Westminster.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
54% 
Page structure
89% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
76.50 kB
Words
457
Media files
12
Number of links
95 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Westminster City Council
The length of the page title is perfect. (338 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the official website of Westminster City Council. Find information about Council Tax, planning, parking, licensing, libraries, recycling and more
The length of the meta description is perfect. (945 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.westminster.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the official website of Westminster City Council. Find information about Council Tax, planning, parking, licensing, libraries, recycling and more
googleHomepage | Westminster City Council
GeneratorDrupal 11 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
libraryMarylebone Library
isLibraryContentyes
date12 October 2026
contentTypeHomepage
nodeTitleHomepage
langen
twitter:cardsummary
twitter:titleHomepage | Westminster City Council
twitter:imagehttps://www.westminster.gov.uk/themes/custom/wcc/images/summary-card-logo.png
og:titleHomepage | Westminster City Council
og:imagehttps://www.westminster.gov.uk/themes/custom/wcc/images/logo.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 457 words on this page. Good pages should have about 800 words of useful content.
22.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/wcc/images/logo.pngWestminster City Council – Homepage
...ibraries-survey-banner.jpg?itok=Udkn5QVIA banner featuring a reel of images from libraries in Westminster
...WCC-ConsultationHub2_0.jpg?itok=3QdoQuBOA purple banner with yellow blue and red waves rippled across from the bottom left to top right, with three people standing on the right hand side, one child and two young women wearing hijabs.
...ic/media/images/jhr-16.jpg?itok=nATrvqZiOlder residents of Westminster partaking in exercise in a local park led by a Silver Sunday volunteer
...get-choices.png?h=a72af4bc&itok=mbIWu-gpA blue banner with questions in speech bubbles 'how should the council spend its money' and 'what could we do differently'
...mages/GEsi_SzaAAAq3nA.jpeg?itok=7XvgqRVcWestminster City Council
...e-bikes-in-westminster.jpg?itok=RTS0jgdOLime bikes parked at Westminster street
...ia/images/green-plaque.png?itok=w8RYj2E2Green plaque
... and Story Time banner.png?itok=MNv_bwHURhyme and story time banner
... and Story Time banner.png?itok=MNv_bwHURhyme and story time banner
...mages/digital support1.jpg?itok=VNaZVBSsdigital
...veys2.govmetric.com/imgs/triggers/rh.svgFeedback button

