Brookandyork.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
84% 
Page structure
95% 
Link structure
25% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
364.70 kB
Words
1119
Media files
61
Number of links
174 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
brook & york | Jewelry Made Well & Made Yours – Brook & York
There are word repetitions in the page title.
The length of the page title is perfect. (568 pixels out of 580 max pixel length)
Meta description
(Critically important)
Brook and York official website. Shop custom necklaces, bracelets, and more. Modern, meaningful jewelry that's personalized and shipped next day.
The length of the meta description is perfect. (909 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://brookandyork.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsmax-image-preview:large
viewportwidth=device-width,initial-scale=1
theme-color#111111
descriptionBrook and York official website. Shop custom necklaces, bracelets, and more. Modern, meaningful jewelry that's personalized and shipped next day.
shopify-digital-wallet/12282754/digital_wallets/dialog
shopify-checkout-api-token449478d35feb314266c0abccabfc40e1
msvalidate.016AFFE0B7A983B9284DCA0BB0C7BE9965
p:domain_verifyb5525a27816f5bada1651acb47e57fed
facebook-domain-verificationwk8ysjndpl5j0jrgy3l4jr3h44mgnn
google-site-verificatione4Sq6Fp6y1pQpJQDSo6xUAuM_u29Dmu10IJpDftsQeQ
langen
twitter:cardsummary_large_image
twitter:site@
twitter:titlebrook & york | Jewelry Made Well & Made Yours
twitter:descriptionBrook and York official website. Shop custom necklaces, bracelets, and more. Modern, meaningful jewelry that's personalized and shipped next day.
og:site_nameBrook & York
og:urlhttps://brookandyork.com/
og:titlebrook & york | Jewelry Made Well & Made Yours
og:typewebsite
og:descriptionBrook and York official website. Shop custom necklaces, bracelets, and more. Modern, meaningful jewelry that's personalized and shipped next day.
og:imagehttp://brookandyork.com/cdn/shop/files/b_y_logo.png?v=1667847880
og:image:secure_urlhttps://brookandyork.com/cdn/shop/files/b_y_logo.png?v=1667847880
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Includes gift bag, tissue paper, ribbon and gift tag for your own uniq...
This page contains 1119 words. That's ok.
27.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 11.65 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
39 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...les/BNY_GB_01.jpg?v=1712861115&width=540No alt attribute provided
...YGiftKit_gray.jpg?v=1713188029&width=540No alt attribute provided
...YGiftKit_gray.jpg?v=1713188029&width=540No alt attribute provided
...ts/STEXT0001G.jpg?v=1680183842&width=540No alt attribute provided
...ucts/BYE1117G.jpg?v=1668220257&width=540No alt attribute provided
...ucts/BYE1146G.jpg?v=1679060039&width=540No alt attribute provided
...PNG.png?v=139023996256046075081733497719No alt attribute provided
...PNG.png?v=102249706122689071441733497719No alt attribute provided
...iles/b_y_logo.png?v=1667847880&width=460No alt attribute provided
...iles/b_y_logo.png?v=1667847880&width=300No alt attribute provided
...-00318-green.jpg?v=1749818109&width=1960No alt attribute provided
...cts/BYN1176G.jpg?v=1672858942&width=1080No alt attribute provided
...REATIVE_2097.jpg?v=1741825047&width=1000$rollover
...BYN1382G_JAN.jpg?v=1668697899&width=1080No alt attribute provided
.../mackenzie_4.jpg?v=1741893323&width=1000$rollover
...d9fc462be2be.jpg?v=1746463423&width=1080No alt attribute provided
..._BY-1Q7A1580.jpg?v=1746463423&width=1000$rollover
...381095a5a23f.jpg?v=1746463204&width=1080No alt attribute provided
..._BY_1Q7A6393.jpg?v=1746463204&width=1000$rollover
...BYB1230G-FEB.jpg?v=1697124703&width=1080No alt attribute provided
...e91d325a9a46.jpg?v=1728581491&width=1000$rollover
...les/BYN1520G.jpg?v=1731683730&width=1080No alt attribute provided
...ring02-00008.jpg?v=1741638718&width=1000$rollover
...les/BYB1236G.jpg?v=1746463618&width=1080No alt attribute provided
..._BY_1Q7A7897.jpg?v=1746463618&width=1000$rollover
...YA1036G-TURQ.jpg?v=1747752654&width=1080No alt attribute provided
...ks-00253copy.jpg?v=1747752654&width=1000$rollover
...es/BYCH0005G.jpg?v=1750189160&width=1080No alt attribute provided
...les/BYN1592G.jpg?v=1748972430&width=1080No alt attribute provided
...5_S_0515g_BY.jpg?v=1748972430&width=1000$rollover
...les/BYB1321G.jpg?v=1747753881&width=1080No alt attribute provided
...as-01840copy.jpg?v=1747753881&width=1000$rollover
...les/BYB1320G.jpg?v=1747753677&width=1080No alt attribute provided
...as-01858copy.jpg?v=1747753677&width=1000$rollover
...les/BYB1319G.jpg?v=1747753580&width=1080No alt attribute provided
...33-00144copy.jpg?v=1747753580&width=1000$rollover
...les/BYB1318G.jpg?v=1747753515&width=1080No alt attribute provided
...41-00757copy.jpg?v=1747753515&width=1000$rollover
...les/BYA1039G.jpg?v=1747752860&width=1080No alt attribute provided
...e5fa80d4b825.jpg?v=1749841543&width=1000$rollover
...les/BYA1038G.jpg?v=1748613215&width=1080No alt attribute provided
...37-00470copy.jpg?v=1748613215&width=1000$rollover
...59b161cc3d2f.jpg?v=1749818321&width=1400No alt attribute provided
.../BYB1230G-FEB.jpg?v=1697124703&width=800Kylie Birthstone Bracelet
...ookYork--35_2.jpg?v=1675715940&width=800Willow Layering Set
.../BYN1382G_JAN.jpg?v=1668697899&width=800Mackenzie Birthstone Initial Pendant
...ucts/STN1036G.jpg?v=1669686061&width=800Madeline Two Initial Layering Set
...ucts/BYN1177G.jpg?v=1672156663&width=800Madeline Three Initial Pendant
...ucts/BYB1105G.jpg?v=1690979970&width=800Callie Bracelet
...iles/BYR1020G.jpg?v=1723754504&width=800Claire Signet Ring
...ring-18-01855.jpg?v=1749818846&width=800No alt attribute provided
...-c13cb2ac6492.jpg?v=1749818950&width=800No alt attribute provided
...les/JM_BY_-20.jpg?v=1749819065&width=800No alt attribute provided
...r-vector-logo.png?v=1667848072&width=720No alt attribute provided
...Magazine_Logo.png?v=1706118914&width=720No alt attribute provided
...es/Vogue-Logo.png?v=1706119083&width=720No alt attribute provided
...rk-times-logo.png?v=1667848117&width=720No alt attribute provided
.../BY_whoweare.jpg?v=1668108214&width=1080No alt attribute provided

