Barclays.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
93% 
Page structure
58% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
323.20 kB
Words
1458
Media files
19
Number of links
174 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Personal banking | Barclays
The length of the page title is perfect. (249 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
From current accounts, mortgages and insurance, to loans, credit cards and saving accounts – see how we can help you. Let’s go forward
The length of the meta description is perfect. (847 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.barclays.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFrom current accounts, mortgages and insurance, to loans, credit cards and saving accounts – see how we can help you. Let’s go forward
templatescl-uk-page-template-v2
viewportwidth=device-width, initial-scale=1
robotsindex,follow
google-site-verificationFyxsTQlL50FynDQWDnxthDes72UsbBAdfgWuSVpbfNo
msvalidate.01685D4DAE5295BC9C156623C34F17A6A6
langen
twitter:urlhttps://www.barclays.co.uk/
twitter:titlePersonal banking | Barclays
twitter:descriptionFrom current accounts, mortgages and insurance, to loans, credit cards and saving accounts – see how we can help you. Let’s go forward
og:urlhttps://www.barclays.co.uk/
og:titlePersonal banking | Barclays
og:descriptionFrom current accounts, mortgages and insurance, to loans, credit cards and saving accounts – see how we can help you. Let’s go forward
charsetUTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: This is the amount of money received into the scammer’s account from t...
This page contains 1458 words. That's ok.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...vicons/barclays/Eagle_RGB_Cyan_Large.svgNo alt attribute provided
...ons/barclays/Wordmark_RGB_Cyan_Large.svgBarclays
...dingpage-banners-new-blueprint-hero.jpegNo alt attribute provided
...eg/1751449324896/bar-rewards-banner.jpegrewards cashback
...4361433895/money-management-720x540.jpegMoney Management
...uality_feb.png?width=640&preferwebp=trueIndependent survey asked customers if they would recommend their personal current account provider to friends and family. Top 5 for Great Britain - Monzo, Starling Bank, First Direct, Metro Bank and Nationwide - Barclays 6th with 65%.
...uality_feb.png?width=640&preferwebp=trueIndependent survey asked customers if they would recommend their personal current account provider to friends and family. Top 5 for Northern Ireland - Monzo, Starling Bank, First Direct, Metro Bank and Barclays 5th with 70%.
...ays_chart1.png?width=640&preferwebp=trueNo alt attribute provided
...ays_chart2.png?width=640&preferwebp=trueNo alt attribute provided
...ays_chart3.png?width=640&preferwebp=trueNo alt attribute provided
...ays_chart4.png?width=640&preferwebp=trueNo alt attribute provided
...mg.png/1736270173257/apple-app-store.pngApple app store logo
....png/1736270173280/google-play-store.pngGoogle play logo
...1753177424028/apple-store-black-48px.svgDownload on the App Store
...g.svg/1753177463256/google-play-48px.svgGet it on Google Play
...svg/1753177512259/icon-facebook-48px.svgFind us on Facebok
...svg/1753177557936/icon-linkedin-48px.svgFind us on LinkedIn
...oreimg.svg/1753177607840/icon-x-48px.svgFind us on X
...1744366788885/final-footer-white-apr.pngFinancial Services Compensation Scheme.  Cyber Essentials.  British Standards Institution: Secure Digital Applications Kitemark certificate number IS 616800 and ISO/IEC 2701 Information Security Management Kitemark certificate number IS 539200.