Page structure

H1 heading
(Critically important)
Westminster City Council
The H1 heading is perfect.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Westminster City Council
H2 Latest from Westminster City Council
H2 Take part in local consultations
H2 Celebrate Silver Sunday in Westminster
H2 Your Budget Choices
H2 Council services
H2 About the council
H2 Benefits
H2 Birth and death certificates, marriages and citizenship
H2 Businesses
H2 Children and education
H2 Council Tax
H2 Health and social care
H2 Housing
H2 Jobs and volunteering
H2 Leisure, libraries, and the community
H2 Licensing
H2 Parking
H2 Planning, building and environmental regulations
H2 Recycling and rubbish
H2 Roads and travel
H2 News
H2 Council secures landmark building safety regulator (BSR) approval for £229m second phase of Ebury Bridge regeneration
H2 Westminster seizes 1,000 dockless bikes in safer streets crackdown
H2 Westminster honours engineer who helped inspire the world of James Bond
H2 Events
H2 Under 5s in French at Marylebone Library (in-person)
H2 Rhyme time at Victoria Library (Thursday)
H2 Digital Ambassador one-to-one sessions at Church Street Library
H3 How can we help you?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.westminster.gov.uk/Anchor Skip to main content
https://www.westminster.gov.uk/IMG-ALT Westminster City Council – Homepage
/residentsResidents
/businessesBusinesses
/portalsMyWestminster accounts
/leisure-libraries-and-communi...Have your say on the future of Libraries and Archives
/report-itReport it
/council-taxCouncil Tax
/parkingParking
/planning-building-control-and...Planning and building control
/recycling-and-rubbishRecycling and rubbish
https://westminster.moderngov....External Subdomain Councillors and meetings
/licensingLicensing
/housingHousing
/about-council/consultationsTake part in local consultations
/celebrate-silver-sunday-westm...Celebrate Silver Sunday in Westminster
/budget-choicesYour Budget Choices
/about-councilAbout the council
/about-council/democracyDemocracy
/about-council/democracy/commi...Committee Meetings
/businesses/major-incidents-an...Emergencies and contingency planning
/benefitsBenefits
/benefits/guide-housing-benefi...Guide to Housing Benefit
/benefits/apply-local-support-...Apply for a Local Support payment
/benefits/report-benefit-fraudReport benefit fraud
/registrarsBirth and death certificates, marriages and citizenship
/registrars/order-copy-certifi...Order a copy of a certificate
/registrars/how-amend-birth-de...How to amend a birth, death or marriage certificate
/registrars/planning-your-wedd...Planning your ceremony
/businessesText duplicate Businesses
/licensingText duplicate Licensing
/parking/trade-parking-businessesTrade parking
/recycling-and-rubbish/commerc...Commercial waste
/children-and-familiesChildren and education
https://fisd.westminster.gov.u...External Subdomain Family Information Service
/childcareChildcare and nurseries
/children-and-families/educati...School admissions
/council-taxText duplicate Council Tax
/council-tax/register-council-taxRegister for Council Tax
https://payments.westminster.g...External Subdomain Pay your Council Tax online
/council-tax/how-pay-your-coun...Pay your Council Tax by Direct Debit
/health-and-social-careHealth and social care
https://www.peoplefirstinfo.or...External Subdomain Adult social care - PeopleFirst
/health-and-social-care/public...Improving and protecting your health
/health-and-social-care/public...Public health strategy, policies and reports
/housingText duplicate Housing
/housing/private-sector-housingPrivate sector housing
/housing/tenantsCouncil tenants
/housing/leaseholdersCouncil leaseholders
/jobs-and-volunteeringJobs and volunteering
/node/20895Search council job vacancies
/jobs-and-volunteering/school-...School jobs
/jobs-and-volunteering/volunte...Volunteering
/leisure-libraries-and-communityLeisure, libraries, and the community
/node/20978Libraries
https://active.westminster.gov...External Subdomain Leisure and sport - ActiveWestminster
/leisure-libraries-and-communi...Crime and community safety
/licensingText duplicate Licensing
/licensing/alcohol-entertainme...Alcohol, entertainment and late night refreshment licenses
/licensing/licensing-policy-an...Licensing policy and strategy
/licensing/city-promotions-eve...City promotions, events and filming
/parkingText duplicate Parking
/parking/pay-parking-ticketPay a parking ticket
/parking/challenge-penalty-cha...Challenge a Penalty Charge Notice
/planning-building-control-and...Planning, building and environmental regulations
/planning-building-control-and...Apply for planning permission
/planning-building-control-and...Search and comment on planning applications
/planning-building-control-and...Building control
/recycling-and-rubbishText duplicate Recycling and rubbish
/recycling-and-rubbish/recycli...Rubbish and recycling collections
/recycling-and-rubbish/reusing...Recycling and reusing
/recycling-and-rubbish/street-...Street cleaning and cleansing
/roads-and-travelRoads and travel
/roads-and-travel/roads-and-hi...Roads and highways
/roads-and-travel/walking-and-...Walking and cycling
/all-servicesAll services
/news/council-secures-landmark...Council secures landmark building safety regulator (BSR) approval for £229m second phase of Ebury Bridge regeneration
/news/westminster-seizes-1000-...Westminster seizes 1,000 dockless bikes in safer streets crackdown
/news/westminster-honours-engi...Westminster honours engineer who helped inspire the world of James Bond
/newsMore news
/event/under-5s-french-maryleb...Under 5s in French at Marylebone Library (in-person)
/event/rhyme-time-victoria-lib...Rhyme time at Victoria Library (Thursday)
/event/digital-ambassador-one-...Digital Ambassador one-to-one sessions at Church Street Library
/eventsMore events
https://websurveys2.govmetric....Nofollow External Subdomain IMG-ALT Feedback button
/form/page-feedback?path=/node...Is there anything wrong with this page?
/all-servicesAll council services
/eventEvents
/newsNews
/newslettersNewsletters
/jobs-and-volunteeringJobs
https://www.westminster.gov.uk/Logo Westminster
https://en-gb.facebook.com/Cit...External Subdomain Facebook - Opens in new window
https://www.instagram.com/city...External Subdomain Instagram - Opens in new window
https://twitter.com/CityWestmi...External Twitter - Opens in new window
https://www.linkedin.com/compa...External Subdomain Linkedin - Opens in new window
https://nextdoor.co.uk/agency-...External NextDoor - Opens in new window
https://www.tiktok.com/@citywe...External Subdomain TikTok - Opens in new window
https://www.youtube.com/@Westm...External Subdomain YouTube - Opens in new window
/accessibilityAccessibility
/data-protection/privacyCookies
/data-protectionData protection
/about-council/transparency-hu...Freedom of information
/about-council/transparency/ou...Anchor Pay gap report
/modern-slaveryModern slavery
/terms-and-conditionsTerms and conditions
/about-council/contact-usContact us
https://www.westminster.gov.uk/Text duplicate Logo Westminster

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.westminster.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

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expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 15 Oct 2026 00:21:15 GMT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 802 referring domains.
This page has 192,699 backlinks.
This page has backlinks from 584 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
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Search preview

www.westminster.gov.uk
Homepage | Westminster City Council
Welcome to the official website of Westminster City Council. Find information about Council Tax, planning, parking, licensing, libraries, recycling and more

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Westminster97%Check
Westminster City91%Check
Westminster City Council88%Check
Council84%Check
City84%Check
City Council84%Check
Council Tax71%Check
Council services65%Check
Libraries58%Check
Planning55%Check
Show more keywords and terms

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