Apprenticeships.scot - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
68% 
Page structure
100% 
Link structure
48% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.50 s
File size
55.40 kB
Words
497
Media files
12
Number of links
81 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Apprenticeships in Scotland | Apprenticeships.scot
The length of the page title is perfect. (450 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Apprenticeships are a great way to work for an employer, study and get qualified. Find out how to become an apprentice, employer or learning provider.
The length of the meta description is perfect. (929 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.apprenticeships.scot/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionApprenticeships are a great way to work for an employer, study and get qualified. Find out how to become an apprentice, employer or learning provider.
robotsindex, follow
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
theme-color#28303A
langen

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 497 words on this page. Good pages should have about 800 words of useful content.
31% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...o/appscot-original.2a8ec68c_Z2jc5It.webpApprenticeships.scot logo
...o/appscot-original.2a8ec68c_Z2jc5It.webpApprenticeships.scot logo
.../louise-collins-062.f07970b5_1hftT7.webpA young woman, wearing blue overalls, smiles at the camera while she carries out maintenance on an industrial machine.
...ro/acs-clothing-015.a5d52d2c_2wOa62.webpA group of people wearing hi-vis vests stand in a line. Various items of clothing are on coat hangers behind them.
.../cameron-clark-013.23908321_Z2rNA7c.webpA young man standing next to a ground-mounted solar panel. He's wearing a hi-vis jacket, helmet and safety goggles.
...tro/bae-systems-022.344cdc02_1N0RNI.webpA group of people, all wearing boiler suits, stand in front of a red sign that says 'BAE Systems'.
...direct-partners-007.926ddc85_1l82x2.webpA young man sitting at a desk using a computer while two young women stand at either side of him. A wall sign in the background says 'Direct Tech Training Scotland'.
/_astro/jennifer-e.e444cb2d_2gGHn7.webpA woman wearing a black top stands in a childcare setting.
...g-future-resource-kp.f1ccb6ab_Ist59.webpYoung smiling woman and pink text 'Set yourself up for a big future - choose a Foundation Apprenticeship'
/_astro/wood-002.75227758_p6J4s.webpTwo men sit at a desk and one of them uses a pen to fill out paperwork.
...air-work-convention.c45c5b92_2bs3gk.webpFair Work logo
/_astro/sds-logo.568b6bd9_Z4lAQT.webpSkills Development Scotland logo