Page structure

H1 heading
(Critically important)
Get £175 when you switch to us
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 66 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Get £175 when you switch to us
H2 Accounts
H2 Mortgages
H2 Loans
H2 Credit cards
H2 Savings
H2 Investments
H2 Insurance
H2 Ways to bank
H2 Help and support
H2 Explore all Barclays has to offer
H2 We’re here to help if you have a residential mortgage with us
H2 Money management
H2 Independent service quality survey results
H2 Authorised push payment (APP) scams rankings in 2023
H2 Important information
H2 Our products
H2 Help
H2 Site information
H2 Find us
H3 Accounts Duplicate text
H3 Rewards
H3 Tools and services
H3 Help Duplicate text
H3 Mortgages Duplicate text
H3 Tools and Services
H3 Help Duplicate text
H3 Loans Duplicate text
H3 Tools and services Duplicate text
H3 Help Duplicate text
H3 Credit cards Duplicate text
H3 Tools and services Duplicate text
H3 Help Duplicate text
H3 Savings accounts
H3 Insight
H3 Tools and services Duplicate text
H3 Help Duplicate text
H3 Investment accounts
H3 Insight Duplicate text
H3 Help Duplicate text
H3 Insurance Duplicate text
H3 Help Duplicate text
H3 Access to banking
H3 Help Duplicate text
H3 Finances
H3 Difficult times
H3 Life moments
H3 Current accounts
H3 Credit cards Duplicate text
H3 Savings accounts Duplicate text
H3 Loans Duplicate text
H3 Mortgages Duplicate text
H3 Insurance Duplicate text
H3 Investments Duplicate text
H3 Offers and subscriptions
H3 Get a rewarding cashback* bonus on eligible purchases
H3 Personal current accounts
H3 Great Britain
H3 Northern Ireland
H3 Share of APP scams refunded
H3 APP scams sent per £million transactions
H3 APP scams received per £million transactions: smaller UK banks and payment firms
H3 APP scams received per £million transactions: major UK banks and building societies
H3 Manage your money wherever you are
H5 Representative
H5 28.9% APR (variable)
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.barclays.co.uk/Anchor Main content
https://www.barclays.co.uk/Barclays Home
IMG-ALT Barclays
/premier-banking/Premier
A-TITLE Premier
/business-banking/Business
A-TITLE Business
/wealth-management/Wealth Management
A-TITLE Wealth Management
https://www.barclayscorporate....New window External Subdomain Corporate
A-TITLE Corporate, Open in new tab
https://privatebank.barclays.com/New window External Subdomain Private Bank
A-TITLE Private Bank, Open in new tab
https://international.barclays...New window External Subdomain International Banking
A-TITLE International Banking, Open in new tab
/help/contact-us/Contact us
A-TITLE Contact us
/branch-finder/Find Barclays
A-TITLE Find Barclays
https://www.barclays.co.uk/help/Search
A-TITLE Search
https://bank.barclays.co.uk/ol...New window External Subdomain Log in
A-TITLE Log in
/current-accounts/Compare current accounts
/current-accounts/bank-account/Barclays Bank Account
/premier-banking/current-accou...Premier Current Account
/current-accounts/bank-account...Joint Bank Account
/current-accounts/student-acco...Student Bank Account
/current-accounts/young-person...Young Person's Account (age 16-17)
/current-accounts/childrens-ba...Children’s Bank Account (age 11-15)
/premier-banking/barclays-avio...Barclays Avios Rewards
/current-accounts/blue-rewards/Barclays Bank Account + Blue Rewards
/current-accounts/switch-bank-...Switch to a Barclays bank account
https://www.barclaycard.co.uk/...External Subdomain Barclays app
/current-accounts/debit-cards/Debit cards and contactless
/current-accounts/bank-account...Overdrafts
/help/bank-accounts/current-ac...Current account FAQs
/help/cards/debit-card/lost-st...Lost, stolen or damaged card
/mortgages/options/Compare mortgages
/mortgages/first-time-buyers/First-time buyer mortgages
/mortgages/buy-to-let/Buying to let
/mortgages/shared-ownership-mo...Shared ownership
/mortgages/offset-mortgage/Offset mortgages
/mortgages/help-to-buy/Help to buy
/mortgages/existing-customer-c...Borrow more on your mortgage
/mortgages/remortgage/Switch your mortgage to Barclays
/mortgages/All mortgage services
/mortgages/mortgage-calculator/All mortgage calculators
/mortgages/mortgage-calculator...Borrowing calculator
/mortgages/mortgage-calculator...Cost calculator
/mortgages/agreement-in-princi...Agreement in principle
/mortgages/existing-customer-c...Manage your mortgage with us
/ways-to-bank/track-it/Track an application
/help/products/mortgages/Mortgage FAQs
/mortgages/guides/Mortgage guides and advice
/mortgages/switching-mortgage-...Switch to a new rate
/mortgages/appointment/Prepare for your mortgage appointment
https://www.barclays.co.uk/loans/Compare loans
/loans/car-loans/Car loans
/loans/top-up-loan/Borrow more on current loan
/loans/debt-consolidation-loans/Debt consolidation loans
/loans/calculator/Loan repayment calculator
/loans/debt-estimator/Debt consolidation calculator
/help/products/borrowing/loans/Loan FAQs
/loans/ways-to-borrow/Compare ways to borrow
/loans/what-does-apr-mean/What does APR mean?
/credit-cards/what-is-a-credit...What is a credit rating?
