Nationaltrust.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
75% 
Page structure
25% 
Link structure
58% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
637.70 kB
Words
1219
Media files
21
Number of links
194 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | National Trust
The page title is too short. (194 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
The length of the meta description is perfect. (779 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationaltrust.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImagehttps://static.nationaltrust.org.uk/nt-front-end/images/mstile-144x144.png
msapplication-config/browserconfig.xml
theme-color#ffffff
next-head-count29
langen
twitter:cardsummary
twitter:urlhttps://www.nationaltrust.org.uk/
twitter:titleHome
twitter:descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
twitter:imagehttps://nt.global.ssl.fastly.net/binaries/content/gallery/website/national/regions/north-east/places/seaton-delaval-hall/library/summer/summer-of-play-at-seaton-delaval-hall-northumberland-1860324.jpg?auto=webp&width=1200&crop=16:9
og:titleHome
og:urlhttps://www.nationaltrust.org.uk/
og:imagehttps://nt.global.ssl.fastly.net/binaries/content/gallery/website/national/regions/north-east/places/seaton-delaval-hall/library/summer/summer-of-play-at-seaton-delaval-hall-northumberland-1860324.jpg?auto=webp&width=1200&crop=16:9
og:descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
og:site_nameNational Trust
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1219 words. That's ok.
32.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (637.7 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g?auto=webp&width=767&crop=16:9&dpr=2 2xVisitors with skipping ropes on grass as part of Summer of Play at Seaton Delaval Hall, Northumberland
...g?auto=webp&width=767&crop=16:9&dpr=2 2xArchaeologists working on a dig at Corfe Castle, Dorset with railings and blue sky in the background
...g?auto=webp&width=767&crop=16:9&dpr=2 2xPodcast recording among long grass and greenery with trees in the background at Harewoods and Outwood in the Surrey Hills, Surrey
...g?auto=webp&width=733&crop=16:9&dpr=2 2xVisitors exploring the house at Attingham Park, Shropshire
...g?auto=webp&width=733&crop=16:9&dpr=2 2xColourful flower borders spill out over a path leading to a statue and door in a brick wall
...g?auto=webp&width=733&crop=16:9&dpr=2 2xA couple walking with their dogs in the gardens at Tredegar House, Newport, Wales
...g?auto=webp&width=505&crop=16:9&dpr=2 2xA close up of two bees on dahlias at Bateman's, East Sussex
...g?auto=webp&width=505&crop=16:9&dpr=2 2xVisitors reading documents and exploring inside Hardy's Cottage, Dorset
...g?auto=webp&width=505&crop=16:9&dpr=2 2xKayaking at the Brancaster Activity Centre in Norfolk
...g?auto=webp&width=505&crop=16:9&dpr=2 2xA family and their dog walking along the boardwalk through the wetlands area at Morden Hall Park in London
...g?auto=webp&width=733&crop=16:9&dpr=2 2xDetail of a chimneypiece with two birds and flowers in the Queen's Closet at Ham House and Garden, London
...g?auto=webp&width=733&crop=16:9&dpr=2 2xGardener surrounded by plants and flowers in the foreground pruning at Castlefield Viaduct, Manchester
...g?auto=webp&width=733&crop=16:9&dpr=2 2xSong thrush sitting on grass amongst small blue flowers at Sissinghurst Castle Garden, Kent
...g?auto=webp&width=505&crop=16:9&dpr=2 2xPencil portrait on paper of Rabindranath Tagore by Singannachar Narasimha Swamy which can be seen at Shaw's Corner, Hertfordshire
...g?auto=webp&width=505&crop=16:9&dpr=2 2xArchaeologists working at the Parterre at Wimpole Estate, Cambridgeshire
...g?auto=webp&width=505&crop=16:9&dpr=2 2xBowl of Tzatziki finished with oil drizzle
...g?auto=webp&width=505&crop=16:9&dpr=2 2xVisitors looking at a copy of Two Bad Mice at Hill Top, near Sawrey, Lake District
...g?auto=webp&width=733&crop=16:9&dpr=2 2xExploring the temporary urban park at Castlefield Viaduct, Manchester
...g?auto=webp&width=505&crop=16:9&dpr=2 2xHolnicote Lower House and the view towards the sea, Somerset
...g?auto=webp&width=505&crop=16:9&dpr=2 2xPlanting seeds that are good for wildlife
...g?auto=webp&width=767&crop=16:9&dpr=2 2xTwo visitors walking in the garden, both laughing whilst holding an ice cream at Cliveden in Buckinghamshire

Page structure

H1 heading
(Critically important)
Summer of Play
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 45 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Summer of Play
H1 Hidden histories
H1 Behind the scenes
H2 Find your next visit
H2 Ideas for days out
H2 Start your journey of discovery
H2 Things to see and do
H2 In the news
H2 Holidays and shopping
H2 Become a member
H2 Sign up to hear more from the National Trust
H2 For everyone, for ever
H3 Explore all the places you can visit
H3 See what you can discover and learn
H3 Find out about our cause
H3 Discover our different types of membership
H3 Find out how you can support us
H3 Explore all the places you can go on holiday
H3 Explore our online shop
H3 Houses and buildings
H3 Gardens and parks
H3 Dog-friendly places to visit
H3 Explore bee-friendly gardens
H3 Houses with famous connections
H3 Where to go kayaking and canoeing
H3 Top free places to visit
H3 History
H3 Gardening tips
H3 Nature
H3 South Asian histories at the places in our care
H3 What do our archaeologists do?