Page structure

H1 heading
(Critically important)
Kick-start your career with an apprenticeship
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Kick-start your career with an apprenticeship
H2 Apprentice
H2 Employer
H2 Learning provider
H2 Find an apprenticeship vacancy
H2 Grow your business with an apprenticeship
H2 Get involved
H2 Real apprentice stories
H3 Apprentices
H3 Employers
H3 Learning providers
H3 Publications and resources
H3 Shape the future of apprenticeships
H3 Fair work is for everyone
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://apprenticeships.scot/IMG-ALT Apprenticeships.scot logo
/aboutAbout us
/publications-and-resourcesPublications and resources
https://apprenticeships.scot/faqsFAQs
/eventsEvents
/become-an-apprentice/foundati...Foundation Apprenticeships
/become-an-apprentice/modern-a...Modern Apprenticeships
/become-an-apprentice/graduate...Graduate Apprenticeships
/find-a-vacancy/Find an apprenticeship vacancy
/become-an-apprentice/Become an apprentice
/browse-frameworks/?frameworkA...Types of apprenticeship
/apprentice-stories/Apprentice stories
/become-an-apprentice/apprenti...Scotland's Apprentice Network
/support-during-apprenticeshipSupport during your apprenticeship
/young-person-apprentice-for-a...Apprentice for a Day
/for-employers/foundation-appr...Text duplicate Foundation Apprenticeships
/for-employers/modern-apprenti...Text duplicate Modern Apprenticeships
/for-employers/graduate-appren...Text duplicate Graduate Apprenticeships
/for-employers/Recruit an apprentice
/dashboard/Upload an apprenticeship vacancy
/for-employers/funding/Funding
/for-employers/employer-guidance/Employer guidance
/browse-frameworks/?frameworkA...Text duplicate Types of apprenticeship
/for-employers/find-a-learning...Find a learning provider
/about/apprenticeship-developm...Help us develop apprenticeships
/employer-apprentice-for-a-dayText duplicate Apprentice for a Day
/learning-provider/foundation-...Text duplicate Foundation Apprenticeships
/learning-provider/modern-appr...Text duplicate Modern Apprenticeships
/learning-provider/graduate-ap...Text duplicate Graduate Apprenticeships
/learning-provider/Deliver apprenticeships
/publications-and-resources/pu...Search publications
/learning-provider/learning-pr...Learning provider guidance
/about/apprenticeship-developm...Text duplicate Help us develop apprenticeships
https://apprenticeships.scot/Text duplicate IMG-ALT Apprenticeships.scot logo
/become-an-apprentice/foundati...Text duplicate Foundation Apprenticeships
/become-an-apprentice/modern-a...Text duplicate Modern Apprenticeships
/become-an-apprentice/graduate...Text duplicate Graduate Apprenticeships
/find-a-vacancy/Text duplicate Find an apprenticeship vacancy
/become-an-apprentice/Text duplicate Become an apprentice
/browse-frameworks/?frameworkA...Text duplicate Types of apprenticeship
/apprentice-stories/Text duplicate Apprentice stories
/become-an-apprentice/apprenti...Text duplicate Scotland's Apprentice Network
/support-during-apprenticeshipText duplicate Support during your apprenticeship
/young-person-apprentice-for-a...Text duplicate Apprentice for a Day
/for-employers/foundation-appr...Text duplicate Foundation Apprenticeships
/for-employers/modern-apprenti...Text duplicate Modern Apprenticeships
/for-employers/graduate-appren...Text duplicate Graduate Apprenticeships
/for-employers/Text duplicate Recruit an apprentice
/dashboard/Text duplicate Upload an apprenticeship vacancy
/for-employers/funding/Text duplicate Funding
/for-employers/employer-guidance/Text duplicate Employer guidance
/browse-frameworks/?frameworkA...Text duplicate Types of apprenticeship
/for-employers/find-a-learning...Text duplicate Find a learning provider
/about/apprenticeship-developm...Text duplicate Help us develop apprenticeships
/employer-apprentice-for-a-dayText duplicate Apprentice for a Day
/learning-provider/foundation-...Text duplicate Foundation Apprenticeships
/learning-provider/modern-appr...Text duplicate Modern Apprenticeships
/learning-provider/graduate-ap...Text duplicate Graduate Apprenticeships
/learning-provider/Text duplicate Deliver apprenticeships
/publications-and-resources/pu...Text duplicate Search publications
/learning-provider/learning-pr...Text duplicate Learning provider guidance
/about/apprenticeship-developm...Text duplicate Help us develop apprenticeships
/aboutText duplicate About us
/publications-and-resourcesText duplicate Publications and resources
https://apprenticeships.scot/faqsText duplicate FAQs
/eventsText duplicate Events
/become-an-apprentice/Text duplicate Become an apprentice
/for-employers/Text duplicate Recruit an apprentice
/become-an-apprentice/Text duplicate Become an apprentice
/for-employers/Text duplicate Recruit an apprentice
/learning-provider/Text duplicate Deliver apprenticeships
/apprentice-storiesView all apprentice stories
/apprentice-stories/jenniWatch Jenni's story
/apprentice-stories/ionaWatch Iona's story
/publications-and-resources/Browse publications and resources
A-TITLE Link to publications and resources pages
/about/apprenticeship-developm...Text duplicate Help us develop apprenticeships
A-TITLE Link to apprenticeship development pages
https://www.fairworkconvention...New window External Subdomain How Fair Work supports you
A-TITLE Link to Fair Work Convention website
https://www.skillsdevelopments...New window External Subdomain IMG-ALT Skills Development Scotland logo
/about/contact-us/Contact us
https://bda.org.uk/apprentices...New window External BSL and subtitled videos
/terms-and-conditions/Terms and conditions
/privacy/Privacy
/cookies-policy/Cookies policy
/accessibility-statement/Accessibility
https://www.skillsdevelopments...External Subdomain Make a complaint
https://www.apprenticeships.go...New window External Subdomain England
https://gov.wales/become-appre...New window External Wales
https://www.nidirect.gov.uk/ca...New window External Subdomain Northern Ireland
https://twitter.com/apprentice...New window External No Text
https://www.instagram.com/appr...New window External Subdomain No Text
https://www.youtube.com/@Scott...New window External Subdomain No Text
https://facebook.com/ScottishA...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://apprenticeships.scot/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.50 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
dateWed, 21 May 2025 08:57:16 GMT
content-typetext/html
cache-controlpublic, must-revalidate, max-age=30
content-encodingbr
etag"63442893"
last-modifiedTue, 20 May 2025 15:57:44 GMT
varyAccept-Encoding
strict-transport-securitymax-age=10886400; includeSubDomains; preload
referrer-policysame-origin
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-dns-prefetch-controloff
x-azure-ref20250521T085716Z-16768695fbfzsksbhC1ROMtzxc00000008bg000000009hby
x-cacheCONFIG_NOCACHE
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 105 referring domains.
This page has 954 backlinks.
This page has backlinks from 92 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /404
Disallow: /account-settings
Disallow: /account-settings/delete-account
Disallow: /apply-for-a-vacancy/thank-you
Disallow: /become-an-apprentice/apprentice-contact-form/thank-you
Disallow: /become-an-apprentice/foundation-apprenticeships/fa-subject-select
Disallow: /become-an-apprentice/foundation-apprenticeships/fa-subject-select/thank-you
Disallow: /become-an-apprentice/foundation-apprenticeships/exploration-tool
Disallow: /become-an-apprentice/foundation-apprenticeships/exploration-tool/college
Disallow: /become-an-apprentice/foundation-apprenticeships/exploration-tool/graduate-apprenticeships
Disallow: /become-an-apprentice/foundation-apprenticeships/exploration-tool/modern-apprenticeships
Disallow: /become-an-apprentice/foundation-apprenticeships/exploration-tool/university
Disallow: /dashboard/choose-vacancy-type/advertise-a-vacancy/
Disallow: /events/scottish-apprenticeship-awards/ceremony/awards-registration-form/thank-you
Disallow: /events/scottish-apprenticeship-week/what-youre-doing/thank-you
Disallow: /events/scottish-apprenticeship-awards-DRAFT
Disallow: /for-employers/apprentice-options/
Disallow: /for-employers/apprenticeship-development/get-involved/thank-you
Disallow: /for-employers/employer-contact-form/thank-you
Disallow: /for-employers/foundation-apprenticeships/get-started/thank-you/
Disallow: /for-employers/framework-development-request/thank-you
Disallow: /learning-provider/become-a-learning-provider/
Disallow: /potential-apprentice-dashboard/account-information/
Disallow: /potential-apprentice-dashboard/vacancies/
Disallow: /potential-apprentice-dashboard/account-information/delete-account
Disallow: /potential-apprentice-dashboard/account-information/
Disallow: /test-page-banners
Disallow: /vacancy-details/
Disallow: /general/

Sitemap: https://www.apprenticeships.scot/sitemap-index.xml

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apprenticeships.scot
Apprenticeships in Scotland | Apprenticeships.scot
Apprenticeships are a great way to work for an employer, study and get qualified. Find out how to become an apprentice, employer or learning provider.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
apprenticeship91%Check
Apprenticeships75%Check
apprenticeship vacancy66%Check
Apprentice stories60%Check
Deliver apprenticeships55%Check
work54%Check
learning54%Check
Employer54%Check
provider54%Check
learning provider54%Check
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