Bowlsworld.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
50% 
Page structure
50% 
Link structure
96% 
Server
28% 
External factors
48% 
SEO Score
Response time
0.47 s
File size
22.30 kB
Words
289
Media files
19
Number of links
57 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bowlsworld Bowls Shop | Lawn Bowls, Clothing & Equipment
The length of the page title is perfect. (543 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bowlsworld Bowls Shop – Fast delivery of indoor and outdoor bowling equipment, including coloured bowls, clothing, bags and accessories.
The length of the meta description is perfect. (858 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bowlsworld.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 4.01 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
robotsmax-image-preview:large
descriptionBowlsworld Bowls Shop – Fast delivery of indoor and outdoor bowling equipment, including coloured bowls, clothing, bags and accessories.
twitter:cardsummary
twitter:descriptionBowlsworld Bowls Shop – Fast delivery of indoor and outdoor bowling equipment, including coloured bowls, clothing, bags and accessories.
twitter:titleBowlsworld Bowls Shop | Lawn Bowls, Clothing & Equipment
og:localeen_GB
og:typewebsite
og:titleBowlsworld Bowls Shop | Lawn Bowls, Clothing & Equipment
og:descriptionBowlsworld Bowls Shop – Fast delivery of indoor and outdoor bowling equipment, including coloured bowls, clothing, bags and accessories.
og:urlhttps://www.bowlsworld.co.uk/
og:site_nameBowls World
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 289 words on this page. Good pages should have about 800 words of useful content.
11.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 172 characters this one is longer than 70 characters:
"we stock indoor & outdoor lawn bowls, bags, shoes & equipment. we also supply crown green bowls, short..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../themes/bowls-world/assets/images/fb.pngimg
...hemes/bowls-world/assets/images/twet.pngimg
...hemes/bowls-world/assets/images/logo.pngimg
...hemes/bowls-world/assets/images/home.pngimg
...orld/assets/images/membership banner.pngmembership
...ets/images/Astro Shoes Slider 201922.jpgAstro Shoes
...ld/assets/images/seconhand bowls (1).pngimg
...emes/bowls-world/assets/images/logo1.pngimg
...emes/bowls-world/assets/images/logo2.pngimg
.../bowls-world/assets/images/aerobowls.jpgimg
...emes/bowls-world/assets/images/logo3.pngimg
...mes/bowls-world/assets/images/paypal.pngimg
...es/bowls-world/assets/images/payment.pngimg
...hemes/bowls-world/assets/images/shop.pngimg
.../bowls-world/assets/images/royalmail.pngimg
...wls-world/assets/images/helpforheros.pngimg
...themes/bowls-world/assets/images/fsb.pngimg
...emes/bowls-world/assets/images/which.pngimg
...owls-world/assets/images/footer_logo.pngimg

