Lothianbuses.com - SEO Checker

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Visión general del análisis SEO
Metadatos
80% 
Calidad de la página
68% 
Estructura
79% 
Enlazado
66% 
Servidor
91% 
Factores externos
100% 
Puntuación SEO
Tiempo de carga
0,21 s
Tamaño HTML
359,60 kB
Palabras
714
Medios
45
Cantidad de enlaces
91 internos / 18 externos

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Metadatos

Título
(Extremadamente importante)
Home - Lothian Buses
El título es demasiado corto (199 píxeles de un máximo de 580 píxeles).Optimizar ahora
No se repite ninguna palabra en el título.
Meta descripción
(Extremadamente importante)
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
La meta descripción es demasiado larga: 1000 píxelesOptimizar la descripción.
Rastreabilidad
(Extremadamente importante)
No se detectan problemas para acceder al sitio web.
Redirección canónica
(Importante)
https://www.lothianbuses.com/
La página tiene una redirección canónica correcta.
Idioma
(Poco importante)
Idioma reconocido automáticamente en el contenido: en
Idioma declarado en el código HTML: en-gb
Ubicación geográfica del servidor: Estados Unidos de América
El idioma ha sido correctamente declarado en el código HTML: en-gb.
Enlaces Alternate/Hreflang
(Poco importante)
No se ha encontrado ningún enlace alternativo (alternate) en esta página.
Otras Metaetiquetas
(Poco importante)
No se detecta ninguna metaetiqueta de paginación rel next en la página.
No se detecta ninguna metaetiqueta de paginación rel prev en la página.
Dominio
(Poco importante)
El dominio no es un subdominio.
La longitud del nombre del dominio es buena.
El dominio no contiene caracteres especiales.
URL de la página
(Poco importante)
No se detecta ningún parámetro dinámico en la URL.
No se detecta ningún ID de sesión en la URL.
La URL no contiene demasiados subdirectorios.
Codificación de caracteres
(Poco importante)
La codificación de caracteres (UTF-8) ha sido declarada correctamente.
Doctype
(Deseable)
La etiqueta doctype HTML 5 está configurada correctamente.
La declaración del doctype se ubica al inicio del código HTML.
Favicon
(Deseable)
El favicon está enlazado correctamente.

Metaetiquetas

NombreValor
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImage/wp-content/themes/lothian-base/assets/favicon/ms-icon-144x144.png
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionLothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
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apple-itunes-appapp-id=6468092588
article:modified_time2025-01-23T18:50:46+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleLothian Buses
twitter:descriptionLothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
twitter:imagehttps://www.lothianbuses.com/wp-content/uploads/2022/02/lothian_twitter_card.jpg
og:localeen_GB
og:typearticle
og:titleHome
og:descriptionLothian Buses - Local bus services in and around Edinburgh
og:urlhttps://www.lothianbuses.com/
og:site_nameLothian Buses
og:imagehttps://www.lothianbuses.com/wp-content/uploads/2020/03/Lothian_Feb2019_logo.jpg
og:image:width1600
og:image:height900
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
cleartypeon
charsetUTF-8

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Calidad de la página

Contenido
(Extremadamente importante)
No se detecta ningún párrafo.
El número total de palabras en la página es bueno: 714 palabras.
Un 31.1% del contenido está constituido por palabras vacías.
Las palabras clave del título también se repiten en el texto del cuerpo.
La página contiene un listado, lo que indica una buena estructuración del contenido.
No se detecta ningún placeholder de texto ni imagen.
Frames
(Extremadamente importante)
Esta página no utiliza ningún frameset.
Optimización para móviles
(Poco importante)
El valor de la etiqueta viewport es correcto: (width=device-width, initial-scale=1).
Al menos un icono de Apple-Touch ha sido especificado.
Etiquetas Bold y Strong
(Poco importante)
El uso de etiquetas de negritas en esta página es óptimo. Te recomendamos emplear hasta 14 etiquetas de negritas en una página.
Optimización de imágenes
(Poco importante)
No se detecta ninguna descripción del atributo ALT en 8 imágenes. El contenido de los atributos ALT también es evaluado como texto por los buscadores y es muy importante para la búsqueda de imágenes.
Redes Sociales
(Deseable)
Esta página apenas ofrece posibilidades de compartir el contenido en redes sociales. Con la integración de widgets puedes conseguir que tus contenidos se popularicen en redes.
Etiquetas markup adicionales
(Deseable)
No se detecta ninguna etiqueta markup (de Schema.org) adicional.
HTTPS
(Poco importante)
El sitio utiliza HTTPS para transferir datos de forma segura.
Todos los archivos incluidos se transfieren a través de HTTPS.