H3 Tzatziki recipe
H3 Who was Beatrix Potter?
H3 Launch of the Nature Towns and Cities project
H3 Late-availability cottages for summer
H3 Help butterflies
H3 Who we are
H3 Services
H3 Get in touch
H3 Our policies
H3 You might also like
H3 Download the app
H4 Areas A-Z
H4 Things to do
H4 Place types
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nationaltrust.org.uk/Anchor Skip to content
https://www.nationaltrust.org.uk/No Text
/site-searchSearch
https://account.nationaltrust....External Subdomain My Account
https://donate.nationaltrust.o...External Subdomain Donate
/visitVisit
/discoverDiscover & learn
/our-causeOur cause
/membershipMembership
/support-usSupport us
/holidaysHolidays
https://shop.nationaltrust.org...External Subdomain Shop
https://www.nationaltrust.org.uk/No Text
/visitExplore all the places you can visit
/visit/bath-bristolBath & Bristol
/visit/birmingham-west-midlandsBirmingham & West Midlands
/visit/cambridgeshireCambridgeshire
/visit/cheshire-greater-manche...Cheshire & Greater Manchester
/visit/cornwallCornwall
/visit/devonDevon
/visit/dorsetDorset
/visit/essex-bedfordshire-hert...Essex, Bedfordshire & Hertfordshire
/visit/gloucestershire-cotswoldsGloucestershire & the Cotswolds
/visit/hampshireHampshire
/visit/isle-of-wightIsle of Wight
/visit/kentKent
/visit/lake-districtLake District
/visit/leicestershire-northamp...Leicestershire & Northamptonshire
/visit/liverpool-lancashireLiverpool & Lancashire
/visit/londonLondon
/visit/norfolkNorfolk
/visit/north-eastNorth East
/visit/northern-irelandNorthern Ireland
/visit/nottinghamshire-lincoln...Nottinghamshire & Lincolnshire
/visit/oxfordshire-buckinghams...Oxfordshire, Buckinghamshire & Berkshire
/visit/peak-district-derbyshirePeak District & Derbyshire
/visit/shropshire-staffordshireShropshire & Staffordshire
/visit/somersetSomerset
/visit/suffolkSuffolk
/visit/surreySurrey
/visit/sussexSussex
/visit/walesWales
/visit/warwickshireWarwickshire
/visit/wiltshireWiltshire
/visit/worcestershire-hereford...Worcestershire & Herefordshire
/visit/yorkshireYorkshire
/visit/dog-friendlyDog-friendly
/visit/family-friendlyFamily-friendly
/visit/walkingWalking
/visit/places-to-eatPlaces to eat
/visit/outdoor-activitiesOutdoor activities
/visit/christmasChristmas
/visit/whats-onWhat's on
/visit/50-things‘50 things to do before you’re 11¾’
/visit/weddingsWeddings
/visit/coast-beachesCoast & beaches
/visit/gardens-parksGardens & parks
/visit/houses-buildingsHouses & buildings
/visit/castles-fortsCastles & forts
/visit/countryside-woodlandCountryside & woodland
/visit/bath-bristolText duplicate Bath & Bristol
/visit/birmingham-west-midlandsText duplicate Birmingham & West Midlands
/visit/cambridgeshireText duplicate Cambridgeshire
/visit/cheshire-greater-manche...Text duplicate Cheshire & Greater Manchester
/visit/cornwallText duplicate Cornwall
/visit/devonText duplicate Devon
/visit/dorsetText duplicate Dorset
/visit/essex-bedfordshire-hert...Text duplicate Essex, Bedfordshire & Hertfordshire
/visit/gloucestershire-cotswoldsText duplicate Gloucestershire & the Cotswolds
/visit/hampshireText duplicate Hampshire
/visit/isle-of-wightText duplicate Isle of Wight
/visit/kentText duplicate Kent
/visit/lake-districtText duplicate Lake District
/visit/leicestershire-northamp...Text duplicate Leicestershire & Northamptonshire
/visit/liverpool-lancashireText duplicate Liverpool & Lancashire
