Worcesterart.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
100% 
Link structure
78% 
Server
55% 
External factors
100% 
SEO Score
Response time
0.93 s
File size
133.00 kB
Words
466
Media files
16
Number of links
122 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Worcester Art Museum
The length of the page title is perfect. (205 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.worcesterart.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorWordPress 6.7.2
tec-api-versionv1
tec-api-originhttps://www.worcesterart.org
msapplication-TileImagehttps://www.worcesterart.org/wp-content/uploads/2024/02/cropped-wam-icon-w-512-270x270.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 466 words on this page. Good pages should have about 800 words of useful content.
25.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2023/12/WAM_logo_primary_black_400px.pngWorcester Art Museum logo
...-load/assets/images/lazy_placeholder.gifDetail of a corner of the Museum exterior
...-load/assets/images/lazy_placeholder.gifTapestry Depicting Godfrey of Bouillon, possibly Flemish or French, detail, about 1500, dyed wool with later repairs
...-load/assets/images/lazy_placeholder.gifTsuchiya Koitsu, 'Rain in Ginza (Ginza no ame)', detail, November 1933, woodblock print, ink and color on paper
...-load/assets/images/lazy_placeholder.gifWinslow Homer, 'The Gale', 1883–1893, oil on canvas
...-load/assets/images/lazy_placeholder.gifHilary Doyle, 'Maria Sibylla Merian: Observing Metamorphosis', detail, 2024, acrylic on canvas
...-load/assets/images/lazy_placeholder.gifConcept design rendering for the Worcester Art Museum’s forthcoming Arms and Armor Galleries
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifGuests gathered in Renaissance Court during an event
...-load/assets/images/lazy_placeholder.gifThomas Campbell
/wp-content/uploads/2024/01/instagram.pngInstagram icon
/wp-content/uploads/2024/01/facebook.pngFacebook icon
/wp-content/uploads/2024/01/youtube.pngYoutube icon
...WAM_logo_primary_black_400px-300x128.pngWorcester Art Museum logo
...ontent/uploads/2023/09/wam-logo-2023.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Arms and Armor Galleries
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Arms and Armor Galleries
H2 On view
H2 Upcoming
H2 Upcoming events
H2 Dive deeper into new art
H3 The Museum is closed today
H3 Our campus transformation is underway!
H3 Opens November 22, 2025
H4 From the Vault: Collecting Tapestries at the Worcester Art Museum
H4 Reflections of a Changing Japan: The Evolution of Shin Hanga
H4 While We Build
H4 Hilary Doyle
H4 Free Day: Pride Celebration
H4 Bloomsday Celebration
H4 Talk: Thomas Campbell on the Art of Tapestries
H5 Central Massachusetts Artists Initiative
H5 Plan your visit
H5 Learning
H5 About
H5 Support us
H5 Connect with us
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.worcesterart.org/Subdomain IMG-ALT Worcester Art Museum logo
/visit/Subdomain Visit
/exhibitions/Subdomain Exhibitions
/events/Subdomain Events
/learning/Subdomain Learning
/collection/Subdomain Collections
/join-give/Subdomain Join & Give
/visit/Subdomain Plan your visit
/join-give/membership/Subdomain Become a Member
/subscribe/Subdomain Subscribe
/visit/Subdomain normal hours
/exhibitions/Subdomain art on view
/about/documents-and-policies/...Subdomain Anchor certain spaces and galleries
/about/campus-transformation/Subdomain Learn more
/about/campus-transformation/Subdomain IMG-ALT Detail of a corner of the Museum exterior
/exhibitions/Subdomain On view
/exhibitions/from-the-vault-co...Subdomain IMG-ALT Tapestry Depicting Godfrey of Bouillon, possibly Flemish or French, detail, about 1500, dyed wool with later repairs
/exhibitions/from-the-vault-co...Subdomain From the Vault: Collecting Tapestries at the Worcester Art Museum
/exhibitions/reflections-of-a-...Subdomain IMG-ALT Tsuchiya Koitsu, 'Rain in Ginza (Ginza no ame)', detail, November 1933, woodblock print, ink and color on paper
/exhibitions/reflections-of-a-...Subdomain Reflections of a Changing Japan: The Evolution of Shin Hanga
/exhibitions/while-we-build/Subdomain IMG-ALT Winslow Homer, 'The Gale', 1883–1893, oil on canvas
/exhibitions/while-we-build/Subdomain While We Build
/exhibitions/cmai/hilary-doyle/Subdomain IMG-ALT Hilary Doyle, 'Maria Sibylla Merian: Observing Metamorphosis', detail, 2024, acrylic on canvas
/exhibitions/cmai/hilary-doyle/Subdomain Hilary Doyle
/exhibitions/upcomingSubdomain Upcoming
/exhibitions/arms-and-armor/Subdomain Arms and Armor Galleries
/exhibitions/arms-and-armor/Subdomain Text duplicate Learn more
/exhibitions/Subdomain View all exhibitions
/events/Upcoming events
/events/free-day-pride-celebra...Subdomain No Text
/events/free-day-pride-celebra...Subdomain Free Day: Pride Celebration
/events/bloomsday-celebration/Subdomain IMG-ALT Guests gathered in Renaissance Court during an event
/events/bloomsday-celebration/Subdomain Bloomsday Celebration
/events/talk-tapestries-at-the...Subdomain IMG-ALT Thomas Campbell
/events/category/talks/Subdomain Talk
/events/talk-tapestries-at-the...Subdomain Talk: Thomas Campbell on the Art of Tapestries
/events/Subdomain View all events
/exhibitions/crystalle-lacouture/Subdomain Correspondence (for Elizabeth Bishop)
/exhibitions/asian-art/Subdomain Arts of West, South, and Southeast Asia Gallery
/visit/Subdomain Text duplicate Plan your visit
/visit/Subdomain Anchor Hours and admission
/exhibitions/Subdomain Text duplicate Exhibitions
