Bose.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
69% 
Page structure
70% 
Link structure
63% 
Server
86% 
External factors
23% 
SEO Score
Response time
1.45 s
File size
149.60 kB
Words
765
Media files
21
Number of links
113 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bose | Headphones, Speakers, Wearables
The length of the page title is perfect. (378 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The official Bose website. Learn about innovative solutions to help you feel more, do more and be more. Shop for headphones, speakers, wearables and wellness products.
The meta description is too long: 1054 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bose.co.nz/en_nz/index.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: Germany
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsbose,bose® products,home entertainment,speaker systems,car speakers,home audio,bose® systems,bose.com,marine stereo,headphones,consumer electronic products,www.bose.com,sound systems,consumer electronics,home cinema systems,outdoor speakers
descriptionThe official Bose website. Learn about innovative solutions to help you feel more, do more and be more. Shop for headphones, speakers, wearables and wellness products.
langen-nz
twitter:cardsummary
twitter:site@Bose
twitter:titleBose | Headphones, Speakers, Wearables
twitter:descriptionThe official Bose website. Learn about innovative solutions to help you feel more, do more and be more. Shop for headphones, speakers, wearables and wellness products.
twitter:imagehttps://static.bose.com/etc/designs/bose/base2016/design/images/bose_logo_white_on_black.jpg
og:titleBose | Headphones, Speakers, Wearables
og:descriptionThe official Bose website. Learn about innovative solutions to help you feel more, do more and be more. Shop for headphones, speakers, wearables and wellness products.
og:imagehttps://static.bose.com/etc/designs/bose/base2016/design/images/bose_logo_white_on_black.jpg
og:urlhttps://www.bose.co.nz/en_nz/index.html
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 765 words. That's ok.
15.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: shop
Some tags are too long. With 134 characters this one is longer than 70 characters:
"important recall notice regarding certain acoustimass, lifestyle and companion system bass modules man..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...roducts-2016/design/images/bose_logo.pngBose
...-2016/design/images/bose_mobile_logo.pngBose
...ctronics/global/icons/support_f8f8f8.svgSupport icon
...ctronics/global/icons/support_f8f8f8.svgNo alt attribute provided
.../is/image/bose/custom_icon?fmt=png-alphaShop
.../is/image/bose/custom_icon?fmt=png-alphaShop
.../is/image/bose/custom_icon?fmt=png-alphaSHOP QC HEADPHONES
.../is/image/bose/custom_icon?fmt=png-alphaSHOP QC EARBUDS
.../is/image/bose/custom_icon?fmt=png-alphaSHOP QC HEADPHONES
.../is/image/bose/custom_icon?fmt=png-alphaSHOP QC EARBUDS
.../is/image/bose/custom_icon?fmt=png-alphaLEARN MORE
.../is/image/bose/custom_icon?fmt=png-alphaLEARN MORE

