Dive-group.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
49% 
Page structure
91% 
Link structure
95% 
Server
56% 
External factors
96% 
SEO Score
Response time
0.30 s
File size
1,454.40 kB
Words
644
Media files
13
Number of links
50 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Strengthen customer loyalty and increase sales with mystery shopping
The page title should be shorter than 580 pixels. It is 630 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Dive is a customer service improvement company specialising in mystery shopping. We help strengthen customer loyalty and increase sales by providing insights from the customer’s perspective.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1200 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://dive-group.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Estonia
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDive is a customer service development and evaluation company specialized in mystery shopping. We cover eight markets in Northern Europe – Sweden, Norway, Denmark, Finland, Poland, Estonia, Latvia and Lithuania.
baidu-site-verificationa7a60rz2eaega87qntw512gdlnqn8u
msvalidate.010A150961DC6DFD9E2C8F18F3AEBAEFA3
google-site-verificationabKFBtq3kKtF8tj1hBxxBjuGQcv6eiBIKMc976HaZvU
yandex-verification39c9dc97525432ea
generatorWP Rocket 3.18.3
keywordsmystery shopping
authorDive Group
publisherMystery Shopping
referrerstrict-origin-when-cross-origin
article:publisherhttps://www.facebook.com/DiveEesti
article:modified_time2025-05-23T07:52:03+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleDive: Develops customer experience through mystery shopping
og:descriptionDive is a customer service development and evaluation company specialized in mystery shopping. We cover eight markets in Northern Europe – Sweden, Norway, Denmark, Finland, Poland, Estonia, Latvia and Lithuania.
og:urlhttps://dive-group.com/
og:site_nameDive Group
og:imagehttps://dive-group.com/wp-content/uploads/2021/05/Dive_Logo_1280x720-valge-e1620026161331.png
og:image:width1280
og:image:height720
og:image:typeimage/png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 644 words. That's ok.
34.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.58 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1454.4 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: mystery shopping
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...loads/2025/04/Dive_Logo_1280x720-new.pngDive Group
...epress-multilingual-cms/res/flags/en.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/et.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/lv.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/lt.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/da.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/pl.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/fi.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/sv.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute providedNamnlös design (20)
data:[...] Base64No alt attribute providedDIVE MSPA

Page structure

H1 heading
(Critically important)
Dive develops customer service through mystery shopping
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Dive develops customer service through mystery shopping
H2 IDENTIFY • IMPROVE • IMPRESS
H2 Dive as your partner
H2 What makes us special?
H2 Listen, learn and react!
H2 Listen, learn and react! Duplicate text
H2 Why Service Excellence is important?
H2 Dive
H2 Request form
H3 Personal approach
H3 High quality
H3 Experience
H3 Innovation
H4 What Service Excellence is?
H4 Why Service Excellence is important? Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://dive-group.com/Anchor Skip to content
https://dive-group.com/IMG-ALT Dive Group
http://divegroup.shopmetrics.c...New window External Subdomain Login for shoppers
/mystery-shopper/Become a Mystery Shopper
/about-dive/About Us
/about-dive/About Dive
/mission-and-vision/Mission and vision
/values-and-principles/Values and principles
https://dive-group.com/history/Dive History
/people-and-experience/People and experience
/memberships/Memberships and partnerships
/why-service-excellence-is-imp...Why Service Excellence is important?
/our-services/Our services
/mystery-shopping/Mystery Shopping
/sector-survey/Sector Survey
/our-services/rate-my-service/Rate My Service
/our-services/customers-satisf...Customers’ satisfaction research
/our-services/employees-satisf...Employees’ satisfaction research
/customer-service-development/Customer Service Development
https://dive-group.com/news/News
https://dive-group.com/contact/Text duplicate Dive Group
/contact/estonia/Dive Estonia
/contact/finland/Dive Finland
/contact/mystery-shopping-latvia/Dive Latvia
/contact/lithuania/Dive Lithuania
/contact/poland/Dive Poland
/contact/denmark/Dive Denmark
/contact/norway/Dive Norway
/contact/sweden/Dive Sweden
https://dive-group.com/English
A-TITLE Switch to English
https://dive-group.com/et/Eesti
A-TITLE Switch to Eesti
https://dive-group.com/lv/Latviešu
A-TITLE Switch to Latviešu
https://dive-group.com/lt/Lietuvių
A-TITLE Switch to Lietuvių
https://dive-group.com/da/Dansk
A-TITLE Switch to Dansk
https://dive-group.com/pl/Polski
A-TITLE Switch to Polski
https://dive-group.com/fi/Suomi
A-TITLE Switch to Suomi
https://dive-group.com/sv/Svenska
A-TITLE Switch to Svenska
https://dive-group.com/no/Norsk
A-TITLE Switch to Norsk
/mystery-shopping/mystery shopping.
https://dive-group.com/contact/CONTACT US
/author/test/Dive
A-TITLE Posts by Dive
https://dive-group.com/Anchor No Text
/our-services/data/mystery-sho...Mystery shopping
https://dive-group.com/Anchor What Service Excellence is?
https://dive-group.com/Anchor Text duplicate Why Service Excellence is important?
/mystery-shopping/Text duplicate Mystery shopping
https://dive-group.com/contact/Text duplicate CONTACT US
https://dive-group.com/Text duplicate Dive
/mystery-shopper/Text duplicate Become a Mystery Shopper
https://dive-group.com/contact/Dive Contact
/privacy-policy/Privacy Policy
https://www.facebook.com/DiveE...New window External Subdomain A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.facebook.com/DiveE...New window External Subdomain Text duplicate A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://dive-group.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,454 kB).
The page response time is excellent with 0.30 seconds.

HTTP Response Header

NameValue
last-modifiedThu, 26 Jun 2025 08:17:29 GMT
cache-controlmax-age=0
expiresThu, 26 Jun 2025 09:44:57 GMT
varyAccept-Encoding
content-encodinggzip
content-typetext/html; charset=UTF-8
dateThu, 26 Jun 2025 09:44:57 GMT
serverApache / ZoneOS
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 32 referring domains.
This page has 42 backlinks.
This page has backlinks from 21 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
# Allow access to essential resources
Allow: /wp-content/uploads/
Allow: /wp-admin/admin-ajax.php

# Disallow access to sensitive areas
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /cgi-bin/
Disallow: /xmlrpc.php
Disallow: /wp-login.php
Disallow: /?s=*
Disallow: /search/
Disallow: */wp-json/
Disallow: */plugins/

# Sitemap location
Sitemap: https://dive-group.com/sitemap_index.xml
Sitemap: https://dive-group.com/post-sitemap.xml
Sitemap: https://dive-group.com/page-sitemap.xml

Similar sites

Search preview

dive-group.com
Strengthen customer loyalty and increase sales with mystery shopping
Dive is a customer service improvement company specialising in mystery shopping. We help strengthen customer loyalty and increase sales by providing insights from the customer’s perspective.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DIVE83%Check
Shopping79%Check
Mystery Shopping79%Check
Mystery77%Check
Customer73%Check
Customer Service71%Check
Dive Group68%Check
Service66%Check
customer service improvement company59%Check
Customer Experience56%Check
Show more keywords and terms

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