Lista de medios

URLAtributo ALTTítulo
/lothian/assets/desktop-lothian-logo.pngLothian Buses
...uploads/2018/05/menu_journey_planner.pngJourney planner
.../uploads/2018/05/menu_live_bus_times.pngLive bus times
.../uploads/2018/05/menu_service_alerts.pngService Updates
...nt/uploads/2018/05/menu_network_maps.pngNetwork Maps
...tent/uploads/2018/05/menu_timetables.pngTimetables
...oads/2018/05/menu_lothian_city_buses.pngLothian Buses
...t/uploads/2018/05/menu_airport_buses.pngAirport Buses
...ontent/uploads/2018/05/menu_nightbus.pngNightBus
...uploads/2022/04/Lothian-Country-icon.pngLothian-Country-icon
/wp-content/uploads/2022/04/ECB-icon.pngECB-icon
...ntent/uploads/2022/04/TravelHub-icon.pngTravelHub-icon
...nt/uploads/2022/08/coffee-hub-button.pngcoffee hub
...t/uploads/2022/04/Special-Services-1.pngSpecial-Services
...t/uploads/2018/05/menu_park_and_ride.pngmenu_park_and_ride
...ent/uploads/2021/03/menu_contactless.pngmenu_contactless
/wp-content/uploads/2021/03/menu_ticket.pngmenu_ticket
...uploads/2018/05/menu_residents_guide.pngResidents' Guide
...t/uploads/2018/05/menu_visitor_guide.pngVisitor Guide
...content/uploads/2022/08/Student-icon.pngA student
...loads/2022/03/ubermenu-accessibility.pngubermenu-accessibility
/lothian/assets/journeyplannerswitch.pngjourneyplanner switch button
...ontent/uploads/2022/09/contactless83.pngcontactless payment
...content/uploads/2022/09/rida-and-nec.pngridacad and nec payment
/wp-content/uploads/2022/09/m-tickets76.pngm-ticket payment
/wp-content/uploads/2022/09/cash28.pngcash payment
.../250429_AppClose_Banner_desktop-full.pngCarece de atributo ALT
...Robbie-Williams_Desktop-Large-scaled.pngBanner advertising Robbie Williams concert on 31 May.
...3_Cruiselink_X99_desktop-full-scaled.pngCarece de atributo ALT
...nt/uploads/2023/03/app-homepage-half.pngPlan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
.../2023/03/Airlink-2024-ResizeHomepage.pngAirlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
...oads/2023/03/EBT-2024-ResizeHomepage.pngAmazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
...716_Lothian-Recruitment_desktop-half.pngCarece de atributo ALT
...03/250307_NTA-Large-Business_Desktop.pngWinner of Bus Operator of the Year at the UK National Transport Awards 2024. Winner of Large Business of the Year at the Edinburgh Chamber of Commerce Business Awards 2025.
...023/03/250429_AppClose_Banner_mobile.pngCarece de atributo ALT
...5/05/Robbie-Williams_Mobile-1024x266.pngCarece de atributo ALT
.../250423_Cruiselink_X99_mobile-scaled.pngCarece de atributo ALT
...uploads/2023/11/Airlink_MobileAdvert.pngAirlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
...tent/uploads/2023/03/EBT-0324_Mobile.pngAmazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
.../uploads/2023/03/bus-tram-app_mobile.pngPlan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
...03/240715_Lothian-Recruitment_mobile.pngCarece de atributo ALT
...7_NTA-Large-Business_Mobile-1024x609.pngCarece de atributo ALT
...nt/uploads/2025/05/4B3A8116-1024x683.jpgLothian Driver of the Year 2025!<span class='secondary_title'>New winner crowned at Royal Highland Centre</span>
...Scotland-Bus-RD_20May25_054-1024x683.jpgLothian and Age Scotland provide connection through charity bus design<span class='secondary_title'>New charity bus hits the streets of Edinburgh and the Lothians</span>
...plash-scaled-e1715602843624-1024x452.jpgEdinburgh Marathon Festival 2025<span class='secondary_title'>Public advised to plan journeys in advance due to road closures and diversions.</span>

Estructura de la página

Encabezado H1
(Extremadamente importante)
No se ha detectado ningún encabezado H1.
Encabezados
(Importante)
En la estructura de los encabezados H faltan uno o varios niveles.