Page structure

H1 heading
(Critically important)
Brook & York
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Brook & York
H2 Trending Now
H2 As Seen In
H2 Get Inspired
H2 Have a Question?
H2 Currency
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://brookandyork.com/Anchor Skip to content
/collections/best-selling-jewelryBest Sellers
/collections/new-arrivalsNew Arrivals
/collections/build-your-own-ch...Build Your Own Charm Set
/collections/heart-jewelryHeart Jewelry
/collections/diamond-collectionDiamond Collection
/collections/tennisTennis Jewelry
/collections/custom-bridal-giftsWedding Shop
/collections/layering-setsLayering Sets
/pages/instashopInstashop
/collections/jewelry-saleSale
/collections/necklacesNecklaces
/collections/braceletsBracelets
/collections/ringsRings
/collections/earringsEarrings
/collections/ankletsAnklets
/collections/pendantsPendants
/collections/chain-necklacesChains
/collections/charmsCharms
/collections/fine-jewelryFine Jewelry
/collections/accessoriesAdd on's and Extras
/collections/birthstone-jewelryBirthstone
/collections/initial-jewelryInitial
/collections/monogram-jewelryMonogram
/collections/coordinate-jewelryCoordinate
/collections/engraved-jewelryEngraved
/collections/name-plate-jewelryName Jewelry
/collections/custom-graduation...Graduation
/collections/anniversary-jewel...Anniversary
/collections/commemorative-jew...Commemorative
/collections/birthday-giftsBirthday
/collections/gifts-for-momGifts for Mom
/collections/same-day-custom-j...Ships in 24 Hours
/collections/best-selling-jewelryNo Text
/collections/best-selling-jewelryBest Sellers »
/collections/best-selling-jewelryShop Now »
/collections/birthstone-jewelryNo Text
/collections/birthstone-jewelryBirthstone Jewelry »
/collections/gift-giving-holid...Text duplicate Shop Now »
/pages/about-usOur Story
/pages/brook-york-reviewsCustomer Reviews
/pages/pressPress
/pages/contact-usContact Us
/pages/track-your-orderTrack Your Order
/pages/ring-sizeHow to Measure Your Ring Size
/pages/faqFAQ
https://www.instagram.com/broo...New window External Subdomain Instagram
A-TITLE Brook & York on Instagram
https://www.facebook.com/brook...New window External Subdomain Facebook
A-TITLE Brook & York on Facebook
https://www.tiktok.com/@brooka...New window External Subdomain TikTok
A-TITLE Brook & York on TickTok
https://www.instagram.com/broo...New window External Subdomain Text duplicate Instagram
A-TITLE Brook & York on Instagram
https://www.facebook.com/brook...New window External Subdomain Text duplicate Facebook
A-TITLE Brook & York on Facebook
https://www.tiktok.com/@brooka...New window External Subdomain Text duplicate TikTok
A-TITLE Brook & York on TickTok
/collections/best-selling-jewelryText duplicate Best Sellers
/collections/new-arrivalsText duplicate New Arrivals
/collections/build-your-own-ch...Text duplicate Build Your Own Charm Set
/collections/heart-jewelryText duplicate Heart Jewelry
/collections/diamond-collectionText duplicate Diamond Collection
/collections/tennisText duplicate Tennis Jewelry
/collections/custom-bridal-giftsText duplicate Wedding Shop
/collections/layering-setsText duplicate Layering Sets
/pages/instashopText duplicate Instashop
/collections/jewelry-saleText duplicate Sale
/collections/necklacesText duplicate Necklaces
/collections/braceletsText duplicate Bracelets
/collections/ringsText duplicate Rings
/collections/earringsText duplicate Earrings
/collections/ankletsText duplicate Anklets
/collections/pendantsText duplicate Pendants
/collections/chain-necklacesText duplicate Chains
/collections/charmsText duplicate Charms
/collections/fine-jewelryText duplicate Fine Jewelry
/collections/accessoriesText duplicate Add on's and Extras
/collections/birthstone-jewelryText duplicate Birthstone
/collections/initial-jewelryText duplicate Initial
/collections/monogram-jewelryText duplicate Monogram
/collections/coordinate-jewelryText duplicate Coordinate
/collections/engraved-jewelryText duplicate Engraved
/collections/name-plate-jewelryText duplicate Name Jewelry
/collections/custom-graduation...Text duplicate Graduation
/collections/anniversary-jewel...Text duplicate Anniversary
/collections/commemorative-jew...Text duplicate Commemorative
/collections/birthday-giftsText duplicate Birthday
/collections/gifts-for-momText duplicate Gifts for Mom
/collections/same-day-custom-j...Text duplicate Ships in 24 Hours
/collections/best-selling-jewelryNo Text
/collections/best-selling-jewelryText duplicate Best Sellers »
/collections/best-selling-jewelryText duplicate Shop Now »
/collections/birthstone-jewelryNo Text
/collections/birthstone-jewelryText duplicate Birthstone Jewelry »
/collections/gift-giving-holid...Text duplicate Shop Now »
/pages/about-usText duplicate Our Story
