Bysarahlondon.com - SEO Checker

Overview of the SEO Check
Meta information
83% 
Page quality
45% 
Page structure
51% 
Link structure
51% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
376.00 kB
Words
2076
Media files
34
Number of links
100 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
By Sarah | Fragrance free skincare
The length of the page title is perfect. (310 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
By Sarah is the multi award-winning skincare brand, combining nature's wisdom with modern science, and Dermatologically Approved to help you look and feel your best.
The meta description is too long: 1042 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bysarahlondon.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionBy Sarah is the multi award-winning skincare brand, combining nature's wisdom with modern science, and Dermatologically Approved to help you look and feel your best.
google-site-verification7BTiagPbfsAGwI08clJKEEUEiy8yntZy5hYZoSjpvuM
shopify-digital-wallet/22380961/digital_wallets/dialog
shopify-checkout-api-token5257f79912aa2c5c758b73851b81ed50
langen
twitter:titleBy Sarah | Fragrance free skincare
twitter:descriptionBy Sarah is the multi award-winning skincare brand, combining nature's wisdom with modern science, and Dermatologically Approved to help you look and feel your best.
twitter:cardsummary_large_image
twitter:imagehttps://bysarahlondon.com/cdn/shop/files/Website_Banner_1200x628.jpg?v=1706201660
twitter:image:width480
twitter:image:height480
og:urlhttps://bysarahlondon.com/
og:site_nameBy Sarah
og:typewebsite
og:titleBy Sarah | Fragrance free skincare
og:descriptionBy Sarah is the multi award-winning skincare brand, combining nature's wisdom with modern science, and Dermatologically Approved to help you look and feel your best.
og:imagehttp://bysarahlondon.com/cdn/shop/files/Website_Banner_1200x628.jpg?v=1706201660
og:image:secure_urlhttps://bysarahlondon.com/cdn/shop/files/Website_Banner_1200x628.jpg?v=1706201660
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 1024 words is high.
This page contains 2076 words. That's ok.
11.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 42 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Sarah-Logo-bw.png?v=1692289419&width=320No alt attribute provided
...Sarah-Logo-bw.png?v=1692289419&width=320No alt attribute provided
..._Presentation.png?v=1725892995&width=320No alt attribute provided
...-263afcb3e82c.png?v=1725889194&width=320SPF Daily Habits
...TH-LOGO-space.png?v=1716895050&width=320Women's Health logo
...nt-LOGO-space.png?v=1716895279&width=320The Independent logo
...UE-LOGO-space.png?v=1716894718&width=320Vogue logo
...IA-LOGO-space.png?v=1716894804&width=320Grazia logo
...acial-Oil-web.png?v=1723480761&width=320By Sarah Hero Facial Oil
...p/files/Hero2.png?v=1706475067&width=320By Sarah Hero Facial Oil with model
..._Daily_SPF_50.jpg?v=1728246564&width=320No alt attribute provided
...oduct_on_skin.png?v=1725377541&width=320No alt attribute provided
...p/files/VitC1.jpg?v=1706475499&width=320By Sarah Vitamin C+E Booster
...p/files/VitC2.jpg?v=1716828313&width=320By Sarah Vitamin C+E Booster in hand
...les/Balancer1.png?v=1706177974&width=320By Sarah Balancer Cream Cleanser
...les/Balancer2.png?v=1706197267&width=320By Sarah Balancer Cream Cleanser in hand
...op/files/Bak1.png?v=1706475440&width=320By Sarah Bakuchiol Booster
...op/files/Bak5.png?v=1710187711&width=320By Sarah Bakuchiol Booster
...dratingMist_1.jpg?v=1720456440&width=320By Sarah Reviver Hydrating Mist with award
...-6cdc79616ad6.jpg?v=1709927719&width=320By Sarah Reviver Hydrating Mist with model
...thcartonhands.jpg?v=1726761946&width=320No alt attribute provided
...in_Balm_model.png?v=1728414785&width=320No alt attribute provided
...f1550bcb4179.webp?v=1706020991&width=320Before and After with Steph
.../files/HFOIBB.png?v=1746463655&width=320No alt attribute provided
...-9da4ee55a96d.png?v=1725530329&width=320No alt attribute provided
...-c15b8ba01f47.png?v=1748943500&width=320No alt attribute provided
...t_s_forever_1.png?v=1748884193&width=320No alt attribute provided
...S_StoryImage.webp?v=1706020810&width=320Sarah & Lauren
..._Small-BCorp.webp?v=1706020862&width=320By Sarah B Corp
...-CrueltyFree.webp?v=1706020899&width=320By Sarah Cruelty Free
...7_at_20.10.56.png?v=1727464267&width=320No alt attribute provided
...ials_BRITAIN.webp?v=1706020934&width=320By Sarah Made in Britain
...ntials-VEGAN.webp?v=1706020953&width=320By Sarah Vegan
...en_Built_logo.png?v=1745909372&width=320Buy Women Built logo