Estructura de los encabezados

Jerarquía de encabezadosContenido
H2 Sign in & sync
H2 Lothian News
H3 Lothian Buses
H3 Save your favourites
H3 Favourites
H3 Lothian Driver of the Year 2025!New winner crowned at Royal Highland Centre
H3 Lothian and Age Scotland provide connection through charity bus designNew charity bus hits the streets of Edinburgh and the Lothians
H3 Edinburgh Marathon Festival 2025Public advised to plan journeys in advance due to road closures and diversions.
H4 Travel information
H4 Our services
H4 Quick links
H4 Stay in touch
H5 Start your career journey with Lothian...
Algunos textos ancla son demasiado largos.
Algunos textos ancla se repiten más de una vez en varios enlaces.
5 enlaces cerecen de un texto ancla.
La cantidad de enlaces internos es adecuada.
Ningún enlace interno contiene parámetros dinámicos.
Hay 18 enlaces externos en esta página.

Enlaces detectados en esta página

EnlacePropiedadesTexto ancla
https://www.lothianbuses.com/Texto ancla Skip to main content
https://www.lothianbuses.com/Lothian Buses
/live-travel-info/journey-plannerJourney planner
/live-travel-info/live-bus-timesLive bus times
/service-updatesService updates
/contactlessTapTapCap
/ticketsFares & Tickets
/maps-and-times/network-mapsNetwork maps
/timetablesTimetables
/our-services/lothian-city-busesLothian City Buses
/our-services/airport-busesAirlink Airport Express
/our-services/nightbusNightBus
/our-services/lothian-countryLothian Country
/our-services/east-coast-busesEast Coast Buses
/our-services/special-servicesSpecial Services
https://support.lothianbuses.com/Externo Subdominio Customer Support
/travelhubTravelHubs
/lost-propertyLost Property
/our-services/park-and-ridePark & Ride
https://careers.lothianbuses.com/Externo Subdominio Careers
https://www.lothianbuses.com/shopShop
/using-the-bus/residents-guideResidents Guide
/coffeehub/CoffeeHub
/using-the-bus/visitor-guideVisitor Guide
/accessibilityAccessibility
/using-the-bus/faqsFAQs
https://www.lothianbuses.com/newsNews
https://www.lothianbuses.com/Texto duplicado IMG-ALT Lothian Buses
/live-travel-info/journey-plan...Subdominio Journey Planner – Travelling around Edinburgh and the surrounding areas has never been easier with our popular Journey Planner.
IMG-ALT Journey planner
/live-travel-info/live-bus-times/Subdominio Live bus times – With our live tracker we follow the location of your bus and tell you when it’s due to arrive at your stop.
IMG-ALT Live bus times
/service-updates/Subdominio Service Updates – Check here for the latest alerts and diversions.
IMG-ALT Service Updates
/maps-and-times/network-maps/Subdominio Network Maps – It’s easy to select the bus you need or plan your journey with our interactive route maps.
IMG-ALT Network Maps
/timetables/Subdominio Timetables – For those all important bus times, we have detailed timetables for every service across the network.
IMG-ALT Timetables
/our-services/lothian-city-buses/Subdominio Lothian Buses – Our distinctive fleet is a familiar sight on the streets of Edinburgh and the Lothians. With over 50 routes and regular services, it’s the ea...
IMG-ALT Lothian Buses
/airport-busesAirlink Airport Express – 24/7 Express Service between Edinburgh Airport and Edinburgh City Centre.
IMG-ALT Airport Buses
/our-services/nightbus/Subdominio NightBus – Working late or having an early start to the day? Midnight until 4.30am, our NightBus services provide reliable connections across Edinburgh and t...
IMG-ALT NightBus
/our-services/lothian-country/Subdominio Lothian Country – Providing reliable connections across west Edinburgh and West Lothian, with regular bus services to and from Edinburgh.
IMG-ALT Lothian-Country-icon
/our-services/east-coast-buses/Subdominio East Coast Buses – Providing reliable connections across the county, with regular bus services to and from Edinburgh.
IMG-ALT ECB-icon
/travelhub/Subdominio TravelHub – Pop in to see us if you’re looking for information on our services or to buy or top-up your Ridacard.
IMG-ALT TravelHub-icon
/coffeehub/Subdominio CoffeeHub – Locally sourced Scottish produce with a daily selection of cakes and pastries, hot food and meals in Edinburgh’s West End
IMG-ALT coffee hub
/our-services/special-services/Subdominio Special Services – First-class transport connections for large-scale events and visitor attractions.
IMG-ALT Special-Services
/our-services/park-and-ride/Subdominio Park & Ride – Park your car for free and travel into the city
IMG-ALT menu_park_and_ride
/contactless/Subdominio TapTapCap – Contactless payments with daily and weekly capping.
IMG-ALT menu_contactless
/tickets/Subdominio Fares & Tickets – Find which fares or tickets you need for your journeys across our network.
IMG-ALT menu_ticket
/using-the-bus/residents-guide/Subdominio Residents’ Guide – If you live in Edinburgh and the Lothians, this section has all you need to plan your travel arrangements.
IMG-ALT Residents' Guide
/using-the-bus/visitor-guide/Subdominio Visitor Guide – With the help of our essential guide, you’ll discover the very best of Edinburgh and the Lothians.
IMG-ALT Visitor Guide
/students/Subdominio Students – Studying part-time or full-time? On-campus, remotely or hybrid? Whatever your needs, Lothian is here to make living, working and playing as a stud...
IMG-ALT A student
/accessibility/Subdominio Accessibility – Here you will find information about accessibility and inclusivity on our services, including real life stories from our customers.
IMG-ALT ubermenu-accessibility
/news/Subdominio Texto duplicado News
https://support.lothianbuses.com/Externo Subdominio Texto duplicado Customer Support
https://shop.lothianbuses.com/Externo Subdominio Texto duplicado Shop
/ticketsfares & tickets
/news/2025/04/countdown-on-for...Subdominio Sin texto
/news/2025/05/robbie-williams-...Subdominio IMG-ALT Banner advertising Robbie Williams concert on 31 May.
/news/2025/03/cruiselink/Subdominio Sin texto
https://www.lothianbuses.com/appSubdominio IMG-ALT Plan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
/our-services/airport-buses/Subdominio IMG-ALT Airlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
https://edinburghtour.com/Externo IMG-ALT Amazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
https://careers.lothianbuses.c...Externo Subdominio Sin texto
/news/2025/04/countdown-on-for...Subdominio Sin texto
/news/2025/05/robbie-williams-...Subdominio Sin texto
/news/2025/03/cruiselink/Subdominio Sin texto
/our-services/airport-buses/Subdominio Texto duplicado IMG-ALT Airlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
https://edinburghtour.com/Externo Texto duplicado IMG-ALT Amazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
https://www.lothianbuses.com/appSubdominio Texto duplicado IMG-ALT Plan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
https://careers.lothianbuses.c...Externo Subdominio Sin texto
/news/2025/05/lothian-driver-o...Subdominio Lothian Driver of the Year 2025!New winner crowned at Royal Highland Centre
A-TITLE Lothian Driver of the Year 2025!<span class='secondary_title'>New winner crowned at Royal Highland Centre</span>
/news/2025/05/lothian-and-age-...Subdominio Lothian and Age Scotland provide connection through charity bus designNew charity bus hits the streets of Edinburgh and the Lothians
A-TITLE Lothian and Age Scotland provide connection through charity bus design<span class='secondary_title'>New charity bus hits the streets of Edinburgh and the Lot...
/news/2025/05/edinburgh-marathon/Subdominio Edinburgh Marathon Festival 2025Public advised to plan journeys in advance due to road closures and diversions.
A-TITLE Edinburgh Marathon Festival 2025<span class='secondary_title'>Public advised to plan journeys in advance due to road closures and diversions.</span>
/our-services/A-TITLE Click here to view our services
https://support.lothianbuses.com/Externo Subdominio Texto duplicado Customer Support
https://support.lothianbuses.c...Externo Subdominio Texto duplicado Lost Property
/live-travel-info/live-bus-times/Live Bus Times
/live-travel-info/journey-plan...Journey Planner
/service-updatesService Updates
/travelhubTravelHub
/coffeehubTexto duplicado CoffeeHub
/park-and-rideTexto duplicado Park & Ride
https://www.lothianbuses.com/shopTexto duplicado Shop
/faqs/Frequently Asked Questions
https://support.lothianbuses.com/Externo Subdominio Mobile Ticketing FAQs
https://careers.lothianbuses.com/Externo Subdominio Texto duplicado Careers
/contactlessContactless
https://tfeapp.com/Externo Download our app
/apprenticeships/Subdominio Apprenticeships
/about-usAbout Us
/charity-of-choice-2025-26-age...Subdominio Charity of Choice
/accessibilityTexto duplicado Accessibility
/our-heritageOur Heritage
/conditions-of-carriageConditions of Carriage
/app-terms-and-conditionsMobile Ticketing Terms & Conditions
/privacy-policy/Privacy Policy
/ridacard-terms-and-conditionsRidacard Terms and Conditions
/sustainability-at-lothianSustainability at Lothian
/website-accessibility-statement/Subdominio Website Accessibility Statement
/meet-our-director-team/Meet our Director team
/netzeroNetZero
/media-libraryMedia Library
/advertising-with-usAdvertising With Us
/freedom-of-informationFreedom of Information
/document-centreDocuments
/social-media-policySocial Media Policy
/data-protection-policyData Protection Policy
/cctv-policyCCTV Policy
https://edinburghtour.com/Nueva ventana Externo Edinburgh Tours
https://lothianmotorcoaches.com/Nueva ventana Externo Lothian Motorcoaches
https://twitter.com/on_lothian...Nueva ventana Externo Twitter
https://facebook.com/lothianbusesNueva ventana Externo Facebook
https://instagram.com/lothianb...Nueva ventana Externo Instagram