/visit/londonText duplicate London
/visit/norfolkText duplicate Norfolk
/visit/north-eastText duplicate North East
/visit/northern-irelandText duplicate Northern Ireland
/visit/nottinghamshire-lincoln...Text duplicate Nottinghamshire & Lincolnshire
/visit/oxfordshire-buckinghams...Text duplicate Oxfordshire, Buckinghamshire & Berkshire
/visit/peak-district-derbyshireText duplicate Peak District & Derbyshire
/visit/shropshire-staffordshireText duplicate Shropshire & Staffordshire
/visit/somersetText duplicate Somerset
/visit/suffolkText duplicate Suffolk
/visit/surreyText duplicate Surrey
/visit/sussexText duplicate Sussex
/visit/walesText duplicate Wales
/visit/warwickshireText duplicate Warwickshire
/visit/wiltshireText duplicate Wiltshire
/visit/worcestershire-hereford...Text duplicate Worcestershire & Herefordshire
/visit/yorkshireText duplicate Yorkshire
/visit/dog-friendlyText duplicate Dog-friendly
/visit/family-friendlyText duplicate Family-friendly
/visit/walkingText duplicate Walking
/visit/places-to-eatText duplicate Places to eat
/visit/outdoor-activitiesText duplicate Outdoor activities
/visit/christmasText duplicate Christmas
/visit/whats-onText duplicate What's on
/visit/50-thingsText duplicate ‘50 things to do before you’re 11¾’
/visit/weddingsText duplicate Weddings
/visit/coast-beachesText duplicate Coast & beaches
/visit/gardens-parksText duplicate Gardens & parks
/visit/houses-buildingsText duplicate Houses & buildings
/visit/castles-fortsText duplicate Castles & forts
/visit/countryside-woodlandText duplicate Countryside & woodland
/discoverSee what you can discover and learn
/discover/historyHistory
/discover/natureNature
/discover/gardening-tipsGardening tips
/discover/foodFood
/discover/craftsCrafts
/discover/virtual-visitVirtual visit
/discover/film-tvFilm & TV
/our-causeFind out about our cause
/our-cause/nature-climateNature & climate
/our-cause/history-heritageHistory & heritage
/our-cause/communitiesCommunities
/membershipDiscover our different types of membership
/membershipJoin
https://renew.nationaltrust.or...External Subdomain Renew
/membership/gift-membershipGift membership
/membership/enquiriesEnquiries
https://account.nationaltrust....External Subdomain Text duplicate My Account
/membership/magazineMagazine
/support-usFind out how you can support us
/support-us/donateText duplicate Donate
/support-us/plant-a-treePlant a Tree
/support-us/adopt-a-plotAdopt a Plot
/support-us/lottery-raffleLottery & raffle
/support-us/fundraisingFundraising
/support-us/volunteerVolunteer
/support-us/gifts-in-willsGifts in wills
/support-us/appealsAppeals
/support-us/become-a-patronBecome a patron
/support-us/supporter-groupsSupporter groups
/holidaysExplore all the places you can go on holiday
/holidays/searchSearch for a holiday
/holidays/last-minute-holidaysSpecial offers & last-minute breaks
/holidays/summer-seasonal-breaksSummer & seasonal breaks
/holidays/collectionsCollections
/holidays/destinationsDestinations
/holidays/inspirationInspiration
/holidays/cottagesCottages
/holidays/camping-glampingCamping
/holidays/hotelsHotels
/holidays/bothies-and-bunkhousesBothies & bunkhouses
/holidays/booking-informationBooking information
/holidays/booking-information/...FAQs
/holidays/balance-paymentSubdomain Balance payments
/holidays/contact-usContact the holidays team
/holidays/cottages/inventoryWhat's provided in a cottage?