/events/Subdomain Text duplicate Events
/about/documents-and-policies/...Subdomain FAQs
/learning/Subdomain Text duplicate Learning
/events/category/tours/Subdomain Tours
/learning/classes/Subdomain Studio classes
/learning/youth-and-families/Subdomain Youth and families
/learning/educators/Subdomain For educators
/about/Subdomain About
/about/Subdomain Anchor Mission and values
/about/leadership/Subdomain Leadership
/about/partnerships/Subdomain Partnerships
/about/documents-and-policies/Subdomain Documents and policies
/join-give/Subdomain Support us
/join-give/membership/Subdomain Membership
/join-give/giving/Subdomain Donate now
/join-give/bold-step-forward/Subdomain A Bold Step Forward
/join-give/giving/planned-giving/Subdomain Planned Giving
/subscribe/Subdomain Subscribe to our email newsletter
https://www.instagram.com/worc...New window External Subdomain IMG-ALT Instagram icon
https://www.facebook.com/Worce...New window External Subdomain IMG-ALT Facebook icon
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Youtube icon
/venue-rental/Subdomain Venue rental
/about/careers/Subdomain Careers
/about/press-room/Subdomain Press room
/about/contact/Subdomain Contact us
/visit/Subdomain Text duplicate Visit
/visit/Subdomain Anchor Text duplicate Hours and admission
http://6230a.blackbaudhosting....External Subdomain Tickets
/visit/group-visits/Subdomain Group visits
/visit/accessibility/Subdomain Accessibility
/visit/food-drink/Subdomain Food and drink
/visit/shop/Subdomain Shop
/visit/floor-map/Subdomain Floor map
/about/documents-and-policies/...Subdomain Text duplicate FAQs
/exhibitions/Subdomain Text duplicate Exhibitions
/exhibitions/Subdomain Text duplicate On view
/exhibitions/upcoming/Subdomain Text duplicate Upcoming
/exhibitions/archive/Subdomain Past
/exhibitions/traveling/Subdomain Traveling
/exhibitions/cmai/Subdomain Central Massachusetts Artist Initiative
/exhibitions/open-door-gallery/Subdomain Open Door Gallery
/exhibitions/community/Subdomain Community
/events/Subdomain Text duplicate Events
/learning/Subdomain Text duplicate Learning
/events/category/tours/Subdomain Text duplicate Tours
/visit/group-visits/Subdomain Text duplicate Group visits
/learning/classes/Subdomain Studio art classes
/learning/youth-and-families/Subdomain Text duplicate Youth and families
/learning/library/Subdomain Library
/learning/educators/Subdomain Text duplicate For educators
/about/partnerships/learning/Subdomain Partners in Learning
/collection/Subdomain Text duplicate Collections
/collection/american-art/Subdomain American art
/collection/arms-and-armor/Subdomain Arms and armor
/collection/asian-art/Subdomain Asian art
/collection/european-art/Subdomain European art
/collection/post-modern-contem...Subdomain Post-modern and contemporary art
/collection/ancient-art/Subdomain Ancient art
/collection/conservation/Subdomain Conservation
/collection/prints-drawings-ph...Subdomain Prints, drawings, and photographs
/join-give/Subdomain Join and give
/join-give/membership/Subdomain Membership levels
/join-give/membership/Subdomain Anchor Benefactor membership
/join-give/membership/salisbur...Subdomain Salisbury Giving Society
/join-give/bold-step-forward/Subdomain Contribute to “A Bold Step Forward” Campaign
/join-give/partnership/Subdomain Organizational Partnership
/join-give/giving/Subdomain Text duplicate Donate now
/join-give/giving/planned-giving/Subdomain Text duplicate Planned Giving
/join-give/giving/gifts-of-art/Subdomain Gifts of art
/join-give/giving/recognition/Subdomain Recognition
/venue-rental/Subdomain Text duplicate Venue rental
/venue-rental/weddings/Subdomain Weddings
/venue-rental/corporate-instit...Subdomain Corporate and institutional events
/venue-rental/social-events/Subdomain Social events
/about/Subdomain Text duplicate About
/about/leadership/Subdomain Department heads
/about/curatorial-conservation/Subdomain Curatorial and Conservation
/about/partnerships/Subdomain Text duplicate Partnerships
/about/provenance/Subdomain Provenance
/about/documents-and-policies/...Subdomain Loan requests
/about/campus-transformation/Subdomain Campus transformation
/about/documents-and-policies/Subdomain Text duplicate Documents and policies
/about/trustees-and-corporators/Subdomain Trustees and corporators
/about/contact/Subdomain Text duplicate Contact us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.worcesterart.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.93 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (133 kB).

HTTP Response Header

NameValue
dateTue, 20 May 2025 04:47:54 GMT
serverApache
x-pingbackhttps://www.worcesterart.org/xmlrpc.php
link<https://www.worcesterart.org/wp-json/>; rel="https://api.w.org/", <https://www.worcesterart.org/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://www.worcesterart.org/>; rel=shortlink
cache-controlmax-age=60, must-revalidate
content-encodinggzip
varyAccept-Encoding
etag"1747672105-d0b18cb445adf7ad2ddeed879574e38f"
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 323 referring domains.
This page has 19,623 backlinks.
This page has backlinks from 283 different ip addresses.

Search preview

www.worcesterart.org
Worcester Art Museum

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Art74%Check
Worcester Art71%Check
Worcester Art Museum68%Check
Art Museum67%Check
Worcester65%Check
Museum61%Check
Asian Art56%Check
Contemporary Art56%Check
American Art56%Check
Arms54%Check

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