Affinitywater.co.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
79% 
Page structure
79% 
Link structure
68% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
78.80 kB
Words
977
Media files
12
Number of links
219 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Affinity Water - Taking care of your water
The length of the page title is perfect. (362 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Affinity Water - pay your bill online, set up a direct debit, tell us you’re moving, report a leak or find answers to your frequently asked questions
The length of the meta description is perfect. (871 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.affinitywater.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
msapplication-TileColor#2b5797
theme-color#ffffff
descriptionAffinity Water - pay your bill online, set up a direct debit, tell us you’re moving, report a leak or find answers to your frequently asked questions
AuthorSwitch Design Consultancy
dcterms.rightsHolderAll content (c) Copyright Switch Design Consultancy
langen
x-ua-compatibleie=edge
charsetutf-8

Automatically check affinitywater.co.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 977 words. That's ok.
25.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/rebrand/global/affinity-water-logo.pngAffinity Water Logo
...er/090725041603_KLF-water-can-banner.pngNo alt attribute provided
/images/card_tiles/KLF-free-throw.jpgsomeone throwing football
/images/card_tiles/kidney-care-tile.jpgviewing charity online
/images/card_tiles/Bill-1.jpgviewing bill online
/images/content/2024/my-account-home.pngNo alt attribute provided
/images/content/2024/leak-visits.pngNo alt attribute provided
/images/rebrand/global/footer-hills.pngNo alt attribute provided
...s/rebrand/global/affinity-water-logo.pngAffinity Water Logo
.../rebrand/global/footer-logo-wateraid.pngWaterAid logo
/images/rebrand/global/footer-logo-bsi.pngbsi accreditation for accessibility
/images/rebrand/global/footer-flowers.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Heatwave alert: How to use water smarter
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Heatwave alert: How to use water smarter
H2 Help keep life flowing
H2 In partnership with Kidney Care UK
H2 View your bills online
H2 We're committed to taking care of your water.
H2 Manage your account online
H2 Got a leak?
H4 Water-saving tips & devices
H4 Save Water
H4 Your account
H4 Your water
H4 Help & Support
H4 Most popular
H4 Environment
H4 Corporate​
H4 Careers​
Baselink: https://www.affinitywater.co.uk/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://myonlineaccount.affini...External Subdomain My Account
/contactContact
https://www.affinitywater.co.uk/Your home
/customerinformationText duplicate Your home
https://www.affinitywater.co.uk/Your account
/customerinformationAll about your water and account
/aboutmyaccountLog in or register to manage your account
/moving-homeMoving home
/moving-home/new-customerBecome a new customer
/billing/change-your-detailsUpdate your details
/billing/request-a-copy-billGet a copy bill or statement
/priority-servicesPriority Services
/yourvoicemattersCustomer feedback & improvements
https://www.affinitywater.co.uk/Bills
/billingAbout your bill
https://myonlineaccount.affini...External Subdomain View your online bill
/your-bill-explainedUnderstanding your bill
/high-consumptionIs your bill high?
/request-a-copy-billText duplicate Get a copy bill or statement
/paperless-billsPaperless billing
https://www.affinitywater.co.uk/Pay
/ways-to-payWays to pay your bill
/payment-planSet up a payment plan
/struggling-to-payFinancial support
https://www.affinitywater.co.uk/Text duplicate Financial support
/struggling-to-payGet help with paying your bill
/liftApply for a reduced bill
/watersureApply for the bill cap scheme
/payment-planText duplicate Set up a payment plan
/high-consumptionText duplicate Is your bill high?
/help-with-wastewater-chargesGet help with waste water charges
/debt-helpHow we've helped people in debt
https://www.affinitywater.co.uk/Emergencies & works
/alertsLatest incident alerts
/my-water/no-waterI have no water
/my-water/water-pressureLow water pressure
/alerts/search-worksSearch works in your area
/alerts/mains-renewalWhy we're renewing water mains
/incidentsupportHow we support customers during incidents
/homeserveHome Emergency Cover
https://www.affinitywater.co.uk/Report a problem
/reportaproblemText duplicate Report a problem
/about-leakageWater leaks
/water-pressureText duplicate Low water pressure
https://www.affinitywater.co.uk/Water advice
/customerinformationEverything about your water and account
/my-water/water-quality/qualit...Drinking water quality
/my-water/water-quality/hardnessCheck your water hardness