/pages/brook-york-reviewsText duplicate Customer Reviews
/pages/pressText duplicate Press
/pages/contact-usText duplicate Contact Us
/pages/track-your-orderText duplicate Track Your Order
/pages/ring-sizeText duplicate How to Measure Your Ring Size
/pages/faqText duplicate FAQ
https://brookandyork.com/No Text
https://brookandyork.com/searchSearch
https://brookandyork.com/Anchor Cart
/collections/new-arrivalsinspired by SUMMER inspired by SUMMER shop new arrivals
/products/madeline-two-initial...IMG-ALT $rollover
/products/madeline-two-initial...Gold
/products/madeline-two-initial...Silver
/products/madeline-two-initial...Rose Gold
/products/madeline-two-initial...87
/products/mackenzie-birthstone...Text duplicate IMG-ALT $rollover
/products/mackenzie-birthstone...Text duplicate Gold
/products/mackenzie-birthstone...Text duplicate Silver
/products/mackenzie-birthstone...80
/products/mackenzie-two-births...Text duplicate IMG-ALT $rollover
/products/mackenzie-two-births...Text duplicate Gold
/products/mackenzie-two-births...Text duplicate Silver
/products/mackenzie-two-births...96
/products/mackenzie-birthstone...Text duplicate IMG-ALT $rollover
/products/mackenzie-birthstone...Text duplicate Gold
/products/mackenzie-birthstone...Text duplicate Silver
/products/mackenzie-birthstone...86
/products/kylie-birthstone-bra...Text duplicate IMG-ALT $rollover
/products/kylie-birthstone-bra...Text duplicate Gold
/products/kylie-birthstone-bra...Text duplicate Silver
/products/kylie-birthstone-bra...60
/products/pippa-bubble-initial...Text duplicate IMG-ALT $rollover
/products/pippa-bubble-initial...Text duplicate 60
/products/josephine-cross-birt...Text duplicate IMG-ALT $rollover
/products/josephine-cross-birt...Text duplicate Gold
/products/josephine-cross-birt...Text duplicate Silver
/products/josephine-cross-birt...104
/products/kai-charm-ankletText duplicate IMG-ALT $rollover
/products/kai-charm-anklet?var...Pink
/products/kai-charm-anklet?var...Turquoise
/products/kai-charm-anklet?var...White
/products/kai-charm-anklet56
/products/presely-pearl-bag-charmNo Text
/products/presely-pearl-bag-charm98
/products/melrose-mini-initial...Text duplicate IMG-ALT $rollover
/products/melrose-mini-initial...Text duplicate 86
/products/tula-green-charm-bra...Text duplicate IMG-ALT $rollover
/products/tula-green-charm-bra...78
/products/tula-blue-charm-brac...Text duplicate IMG-ALT $rollover
/products/tula-blue-charm-brac...Text duplicate 78
/products/tula-violet-charm-br...Text duplicate IMG-ALT $rollover
/products/tula-violet-charm-br...Text duplicate 78
/products/tula-pink-charm-brac...Text duplicate IMG-ALT $rollover
/products/tula-pink-charm-brac...Text duplicate 78
/products/kai-white-charm-ankletText duplicate IMG-ALT $rollover
/products/kai-white-charm-ankletText duplicate 78
/products/kai-turquoise-charm-...Text duplicate IMG-ALT $rollover
/products/kai-turquoise-charm-...Text duplicate 78
/collections/birthstone-jewelrysummer in stones custom and colorful shop birthstones
/products/kylie-birthstone-bra...Text duplicate Shop Now »
/products/willow-layering-setText duplicate Shop Now »
/products/mackenzie-birthstone...Text duplicate Shop Now »
/products/madeline-two-initial...Text duplicate Shop Now »
/products/madeline-three-initi...Text duplicate Shop Now »
/products/callie-braceletText duplicate Shop Now »
/products/claire-signet-ringText duplicate Shop Now »
/collections/best-selling-jewelrybest sellers »
/collections/fine-jewelryfine jewelry »
/collections/jewelry-salesale »
/pages/pressNo Text
/pages/pressNo Text
/pages/pressNo Text
/pages/pressNo Text
/pages/instashopShop our Instagram
/pages/contact-usHave a Question?
/pages/contact-usText duplicate Contact Us
/pages/about-usAbout Us
/pages/return-exchange-instruc...Returns & Exchanges
/pages/shipping-handlingShipping Info
/pages/faqText duplicate FAQ
/pages/track-your-orderText duplicate Track Your Order
/pages/sitemapSitemap
/blogs/newsBlogs
/pages/direct-drop-ship-programDrop Ship
/pages/wholesaleWholesale
/pages/accessibility-statementAccessibility Statement
https://fyfevesllc-privacy.my....External Subdomain Privacy Rights Requests
/pages/brand-rep-applicationAmbassador
/pages/privacy-policyPrivacy Policy
https://brookandyork.com/© 2025 BROOK & YORK
https://www.instagram.com/broo...New window External Subdomain Text duplicate Instagram
A-TITLE Brook & York on Instagram
https://www.facebook.com/brook...New window External Subdomain Text duplicate Facebook
A-TITLE Brook & York on Facebook
https://www.tiktok.com/@brooka...New window External Subdomain Text duplicate TikTok
A-TITLE Brook & York on TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brookandyork.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (365 kB).