Page structure

H1 heading
(Critically important)
By Sarah
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 By Sarah
H1 By Sarah Duplicate text
H2 FREE UK Tracked Delivery over £50
H2 Excellent ★★★★★ 4.93 Rating
H2 Free full-size Gift on orders over £75
H2 FREE UK Tracked Delivery over £50 Duplicate text
H2 Excellent ★★★★★ 4.93 Rating Duplicate text
H2 Free full-size Gift on orders over £75 Duplicate text
H2 Your cart
H2 Soothing summer essentials
H2 Sunscreen you’ll actually want to wear. Featherlight with an invisible finish. No white cast, no clogged pores, no greasy sheen.
H2 Transformation, delivered
H2 "After having chemotherapy every 2 weeks for the past 3 years, my skin was pretty much ruined. I had nearly given up hope - until I discovered the Hero Facial Oil. Even after only a week, it’s made...
H2 Rated #1 by The Independent
H2 "This oil strikes the perfect balance between being calming, soothing and promoting hydration, while providing a comforting moment of self-care." - Indy Best Buy
H2 Every day is a sunscreen day
H2 High coverage UVA and UVB protection for even the most sensitive skin, with a calming blend of antioxidant ginseng, apple and peach to protect against skin damage, Subscribe, save and stay protected.
H2 Recommended by Dr Rakesh Anand, Consultant Dermatologist
H2 "80% of UV rays can pass through clouds, so sunscreen isn’t just for sunny days, it’s a year-round essential. Incorporating SPF into your daily routine is one of the most effective ways to prevent ...
H2 Loved by our community
H2 Our story
H2 Unable to find any natural products to soothe and revitalise Lauren’s cancer ravaged skin as she recovered from acute myeloid leukaemia, her sister, Sarah, decided to develop her own formulas and, ...
H2 Currency
H3 Your cart is empty
H3 Empty heading
H4 With an act of sisterly love, skincare By Sarah was born.
H4 Hero Facial Oil is our pick of the best face oil since 2022.
H4 Most luxurious natural skincare, perfect for gifting.
H4 Our top pick: the Hero facial Oil is a skin saviour.
H4 Hero Facial Oil
H4 Serene Daily SPF 50+ | PA++++
H4 Vitamin C+E Booster
H4 Balancer Cream Cleanser
H4 Bakuchiol Booster
H4 Reviver Hydrating Mist
H4 Tender Skin Balm Moisturising Cream
H4 About
H4 Help
H4 Shop
H4 Social
H4 SIGN UP AND SAVE 15% ON YOUR FIRST ORDER
H4 Availability
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
/collections/allFREE UK Tracked Delivery over £50
/collections/allExcellent ★★★★★ 4.93 Rating
/collections/allFree full-size Gift on orders over £75
/collections/allText duplicate FREE UK Tracked Delivery over £50
/collections/allText duplicate Excellent ★★★★★ 4.93 Rating
/collections/allText duplicate Free full-size Gift on orders over £75
https://bysarahlondon.com/Anchor Skip to content
https://bysarahlondon.com/By Sarah
/collections/allShop all
/products/balancer-cream-cleanserCleanse
/products/reviver-hydrating-mistHydrate
/products/tender-skin-balmMoisturise
/collections/face-oilsFace Oils
/products/serene-daily-spf-50-...Sunscreen
/products/saviour-moisture-maskMask
/collections/skincare-bundlesBundles & Gifts
/collections/archive-saleArchive Sale - 50% OFF
/pages/skin-consultationSkin consultation
/pages/customer-storiesSuccess stories
/blogs/journal-mindful-livingJournal
/pages/about-usAbout us
https://bysarahlondon.com/searchNo Text
/a/account/loginNo Text
https://bysarahlondon.com/cartNo Text
https://bysarahlondon.com/Text duplicate By Sarah
https://bysarahlondon.com/searchNo Text
https://bysarahlondon.com/cartNo Text
/collections/allText duplicate Shop all
/products/balancer-cream-cleanserText duplicate Cleanse
/products/reviver-hydrating-mistText duplicate Hydrate
/products/tender-skin-balmText duplicate Moisturise
/collections/face-oilsText duplicate Face Oils
/products/serene-daily-spf-50-...Text duplicate Sunscreen
/products/saviour-moisture-maskText duplicate Mask
/collections/skincare-bundlesText duplicate Bundles & Gifts
/collections/archive-saleText duplicate Archive Sale - 50% OFF
/pages/skin-consultationText duplicate Skin consultation
/pages/customer-storiesText duplicate Success stories
/blogs/journal-mindful-livingText duplicate Journal
/pages/about-usText duplicate About us
/collections/allText duplicate Shop all
/collections/allText duplicate Shop all
/products/balancer-cream-cleanserText duplicate Cleanse
/products/reviver-hydrating-mistText duplicate Hydrate
/products/tender-skin-balmText duplicate Moisturise
/collections/face-oilsText duplicate Face Oils
/products/serene-daily-spf-50-...Text duplicate Sunscreen
/products/saviour-moisture-maskText duplicate Mask
/collections/skincare-bundlesText duplicate Bundles & Gifts
/collections/archive-saleText duplicate Archive Sale - 50% OFF
/pages/skin-consultationText duplicate Skin consultation
/pages/customer-storiesText duplicate Success stories
/blogs/journal-mindful-livingText duplicate Journal
/pages/about-usText duplicate About us
/a/account/loginRegister / Login
/collections/allShop All
/collections/allNo Text
/collections/allshop now
/collections/allSHOP ALL
/collections/best-sellers/prod...IMG-ALT By Sarah Hero Facial Oil
/collections/best-sellers/prod...Hero Facial Oil
/collections/best-sellers/prod...No Text
/collections/best-sellers/prod...Serene Daily SPF 50+ | PA++++
/collections/best-sellers/prod...IMG-ALT By Sarah Vitamin C+E Booster
/collections/best-sellers/prod...Vitamin C+E Booster
/collections/best-sellers/prod...IMG-ALT By Sarah Balancer Cream Cleanser
/collections/best-sellers/prod...Balancer Cream Cleanser
/collections/best-sellers/prod...IMG-ALT By Sarah Bakuchiol Booster
/collections/best-sellers/prod...Bakuchiol Booster
/collections/best-sellers/prod...IMG-ALT By Sarah Reviver Hydrating Mist with award
/collections/best-sellers/prod...Reviver Hydrating Mist
/collections/best-sellers/prod...No Text
/collections/best-sellers/prod...Tender Skin Balm Moisturising Cream
/products/hero-facial-oilSHOP HERO
/products/hero-facial-oilLearn more
/products/serene-daily-spf-50-...Shop now
/products/serene-daily-spf-50-...Text duplicate Learn more
/pages/customer-storiesText duplicate Learn more
/pages/about-usTrivial anchor text
Read more
/pages/our-commitmentsIMG-ALT By Sarah B Corp
/pages/our-commitmentsIMG-ALT By Sarah Cruelty Free
/pages/our-commitmentsNo Text
/pages/our-commitmentsIMG-ALT By Sarah Made in Britain
/pages/our-commitmentsIMG-ALT By Sarah Vegan
/pages/our-commitmentsIMG-ALT Buy Women Built logo
/pages/about-usText duplicate About us
/pages/pressPress coverage
/pages/our-ingredientsOur ingredients
/pages/our-commitmentsOur commitments
/account/loginYour Account
/pages/faqsContact Us
/pages/faqsFAQs
/pages/faqsDelivery
/pages/reviewsReviews
/collections/allText duplicate Shop All
/collections/skincare-bundlesShop Bundles
/collections/best-sellersShop Best Sellers
/pages/subscribe-save-with-by-...Shop Subscription
https://www.instagram.com/bysa...External Subdomain Instagram
https://www.facebook.com/bysar...External Subdomain Facebook
https://www.tiktok.com/@bysara...External Subdomain TikTok
https://uk.pinterest.com/bysar...External Subdomain Pinterest
https://bysarahlondon.com/Text duplicate By Sarah
/policies/terms-of-serviceNew window Terms & Conditions
A-TITLE Terms of Service