/alerts/approved-plumbersFind a plumber
/my-water/waste-waterFind your Wastewater provider
/my-water/how-to-guidesHow to guides
/metering/stop-tapFind your stop tap
/leadAbout lead pipes
https://www.affinitywater.co.uk/Metering
/metering/applyApply for a water meter
/metering/read-your-meterHow to read your water meter
/readyourmeterSubmit a meter reading
/meteringOur metering programme
https://www.affinitywater.co.uk/Save water
https://mywaterfootprint.affin...External Subdomain My Water Footprint - how much water are you using
/saveourstreams/tipsSubdomain Water-saving tips
/saveourstreams/devicesSubdomain Water-saving devices
/saveourstreams/deviceinstalla...Subdomain Setting up water-saving devices
/saveourstreams/gardenSubdomain Water saving in the garden
/saveourstreams/homevisitsSubdomain Book a Home visit
/keeplifeflowingKeep life flowing
/saveourstreamsSubdomain Save our Streams
/saveourstreams/watersmartSubdomain Working with schools - Water Smart
/waterneutralitySubdomain Water neutrality (water efficient homes)
https://www.affinitywater.co.uk/Help & Support
/customerinformationText duplicate All about your water and account
/useful-linksUseful information
/reportaproblemSubdomain Text duplicate Report a problem
/billing/struggling-to-payText duplicate Financial support
/priority-servicesText duplicate Priority Services
/billing/notifying-us-of-a-ber...Notify us of a bereavement
/moving-home/landlordsLandlords & Letting agents
/yourvoicemattersText duplicate Customer feedback & improvements
https://www.affinitywater.co.uk/Building & Developing
/developingBuilding & Developing - Home
https://www.affinitywater.co.uk/Homeowners & builders
/developing/ds-house-developmentsHome Projects
https://affinitywater.custhelp...External Subdomain Estimate your application fee
/developing/new-connections-bu...New connections budget estimator
/developing/ds-house-developmentsApply for a connection
/alerts/lead-pipe-replacementLead pipe replacement
/separating-joint-suppliesSeparating joint supplies
https://www.affinitywater.co.uk/Developers & consultants
/developing/disconnectionApply for a disconnection
/developing/temporary-supplyApply for a temporary supply
/developing/water-mainsApply for a water mains connection
/developing/water-mains-diversionApply for a water mains diversion
/developing/self-lay-providersGuidance for developers
https://www.affinitywater.co.uk/Self-lay
https://affinitywater.custhelp...External Subdomain Self lay application
/developing/self-lay-providersText duplicate Guidance for developers
/developing/self-lay-providersGuidance for self-lay providers
/developing/adoption-codesAdoption codes
/developing/new-appointment-va...NAVs
/developing/local-highways-aut...Local and highways authorities
https://www.affinitywater.co.uk/We're here to help
/retailers/alerts-worksCurrent alerts and works
/developing/Useful-informationText duplicate Useful information
https://affinitywater.custhelp...External Subdomain FAQ's
/developing/contact-developerContact Us
https://www.affinitywater.co.uk/Charges
/developing/our-chargesOur charges
/developing/water-efficiency-c...Water efficiency
/developing/eicfEnvironmental Incentives Common Framework
https://affinitywater.custhelp...External Subdomain Text duplicate Estimate your application fee
/developing/new-connections-bu...Text duplicate New connections budget estimator
/developing/historic-chargesHistoric charges
https://affinitywater.custhelp...External Subdomain My Development Portal
https://www.affinitywater.co.uk/Retailers & Business
/retailersRetailers and Business – Home
https://www.affinitywater.co.uk/About us & Our Area
/retailers/about-usSubdomain About us
/retailers/about-us/business-c...Subdomain Are you a business customer?
/retailers/search-our-areaSubdomain Search our area
/my-water/mappingSubdomain Water mapping
/assetconditionlabSubdomain Asset Condition Lab
https://www.affinitywater.co.uk/Charges & Services
/retailers/charges-servicesSubdomain Text duplicate Charges & Services
/retailers/charges-services/ac...Subdomain Accredited entities
/alternative-payment-termsSubdomain Alternative Payment Terms
/retailers/charges-services/kn...Subdomain Alternative eligible credit support
/retailers/charges-services/da...Subdomain Meter reading & data logging services
/retailers/charges-services/re...Subdomain Relationship & Account management
/retailers/charges-services/tr...Subdomain Trade Sewerage & Drainage
/retailers/hydrant-licenceSubdomain Hydrant licence
https://www.affinitywater.co.uk/Help & Guidance
/retailers/help-guidance/sensi...Subdomain Sensitive customers
https://b2b-pool-live-afww.swi...External Subdomain Using SwimPool Portal
/retailers/help-guidance/unpla...Subdomain Unplanned event support
