Customs.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
85% 
Page structure
58% 
Link structure
82% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.71 s
File size
46.00 kB
Words
715
Media files
17
Number of links
73 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The New Zealand Customs Service protects and promotes New Zealand through world class border management.
The length of the meta description is perfect. (703 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: Australia
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
descriptionThe New Zealand Customs Service protects and promotes New Zealand through world class border management.
langen-nz
twitter:titleHome
twitter:descriptionThe New Zealand Customs Service protects and promotes New Zealand through world class border management.
og:titleHome
og:urlhttps://www.customs.govt.nz/
og:typearticle
og:descriptionThe New Zealand Customs Service protects and promotes New Zealand through world class border management.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 715 words. That's ok.
36.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/legacy/images/spinner.svgPage load in progress
/img/customs-logo.svgCustoms NZ Logo
/img/facebook.svgFacebookFacebook
https://www.customs.govt.nz/img/twitter.svgTwitterTwitter
/img/instagram.svgInstagramInstagram
/img/linkedin.svgLinkedInLinkedIn
/media/msfihwvr/passport-booth.webpUnloading of import cargo from airplane
/media/pqij0fip/departures.webpUnloading of import cargo from airplane
/media/ymwjtvlz/yachts-small-craft.webpUnloading of import cargo from airplane
/media/ea1jtxaf/importing.jpgUnloading of import cargo from airplane
/media/u3dnphw3/exporting.webpUnloading of import cargo from airplane
...rcmn/border-protect-transfer-feature.jpgUnloading of import cargo from airplane
/media/unxgk0d4/nztd-home-tile.jpgA New Zealand passport being checked against the NZTD app running on a smartphone.
...ia/2f1b5bud/online-shopping-resized.webpOnline Shopping Resized
/media/we2dwyu2/statistics.webpStatistics
/legacy/images/NZGovtLogo.pngNew Zealand Government
/legacy/images/custom-logo.pngshielded

Page structure

H1 heading
(Critically important)
Protecting and promoting New Zealand across borders
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Protecting and promoting New Zealand across borders
H2 Empty heading
H2 Featured content
H2 News
H4 Travelling to New Zealand
H4 Prohibited and restricted items
H4 New Zealand Traveller Declaration
H4 On your arrival
H4 Medicines
H4 Leaving New Zealand
H4 eGate
H4 Agricultural items
H4 Duty-free shopping
H4 Find your parcel
H4 Customs Number
H4 What's my duty?
H4 Prohibited and restricted items Duplicate text
H4 Online shopping
H4 Duty and allowances
H4 Paying Customs
H4 Receive items from overseas
H4 Import allowances and charges
H4 Working Tariff Document
H4 Goods Clearance Fees
H4 Customs rates of exchange
H4 Prohibitions and restrictions
H4 Import
H4 Consolidated list of approvals
H4 Client codes
H4 Tobacco
H4 Supplier codes
H4 New Zealand Traveller Declaration Duplicate text
H4 Online shopping Duplicate text
H4 Statistics
H4 About Customs
H4 Information
H4 About this website
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.customs.govt.nz/Anchor Skip to main content
https://www.customs.govt.nz/IMG-ALT Customs NZ Logo
/contact-us/Contact us
A-TITLE Contact us
https://www.customs.govt.nz/Anchor Search
https://www.facebook.com/NZCus...New window External Subdomain IMG-ALT Facebook
https://twitter.com/NZ_CustomsNew window External IMG-ALT Twitter
https://www.instagram.com/nzcu...New window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
/personal/travel-to-and-from-n...Travelling to New Zealand
/personal/prohibited-and-restr...Prohibited and restricted items
https://www.travellerdeclarati...External Subdomain New Zealand Traveller Declaration
/personal/travel-to-and-from-n...On your arrival
/personal/travel-to-and-from-n...Medicines
/personal/travel-to-and-from-n...Leaving New Zealand
/personal/travel-to-and-from-n...eGate
/personal/prohibited-and-restr...Agricultural items
/personal/travel-to-and-from-n...Duty-free shopping
/personal/send-and-receive-ite...Find your parcel
/personal/send-and-receive-ite...Customs Number
/personal/duty-and-gst/whats-m...What's my duty?
/personal/prohibited-and-restr...Text duplicate Prohibited and restricted items
/personal/online-shopping/Online shopping
/personal/duty-and-gst/duty-an...Duty and allowances
/personal/paying-customs/Paying Customs
/personal/send-and-receive-ite...Receive items from overseas
/personal/import-allowances-an...Import allowances and charges
/business/tariffs/working-tari...Working Tariff Document
/about-us/about-customs/goods-...Goods Clearance Fees
/business/import/customs-excha...Customs rates of exchange
/business/import/import-prohib...Prohibitions and restrictions
/business/import/Import
/business/tariffs/consolidated...Consolidated list of approvals
/business/import/lodge-your-im...Client codes
/business/import/tobacco/Tobacco
/business/import/lodge-your-im...Supplier codes
/travel-to-and-from-new-zealan...Travelling to New Zealand What you're allowed to bring in and take out, and what you need to do when you arrive.
IMG-ALT Unloading of import cargo from airplane
/travel-to-and-from-new-zealan...Leaving New Zealand Things to think about in advance as you prepare to leave New Zealand.
IMG-ALT Unloading of import cargo from airplane
/travel-to-and-from-new-zealan...Yachts and small craft Learn about what you need to do when sailing into New Zealand.
IMG-ALT Unloading of import cargo from airplane
/business/import/Importing We're your first point of contact if you're importing goods to sell or use.
IMG-ALT Unloading of import cargo from airplane
/business/export/Exporting Learn about international agreements, guidance and documentation you'll need as an exporter.
IMG-ALT Unloading of import cargo from airplane
/contact-us/border-protect/Border Protect Look out for suspicious activity in your community, around our coast or in your workplace.
IMG-ALT Unloading of import cargo from airplane
/customs-information-and-legis...New Zealand Traveller Declaration Everyone travelling into New Zealand must complete a declaration. It's free, and you can do it online or on the NZTD app.
IMG-ALT A New Zealand passport being checked against the NZTD app running on a smartphone.
/sending-and-receiving/online-...Online shopping Estimate what duties you may have to pay, how and where to get your parcel, and what to watch out for.
IMG-ALT Online Shopping Resized
/customs-information-and-legis...Statistics Customs produces a wide range of information to keep you informed about our work.
IMG-ALT Statistics
/about-us/news/media-releases/...18 Jul 2025 Customs seizes 60.3 kilograms of methamphetamine at Auckland International Airport Customs officers at Auckland International Airport seized appr...
/about-us/news/media-releases/...11 Jul 2025 Welcoming closer ties with Singapore The New Zealand Customs Service hosted a week-long visit by a group of senior officials from Singapore’s Imm...
/about-us/news/media-releases/...04 Jul 2025 GBL, 1,4-B, cannabis and BZP uncovered in joint operation Litres of Fantasy or GBL, pills and other illegal substances have been uncovered in a j...
/about-us/news/media-releases/View all media releases »
/about-us/news/important-notices/View all important notices »
/about-us/news/our-stories/View all social media posts »
https://careers.customs.govt.n...New window External Subdomain View Customs job postings
/about-us/About us
A-TITLE About us
https://careers.customs.govt.n...External Subdomain Work for Customs
A-TITLE Work for Customs
/about-us/news/News
A-TITLE News
/contact-us/Text duplicate Contact us
A-TITLE Contact us
/contact-us/media/Media enquiries
A-TITLE Media enquiries
/travel-to-and-from-new-zealand/Travelling
A-TITLE Travelling
/business/import/Importing
A-TITLE Importing
/business/export/Exporting
A-TITLE Exporting
/sending-and-receiving/duty-an...What's My Duty?
A-TITLE What's My Duty?
/customs-information-and-legis...Terms of use
A-TITLE Terms of use
/customs-information-and-legis...Privacy
A-TITLE Privacy
/customs-information-and-legis...Copyright
A-TITLE Copyright
/customs-information-and-legis...Accessibility
A-TITLE Accessibility
https://www.customs.govt.nz/Anchor About Customs
/about-us/Text duplicate About us
https://careers.customs.govt.n...External Subdomain Text duplicate Work for Customs
/about-us/news/Text duplicate News
/contact-us/Text duplicate Contact us
/contact-us/media/Text duplicate Media enquiries
https://www.customs.govt.nz/Anchor Information
/travel-to-and-from-new-zealand/Text duplicate Travelling
/business/import/Text duplicate Importing
/business/export/Text duplicate Exporting
/sending-and-receiving/duty-an...Text duplicate What's My Duty?
https://www.customs.govt.nz/Anchor About this website
/customs-information-and-legis...Text duplicate Terms of use
/customs-information-and-legis...Text duplicate Privacy
/customs-information-and-legis...Text duplicate Copyright
/customs-information-and-legis...Text duplicate Accessibility
https://www.govt.nz/New window External Te Kāwanatanga o Aotearoa /
IMG-ALT New Zealand Government
https://www.customs.govt.nz/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.customs.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.71 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 17:12:48 GMT
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomainsmax-age=31536000; includeSubDomains
referrer-policystrict-origin-when-cross-origin
x-xss-protection1; mode=block
x-frame-optionsSameOrigin
x-content-type-optionsnosniff
content-security-policyscript-src 'self' 'unsafe-inline' 'unsafe-eval' https://js.monitor.azure.com https://s3.amazonaws.com https://effect.us8.list-manage.com https://public.tableau.com https://www.googletagmanager.com https://app-script.monsido.com https://heatmaps.monsido.com https://www.google.com https://www.gstatic.com;style-src 'self' 'unsafe-inline';img-src 'self' data: blob: https://www.google.co.nz https://tracking.monsido.com;font-src 'self';form-action 'self' https://effect.us8.list-manage.com;frame-ancestors 'self';block-all-mixed-content
x-permitted-cross-domain-policiesnone
x-azure-ref20250724T171247Z-159f8584455bhgbvhC1FRAhef00000000eb000000000adk7
x-cacheCONFIG_NOCACHE
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 303 referring domains.
This page has 17,972 backlinks.
This page has backlinks from 267 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Exclude some crawlers
User-agent: adbeat_bot
User-agent: AhrefsBot
User-agent: AITCSRobot
User-agent: Alexibot
User-agent: BLEXBot
User-agent: Cliqzbot
User-agent: dotbot
User-agent: Exabot
User-agent: expo9
User-agent: Huaweisymantecspider
User-agent: InfluenceBot
User-agent: ltx71 - (http://ltx71.com/)
User-agent: MaxPointCrawler
User-agent: MJ12bot
User-agent: Offline Explorer
User-agent: rogerbot
User-agent: SemrushBot
User-agent: SemrushBot-SA
User-agent: SiteSnagger
User-agent: SurveyBot
User-agent: TeleportPro
User-agent: WebCopier
User-agent: WebReaper
User-agent: WebStripper
User-agent: WebZIP
User-agent: Xaldon_WebSpider
User-agent: Xenu’s
User-agent: Xenu’s Link Sleuth 1.1c
Disallow: /

User-agent: *
Disallow: /App_Plugins/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /bin/
Disallow: /config/
Disallow: /umbraco/
Disallow: /Views/
Disallow: /uSync/

Sitemap: https://www.customs.govt.nz/sitemap/

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www.customs.govt.nz
Home
The New Zealand Customs Service protects and promotes New Zealand through world class border management.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Customs70%Check
New68%Check
Zealand68%Check
New Zealand68%Check
New Zealand Customs Service65%Check
Border60%Check
Customs Number55%Check
Protecting50%Check
promoting50%Check
borders50%Check
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