Page structure

H1 heading
(Critically important)
Make every song count
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Make every song count
H1 Energising sound incoming
H1 A tone for tuning in
H1 Perfectly Petal Pink
H2 FEATURED PRODUCTS
H2 #MyBose
H2 BOSE AUTOMOTIVE
H2 True believers in the power of sound
H3 SHARE WITH US
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en_nz/legal/cookie_policy.htmlClick here for more information on the types of cookies we use and how to change your cookie settings
/en_nz/special_offers.htmlSubdomain SHOP
/en_nz/special_offers.htmlSubdomain Text duplicate SHOP
/en_nz/index.htmlAnchor Skip to content
A-TITLE Skip to content
/en_nz/index.htmlIMG-ALT Bose
A-TITLE Bose
https://www.bose.com.au/en_au/...External Subdomain Bose QuietComfort Earbuds
A-TITLE Bose QuietComfort Earbuds
https://www.bose.com.au/en_au/...External Subdomain Bose SoundLink Flex Portable Speaker (2nd Gen)
A-TITLE Bose SoundLink Flex Portable Speaker (2nd Gen)
https://www.bose.com.au/en_au/...External Subdomain Bose Smart Soundbar
A-TITLE Bose Smart Soundbar
https://www.bose.com.au/en_au/...External Subdomain Bose SoundLink Max Portable Speaker
A-TITLE Bose SoundLink Max Portable Speaker
https://www.bose.com.au/en_au/...External Subdomain Bose Ultra Open Earbuds
A-TITLE Bose Ultra Open Earbuds
https://www.bose.com.au/en_au/...External Subdomain Bose QuietComfort Ultra Headphones
A-TITLE Bose QuietComfort Ultra Headphones
/en_nz/support.htmlSupport
IMG-ALT Support icon
A-TITLE Support
/en_nz/support.htmlSupport home
A-TITLE Support home
/en_nz/support.htmlTroubleshooting
A-TITLE Troubleshooting
/en_nz/support/track-my-order....Track my order
A-TITLE Track my order
/en_nz/products/headphones/hea...Headphone accessories
A-TITLE Headphone accessories
/en_nz/products/speakers/speak...Speaker accessories
A-TITLE Speaker accessories
/en_nz/myaccount/login.htmlMy Bose
A-TITLE My Bose
/en_nz/myaccount/dashboard.htmlNo Text
/en_nz/myaccount/login.htmlLogin
A-TITLE Login
/en_nz/myaccount/registration....Create Account
A-TITLE Create Account
/en_nz/myaccount/registration....No Text
/en_nz/store_locator.htmlStores
/en_nz/my-cart.htmlCart
/en_nz/special_offers.htmlSpecial offers
A-TITLE Special offers
/en_nz/products/headphones.htmlHeadphones
A-TITLE Headphones
/en_nz/shop_all/headphones/hea...Shop all
A-TITLE Shop all
/en_nz/shop_all/shop_all_produ...New
A-TITLE New
/en_nz/products/headphones/noi...Noise cancelling
A-TITLE Noise cancelling
/en_nz/products/headphones/avi...Aviation headsets
A-TITLE Aviation headsets
/en_nz/products/headphones/hea...Accessories
A-TITLE Accessories
/en_nz/products/headphones/ear...Earbuds
A-TITLE Earbuds
/en_nz/products/headphones/ear...Text duplicate Shop all
A-TITLE Shop all
/en_nz/shop_all/shop_all_produ...Text duplicate New
A-TITLE New
/en_nz/products/headphones/ear...Bose QuietComfort Ultra Earbuds (2nd Gen)
A-TITLE Bose QuietComfort Ultra Earbuds (2nd Gen)
/en_nz/products/headphones/ear...Text duplicate Bose Ultra Open Earbuds
A-TITLE Bose Ultra Open Earbuds
/en_nz/products/headphones/ear...Text duplicate Bose QuietComfort Earbuds
A-TITLE Bose QuietComfort Earbuds
/en_nz/products/headphones/ear...Text duplicate Accessories
A-TITLE Accessories
/en_nz/products/speakers.htmlSpeakers
A-TITLE Speakers
/en_nz/shop_all/speakers/speak...Text duplicate Shop all
A-TITLE Shop all
/en_nz/shop_all/shop_all_produ...Text duplicate New
A-TITLE New
/en_nz/products/speakers/porta...Portable Bluetooth
A-TITLE Portable Bluetooth
/en_nz/products/speakers/home_...Home cinema
A-TITLE Home cinema
/en_nz/products/speakers/sound...Soundbars
A-TITLE Soundbars
/en_nz/products/speakers/ampli...Amplifiers
A-TITLE Amplifiers
/en_nz/products/speakers/porta...Portable PA
A-TITLE Portable PA
/en_nz/products/speakers/speak...Text duplicate Accessories
A-TITLE Accessories
/en_nz/better_with_bose.htmlStories
A-TITLE Stories
/en_nz/products/certified_refu...Refurbished
A-TITLE Refurbished
/en_nz/support.htmlText duplicate Support home
/en_nz/support.htmlText duplicate Troubleshooting
/en_nz/support/track-my-order....Text duplicate Track my order
/en_nz/products/headphones/hea...Text duplicate Headphone accessories
/en_nz/products/speakers/speak...Text duplicate Speaker accessories
/en_nz/myaccount/login.htmlText duplicate My Bose
A-TITLE My Bose
/en_nz/myaccount/dashboard.htmlNo Text
/en_nz/myaccount/login.htmlText duplicate Login
A-TITLE Login
/en_nz/myaccount/registration....Text duplicate Create Account
A-TITLE Create Account
/en_nz/myaccount/registration....No Text
/en_nz/store_locator.htmlText duplicate Stores
/en_nz/products/headphones/ear...Shop label.custom.product.value
IMG-ALT Shop
A-TITLE Shop
/en_nz/landing_pages/buy-direc...Learn more
/en_nz/products/headphones/noi...Text duplicate IMG-ALT Bose QuietComfort Ultra Headphones
A-TITLE Bose QuietComfort Ultra Headphones
/en_nz/products/headphones/noi...Black
A-TITLE Black
/en_nz/products/headphones/noi...White Smoke
A-TITLE White Smoke
/en_nz/products/headphones/noi...Lunar Blue
A-TITLE Lunar Blue
/en_nz/products/headphones/noi...Deep Plum
A-TITLE Deep Plum
/en_nz/products/headphones/noi...SPECIAL OFFER SPECIAL OFFER Bose QuietComfort Ultra Headphones Bose QuietComfort Ultra Headphones Noise cancelling Original Price $729.95 $729.95 Current Pri...