/money-management/managing-mon...Money worries
/credit-cards/Compare credit cards
/credit-cards/purchase-credit-...Purchase offer credit cards
/credit-cards/balance-transfer...Balance transfer credit cards
/credit-cards/reward-cards/Rewards offer credit cards
/credit-cards/reward-cards/the...Amazon rewards credit card
/credit-cards/avios-cards/Avios credit cards
/credit-cards/credit-building-...Credit building credit cards
/credit-cards/check-your-eligi...Check if you’re eligible for a credit card
https://www.barclaycard.co.uk/...External Subdomain Barclaycard app
https://bcol.barclaycard.co.uk...New window External Subdomain Anchor Log into Barclaycard
/credit-cards/jargon-buster/Credit card terms explained
/loans/ways-to-borrow/Text duplicate Compare ways to borrow
/loans/what-does-apr-mean/Text duplicate What does APR mean?
/credit-cards/what-is-a-credit...Text duplicate What is a credit rating?
https://www.barclaycard.co.uk/...External Subdomain Text duplicate Lost, stolen or damaged card
/help/contact-us/barclaycard/Contact Barclaycard
/savings/Compare savings accounts
/savings/isas/Compare ISA accounts
/savings/bonds/Compare bond accounts
/savings/isas/1-year-flexible-...1-Year Flexible Cash ISA
/savings/instant-access/blue-r...Blue Rewards Saver
/savings/instant-access/barcla...Children’s Savings account
/savings/bonds/1-year-fixed-ra...1-Year Fixed Rate Bond
/savings/instant-access/rainy-...Rainy Day Saver
/savings/quick-guide-to-saving/Should you save or invest?
/sustainability/greener-money-...Could you save money being more sustainable?
/savings/interest-rates/All interest rates
/help/products/savings---inves...Savings FAQs
/savings/isas/guide-to-isas/Guide to ISAs
/savings/isas/help-to-buy-isa/Managing your Help to Buy ISA
/money-management/Money management
/smart-investor/Compare investment accounts
/smart-investor/accounts/inves...Investment (Stocks and Shares) ISA
/smart-investor/accounts/inves...General Investment Account
/smart-investor/accounts/sipp-...Self-Invested Personal Pension (SIPP)
/smart-investor/ready-made-inv...Ready-made Investments
/smart-investor/news-and-resea...News and research
/savings/quick-guide-to-saving/Text duplicate Should you save or invest?
/smart-investor/investments/ba...Barclays Funds List
/smart-investor/investments/mo...Most popular investments
/smart-investor/investments/in...International trading
/smart-investor/investments/fu...Sustainable investing
/smart-investor/customer-reviews/Testimonials from our customers
/help/products/savings---inves...Investment FAQs
/investments/moving-investments/Transfer your investments
/smart-investor/investments/in...Our costs and charges
/smart-investor/new-to-investing/New to investing
/smart-investor/investments-ex...Investment types explained
/help/contact-us/investments/Contact our investments team
/insurance/life-insurance/Compare life insurance
/insurance/travel-insurance/Compare travel and breakdown insurance
/insurance/gadget-and-mobile-p...Compare tech insurance
/insurance/life-insurance/faqs/Life insurance FAQs
/help/products/insurance/trave...Travel and breakdown insurance FAQs
/help/products/insurance/mobil...Tech insurance FAQs
/travel/Tips for travel
/ways-to-bank/All ways to bank
/ways-to-bank/mobile-banking-app/Text duplicate Barclays app
/ways-to-bank/online-banking/Online Banking
/our-locations-explained/Our locations
https://www.barclays.co.uk/help/Visit our help centre
/fraud-and-scams/reporting-sca...Report fraud or scam
/fraud-and-scams/Fraud and security
/help/cards/debit-card/lost-st...Text duplicate Lost, stolen or damaged card
/accessibility/Accessibility and disability support
/current-accounts/dormant-lost...Access inactive accounts
/ways-to-bank/access-to-cash/a...Pay in and withdraw cash
/important-information/control...Control your privacy and data
/sustainability/Our sustainability ambitions
/money-management/Text duplicate Money management
/money-mentors/Money tips and tools
/money-management/budgeting/sp...Spending within your means
/money-management/budgeting/cr...Create a budget plan
/sustainability/greener-money-...Text duplicate Could you save money being more sustainable?