Page structure

H1 heading
(Critically important)
Welcome to Bowlsworld
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to Bowlsworld
H2 01473 217787
H2 YOUR ONE STOP BOWLS SHOP
H5 Bowlsworld now shipping to:
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.facebook.com/pages...New window External Subdomain IMG-ALT img
https://twitter.com/Bowlsworld...New window External Text duplicate IMG-ALT img
https://www.bowlsworld.co.uk/Subdomain Text duplicate IMG-ALT img
https://www.bowlsworld.co.uk/Subdomain Text duplicate IMG-ALT img
/acatalog/index.htmlSubdomain Shop Online
/about-usSubdomain About Us
/acatalog/Clearance_Lines___Sp...Subdomain Special Offers
https://bowlsworldblog.blogspo...External Subdomain Bowlsworld Blog
/customer-services/Subdomain Customer Services
/contact-usSubdomain Contact Us
/terms-and-conditions/Subdomain FREE standard UK delivery
/terms-and-conditionsSubdomain SAMEDAY DESPATCH on most items
/customer-comments/Subdomain Read what our customers say!
/acatalog/Drakes-Pride-PRO50-S...New window Subdomain IMG-ALT membership
/acatalog/Trainer-Style-Bowls-...Subdomain IMG-ALT Astro Shoes
/acatalog/Second_Hand_Bowls-p1...New window Subdomain Text duplicate IMG-ALT img
https://www.paypal.com/uk/weba...New window External Subdomain Text duplicate IMG-ALT img
https://www.sellerdeck.co.uk/i...New window External Subdomain Text duplicate IMG-ALT img
https://www.royalmail.com/trac...New window External Subdomain Text duplicate IMG-ALT img
https://www.bowlsworld.co.uk/Subdomain Text duplicate IMG-ALT img
https://www.bowlsworld.co.uk/Subdomain www.bowlsworld.co.uk
https://bowlsworld.co.uk/Bowls World Home
/acatalog/Subdomain Text duplicate Shop Online
https://bowlsworld.co.uk/links/Links
/customer-comments/Customer Comments
/frequently-asked-questions/F.A.Q's
/contact-us/Contact
/articles/Articles
/privacy-policy/Privacy Policy
/privacy-policyAnchor Cookies
/almark-bowls/Almark Bowls
/aero-bowls/Aero Bowls
/blaze-bowls/Blaze Bowls
/bowls-accessories/Bowls Accessories
/ladies-lawn-bowling-shoes-cho...Bowls Shoes Ladies
/bowls-clothing/Bowls Clothing
/bowls-trousers/Bowls Trousers
/bowls-waterproofs/Bowls Waterproofs
/carpet-bowls/Carpet Bowls Equipment
/drakes-pride-bowls/Drakes Pride Bowls
/drakespride/Drakes Pride Coloured Bowls
/drakes-pride-fineline-bowls/Drakes Pride Fineline Bowls
/drakes-pride-jazz-bowls/Drakes pride Jazz Bowls
/emsmorn-bowls/Emsmorn Bowls
/henselite-grippo-tubes-bowls-...Henselite Grippo Tubes
/henselite-tiger-pro-bowls/Henselite Tiger Pro Bowls
/henselite-mps40-shoes/Henselite Mps40 Shoes
/indoor-bowls-equipment/Indoor Bowls Equipment
/indoor-bowls-equipment/Indoor Bowls Accesssories
/indoor-bowls-shoes/Indoor Bowls Shoes
/junior-bowls/Junior Bowls
/taylor-lawn-bowls/Taylor Lawn Bowls
/taylor-crown-green-bowls/Taylor Crown Green Bowls
/carpet-and-short-mat-bowls-eq...Short Mat Bowls
/second-hand-bowls/Second Hand Bowls
/ladies-lawn-bowling-shoes-cho...Ladies Lawn Bowling Shoes
/mens-lawn-bowling-shoes/Men's Lawn Bowling Shoes
/lawn-bowls-gifts/Lawn Bowls Gifts
/bowls-bag/Bowls Bag
/comfitpro-shoes-clothing/Comfitpro Shoes and Clothing
/comfitpro-bags-and-accessories/Comfitpro Bags and Accessories
/bowling-jackets/Bowling Jackets
/lawn-bowling-gloves/Lawn Bowling Gloves

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bowlsworld.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (22 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 19 Jun 2025 01:08:56 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
x-powered-byPHP/7.0.33
link<https://www.bowlsworld.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.bowlsworld.co.uk/wp-json/wp/v2/pages/4>; rel="alternate"; type="application/json", <https://www.bowlsworld.co.uk/>; rel=shortlink
cache-controlmax-age=600
expiresThu, 19 Jun 2025 01:18:56 GMT
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 16 referring domains.
This page only has 25 backlinks.
This page only has few backlinks from 14 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.bowlsworld.co.uk/wp-sitemap.xml

Similar sites

Search preview

www.bowlsworld.co.uk
Bowlsworld Bowls Shop | Lawn Bowls, Clothing & Equipment
Bowlsworld Bowls Shop – Fast delivery of indoor and outdoor bowling equipment, including coloured bowls, clothing, bags and accessories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bowls95%Check
World95%Check
Bowls World95%Check
Bowlsworld Bowls93%Check
Bowlsworld91%Check
Bowlsworld Bowls Shop84%Check
BOWLS SHOP81%Check
Bowls Equipment79%Check
Bowls World Limited77%Check
Lawn Bowls75%Check
Show more keywords and terms

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