonial-life-OGI--default.ashx?sc_lang=en&extension=webp
og:urlhttps://www.coloniallife.com/
og:site_nameColonial Life
X-UA-CompatibleIE=edge
Content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Learn best practices for crafting a strategic benefits communication p...
This page contains 978 words. That's ok.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.04 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...en&hash=46F6927C0DDD069B5A07C91AAD46ABF4Logo-blue-pewter
...en&hash=46F6927C0DDD069B5A07C91AAD46ABF4Logo-blue-pewter
...en&hash=58744B27B6F97F39B6C99630AADC75E4Employer video thumbnail
...bp&hash=41517BF95C721475450BA06BFC466E59Click to play video
...en&hash=1194771097FB14E1C610FF80B597DC6F""
...en&hash=E7BB5FC2BE477F9D8EDE68BD9BA6AF14""
...en&hash=9CC2B968CF269C37FB6B55EFFDBF003BROI value image
...en&hash=ED6DC3D84EC0EEFA3713B0323864DC3AROI value image
...en&hash=E29B71DA62A01EB7B888C7E9B618D6DF""
...en&hash=F3ADCD83DD1AA78F477F9136678A5A89""
...bp&hash=707DBC2ABE82D6A6FCC822C7450FD513girl-in-red-sweater-smiling
...bp&hash=055A13680603F228645C88CE8CD41AF7man in jacket looking at a tablet
...bp&hash=6262EA67BC8A17021312424DF264EB5Eflexible enrollment
...bp&hash=81A1328BE277BC2BBD424A23E8208BA4education
...bp&hash=7934C58DCE5659D4220F14E1725A543Apublic sector
...bp&hash=F1A8D2F2D0E5F7855AD5F451045A1123client portal icon
...bp&hash=638380CCF9F846A24C404F57E046A848administer
...bp&hash=2F68ADCDA29CD82BEDADAECD4A7255CAvalue added services
...bp&hash=144A282726869D9CCF0CCEFD76909D3D""
...bp&hash=C80EC2387B7404DD52B187FC9F950726dancing lady
...en&hash=2AB9F432DFD2F99995300BFF41383A48Colonial Life Logo