/retailers/help-guidance/our-p...Subdomain Our policies
/retailers/help-guidance/qualitySubdomain Water Quality & Scientific Services
/waterfittingsSubdomain Water fittings regulations
/retailers/help-guidance/water...Subdomain Water efficiency for businesses
/retailers/help-guidance/links...Subdomain Useful links & documents
/retailers/alerts-worksSubdomain Alerts and works
/smart-metering-businessSubdomain Smart metering
https://www.affinitywater.co.uk/Text duplicate About us
https://www.affinitywater.co.uk/Text duplicate About us
/our-supply-areaOur supply area
https://www.affinitywatercaree...External Subdomain Our jobs
/newsNews & blogs
/our-sitesOur sites
/boardOur board of directors
/ownersOur owners
/charitiesCharities
/innovationInnovation
/accreditationAccreditation & certification
/icgIndependent Challenge Group
/login?reqPage=health-la-liaisonHealth & local authority liaison
https://www.affinitywater.co.uk/Governance & Assurance
/governance-assuranceText duplicate Governance & Assurance
/regulatorsOur regulators
https://readymag.website/u1153...External Our code of ethics
https://www.affinitywater.co.uk/Investors & Suppliers
/investorsInvestors overview
/libraryInvestor library
/corporate/investors/announcem...Announcements
/structureOrganisational structure
/suppliersSuppliers
/tender-opportunitiesTender opportunities
https://www.affinitywater.co.uk/Our plans
/business-planBusiness plan
/water-resources-planWater Resources plan
/drought-managementDrought Management plan
https://www.affinitywater.co.uk/Reports
/reports-publicationsLatest reports
/corporate/investors/librarySubdomain Our annual report
/performanceOur performance
/charges-schemeCharges scheme
/policiesOur polices
https://www.affinitywater.co.uk/Sustainability
/sustainabilityText duplicate Sustainability
/biodiversityBiodiversity
/catchment-managementCatchment management
/climate-changeClimate change
/environmentEnvironment
/eirEnvironment information regulations
/multi-capitalsMulti-capitals
/net-zeroNet-zero
/our-water-resourcesOur water resources
/abstraction-reductionsReducing abstraction
/restorationRiver restoration
/water-tradingWater trading
https://myonlineaccount.affini...External Subdomain Text duplicate My Account
/contactText duplicate Contact
/alerts?id=11623Interruption to your Water Supply - Englefield Green - TW20
/news/how-summer-heatwaves-put...Subdomain See our top tips
/keeplifeflowingFind out more
/priority-servicesJoin today
/billing/paperless-billsGo paperless
https://myonlineaccount.affini...External Subdomain Log in or Register
/billingSubdomain Billing & payments
/moving-homeSubdomain Text duplicate Moving home
/my-water/about-leakageSubdomain Leaks
/reportaproblemSubdomain Text duplicate Report a problem
/my-water/water-quality/hardnessSubdomain Water quality/hardness
/billing/struggling-to-paySubdomain Financial help
/priority-servicesSubdomain Text duplicate Priority Services
/my-water/how-to-guidesSubdomain Text duplicate How to guides
/alertsSubdomain Alerts & works
/corporate/newsSubdomain News and blogs
/meteringSubdomain Water meters
/billingText duplicate My Account
/aboutmyaccountLog in or register
/reportaproblemYour Water
/saveourstreams/leakvisitsBook a leak visit
/sustainability/abstraction-re...Abstraction Reductions
/sustainability/biodiversityText duplicate Biodiversity
/sustainability/catchment-mana...Text duplicate Catchment management
/environmental-monitoringEnvironmental monitoring
/sustainability/restorationRiver Restoration
/water-resourcesWater resources
/sustainability/climate-changeText duplicate Climate change
/corporateText duplicate About us
/sustainability/environmentText duplicate Environment
/corporate/investorsInvestor relations
/corporate/newsNews
/corporate/plansText duplicate Our plans
/corporate/reports-publicationsReports & publications
https://readymag.website/u1153...External Text duplicate Our code of ethics
https://www.affinitywatercaree...External Subdomain Careers Home
https://www.affinitywatercaree...External Subdomain Our Jobs
https://www.affinitywatercaree...External Subdomain Our People
/accessibilityAccessibility
/docs/policies/modern-slavery-...Modern Slavery & Human Trafficking
/privacyPrivacy, Cookies & Subject Access
/eirEnvironment Information Regulations
/sitemapSitemap
/termsTerms of use
/useful-linksUseful links
/my-water/water-quality/qualit...Water Quality
https://www.facebook.com/Affin...External Subdomain No Text
https://x.com/AffinityWaterExternal No Text
https://www.instagram.com/affi...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/affini...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.affinitywater.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