HTTP Response Header

NameValue
dateSun, 29 Jun 2025 04:27:07 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid81
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x-storefront-renderer-rendered1
set-cookie76 Characters
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content-encodingbr
shopify-complexity-score0
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid12282754
x-shardid81
varyAccept
content-languageen-US
powered-byShopify
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.32
servercloudflare
cf-ray9572ab65ced622b6-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 182 referring domains.
This page has 824 backlinks.
This page has backlinks from 117 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Googlebot
Disallow:

User-agent: Googlebot-images
Disallow:

User-agent: *
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Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /12282754/checkouts
Disallow: /12282754/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
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Disallow: /*/blogs/*%2B*
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Disallow: /*/*?*ls%3D*%3Fls%3D*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://brookandyork.com/sitemap.xml

User-agent: adsbot-google
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User-agent: Nutch
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User-agent: AhrefsBot
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Disallow: /orders
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brookandyork.com
brook & york | Jewelry Made Well & Made Yours – Brook &...
Brook and York official website. Shop custom necklaces, bracelets, and more. Modern, meaningful jewelry that's personalized and shipped next day.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brook87%Check
York87%Check
Brook York87%Check
New York61%Check
Jewelry58%Check
jewelry made53%Check
Shop52%Check
Bracelet48%Check
Birthstone Jewelry47%Check
Made46%Check
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