https://shop.nationaltrust.org...External Subdomain Explore our online shop
https://shop.nationaltrust.org...External Subdomain New in
https://shop.nationaltrust.org...External Subdomain Homeware
https://shop.nationaltrust.org...External Subdomain Garden
https://shop.nationaltrust.org...External Subdomain Fashion
https://shop.nationaltrust.org...External Subdomain Outdoor
https://shop.nationaltrust.org...External Subdomain Text duplicate Food
https://shop.nationaltrust.org...External Subdomain Books
https://shop.nationaltrust.org...External Subdomain Stationery
https://shop.nationaltrust.org...External Subdomain Childrens
https://shop.nationaltrust.org...External Subdomain Gifts
/visit/family-friendly/summer-...Plan your family day out
/our-cause/history-heritage/ar...Learn about our archaeological work
/discover/virtual-visitExplore virtual visits
/searchExplore
/visit/houses-buildingsHouses and buildings
/visit/gardens-parksGardens and parks
/visit/dog-friendlyDog-friendly places to visit
/visit/gardens-parks/where-to-...Explore bee-friendly gardens
/visit/houses-buildings/places...Houses with famous connections
/visit/outdoor-activities/best...Where to go kayaking and canoeing
/visit/top-free-places-to-visitTop free places to visit
/discover/historyText duplicate History
/discover/gardening-tipsText duplicate Gardening tips
/discover/natureText duplicate Nature
/discoverLearn something new
/discover/history/south-asian-...South Asian histories at the places in our care
/our-cause/history-heritage/ar...What do our archaeologists do?
/discover/food/recipes/salads-...Tzatziki recipe
/discover/history/people/beatr...Who was Beatrix Potter?
/who-we-are/newsMore news
/our-cause/nature-climate/how-...Subdomain Anchor Launch of the Nature Towns and Cities project
/holidays/summer-seasonal-breaksLate-availability cottages for summer
https://shop.nationaltrust.org...External Subdomain Help butterflies
/membershipText duplicate Join
/who-we-are/about-usAbout us
/who-we-are/about-us/how-we-ar...How we are run
/who-we-are/annual-reportsAnnual reports
/who-we-are/annual-general-mee...Annual General Meeting
http://www.nationaltrustjobs.o...External Subdomain Jobs
/who-we-are/our-partnersOur partners
/who-we-are/our-brand-licence-...Our brand licence collaborations
/who-we-are/newsNews
/who-we-are/researchResearch
/services/help-centreHelp centre
/holidays/contact-usHolidays help centre
/services/online-shop-help-centreOnline shop help centre
/services/venue-hireVenue hire and hosting experiences
/services/information-for-supp...Information for suppliers
/who-we-are/research/climate-c...Climate change adaptation guidance for heritage organisations
/services/public-noticesPublic notices
/services/residential-and-farm...Residential & farm lettings
/services/mediaMedia
/get-in-touch/contact-usContact us
https://cloud.email.nationaltr...External Subdomain Sign up to hear more
https://www.nationaltrust.org.uk/Manage cookies
/our-policies/cookie-policyCookie policy
/our-policies/accessibilityAccessibility
/our-policies/terms-conditionsTerms & conditions
/our-policies/modern-slaveryModern slavery
/our-policies/privacyPrivacy
https://www.nationaltrustjobs....External Subdomain Text duplicate Jobs
https://www.nationaltrustcolle...External Subdomain Text duplicate Collections
https://www.ntprints.com/External Subdomain Prints
https://apps.apple.com/gb/app/...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
https://www.facebook.com/natio...External Subdomain No Text
https://www.instagram.com/nati...External Subdomain No Text
https://www.youtube.com/user/n...External Subdomain No Text
https://www.fundraisingregulat...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationaltrust.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (638 kB).
The page response time is excellent with 0.24 seconds.

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
set-cookie131 Characters
dateWed, 23 Jul 2025 06:15:34 GMT
varyAccept-Encoding
x-cacheHIT
x-cache-hits21
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
pragmano-cache
expires0
x-frame-optionsDENY
x-xss-protection0
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
referrer-policyno-referrer, same-origin
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,414 referring domains.
This page has 51,206 backlinks.
This page has backlinks from 3,101 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /media-gallery/*
Disallow: /join-at-places
Disallow: /site-search*
Disallow: /page/*
Disallow: /support-us/gifts-in-wills/enquiry-confirmation
Disallow: /support-us/gifts-in-wills/gifts-in-wills-guide-confirmation
Disallow: /support-us/gifts-in-wills/free-will-confirmation
Disallow: /support-us/gifts-in-wills/download-gifts-in-wills-guide
Disallow: /resourceapi*
Disallow: /discover/blossom/take-a-moment
 
Sitemap: https://www.nationaltrust.org.uk/sitemap.xml
Sitemap: https://www.nationaltrust.org.uk/cy/sitemap.xml

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Search preview

www.nationaltrust.org.uk
Home | National Trust
We look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National63%Check
Trust63%Check
National Trust63%Check
Support us61%Check
Gardens58%Check
Summer58%Check
places56%Check
Houses54%Check
Houses buildings54%Check
help50%Check
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