Lothianbuses.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
79% 
Link structure
66% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
359.60 kB
Words
714
Media files
45
Number of links
91 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Lothian Buses
The page title is too short. (199 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
The meta description is too long: 2023 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lothianbuses.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImage/wp-content/themes/lothian-base/assets/favicon/ms-icon-144x144.png
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionLothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
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apple-itunes-appapp-id=6468092588
article:modified_time2025-01-23T18:50:46+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleLothian Buses
twitter:descriptionLothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
twitter:imagehttps://www.lothianbuses.com/wp-content/uploads/2022/02/lothian_twitter_card.jpg
og:localeen_GB
og:typearticle
og:titleHome
og:descriptionLothian Buses - Local bus services in and around Edinburgh
og:urlhttps://www.lothianbuses.com/
og:site_nameLothian Buses
og:imagehttps://www.lothianbuses.com/wp-content/uploads/2020/03/Lothian_Feb2019_logo.jpg
og:image:width1600
og:image:height900
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
cleartypeon
charsetUTF-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
This page contains 714 words. That's ok.
31.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/lothian/assets/desktop-lothian-logo.pngLothian Buses
...uploads/2018/05/menu_journey_planner.pngJourney planner
.../uploads/2018/05/menu_live_bus_times.pngLive bus times
.../uploads/2018/05/menu_service_alerts.pngService Updates
...nt/uploads/2018/05/menu_network_maps.pngNetwork Maps
...tent/uploads/2018/05/menu_timetables.pngTimetables
...oads/2018/05/menu_lothian_city_buses.pngLothian Buses
...t/uploads/2018/05/menu_airport_buses.pngAirport Buses
...ontent/uploads/2018/05/menu_nightbus.pngNightBus
...uploads/2022/04/Lothian-Country-icon.pngLothian-Country-icon
/wp-content/uploads/2022/04/ECB-icon.pngECB-icon
...ntent/uploads/2022/04/TravelHub-icon.pngTravelHub-icon
...nt/uploads/2022/08/coffee-hub-button.pngcoffee hub
...t/uploads/2022/04/Special-Services-1.pngSpecial-Services
...t/uploads/2018/05/menu_park_and_ride.pngmenu_park_and_ride
...ent/uploads/2021/03/menu_contactless.pngmenu_contactless
/wp-content/uploads/2021/03/menu_ticket.pngmenu_ticket
...uploads/2018/05/menu_residents_guide.pngResidents' Guide
...t/uploads/2018/05/menu_visitor_guide.pngVisitor Guide
...content/uploads/2022/08/Student-icon.pngA student
...loads/2022/03/ubermenu-accessibility.pngubermenu-accessibility
/lothian/assets/journeyplannerswitch.pngjourneyplanner switch button
...ontent/uploads/2022/09/contactless83.pngcontactless payment
...content/uploads/2022/09/rida-and-nec.pngridacad and nec payment
/wp-content/uploads/2022/09/m-tickets76.pngm-ticket payment
/wp-content/uploads/2022/09/cash28.pngcash payment
.../250429_AppClose_Banner_desktop-full.pngNo alt attribute provided
...Robbie-Williams_Desktop-Large-scaled.pngBanner advertising Robbie Williams concert on 31 May.
...3_Cruiselink_X99_desktop-full-scaled.pngNo alt attribute provided
...nt/uploads/2023/03/app-homepage-half.pngPlan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
.../2023/03/Airlink-2024-ResizeHomepage.pngAirlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
...oads/2023/03/EBT-2024-ResizeHomepage.pngAmazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
...716_Lothian-Recruitment_desktop-half.pngNo alt attribute provided
...03/250307_NTA-Large-Business_Desktop.pngWinner of Bus Operator of the Year at the UK National Transport Awards 2024. Winner of Large Business of the Year at the Edinburgh Chamber of Commerce Business Awards 2025.
...023/03/250429_AppClose_Banner_mobile.pngNo alt attribute provided
...5/05/Robbie-Williams_Mobile-1024x266.pngNo alt attribute provided
.../250423_Cruiselink_X99_mobile-scaled.pngNo alt attribute provided
...uploads/2023/11/Airlink_MobileAdvert.pngAirlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
...tent/uploads/2023/03/EBT-0324_Mobile.pngAmazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
.../uploads/2023/03/bus-tram-app_mobile.pngPlan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
...03/240715_Lothian-Recruitment_mobile.pngNo alt attribute provided
...7_NTA-Large-Business_Mobile-1024x609.pngNo alt attribute provided
...nt/uploads/2025/05/4B3A8116-1024x683.jpgLothian Driver of the Year 2025!<span class='secondary_title'>New winner crowned at Royal Highland Centre</span>
...Scotland-Bus-RD_20May25_054-1024x683.jpgLothian and Age Scotland provide connection through charity bus design<span class='secondary_title'>New charity bus hits the streets of Edinburgh and the Lothians</span>
...plash-scaled-e1715602843624-1024x452.jpgEdinburgh Marathon Festival 2025<span class='secondary_title'>Public advised to plan journeys in advance due to road closures and diversions.</span>

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Sign in & sync
H2 Lothian News
H3 Lothian Buses
H3 Save your favourites
H3 Favourites
H3 Lothian Driver of the Year 2025!New winner crowned at Royal Highland Centre
H3 Lothian and Age Scotland provide connection through charity bus designNew charity bus hits the streets of Edinburgh and the Lothians
H3 Edinburgh Marathon Festival 2025Public advised to plan journeys in advance due to road closures and diversions.
H4 Travel information
H4 Our services
H4 Quick links
H4 Stay in touch
H5 Start your career journey with Lothian...
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lothianbuses.com/Anchor Skip to main content
https://www.lothianbuses.com/Lothian Buses
/live-travel-info/journey-plannerJourney planner
/live-travel-info/live-bus-timesLive bus times
/service-updatesService updates
/contactlessTapTapCap
/ticketsFares & Tickets
/maps-and-times/network-mapsNetwork maps
/timetablesTimetables
/our-services/lothian-city-busesLothian City Buses
/our-services/airport-busesAirlink Airport Express
/our-services/nightbusNightBus
/our-services/lothian-countryLothian Country
/our-services/east-coast-busesEast Coast Buses
/our-services/special-servicesSpecial Services
https://support.lothianbuses.com/External Subdomain Customer Support
/travelhubTravelHubs
/lost-propertyLost Property
/our-services/park-and-ridePark & Ride
https://careers.lothianbuses.com/External Subdomain Careers
https://www.lothianbuses.com/shopShop
/using-the-bus/residents-guideResidents Guide
/coffeehub/CoffeeHub
/using-the-bus/visitor-guideVisitor Guide
/accessibilityAccessibility
/using-the-bus/faqsFAQs
https://www.lothianbuses.com/newsNews
https://www.lothianbuses.com/Text duplicate IMG-ALT Lothian Buses
/live-travel-info/journey-plan...Subdomain Journey Planner – Travelling around Edinburgh and the surrounding areas has never been easier with our popular Journey Planner.
IMG-ALT Journey planner
/live-travel-info/live-bus-times/Subdomain Live bus times – With our live tracker we follow the location of your bus and tell you when it’s due to arrive at your stop.
IMG-ALT Live bus times
/service-updates/Subdomain Service Updates – Check here for the latest alerts and diversions.
IMG-ALT Service Updates
/maps-and-times/network-maps/Subdomain Network Maps – It’s easy to select the bus you need or plan your journey with our interactive route maps.
IMG-ALT Network Maps
/timetables/Subdomain Timetables – For those all important bus times, we have detailed timetables for every service across the network.
IMG-ALT Timetables
/our-services/lothian-city-buses/Subdomain Lothian Buses – Our distinctive fleet is a familiar sight on the streets of Edinburgh and the Lothians. With over 50 routes and regular services, it’s the ea...
IMG-ALT Lothian Buses
/airport-busesAirlink Airport Express – 24/7 Express Service between Edinburgh Airport and Edinburgh City Centre.
IMG-ALT Airport Buses
/our-services/nightbus/Subdomain NightBus – Working late or having an early start to the day? Midnight until 4.30am, our NightBus services provide reliable connections across Edinburgh and t...
IMG-ALT NightBus
/our-services/lothian-country/Subdomain Lothian Country – Providing reliable connections across west Edinburgh and West Lothian, with regular bus services to and from Edinburgh.
IMG-ALT Lothian-Country-icon
/our-services/east-coast-buses/Subdomain East Coast Buses – Providing reliable connections across the county, with regular bus services to and from Edinburgh.
IMG-ALT ECB-icon
/travelhub/Subdomain TravelHub – Pop in to see us if you’re looking for information on our services or to buy or top-up your Ridacard.
IMG-ALT TravelHub-icon
/coffeehub/Subdomain CoffeeHub – Locally sourced Scottish produce with a daily selection of cakes and pastries, hot food and meals in Edinburgh’s West End
IMG-ALT coffee hub
/our-services/special-services/Subdomain Special Services – First-class transport connections for large-scale events and visitor attractions.
IMG-ALT Special-Services
/our-services/park-and-ride/Subdomain Park & Ride – Park your car for free and travel into the city
IMG-ALT menu_park_and_ride
/contactless/Subdomain TapTapCap – Contactless payments with daily and weekly capping.
IMG-ALT menu_contactless
/tickets/Subdomain Fares & Tickets – Find which fares or tickets you need for your journeys across our network.
IMG-ALT menu_ticket
/using-the-bus/residents-guide/Subdomain Residents’ Guide – If you live in Edinburgh and the Lothians, this section has all you need to plan your travel arrangements.
IMG-ALT Residents' Guide
/using-the-bus/visitor-guide/Subdomain Visitor Guide – With the help of our essential guide, you’ll discover the very best of Edinburgh and the Lothians.