/what-to-do-when-someone-dies/Bereavement
/money-management/managing-mon...Illness and debt
/money-worries/gambling-support/Gambling support
/money-management/managing-mon...Losing your job
/moments/mental-health/Mental health support
/money-management/managing-mon...Text duplicate Money worries
/moments/Explore all life moments
/moments/buying-a-car/Buying a car
/moments/steps-to-buying-your-...Buying your first home
/moments/improving-your-home/Improving your home
/travel/Travel
/moments/getting-married/Getting married
/moments/going-to-university/Going to university
/moments/helping-younger-gener...Helping younger generations
/moments/children-and-money/Teaching children about money
/current-accounts/switch-offer/More about switching
/current-accounts/View current accounts
A-TITLE View current accounts
/credit-cards/View credit cards
A-TITLE View credit cards
/savings/View savings accounts
A-TITLE View savings accounts
https://www.barclays.co.uk/loans/View loans
A-TITLE View loans
/mortgages/View mortgages
A-TITLE View mortgages
/insurance/View insurance
A-TITLE View insurance
/investments/View investments
A-TITLE View investments
https://www.barclays.co.uk/Anchor (1)
/subscriptions/Offers and subscriptions
A-TITLE Offers and subscriptions
/credit-cards/reward-cards/bar...Check your eligibility
/mortgages/support-hub/Mortgage support hub
A-TITLE Mortgage support hub
/money-management/Manage your money
/current-accounts/service-qual...New window Subdomain Anchor Great Britain
A-TITLE Open in new window
/current-accounts/service-qual...New window Subdomain Anchor Northern Ireland
A-TITLE Open in new window
/important-information/service...Trivial anchor text
here
https://www.psr.org.uk/app-fra...External Subdomain www.psr.org.uk/app-fraud-data
http://www.psr.org.uk/app-frau...External Subdomain Read full report
http://www.psr.org.uk/app-frau...External Subdomain Text duplicate Read full report
http://www.psr.org.uk/app-frau...External Subdomain Text duplicate Read full report
http://www.psr.org.uk/app-frau...External Subdomain Text duplicate Read full report
/important-information/authori...Find out more about how we protect you
https://apps.apple.com/gb/app/...External Subdomain IMG-ALT Apple app store logo
https://play.google.com/store/...External Subdomain IMG-ALT Google play logo
https://bank.barclays.co.uk/ol...New window External Subdomain Anchor Log in to Online Banking
A-TITLE Open in new window
/ways-to-bank/mobile-banking-a...Terms and conditions apply
https://www.barclays.co.uk/Anchor (Return to reference)
/current-accounts/Current accounts
/savings/Savings
https://www.barclays.co.uk/loans/Loans
/mortgages/Mortgages
/insurance/Insurance
/credit-cards/Credit cards
https://www.barclays.co.uk/help/Help & FAQs
/money-management/managing-mon...Text duplicate Money worries
/fraud-and-scams/reporting-sca...Report fraud or a scam
/help/cards/debit-card/lost-st...Report card lost or stolen
/ways-to-bank/access-to-cash/a...Access to cash
/important-information/Important information
/accessibility/Accessibility
/important-information/control...Privacy policy
/important-information/cookies...Cookie policy
/fraud-and-scams/Security
/branch-finder/Text duplicate Find Barclays
https://status.uk.barclays/New window External Subdomain Service status
A-TITLE Open in new tab
https://jobs.barclays.co.uk/New window External Subdomain Careers
A-TITLE Open in new tab
https://apps.apple.com/gb/app/...External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...External Subdomain IMG-ALT Get it on Google Play
https://www.facebook.com/Barcl...External Subdomain IMG-ALT Find us on Facebok
https://uk.linkedin.com/compan...External Subdomain IMG-ALT Find us on LinkedIn
https://x.com/barclaysuk?lang=enExternal IMG-ALT Find us on X

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.barclays.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (323 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length32523
x-dispatcherdispatcher4eucentral1-b80
x-vhostpublish
access-control-max-age1000
access-control-allow-headersx-xsrf-token, x-bandid, ajax-token, X-Requested-With, Content-Type, Origin, Authorization, Accept, Client-Security-Token, Accept-Encoding
access-control-allow-methodsGET,OPTIONS,HEAD
last-modifiedThu, 24 Jul 2025 14:47:37 GMT
etag"50cac-63aade810f8e7-gzip"
accept-rangesbytes
content-encodinggzip
x-content-type-optionsnosniff
cache-controlmax-age=321
expiresThu, 24 Jul 2025 15:58:42 GMT
dateThu, 24 Jul 2025 15:53:21 GMT
varyAccept-Encoding
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