Page structure

H1 heading
(Critically important)
Support Links
Too many H1 headings
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Support Links
H1 Home Page Primary Navigation
H1 The smoothest benefits experience for organizations big and small
H1 Tools and tech for year-round benefits success
H2 Why choose Colonial Life
H2 Popular benefits at a glance
H2 Benefits and HR administration simplified
H2 Advantages that make a difference
H2 Offer our voluntary benefits
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.coloniallife.com/Anchor Skip to main content
https://www.coloniallife.com/IMG-ALT Logo-blue-pewter
https://apps2.coloniallife.com...External Subdomain Log In
https://www.coloniallife.com/Text duplicate IMG-ALT Logo-blue-pewter
/About/Careers/insurance-agent...Sales Careers
/EspanolEn Español
A-TITLE Información en español
https://apps2.coloniallife.com...External Subdomain Register
https://apps2.coloniallife.com...External Subdomain Text duplicate Log In
/individuals/ClaimsFile a claim
/individualsIndividuals and Policyholders
/EmployersEmployers and Plan Administrators
/BrokersBrokers and Consultants
https://www.coloniallife.com/Anchor IMG-ALT Employer video thumbnail
/About/Careers/insurance-agent...Get started today
/Employers/Working-With-Us/Why...Learn how
/employer-resource-center/2025...Watch now
/Employers/Working-With-Us/Ben...View options
/Employers/Working-With-Us/Ben...View resources
/policyholderportalGo to portal
/Employers/Working-With-Us/Pub...How we can help
/Employers/Working-With-Us/hr-...Learn more
/Employers/Employee-Benefits/D...Disability
/Employers/Employee-Benefits/A...Accident
/Employers/Employee-Benefits/C...Cancer
/Employers/Employee-Benefits/C...Critical Illness
/Employers/Employee-Benefits/d...Dental & Vision
/Employers/Employee-Benefits/H...Hospital Indemnity
/Employers/Employee-Benefits/L...Life
/Employers/Working-With-Us/hr-...Text duplicate Learn more
/Employers/Working-With-Us/Ben...Multiple enrollment methods More options to make enrollment easy and effective wherever your workers are. Learn more
IMG-ALT flexible enrollment
/Employers/Working-With-Us/Ben...Personalized education Engage workers with customized resources and 1-to-1 counseling. Learn more
IMG-ALT education
/Employers/Working-With-Us/Pub...Public sector expertise Competitive benefits that help retain top talent in the public sector. Learn more
IMG-ALT public sector
/individuals/Policyholder-SupportAre you a policyholder? Review your policies, file claims and get your money faster when you go online! Access your account
IMG-ALT client portal icon
/clientportalAre you a plan administrator? Make employee changes, update invoices, pay bills and more – quickly, easily and securely. Access your account
IMG-ALT administer
/Employers/Working-With-Us/Val...Value-added (complimentary) services Benefits that help workers save money and time in their everyday lives. Learn more
IMG-ALT value added services
/employer-resource-center/2025...Text duplicate Watch now
/employer-resource-centerView all resources
/employer-resource-center/2025...Apr 10, 2025 Don't delay your benefits checkup Discover how voluntary benefits can complement medical plans to create a more comprehensive, well-rounded bene...
/employer-resource-center/2025...Apr 09, 2025 Six steps to a benefits checkup Follow these six steps to conduct a strategic mid-year benefits review. Article
/employer-resource-center/2024...Dec 09, 2024 Thrive in 2025 Essential insights for change leaders. Here are resources to help you build a more dynamic, engaged and well-informed workforce i...
/employer-resource-center/2024...Nov 21, 2024 Top five ways to build the case for voluntary benefits Learn how to leverage voluntary benefits to attract, retain and support a diverse workfor...
/employer-resource-center/2024...Oct 16, 2024 Pitch perfect: Win leadership buy-in for voluntary benefits Distinguish your business with a robust benefits package Webinar
/employer-resource-center/2024...Sep 25, 2024 Top three enrollment mistakes to avoid Get the top tips from our experts for a smoother enrollment season. Article
/employer-resource-center/2024...Sep 06, 2024 Dental and vision rank #2 and #3 in employee benefits Learn why employees value these benefits so much. Article
/employer-resource-center/2024...Aug 29, 2024 Better benefits for small business Learn how Gathr brings benefits and HR together on one user-friendly platform. Guide
/employer-resource-center/2024...Aug 22, 2024 Rock Enroll 2024 What you can learn from the year's best group benefit enrollments. It's time for the Colonial Life Rock Enroll Hall of Fame! We...
/employer-resource-center/2024...Jul 24, 2024 Colonial Life showstoppers Learn about the insight mashup from SHRM Annual 2024. Webinar
/Employers/Contact-SalesConnect with us
/About/CareersFind your opportunity
/individualsIndividuals & Policyholders
/EmployersEmployers & Plan Administrators
/BrokersBrokers & Consultants
/About/Contact-UsContact Us
/individuals/ClaimsFile a Claim
/EspanolText duplicate En Español
/AboutAbout Colonial Life
/About/CareersCareers
/About/NewsroomNewsroom
/employer-resource-centerEmployer Resource Center
https://www.facebook.com/colon...External Subdomain A-TITLE Facebook
https://www.linkedin.com/compa...External Subdomain A-TITLE Linkedin
https://www.coloniallife.com/IMG-ALT Colonial Life Logo
/PrivacyPrivacy
/LegalLegal Notices
/Legal/Compensation-DisclosureCompensation Disclosure
/Legal/AccessibilityAccessibility
https://privacyportal-cdn.onet...External Subdomain Do not sell or share my personal information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.coloniallife.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.86 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
set-cookie29 Characters
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strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
dateThu, 07 Aug 2025 19:11:08 GMT
content-length21498
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 487 referring domains.
This page has 45,483 backlinks.
This page has backlinks from 353 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /sitecore/

sitemap: https://coloniallife.com/sitemap_colonial.xml

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Search preview

www.coloniallife.com
Colonial Life: Insurance for Life, Accident, Disability and More
Colonial Life offers supplemental health benefits for life insurance, accident insurance, disability insurance and more. Learn about the benefits of good, hard work here.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Life75%Check
Colonial75%Check
Colonial Life75%Check
Colonial Life Accident68%Check
Colonial Life Accident Insurance65%Check
Life Insurance63%Check
Insurance58%Check
benefits56%Check
Accident56%Check
Disability56%Check
Show more keywords and terms

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