IMG-ALT Visitor Guide
/students/Subdomain Students – Studying part-time or full-time? On-campus, remotely or hybrid? Whatever your needs, Lothian is here to make living, working and playing as a stud...
IMG-ALT A student
/accessibility/Subdomain Accessibility – Here you will find information about accessibility and inclusivity on our services, including real life stories from our customers.
IMG-ALT ubermenu-accessibility
/news/Subdomain Text duplicate News
https://support.lothianbuses.com/External Subdomain Text duplicate Customer Support
https://shop.lothianbuses.com/External Subdomain Text duplicate Shop
/ticketsfares & tickets
/news/2025/04/countdown-on-for...Subdomain No Text
/news/2025/05/robbie-williams-...Subdomain IMG-ALT Banner advertising Robbie Williams concert on 31 May.
/news/2025/03/cruiselink/Subdomain No Text
https://www.lothianbuses.com/appSubdomain IMG-ALT Plan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
/our-services/airport-buses/Subdomain IMG-ALT Airlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
https://edinburghtour.com/External IMG-ALT Amazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
https://careers.lothianbuses.c...External Subdomain No Text
/news/2025/04/countdown-on-for...Subdomain No Text
/news/2025/05/robbie-williams-...Subdomain No Text
/news/2025/03/cruiselink/Subdomain No Text
/our-services/airport-buses/Subdomain Text duplicate IMG-ALT Airlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
https://edinburghtour.com/External Text duplicate IMG-ALT Amazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
https://www.lothianbuses.com/appSubdomain Text duplicate IMG-ALT Plan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
https://careers.lothianbuses.c...External Subdomain No Text
/news/2025/05/lothian-driver-o...Subdomain Lothian Driver of the Year 2025!New winner crowned at Royal Highland Centre
A-TITLE Lothian Driver of the Year 2025!<span class='secondary_title'>New winner crowned at Royal Highland Centre</span>
/news/2025/05/lothian-and-age-...Subdomain Lothian and Age Scotland provide connection through charity bus designNew charity bus hits the streets of Edinburgh and the Lothians
A-TITLE Lothian and Age Scotland provide connection through charity bus design<span class='secondary_title'>New charity bus hits the streets of Edinburgh and the Lot...
/news/2025/05/edinburgh-marathon/Subdomain Edinburgh Marathon Festival 2025Public advised to plan journeys in advance due to road closures and diversions.
A-TITLE Edinburgh Marathon Festival 2025<span class='secondary_title'>Public advised to plan journeys in advance due to road closures and diversions.</span>
/our-services/A-TITLE Click here to view our services
https://support.lothianbuses.com/External Subdomain Text duplicate Customer Support
https://support.lothianbuses.c...External Subdomain Text duplicate Lost Property
/live-travel-info/live-bus-times/Live Bus Times
/live-travel-info/journey-plan...Journey Planner
/service-updatesService Updates
/travelhubTravelHub
/coffeehubText duplicate CoffeeHub
/park-and-rideText duplicate Park & Ride
https://www.lothianbuses.com/shopText duplicate Shop
/faqs/Frequently Asked Questions
https://support.lothianbuses.com/External Subdomain Mobile Ticketing FAQs
https://careers.lothianbuses.com/External Subdomain Text duplicate Careers
/contactlessContactless
https://tfeapp.com/External Download our app
/apprenticeships/Subdomain Apprenticeships
/about-usAbout Us
/charity-of-choice-2025-26-age...Subdomain Charity of Choice
/accessibilityText duplicate Accessibility
/our-heritageOur Heritage
/conditions-of-carriageConditions of Carriage
/app-terms-and-conditionsMobile Ticketing Terms & Conditions
/privacy-policy/Privacy Policy
/ridacard-terms-and-conditionsRidacard Terms and Conditions
/sustainability-at-lothianSustainability at Lothian
/website-accessibility-statement/Subdomain Website Accessibility Statement
/meet-our-director-team/Meet our Director team
/netzeroNetZero
/media-libraryMedia Library
/advertising-with-usAdvertising With Us
/freedom-of-informationFreedom of Information
/document-centreDocuments
/social-media-policySocial Media Policy
/data-protection-policyData Protection Policy
/cctv-policyCCTV Policy
https://edinburghtour.com/New window External Edinburgh Tours
https://lothianmotorcoaches.com/New window External Lothian Motorcoaches
https://twitter.com/on_lothian...New window External Twitter
https://facebook.com/lothianbusesNew window External Facebook
https://instagram.com/lothianb...New window External Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lothianbuses.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (360 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
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x-powered-byWP Engine
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 418 referring domains.
This page has 196,384 backlinks.
This page has backlinks from 374 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /cgi-bin/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: /category/*/*
Disallow: /trackback/
Disallow: /comments/
Disallow: /tags/
Disallow: /author/

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www.lothianbuses.com
Home - Lothian Buses
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lothian83%Check
bus81%Check
Lothian Buses79%Check
Buses77%Check
Bus Services71%Check
charity bus62%Check
Edinburgh61%Check
bus times61%Check
Live bus61%Check
Bus Stops59%Check
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