Apricotonline.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
40% 
Page structure
95% 
Link structure
48% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
331.50 kB
Words
436
Media files
25
Number of links
170 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Apricot Clothing | Effortless Elegance & Statement Styles
The length of the page title is perfect. (510 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover playful prints & statement style at Apricot. Shop women's dresses, tops, trousers & accessories. Sign up & get 15% off your first order.
The length of the meta description is perfect. (880 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=no
descriptionDiscover playful prints & statement style at Apricot. Shop women's dresses, tops, trousers & accessories. Sign up & get 15% off your first order.
keywordsCommerce Cloud Storefront Reference Architecture
robotsindex,follow
google-site-verificationmPQHBUALwQUPozB0Qde0vMaDyISknYrS0WbkRTikGbs
langen
og:titleShop dresses, tops and jumpsuits in playful prints for effortless glamour. Timeless women's fashion in high quality fabric and style.
og:descriptionApricot Clothing | Shop dresses, tops and jumpsuits in playful prints for effortless glamour. Timeless women's fashion in high quality fabric and style.
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 436 words on this page. Good pages should have about 800 words of useful content.
23.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ite/-/default/dw79b4a1f4/images/logo.svgCommerce Cloud Storefront Reference Architecture
...default/dw1dae1e63/images/logo-white.svgCommerce Cloud Storefront Reference Architecture
...v/2025/WK28/NAVIGATION-EOSS-DRESSES.webpNo alt attribute provided
.../nav/2025/WK28/NAVIGATION-EOSS-TOPS.webpNo alt attribute provided
...2025/WK28/NAVIGATION-NEW-IN-DRESSES.webpNo alt attribute provided
...av/2025/WK28/NAVIGATION-NEW-IN-TOPS.webpNo alt attribute provided
...v/2025/WK28/NAVIGATION-DRESSES-MIDI.webpNo alt attribute provided
...v/2025/WK28/NAVIGATION-DRESSES-MINI.webpNo alt attribute provided
...5/WK10/NAVIGATION-ACCESSORIES-SHOES.webpNo alt attribute provided
...5/WK10/NAVIGATION-ACCESSORIES-BELTS.webpNo alt attribute provided
.../2025/WK10/NAVIGATION-CURVE-DRESSES.webpNo alt attribute provided
...nav/2025/WK10/NAVIGATION-CURVE-TOPS.webpNo alt attribute provided
...WK28/NAVIGATION-TRENDS-OCCASIONWEAR.webpNo alt attribute provided
...2025/WK28/NAVIGATION-TRENDS-HOLIDAY.webpNo alt attribute provided
...5/WK28/MOBILE-DROP-DOWN-MENU-BANNER.webpNo alt attribute provided
...e/-/default/dw4aa9de4d/images/search.svgsearch
...WK30/Mobile/Secondary-banner-mobile.webpNo alt attribute provided
...age/2025/WK30/Desktop/Pod-1-desktop.webpMaxi Dresses
...age/2025/WK30/Desktop/Pod-2-desktop.webpTOPS
...age/2025/WK30/Desktop/Pod-3-desktop.webpTROUSERS
...age/2025/WK30/Desktop/Pod-4-desktop.webpFootwear
...ite/-/default/dw79b4a1f4/images/logo.svgCommerce Cloud Storefront Reference Architecture
...default/dw1dae1e63/images/logo-white.svgCommerce Cloud Storefront Reference Architecture

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Empty heading
H1 AUTUMN PRE-COLLECTION
H2 Remove Product?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.apricotonline.co.uk/Anchor Skip to main content
https://www.apricotonline.co.uk/Anchor Skip to footer content
/sale/all-sale/Subdomain SALE UP TO 50% OFF - FREE UK RETURNS* ON ALL ORDERS
https://www.apricotonline.co.uk/IMG-ALT Commerce Cloud Storefront Reference Architecture
A-TITLE Commerce Cloud Storefront Reference Architecture Home
/login/Subdomain Sign In
/wishlist/Wishlist
/cart/Subdomain 0 Bag
A-TITLE Cart 0 Items
/sale/all-sale/Subdomain Sale Sale
/sale/all-sale/All Sale
/sale/all-sale/sale-dresses/Sale Dresses
/sale/all-sale/sale-tops/Sale Tops
/sale/all-sale/sale-knitwear/Sale Knitwear
/sale/all-sale/sale-coats-jack...Sale Coats & Jackets
/sale/all-sale/sale-jumpsuits/Sale Jumpsuits & Playsuits
/sale/all-sale/sale-skirts-sho...Sale Skirts & Shorts
/sale/all-sale/sale-trousers/Sale Trousers
/sale/all-sale/sale-curve/Sale Curve
/sale/all-sale/sale-accessories/Sale Shoes & Accessories
/sale/all-sale/sale-dresses/Subdomain Dresses
/sale/all-sale/sale-tops/Subdomain Tops
/new-in/new-in-all/Subdomain New In New In
/new-in/new-in-all/All New In
/new-in/new-in-all/new-in-dres...Text duplicate Dresses
/new-in/new-in-all/new-in-tops/Text duplicate Tops
/new-in/new-in-all/new-in-shor...Skirts & Shorts
/new-in/new-in-all/new-in-co-ord/Co-Ords
/new-in/new-in-all/new-in-trou...Trousers
/new-in/new-in-all/new-in-acce...Accessories
/new-in/new-in-all/new-in-dres...Subdomain No Text
/new-in/new-in-all/new-in-dres...Subdomain New in Dresses
/new-in/new-in-all/new-in-knit...Subdomain No Text
/new-in/new-in-all/new-in-tops/Subdomain New in Tops
/shop/Shop Shop
/shop/shop-clothing/Clothing
/shop/shop-dresses/Subdomain Text duplicate Dresses
/shop/shop-tops/Subdomain Text duplicate Tops
/shop/shop-clothing/shop-cloth...Skirts
/shop/shop-clothing/shop-cloth...Shorts
/shop/shop-clothing/shop-cloth...Text duplicate Trousers
/shop/shop-clothing/shop-cloth...Text duplicate Co-Ords
/shop/shop-clothing/shop-cloth...Jumpsuits & Playsuits
/shop/shop-clothing/shop-cloth...Jeans
/shop/shop-clothing/shop-cloth...Denim
/shop/shop-clothing/shop-cloth...Knitwear
/shop/shop-clothing/shop-cloth...Coats & Jackets
/shop/shop-dresses/Text duplicate Dresses
/shop/shop-dresses/shop-dresse...Mini Dresses
/shop/shop-dresses/shop-dresse...Midi Dresses
/shop/shop-dresses/shop-dresse...Maxi Dresses
/shop/shop-dresses/shirt-dresses/Shirt Dresses
/dresses/all-dresses/dresses-b...Subdomain Black Dresses
/shop/shop-dresses/bodycon-dre...Bodycon Dresses
/shop/shop-tops/Text duplicate Tops
/shop/shop-tops/shop-tops-shir...Shirts & Blouses
/shop/shop-tops/shop-tops-t-sh...T-Shirts
/shop/shop-tops/shop-tops-tunics/Tunics
/shop/shop-tops/shop-tops-cami...Camis & Vests
/shop/shop-tops/shop-tops-card...Cardigans & Kimonos
/shop/shop-tops/shop-tops-jump...Jumpers
/shop/shop-tops/shop-tops-swea...Sweatshirt & Hoodies
/shop/shop-curve/Curve
/shop/shop-curve/shop-curve-cu...Curve Dresses
/shop/shop-curve/shop-curve-cu...Curve Tops
/shop/shop-curve/shop-curve-cu...Curve Trousers
/shop/shop-curve/shop-curve-cu...Curve Skirts
/shop/shop-accessories/Subdomain Footwear & Accessories
/shop/shop-accessories/Subdomain All Accessories
/shop/shop-footwear/Subdomain Shoes
/shop/shop-accessories/shop-ac...Subdomain Jewellery
/shop/shop-accessories/shop-ac...Subdomain Bags
/shop/shop-shoes-accessories/s...Belts
/shop/shop-shoes-accessories/s...Hats
/shop/shop-accessories/shop-ac...Subdomain Scarves
/sale/all-sale/Subdomain Sale
/sale/all-sale/sale-dresses/Subdomain Text duplicate Sale Dresses
/sale/all-sale/sale-tops/Subdomain Text duplicate Sale Tops
/sale/all-sale/sale-coats-jack...Subdomain Text duplicate Sale Coats & Jackets
/sale/all-sale/sale-knitwear/Subdomain Text duplicate Sale Knitwear
/sale/all-sale/sale-skirts-sho...Subdomain Text duplicate Sale Skirts & Shorts
/sale/all-sale/sale-trousers/Subdomain Text duplicate Sale Trousers
/sale/all-sale/sale-jumpsuits/Subdomain Text duplicate Sale Jumpsuits & Playsuits
/sale/all-sale/sale-curve/Subdomain Text duplicate Sale Curve
/shop/shop-dresses/Subdomain Dresses Dresses
/shop/shop-dresses/Subdomain All Dresses
/shop/shop-dresses/shop-dresse...Subdomain Text duplicate Mini Dresses
/shop/shop-dresses/shop-dresse...Subdomain Text duplicate Midi Dresses
/shop/shop-dresses/shop-dresse...Subdomain Text duplicate Maxi Dresses
/shop/shop-dresses/shirt-dresses/Subdomain Text duplicate Shirt Dresses
/dresses/all-dresses/dresses-b...Text duplicate Black Dresses
/shop/shop-dresses/bodycon-dre...Subdomain Text duplicate Bodycon Dresses
/shop/shop-dresses/shop-dresse...Subdomain No Text
/shop/shop-dresses/shop-dresse...Subdomain Midi dresses
/shop/shop-dresses/shop-dresse...Subdomain Mini dresses
/shop/shop-accessories/Subdomain Accessories Accessories
/shop/shop-accessories/Subdomain All Shoes & Accessories
/shop/shop-accessories/Subdomain Text duplicate All Accessories
/shop/shop-shoes/Subdomain Footwear
/shop/shop-accessories/shop-ac...Subdomain Text duplicate Bags
/shop/shop-accessories/shop-ac...Subdomain Text duplicate Jewellery
/shop/shop-shoes-accessories/s...Subdomain Text duplicate Belts
/accessories/all-shoes-accesso...Hats & Gloves
/shop/shop-shoes/Subdomain FOOTWEAR
/shop/shop-shoes-accessories/s...Subdomain BELTS
/shop/shop-curve/Subdomain Curve Curve
/shop/shop-curve/Subdomain All Curve
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Dresses
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Tops
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Trousers
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Skirts
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Dresses
/shop/shop-curve/shop-curve-cu...Subdomain Curve TOPS
/trends/all-trends/Subdomain Trends Trends
/trends/all-trends/All Trends
/trends/all-trends/top-picks/Top Picks
/trends/all-trends/holiday-ess...Holiday Edit
/trends/all-trends/monochrome-...Monochrome Moment
/trends/all-trends/spots-stripes/Spots & Stripes
/trends/all-trends/festival-fe...Festival Feeling
/trends/all-trends/occasionwear/Occasionwear
/trends/all-trends/animal-print/Animal Print
/trends/all-trends/trends-boho/Boho Chic
/trends/all-trends/crochet/Crochet
/trends/all-trends/linen/Luxe Linen
/trends/all-trends/sunset-hues/Sunset Hues
/trends/all-trends/red-edit/The Red Edit
/trends/all-trends/blue-edit/The Blue Edit
/trends/all-trends/white-and-g...The White Edit
/trends/all-trends/floral-prints/The Floral Edit
/trends/all-trends/work-edit/Workwear
/trends/all-trends/shades-of-g...Shades of Green
/trends/all-trends/apricot-pri...Apricot Prints
/trends/all-trends/occasionwear/Subdomain OCCASIONWEAR
/trends/all-trends/holiday-ess...Subdomain HOLIDAY EDIT
/login/Subdomain Text duplicate Sign In
/stores/?staticPage=true&isFor...Subdomain Find a store
/new-in/new-in-all/Subdomain NEW & CHIC SHOP NEW IN
/sale/all-sale/Subdomain No Text
/sale/all-sale/Subdomain SHOP NOW
/new-in/new-in-all/Subdomain No Text
/new-in/new-in-all/Subdomain No Text
/new-in/new-in-all/Subdomain AUTUMN PRE-COLLECTION
/new-in/new-in-all/Subdomain Text duplicate SHOP NOW
/shop/shop-dresses/shop-dresse...Subdomain Text duplicate IMG-ALT Maxi Dresses
/shop/shop-dresses/shop-dresse...Subdomain MIDI DRESSES
/shop/shop-tops/Subdomain IMG-ALT TOPS
/shop/shop-tops/Subdomain Text duplicate TOPS
/shop/shop-clothing/shop-cloth...Subdomain IMG-ALT TROUSERS
/shop/shop-clothing/shop-cloth...Subdomain Text duplicate TROUSERS
/shop/shop-footwear/Subdomain Text duplicate IMG-ALT Footwear
/shop/shop-footwear/Subdomain SHOES
/giftcard/Subdomain Gift vouchers
/contactus/Subdomain Contact us
/FAQ.htmlSubdomain FAQ
/delivery.htmlSubdomain Delivery
/returns.htmlSubdomain Returns
/ordertrackSubdomain Track Your Order
/our-story.htmlSubdomain Our story
/our-stores.htmlSubdomain Our stores
/stores/?staticPage=true&isFor...Subdomain Text duplicate Find a store
/charity-work.htmlSubdomain Charities
https://apricot.teamtailor.com/External Subdomain Careers
/sustainability.html/Subdomain Sustainability
/peace-love-blog.htmlSubdomain Peace and Love Blog
/terms-and-conditions.htmlSubdomain Terms & conditions
/privacy-security-policy.htmlSubdomain Privacy policy
/cookies-policy.htmlSubdomain Cookies policy
/gender-pay-gap-report.htmlSubdomain Gender pay gap
/modern-slavery-statement.htmlSubdomain Modern slavery statement
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://policies.google.com/pr...External Subdomain Google Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service apply
https://www.apricotonline.co.uk/Text duplicate IMG-ALT Commerce Cloud Storefront Reference Architecture
A-TITLE Commerce Cloud Storefront Reference Architecture Home
/terms-and-conditions.htmlNew window Subdomain Terms and Conditions,
/privacy-security-policy.htmlNew window Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.apricotonline.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (332 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 11:20:34 GMT
content-typetext/html;charset=UTF-8
set-cookie142 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'
x-dw-request-base-idPmMLElVXg2gBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
servercloudflare
cf-ray964b44cceb809e45-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 123 referring domains.
This page has 966 backlinks.
This page has backlinks from 102 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Sitemap: https://www.apricotonline.co.uk/sitemap_0.xml
Sitemap: https://www.apricotonline.com/sitemap_0.xml

Similar sites

Search preview

www.apricotonline.co.uk
Apricot Clothing | Effortless Elegance & Statement Styles
Discover playful prints & statement style at Apricot. Shop women's dresses, tops, trousers & accessories. Sign up & get 15% off your first order.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Apricot71%Check
Apricot Clothing58%Check
statement56%Check
Shop51%Check
Dresses50%Check
Tops50%Check
Accessories48%Check
Trousers48%Check
Clothing Shop48%Check
Sign46%Check
Show more keywords and terms

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