Westmidlandsmetro.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
81% 
Page structure
37% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
262.50 kB
Words
1057
Media files
14
Number of links
136 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
West Midlands Metro | The tramway connecting the West Midlands
The page title should be shorter than 580 pixels. It is 596 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The Metro network stretching from Birmingham to Wolverhampton. Pick your route and find the stops you need.
The length of the meta description is perfect. (685 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.westmidlandsmetro.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Metro network stretching from Birmingham to Wolverhampton. Pick your route and find the stops you need.
generatorElementor 3.27.6; features: additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.westmidlandsmetro.com/wp-content/uploads/2018/09/Screenshot-2018-09-26-at-14.57.10.png
article:modified_time2025-05-08T14:46:29+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleWest