Worcestershire.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
64% 
Page structure
70% 
Link structure
90% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
49.60 kB
Words
428
Media files
11
Number of links
54 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Worcestershire | Worcestershire County Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
Welcome to Worcestershire
The meta description is too short. (171 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.worcestershire.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to Worcestershire
keywordsWCC, Worcs CC
application-name 
msapplication-TileColor#da532c
theme-color#ffffff
msapplication-TileImage/themes/custom/bbd_classy/favicons/ms-icon-144x144.png
msapplication-square70x70logo/ms-icon-70x70.png
msapplication-square150x150logo/ms-icon-150x150.png
msapplication-square310x310logo/ms-icon-310x310.png
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
silktide-cmsIUVDadQngiq3UBjR4n50s6Rjp4j18MlJD48i22a37/JhwJvCfl3TKHJ6YRGsqT1JdsulH4tbjgM3vcBMErTRjxuLv0CAEnJgaYDEqEEUtR9MV4KJEya96UM8iWmXOyZDxHafK+lSlvBrkr+If8jz98EeSpUQUkBdHxejCG4WSm8=
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 428 words on this page. Good pages should have about 800 words of useful content.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome to Worcestershire
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Worcestershire
H2 Main navigation
H2 Sidebar Main navigation
H2 Follow us for updates
H2 What's happening in the county?
H2 Features
H2 Latest news
H2 Council services
H2 Footer
H2 Follow us on
H2 Footer secondary menu
H3 Discover volunteering opportunities at your local library
H3 Measles in adults - are you protected?
H3 Worcestershire’s stunning outdoor ceremony venues
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/IMG-ALT Home
/newsNews
/eventsEvents
/council-servicesCouncil services
/jobs-and-careersJobs and careers
/my-accountMy account
/newsText duplicate News
/eventsText duplicate Events
/council-servicesText duplicate Council services
/jobs-and-careersText duplicate Jobs and careers
/my-accountText duplicate My account
https://capublic.worcestershir...External Subdomain Emergency Road Closures in Worcestershire
/council-services/travel-and-h...Blue badge
/council-services/council-and-...Council tax
/worcestershire-librariesLibraries
/council-services/council-and-...Make a payment
/report-abuse-or-neglectReport abuse or neglect
/council-services/travel-and-h...Report a road or path issue
/council-services/schools-educ...School term dates
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/@worcsccNew window External Subdomain No Text
https://twitter.com/worcsccNew window External No Text
https://www.facebook.com/YourW...New window External Subdomain No Text
https://www.instagram.com/your...New window External Subdomain No Text
/news/discover-volunteering-op...More about volunteering opportunities
/news/measles-adults-are-you-p...Find out more about measles in adults
/ceremoniesMore on ceremony venues
/council-services/council-and-...Local government reorganisation and devolution Information on the government's plans for local authorities and information specific to Worcestershire.
/council-services/childrens-so...Could I foster? We’re looking for more foster carers to provide stable and loving homes for children in Worcestershire.
/news/generation-stem-inspires...Generation STEM inspires schoolgirls to explore tech and creative careers
/news/worcestershire-surpasses...Worcestershire surpasses 88% gigabit broadband coverage milestone
/news/im-fitter-now-my-diagnos...I’m fitter now than before my diagnosis”: Local cancer group helps survivors to rebuild lives
/news/join-fun-healthy-worcest...Join in the fun as Healthy Worcestershire hosts sports week
/newsView all news
/council-services/adult-social...Adult Social Care
/council-services/archive-and-...Archive and archaeology
/council-services/businessBusiness
/council-services/childrens-so...Children's social care
/council-services/communitiesCommunities
/council-services/council-and-...Council and democracy
/council-services/environmentEnvironment
/council-services/health-and-w...Health and wellbeing
/council-services/learning-ski...Learning, skills and employability
/council-services/librariesText duplicate Libraries
/council-services/planning-and...Planning and developments
/council-services/schools-educ...Schools, education and learning
/council-services/travel-and-h...Travel and highways
/council-services/waste-and-re...Waste and recycling
/jobs-and-careers/worcestershi...Worcestershire Pension Fund
/contactContact
/eventsText duplicate Events
/jobs-and-careersText duplicate Jobs and careers
/council-services/council-and-...Text duplicate Make a payment
https://capublic.worcestershir...External Subdomain Member Portal
https://e-services.worcestersh...External Subdomain My area
/newsText duplicate News
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/c/worcsccNew window External Subdomain No Text
https://x.com/worcsccNew window External No Text
https://www.facebook.com/YourW...New window External Subdomain No Text
https://www.instagram.com/your...New window External Subdomain No Text
/accessibility-statementAccessibility
/cookiesCookies
/terms-and-disclaimerDisclaimer
/council-services/council-and-...Privacy policy
/council-services/communities/...Website photography

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.worcestershire.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateFri, 19 Jun 2026 13:37:15 GMT
content-encodingbr
etagW/"1781876234"
servernginx
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheHIT
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 19 Jun 2026 13:37:14 GMT
x-generatorDrupal 10 powered by Big Blue Door | https://www.bigbluedoor.net
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains; preload
permissions-policyinterest-cohort=()
referrer-policystrict-origin-when-cross-origin
varyCookie,Accept-Encoding
x-cacheHit from cloudfront
via1.1 60b4a5085a39ab80fa3602a95fb5aa9e.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P12
alt-svch3=":443"; ma=86400
x-amz-cf-idaFrmcp3yjfYifMlY9zqKKSJD5kLJ8knB65CC_OHSVtbguPeu0RLngQ==
age1306
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 269 referring domains.
This page has 8,952 backlinks.
This page has backlinks from 195 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.worcestershire.gov.uk
Welcome to Worcestershire | Worcestershire County Council
Welcome to Worcestershire

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Worcestershire94%Check
Welcome78%Check
Worcestershire County76%Check
Worcestershire County Council69%Check
Healthy Worcestershire68%Check
County Council55%Check
Council54%Check
county54%Check
Follow us48%Check
main47%Check

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