Wsm.ca - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
62% 
Page structure
77% 
Link structure
66% 
Server
77% 
External factors
26% 
SEO Score
Response time
2.01 s
File size
897.70 kB
Words
504
Media files
36
Number of links
67 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Waterloo Sports Medicine Centre, WSM | Leading Sports Medicine Clinic in Kitchener-Waterloo & Cambridge, ON, Canada
The page title should be shorter than 580 pixels. It is 1097 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Waterloo Sports Medicine Centre, WSM - Leading sports medicine clinic in Kitchener-Waterloo & Cambridge since 1986. Specializing in athletes and active individuals, WSM offers sports doctors, physiotherapy, massage therapy, naturopathic medicine, splinting, and orthotics for optimal care.
The meta description is too long: 1797 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wsm.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWaterloo Sports Medicine Centre, WSM - Leading sports medicine clinic in Kitchener-Waterloo & Cambridge since 1986. Specializing in athletes and active individuals, WSM offers sports doctors, physiotherapy, massage therapy, naturopathic medicine, splinting, and orthotics for optimal care.
keywordswaterloo sports medicine, waterloo, WSM, kitchener, cambridge, physiotherapy, physio, massage, sports doctor, RIM Park, naturopath, hand splinting, othotics, sports injury, rehab
google-site-verificationof87c3i__Eb-l0iBzHDM1Wd9t6Zdv6-zlReS0dD5QmY
viewportwidth=device-width, initial-scale=1
generatorWix.com Website Builder
format-detectiontelephone=no
skype_toolbarskype_toolbar_parser_compatible
langen
twitter:cardsummary_large_image
twitter:titleWaterloo Sports Medicine Centre, WSM | Leading Sports Medicine Clinic in Kitchener-Waterloo & Cambridge, ON, Canada
twitter:descriptionWaterloo Sports Medicine Centre, WSM - Leading sports medicine clinic in Kitchener-Waterloo & Cambridge since 1986. Specializing in athletes and active individuals, WSM offers sports doctors, physiotherapy, massage therapy, naturopathic medicine, splinting, and orthotics for optimal care.
twitter:imagehttps://static.wixstatic.com/media/0494e5_497c01238db64cf9bdb265a84bf17fa4%7Emv2.png/v1/fit/w_2500,h_1330,al_c/0494e5_497c01238db64cf9bdb265a84bf17fa4%7Emv2.png
og:titleWaterloo Sports Medicine Centre, WSM | Leading Sports Medicine Clinic in Kitchener-Waterloo & Cambridge, ON, Canada
og:descriptionWaterloo Sports Medicine Centre, WSM - Leading sports medicine clinic in Kitchener-Waterloo & Cambridge since 1986. Specializing in athletes and active individuals, WSM offers sports doctors, physiotherapy, massage therapy, naturopathic medicine, splinting, and orthotics for optimal care.
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og:image:width2500
og:image:height1330
og:urlhttps://www.wsm.ca
og:site_nameWsm
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 504 words. That's ok.
29.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (897.7 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1.00_0.01,enc_avif,quality_auto/logo.jpgBest clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located near Wilfrid Laurier University, University of Waterloo and Connestoga College.
...006355ef536940b7aa941eb54b4a5288~mv2.jpgNo alt attribute provided
...enc_avif,quality_auto/dr shot_edited.jpgSports Medicine Physicians
...uality_auto/othotic_edited photoshop.jpgCustom Orthotics
..._avif,quality_auto/physio pic_edited.jpgPhysiotherapy
...avif,quality_auto/massage pic_edited.jpgMassage Therapy
...auto/Chiropractic Adjustment Session.jpgChiropractic Adjustment Session
...uto/22121faa66c340d08c8bf5b419658ca6.jpgNo alt attribute provided
...,enc_avif,quality_auto/WSM_Uni_Trans.pngBest clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located near Wilfred Laurier University, University of Waterloo and Connestoga College.
..._auto/Untitled design (3) (1)_edited.jpgUntitled design (3) (1)_edited.jpg
...,enc_avif,quality_auto/WSM_Rim_Trans.pngBest clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located inside the RIM park sports complex and the Eastbridge neighbourhood.
...883f2f723ec475682dd94db9652e920~mv2.webpImportance of Recovery After a Workout
...883f2f723ec475682dd94db9652e920~mv2.webpImportance of Recovery After a Workout
...f1da1d7a35a4a4e8fe31fafad7df928~mv2.webpEnhancing Muscle Recovery: The Role of Hydration, Stretching, and Physiotherapy in Running
...f1da1d7a35a4a4e8fe31fafad7df928~mv2.webpEnhancing Muscle Recovery: The Role of Hydration, Stretching, and Physiotherapy in Running
...2694a93875540898de48c6b6f49b46a~mv2.webpPhysiotherapy for low back pain
...2694a93875540898de48c6b6f49b46a~mv2.webpPhysiotherapy for low back pain
...49e39e9d6f8f412b948255cf4cc7ffe9~mv2.pngPhysiotherapy Association
...1a78d7c664704083b18e0e3d6c8e4660~mv2.jpgphysiotherapy associaton
...bda2ec228691464fb5354945dc6b20ee~mv2.jpgSports medicine doctors
...c9dc934c44f446cab452ca6b67aeb2ae~mv2.jpgmassage therapy association
...91ae52aac2cecb5b~mv2_d_1451_1421_s_2.jpgnaturopathic medicine
...531e9475f16744ec84a6ba9c7edc3c6d~mv2.jpgPedorthic associaton
...48f665e4ecac421ea7ca9158e0dfec03~mv2.jpgOccupational therapy association
...if,quality_auto/WSM_Univ_Trans_white.pngBest clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located near Wilfred Laurier University, University of Waterloo and Connestoga College.
...uto/81af6121f84c41a5b4391d7d37fce12a.pngWhite Instagram Icon
...uto/23fd2a2be53141ed810f4d3dcdcd01fa.pngWhite Facebook Icon
...uto/01ab6619093f45388d66736ec22e5885.pngWhite Twitter Icon
...vif,quality_auto/WSM_Rim_Trans_White.pngBest clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located inside the RIM park sports complex and the Eastbridge neighbourhood.
...uto/81af6121f84c41a5b4391d7d37fce12a.pngWhite Instagram Icon
...uto/23fd2a2be53141ed810f4d3dcdcd01fa.pngWhite Facebook Icon
...uto/01ab6619093f45388d66736ec22e5885.pngWhite Twitter Icon
...if,quality_auto/WSM_Univ_Trans_white.pngBest clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located near Wilfred Laurier University, University of Waterloo and Connestoga College.
...uto/81af6121f84c41a5b4391d7d37fce12a.pngWhite Instagram Icon
...uto/23fd2a2be53141ed810f4d3dcdcd01fa.pngWhite Facebook Icon
...uto/01ab6619093f45388d66736ec22e5885.pngWhite Twitter Icon

Page structure

H1 heading
(Critically important)
Providing excellence in Sports Medicine, Physiotherapy and Massage Therapy in Kitchener-Waterloo.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Providing excellence in Sports Medicine, Physiotherapy and Massage Therapy in Kitchener-Waterloo.
H2 Three locations serving Kitchener, Waterloo and the surrounding area
H2 University Square Plaza
H2 Club at Northfield
H2 155 Northfield Dr West
H2 RIM Park Sportsplex
H2 Importance of Recovery After a Workout
H2 Enhancing Muscle Recovery: The Role of Hydration, Stretching, and Physiotherapy in Running
H2 Physiotherapy for low back pain
H2 University Square Plaza Duplicate text
H2 RIM Park
H2 The Club at Northfield
H2 155 Northfield Dr West, Waterloo
H3 40 Years of Sports Medicine Excellence in Kitchener -Waterloo
H3 Treating athletes and active individuals since 1986.
H3 Waterloo Sports Medicine Centre is a comprehensive multi-disciplinary facility that provides an evidence-based treatment approach by highly-skilled health care clinicians.
H3 RECENT BLOG POSTS
H3 ASSOCIATIONS
H4 OUR SERVICES
H4 519-746-2220
H4 519-746-2220 Duplicate text
H4 519-885-5684
H5 519-746-2220 Duplicate text
H5 519-885-5684 Duplicate text
H5 519-746-2220 Duplicate text
H6 WHAT PEOPLE SAY
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
5 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wsm.ca/IMG-ALT Best clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located near Wilfrid Laurier...
https://www.wsm.ca/book-onlineBOOK ONLINE
/wsm-universitysquareplazaWSM University Square Plaza
https://www.wsm.ca/wsm-rimparkWSM at RIM Park
/wsm-at-the-club-at-northfieldWSM at the Club
https://www.wsm.ca/wsm-historyHistory of WSM
/sports-medicine-physciansSports Medicine Physicians
https://www.wsm.ca/physiotherapyPhysiotherapy
/virtual-physiotherapyVirtual Physiotherapy
https://www.wsm.ca/chiropracticChiropractic
/massage-therapyMassage Therapy
https://www.wsm.ca/orthoticsOrthotics
/community-outreachCommunity Outreach
/sports-medicine-physiciansText duplicate Sports Medicine Physicians
/physiotherapistsPhysiotherapists
https://www.wsm.ca/chiropractorsChiropractors
/massage-therapistsMassage Therapists
https://www.wsm.ca/pedorthistsPedorthists
https://www.wsm.ca/clinic-staffClinic Staff
https://www.wsm.ca/join-our-teamJoin Our Team
https://www.wsm.ca/blogBlog
/youtube-channelYouTube Channel
/copy-of-youtube-channelTestimonials
/patient-handoutsPatient Handouts
https://www.wsm.ca/concussionConcussion Resources
https://www.wsm.ca/formsForms
https://www.wsm.ca/faqFAQ
https://www.wsm.ca/contactCONTACT
/sports-medicine-physciansText duplicate IMG-ALT Sports Medicine Physicians
/sports-medicine-physciansTrivial anchor text
Read More
/sports-medicine-physciansNo Text
https://www.wsm.ca/orthoticsIMG-ALT Custom Orthotics
https://www.wsm.ca/orthoticsText duplicate Trivial anchor text
Read More
https://www.wsm.ca/orthoticsNo Text
https://www.wsm.ca/physiotherapyText duplicate IMG-ALT Physiotherapy
https://www.wsm.ca/physiotherapyText duplicate Trivial anchor text
Read More
https://www.wsm.ca/physiotherapyNo Text
/massage-therapyText duplicate IMG-ALT Massage Therapy
/massage-therapyText duplicate Trivial anchor text
Read More
/massage-therapyNo Text
https://www.wsm.ca/orthoticsIMG-ALT Chiropractic Adjustment Session
https://www.wsm.ca/orthoticsText duplicate Trivial anchor text
Read More
https://www.wsm.ca/orthoticsNo Text
https://www.wsm.ca/contactIMG-ALT Best clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located near Wilfred Laurier...
https://www.wsm.ca/contactUniversity Square Plaza
https://www.wsm.ca/contact65 University Ave East #12
https://www.wsm.ca/contactWaterloo
https://www.wsm.ca/contactIMG-ALT Untitled design (3) (1)_edited.jpg
https://www.wsm.ca/contactClub at Northfield
https://www.wsm.ca/contactIMG-ALT Best clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located inside the RIM park ...
https://www.wsm.ca/contactRIM Park Sportsplex
https://www.wsm.ca/contact2001 University
https://www.wsm.ca/contactAve East
https://www.wsm.ca/contactText duplicate Waterloo
/copy-of-youtube-channelRead More Testimonials
/post/importance-of-recovery-a...Importance of Recovery After a Workout
/post/enhancing-muscle-recover...Enhancing Muscle Recovery: The Role of Hydration, Stretching, and Physiotherapy in Running
/post/physiotherapy-for-low-ba...Physiotherapy for low back pain
https://physiotherapy.ca/New window External IMG-ALT Physiotherapy Association
https://opa.on.ca/New window External Subdomain IMG-ALT physiotherapy associaton
https://casem-acmse.org/New window External IMG-ALT Sports medicine doctors
http://www.rmtao.com/New window External Subdomain IMG-ALT massage therapy association
https://www.cand.ca/New window External Subdomain IMG-ALT naturopathic medicine
https://www.pedorthic.ca/New window External Subdomain IMG-ALT Pedorthic associaton
http://www.osot.on.ca/New window External Subdomain IMG-ALT Occupational therapy association
https://www.wsm.ca/contactText duplicate IMG-ALT Best clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located near Wilfred Laurier...
https://www.wsm.ca/contactText duplicate University Square Plaza
https://www.wsm.ca/contact65 University Ave East #12, Waterloo
https://www.instagram.com/wate...New window External Subdomain IMG-ALT White Instagram Icon
https://www.facebook.com/Water...New window External Subdomain IMG-ALT White Facebook Icon
https://twitter.com/WlooSportsMedNew window External IMG-ALT White Twitter Icon
https://www.wsm.ca/contactText duplicate IMG-ALT Best clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located inside the RIM park ...
https://www.wsm.ca/contactRIM Park
https://www.wsm.ca/contact2001 University Ave East, Waterloo
https://www.instagram.com/wsm_...New window External Subdomain Text duplicate IMG-ALT White Instagram Icon
https://www.facebook.com/RimPa...New window External Subdomain Text duplicate IMG-ALT White Facebook Icon
https://twitter.com/wsmrimparkNew window External Text duplicate IMG-ALT White Twitter Icon
https://www.wsm.ca/contactText duplicate IMG-ALT Best clinic in the Kitchener, Waterloo and Cambridge area for all your physiotherapy, massage therapy and sports medicine needs. Located near Wilfred Laurier...
https://www.wsm.ca/contactThe Club at Northfield
https://www.instagram.com/wate...New window External Subdomain Text duplicate IMG-ALT White Instagram Icon
https://www.facebook.com/Water...New window External Subdomain Text duplicate IMG-ALT White Facebook Icon
https://twitter.com/WlooSportsMedNew window External Text duplicate IMG-ALT White Twitter Icon
/copy-of-dave-galloway| Privacy Policy |

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wsm.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.01 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (898 kB).

HTTP Response Header

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x-wix-request-id1768751451.84933861150962814799
etagW/"e71b34530081104e7703581b94205b28"
content-languagees
strict-transport-securitymax-age=86400
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x-cache-statusMISS
set-cookie113 Characters
cache-controlprivate,max-age=0,must-revalidate
serverPepyaka
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dateSun, 18 Jan 2026 15:50:53 GMT
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External factors

This page has only a few links from other websites.
This page only has backlinks from 7 referring domains.
This page only has 63 backlinks.
This page only has few backlinks from 7 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: *?lightbox=

# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*

# Block PetalBot
User-agent: PetalBot
Disallow: /

# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10

Sitemap: https://www.wsm.ca/sitemap.xml

# Auto generated, go to SEO Tools > Robots.txt Editor to change this

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Search preview

www.wsm.ca
Waterloo Sports Medicine Centre, WSM | Leading Sports Medicine Clin...
Waterloo Sports Medicine Centre, WSM - Leading sports medicine clinic in Kitchener-Waterloo & Cambridge since 1986. Specializing in athletes and active individuals, WSM offers sports doctors, physiotherapy, massage therapy, naturopathic medicine, splinting, and orthotics for optimal care.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sports84%Check
Medicine84%Check
Waterloo84%Check
Sports Medicine84%Check
Waterloo Sports Medicine84%Check
Kitchener83%Check
Kitchener Waterloo83%Check
Waterloo Sports Medicine Centre80%Check
sports medicine clinic80%Check
Kitchener-Waterloo77%Check
Show more keywords and terms

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