A-TITLE Bose QuietComfort Ultra Headphones
/en_nz/products/speakers/smart...IMG-ALT Bose Portable Smart Speaker
A-TITLE Bose Portable Smart Speaker
/en_nz/products/speakers/smart...Triple Black
A-TITLE Triple Black
/en_nz/products/speakers/smart...Luxe Silver
A-TITLE Luxe Silver
/en_nz/products/speakers/smart...Bose Portable Smart Speaker Bose Portable Smart Speaker Home Audio Current Price $599.95 $599.95 Current Price $599.95 $599.95 Current Price $599.95 $599.95
A-TITLE Bose Portable Smart Speaker
/en_nz/products/headphones/ear...Text duplicate IMG-ALT Bose Ultra Open Earbuds
A-TITLE Bose Ultra Open Earbuds
/en_nz/products/headphones/ear...Text duplicate Black
A-TITLE Black
/en_nz/products/headphones/ear...Text duplicate White Smoke
A-TITLE White Smoke
/en_nz/products/headphones/ear...Iridescent Sunset
A-TITLE Iridescent Sunset
/en_nz/products/headphones/ear...Chilled Lilac
A-TITLE Chilled Lilac
/en_nz/products/headphones/ear...Sandstone
A-TITLE Sandstone
/en_nz/products/headphones/ear...Carbon Blue
A-TITLE Carbon Blue
/en_nz/products/headphones/ear...Diamond 60th Edition
A-TITLE Diamond 60th Edition
/en_nz/products/headphones/ear...Moonstone Blue
A-TITLE Moonstone Blue
/en_nz/products/headphones/ear...Text duplicate Lunar Blue
A-TITLE Lunar Blue
/en_nz/products/headphones/ear...Text duplicate Deep Plum
A-TITLE Deep Plum
/en_nz/products/headphones/ear...SPECIAL OFFER SPECIAL OFFER Bose Ultra Open Earbuds Bose Ultra Open Earbuds Earbuds Original Price $499.95 $499.95 Current Price $425.95 $425.95 Original Pri...
A-TITLE Bose Ultra Open Earbuds
/en_nz/products/speakers/home_...IMG-ALT Bose Smart Ultra Soundbar
A-TITLE Bose Smart Ultra Soundbar
/en_nz/products/speakers/home_...Text duplicate Black
A-TITLE Black
/en_nz/products/speakers/home_...Arctic White
A-TITLE Arctic White
/en_nz/products/speakers/home_...SPECIAL OFFER SPECIAL OFFER Bose Smart Ultra Soundbar Bose Smart Ultra Soundbar Home cinema Original Price $1,649.95 $1,649.95 Current Price $1,088.95 $1,088...
A-TITLE Bose Smart Ultra Soundbar
/en_nz/products/speakers/porta...Text duplicate Shop label.custom.product.value
IMG-ALT Shop
A-TITLE Shop
/en_nz/products/headphones/noi...SHOP QC HEADPHONES label.custom.product.value
IMG-ALT SHOP QC HEADPHONES
A-TITLE SHOP QC HEADPHONES
/en_nz/products/headphones/ear...SHOP QC EARBUDS label.custom.product.value
IMG-ALT SHOP QC EARBUDS
A-TITLE SHOP QC EARBUDS
/en_nz/products/headphones/noi...Text duplicate SHOP QC HEADPHONES label.custom.product.value
IMG-ALT SHOP QC HEADPHONES
A-TITLE SHOP QC HEADPHONES
/en_nz/products/headphones/ear...Text duplicate SHOP QC EARBUDS label.custom.product.value
IMG-ALT SHOP QC EARBUDS
A-TITLE SHOP QC EARBUDS
https://automotive.bose.co.uk/...External Subdomain LEARN MORE label.custom.product.value
IMG-ALT LEARN MORE
A-TITLE LEARN MORE
/en_nz/support/bm_safety_conta...New window Text duplicate LEARN MORE label.custom.product.value
IMG-ALT LEARN MORE
A-TITLE LEARN MORE
/en_nz/index.htmlAnchor No Text
https://www.facebook.com/Bose/New window External Subdomain Bose Facebook
A-TITLE Bose Facebook
https://x.com/boseNew window External Bose Twitter
A-TITLE Bose Twitter
https://www.youtube.com/BoseNew window External Subdomain Bose YouTube
A-TITLE Bose YouTube
https://www.instagram.com/BoseNew window External Subdomain Bose Instagram
A-TITLE Bose Instagram
/en_nz/email-subscription2.htmlNew window Email sign-up
A-TITLE Email sign-up
https://automotive.bose.co.uk/...External Subdomain Automotive systems
A-TITLE Automotive systems
/en_nz/support.htmlText duplicate Support
A-TITLE Support
/en_nz/contact_us.htmlContact us
A-TITLE Contact us
/en_nz/store_locator.htmlFind a store
A-TITLE Find a store
/en_nz/about_bose.htmlAbout us
A-TITLE About us
/en_nz/careers.htmlWork at Bose
A-TITLE Work at Bose
http://global.bose.com/External Subdomain Bose Worldwide
A-TITLE Bose Worldwide
/en_nz/landing_pages/studentbe...Bose student and graduate discount
A-TITLE Bose student and graduate discount
/en_nz/products/outlet.htmlOutlet
A-TITLE Outlet
/en_nz/landing_pages/bose-bund...Bundles
A-TITLE Bundles
/en_nz/products/certified_refu...Certified Refurbished
A-TITLE Certified Refurbished
/en_nz/special_offers.htmlText duplicate Special offers
A-TITLE Special offers
/en_nz/pressroom.htmlGlobal Press Room
A-TITLE Global Press Room
/en_nz/partnerships-and-licens...Partnerships & Licensing
A-TITLE Partnerships & Licensing
/en_nz/legal/privacy_policy.htmlPrivacy policy
A-TITLE Privacy policy
/en_nz/legal/terms_of_use.htmlTerms of use
A-TITLE Terms of use
/en_nz/legal/sms_terms_of_use....SMS Terms of Use
A-TITLE SMS Terms of Use
/en_nz/legal/terms_of_sale.htmlTerms of sale
A-TITLE Terms of sale
/en_nz/legal/be_aware_of_count...Beware of counterfeits
A-TITLE Beware of counterfeits
/en_nz/legal/cookie_policy.htmlCookies notice
A-TITLE Cookies notice
/en_nz/legal/copyright_policy....Copyright Policy
A-TITLE Copyright Policy
/en_nz/trademarks.htmlTrademarks
A-TITLE Trademarks
/en_nz/about_bose/sustainabili...Sustainability at Bose
A-TITLE Sustainability at Bose
http://global.bose.com/External Subdomain Change »
A-TITLE Change
/en_nz/index.htmlText duplicate IMG-ALT Bose
A-TITLE Bose
/en_nz/index.htmlEnglish

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bose.co.nz/en_nz/index.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.45 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (150 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
dateSun, 03 Aug 2025 10:16:04 GMT
x-content-type-optionsnosniff
x-xss-protection1; mode=block
serverBose corp.
x-frame-optionsSAMEORIGIN
xkeyhost:www.bose.co.nz
x-page-speed1.13.35.2-0
x-varnish-cache-ttl31536000
cache-controlmax-age=3600
x-varnish239752283 65929724
via1.1 varnish-v4, 1.1 bfd9180a87cfbe975042cface5eb26e4.cloudfront.net (CloudFront)
x-varnish-cacheHIT
x-varnish-cache-age430378
set-cookie67 Characters
content-encodinggzip
strict-transport-securitymax-age=604800
varyAccept-Encoding
x-cacheMiss from cloudfront
x-amz-cf-popFRA56-P13
x-amz-cf-idJ7qVuGb4ic-x1OVLjp_JqyiD0mIOPwJpfq4899ubj5Hnxqfrortjdg==
age0
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 6 referring domains.
This page only has 29 backlinks.
This page only has few backlinks from 6 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /en_nz/productpage-overlays/
Disallow: /en_nz/my-cart/
Disallow: /en_nz/checkout/
Disallow: /en_nz/GD_ENTER_REGISTRATION_INFO_EVENT/
Disallow: /en_nz/rdg/
Disallow: /en_nz/gift_cards/
Disallow: /en_nz/home-and-personal-audio/
Disallow: /en_nz/content/consumer-electronics/
Disallow: /en_nz/content/dam/
Disallow: /en_nz/controller/
Disallow: /en_nz/sst/
Disallow: /en_nz/forms/contact
Disallow: /content/consumer_electronics/

Sitemap: https://www.bose.co.nz/sitemap.xml

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Search preview

www.bose.co.nz › en_nz › index.html
Bose | Headphones, Speakers, Wearables
The official Bose website. Learn about innovative solutions to help you feel more, do more and be more. Shop for headphones, speakers, wearables and wellness products.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bose82%Check
Headphones63%Check
Speaker63%Check
Bose QuietComfort62%Check
Bose Smart62%Check
Bose Automotive62%Check
Bose Corporation60%Check
Bose SoundLink60%Check
Speakers59%Check
Bose QuietComfort Ultra Headphones57%Check
Show more keywords and terms

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