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bysarahlondon.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (376 kB).

HTTP Response Header

NameValue
dateWed, 30 Jul 2025 23:11:58 GMT
content-typetext/html; charset=utf-8
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set-cookie76 Characters
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content-encodingbr
shopify-complexity-score0
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strict-transport-securitymax-age=7889238
x-shopid22380961
x-shardid373
varyAccept
content-languageen-GB
powered-byShopify
server-timingprocessing;dur=326;desc="gc:9", db;dur=134, db_async;dur=18.831, render;dur=131, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="173876642166", pageType;desc="index", servedBy;desc="djvv", requestID;desc="106cade7-a416-4d07-a42c-439fa5bc180c-1753917118", _y;desc="3842426a-6940-43c9-b8c3-b84e4d0ad667", _s;desc="5a7fd9bb-5f4b-4ecb-9bc0-eee24cb09c0a"
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alt-svch3=":443"; ma=86400
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report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=jUX8%2FJMDUoTcMGp73xXx5rRwEMTwbNBsGtBY8xazFSwtc0v0UxmFSm4waAiO8qz15HtO9FQeKQVOSx2io9%2FyXXQbALWPeuckw7dO1QswNwnMiSHElbxUIAtNtpccdYgsFDoY"}],"group":"cf-nel","max_age":604800}
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.65
servercloudflare
cf-ray967889c76c72341e-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 187 referring domains.
This page has 1,677 backlinks.
This page has backlinks from 107 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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bysarahlondon.com
By Sarah | Fragrance free skincare
By Sarah is the multi award-winning skincare brand, combining nature's wisdom with modern science, and Dermatologically Approved to help you look and feel your best.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sarah93%Check
Skin68%Check
skincare66%Check
FREE58%Check
best54%Check
Natural Skincare54%Check
Sensitive Skin54%Check
Best Buy50%Check
Help47%Check
Fragrance free skincare47%Check

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