Configuración del servidor

Redirecciones HTTP
(Extremadamente importante)
Esta página redirige a "https://www.lothianbuses.com/".
Cabecera HTTP
(Importante)
La cabecera X-Powered-by se envía innecesariamente en la cabecera de la página.
El servidor web transmite la página web (HTML) comprimida.
Rendimiento
(Poco importante)
El tiempo de respuesta de la página HTML es excelente: 0,21 segundos, y se sitúa por debajo de los 0,40 segundos.
El tamaño HTML de la página es adecuado: 360 kB.

Cabecera HTTP

NombreValor
dateTue, 27 May 2025 05:09:23 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.lothianbuses.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 74
x-cache-groupbot
content-security-policyframe-ancestors 'self' http://www.rslcontent.co.uk;
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referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
servercloudflare
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http_versionHTTP/2

Factores externos

Wikipedia enlaza esta página en sus fuentes.
Esta página recibe enlaces de calidad de otros sitios web.
Esta página recibe backlinks de 418 dominios de referencia.
Esta página recibe un total de 196.384 backlinks.
Esta página recibe backlinks de 374 direcciones IP distintas.

Backlinks desde Wikipedia

Descubre más links en la función de búsqueda de Wikipedia

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /cgi-bin/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: /category/*/*
Disallow: /trackback/
Disallow: /comments/
Disallow: /tags/
Disallow: /author/

Páginas similares

Snippet (vista previa de los resultados de búsqueda)

www.lothianbuses.com
Home - Lothian Buses
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.

Palabras clave más importantes

Se han encontrado las siguientes palabras clave. Comprueba si esta página está bien optimizada para cada palabra clave en concreto.

Palabra claveResultadoComprobar
Lothian83%Check
bus81%Check
Lothian Buses79%Check
Buses77%Check
Bus Services71%Check
charity bus62%Check
Edinburgh61%Check
bus times61%Check
Live bus61%Check
Bus Stops59%Check
Mostrar más palabras clave

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