NameValue
dateSat, 12 Jul 2025 09:44:14 GMT
content-typetext/html; charset=utf-8
content-length80658
set-cookie178 Characters
cache-controlprivate
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
permissions-policyaccelerometer=(), ambient-light-sensor=(), autoplay=(), battery=(), camera=(), cross-origin-isolated=(), display-capture=(), document-domain=(), encrypted-media=(), execution-while-not-rendered=(), execution-while-out-of-viewport=(), fullscreen=("https://www.affinitywater.co.uk"), geolocation=(), gyroscope=(), keyboard-map=(), magnetometer=(), microphone=(), midi=(), navigation-override=(), payment=(), picture-in-picture=(), publickey-credentials-get=(), screen-wake-lock=(), usb=(), web-share=(), xr-spatial-tracking=()
content-security-policydefault-src 'self' *.affinitywater.co.uk; script-src 'self' 'unsafe-eval' 'unsafe-inline' *.affinitywater.co.uk *.google.com *.google.co.uk *.gstatic.com *.googleapis.com *.googletagmanager.com *.google-analytics.com *.googleadservices.com *.addthis.com *.addthisedge.com *.moatads.com *.civiccomputing.com *.qualtrics.com siteimproveanalytics.com *.siteimproveanalytics.com *.puzzel.com *.jquery.com *.engagor.com *.reciteme.com *.one.network *.youtube.com *.youtube-nocookie.com cdnjs.cloudflare.com unpkg.com *.facebook.net *.klaviyo.com *.adsrvr.org *.smooch.io *.quantserve.com *.quantcount.com prreqcroab.icu *.tvsquared.com *.doubleclick.net *.sopro.io widget.trustpilot.com; style-src 'self' 'unsafe-inline' *.affinitywater.co.uk *.googleapis.com *.puzzel.com *.engagor.com *.reciteme.com *.typekit.net cdnjs.cloudflare.com unpkg.com *.jquery.com *.klaviyo.com *.doubleclick.net; font-src 'self' *.affinitywater.co.uk *.gstatic.com *.puzzel.com *.engagor.com *.reciteme.com *.typekit.net cdnjs.cloudflare.com; img-src 'self' data: *.affinitywater.co.uk *.siteimproveanalytics.io *.google.com *.google.co.uk *.googleapis.com *.qualtrics.com *.reciteme.com cdnjs.cloudflare.com *.facebook.com www.googletagmanager.com *.cloudfront.net *.engagor.com prreqcroab.icu *.tvsquared.com dpm.demdex.net *.quantserve.com *.doubleclick.net; frame-src 'self' *.affinitywater.co.uk *.google.com *.google.co.uk *.googletagmanager.com *.addthis.com *.one.network *.youtube.com *.youtube-nocookie.com *.vimeo.com *.facebook.com *.doubleclick.net *.adsrvr.org *.engagor.com widget.trustpilot.com; connect-src 'self' ws: *.affinitywater.co.uk *.addthis.com *.civiccomputing.com *.google-analytics.com *.google.com *.googlesyndication.com *.doubleclick.net *.qualtrics.com *.engagor.com *.smooch.io *.reciteme.com *.facebook.com *.puzzel.com *.klaviyo.com; media-src 'self' *.affinitywater.co.uk *.reciteme.com *.engagor.com;
strict-transport-securitymax-age=31536000; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 182 referring domains.
This page has 677 backlinks.
This page has backlinks from 159 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Sitemap: https://www.affinitywater.co.uk/sitemap.xml

Similar sites

Search preview

www.affinitywater.co.uk
Affinity Water - Taking care of your water
Affinity Water - pay your bill online, set up a direct debit, tell us you’re moving, report a leak or find answers to your frequently asked questions

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
water97%Check
Affinity Water87%Check
Save water72%Check
Affinity70%Check
Water Quality67%Check
Drinking Water67%Check
water leaks67%Check
water mains67%Check
Apply water67%Check
Water Resources67%Check
Show more keywords and terms

Automatically check affinitywater.co.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions