Urban.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
66% 
Page structure
79% 
Link structure
97% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.51 s
File size
368.00 kB
Words
1102
Media files
21
Number of links
14 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Driving impact by equipping changemakers with evidence and solutions. | Urban Institute
The page title should be shorter than 580 pixels. It is 792 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.urban.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
referrerno-referrer-when-downgrade
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • severly => severely
There are 8 text duplicates on this page:
  • Duplicate 1: Urban is a leader in providing evidence and solutions on the issues th...
  • Duplicate 2: Urban applies a range of approaches to examine today’s challenges and ...
  • Duplicate 3: Urban is a trusted source for changemakers seeking to create a world w...
  • Duplicate 4: Urban values sharing our insights widely and connecting with partners ...
This page contains 1102 words. That's ok.
29.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...142/dist/urban/assets/ui-badge-white.svgThe Urban.org Logo
...499910-CROP.png?h=1ae9b375&itok=5e5RqOErA mother holding her baby pays for food at the store.
...268958-CROP.png?h=1ae9b375&itok=_R_xIvS0Image of a young white woman checking her phone and writing something down.
...095129-CROP.png?h=1ae9b375&itok=nUPYR_IBTwo young children listen to their instructor and happily clap along.
...495360-CROP.png?h=1ae9b375&itok=wqYaMc6YImage of an older man in a green shirt writing something down on a paper next to his laptop.
...te-1160x773.jpg?h=8afe9474&itok=BYzCBrQmScreenshot of Data Tool
...339358-CROP.png?h=1ae9b375&itok=iUyUzhmjkids in class
...691576-crop.jpg?h=1ae9b375&itok=XN8A1NsqA grouo of college students walking down a street.
...095129-CROP.png?h=1ae9b375&itok=R9aBPMG0Two young children listen to their instructor and happily clap along.
...802643-CROP.png?h=1ae9b375&itok=3_KVz36kPhoto of a toddler wearing a backpack holding his mom's hand as they arrive at daycare.
...pact-crop_0.jpg?h=00dd1903&itok=W-kE07wgboy on bike
...impact-crop.jpg?h=00dd1903&itok=x3abjNwSA mother giving a child a piggyback ride
...impact-crop.jpg?h=00dd1903&itok=B7YiOf3YA woman speaks in front of a window
...impact-crop.jpg?h=00dd1903&itok=0y7gODoXA man sits on his porch looking pensively.
...impact-crop.jpg?h=00dd1903&itok=SwZfgg47A teacher draws with preschool children.
...5-04/quote1.jpg?h=fbe83f66&itok=Z78AUnNxNo alt attribute provided
...5-04/quote2.jpg?h=4b1824ea&itok=0TEbEUyyNo alt attribute provided
...0618580 (1).jpg?h=8a26cbcd&itok=XiltPNNwA severly flooded residential neighborhood with muddy water covering the streets and reaching up to the porches of houses, with trees, a stop sign, and electrical pole partially submerged as well.
...-1288886616.jpg?h=b7372b5d&itok=7660vDy6A row of midsize, modern apartment buildings on a clear, sunny day.
...-1944763650.jpg?h=2c45c0cb&itok=bJI-E71mA middle-age and elderly woman sit in a sunny kitchen in front of a wooden table examining mail.
.../dist/urban/assets/ui-logo-rgb-white.svgThe Urban.org Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Legal
H3 Research and Evidence
H3 Follow Urban
H4 Increase upward mobility
H4 Create communities of opportunity and shared prosperity
H4 Build a fair and just society
H4 Improve people’s well-being
H4 Promote effective use of resources
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.urban.org/Anchor Skip to main content
https://www.urban.org/IMG-ALT The Urban.org Logo
/features/making-their-voices-...Making Their Voices Heard: Improving Research through Community Collaboration.
/stories/why-investing-trusted...Why Investing in Trusted Community-Based Organizations Is Crucial to Sustainability.
/in-the-news/andrew-rumbach-ex...Image
IMG-ALT A severly flooded residential neighborhood with muddy water covering the streets and reaching up to the porches of houses, with trees, a stop sign, and elect...
/in-the-news/andrew-rumbach-ex...Andrew Rumbach explains flood-prone areas are often the most-affordable land
/in-the-news/laurie-goodman-ex...Text duplicate Image
IMG-ALT A row of midsize, modern apartment buildings on a clear, sunny day.
/in-the-news/laurie-goodman-ex...Laurie Goodman explains why it’s currently cheaper to rent than buy a home
/in-the-news/howard-gleckman-d...Text duplicate Image
IMG-ALT A middle-age and elderly woman sit in a sunny kitchen in front of a wooden table examining mail.
/in-the-news/howard-gleckman-d...Howard Gleckman discusses the One Big Beautiful Bill Act’s effects on Social Security benefits
/privacy-policyPrivacy
A-TITLE Privacy
/terms-serviceTerms of Service
A-TITLE Terms of Service
/urban-institutes-generative-a...Generative AI Policy
https://www.linkedin.com/compa...External Subdomain A-TITLE LinkedIn
https://bsky.app/profile/urban...External A-TITLE Bluesky
https://www.threads.com/@urban...External Subdomain A-TITLE Threads
https://www.instagram.com/urba...External Subdomain A-TITLE Instagram
https://www.facebook.com/urban...External Subdomain A-TITLE Facebook
https://www.youtube.com/c/theu...External Subdomain A-TITLE YouTube
https://x.com/urbaninstituteExternal A-TITLE Twitter
https://github.com/UrbanInstituteExternal A-TITLE Github
https://www.guidestar.org/prof...New window External Subdomain Text duplicate Image
https://www.charitynavigator.o...New window External Subdomain Text duplicate Image
https://www.urban.org/Text duplicate IMG-ALT The Urban.org Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.urban.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (368 kB).

HTTP Response Header

NameValue
dateMon, 04 Aug 2025 21:44:58 GMT
content-typetext/html; charset=UTF-8
cache-controlmust-revalidate, no-cache, private
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
servercloudflare
strict-transport-securitymax-age=31622400; includeSubDomains; preload
x-content-type-optionsnosniff
x-drupal-cacheUNCACHEABLE (response policy)
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-b-77f5cb5475-6gdnz
x-styx-req-id43978cf4-717c-11f0-b414-3202a44c9bf8
x-served-bycache-chi-klot8100085-CHI, cache-fra-eddf8230146-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1754343897.171069,VS0,VE1184
varyAccept-Encoding, Cookie, Cookie
age0
via1.1 varnish, 1.1 varnish
cf-cache-statusDYNAMIC
content-encodingbr
cf-ray96a13d2d19ba42ba-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,131 referring domains.
This page has 14,627 backlinks.
This page has backlinks from 1,486 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Disallow: /search

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Urban64%Check
Urban Institute56%Check
Evidence49%Check
Impact48%Check
make46%Check
solutions45%Check
changemakers45%Check
Institute41%Check
Research38%Check
people38%Check
Show more keywords and terms

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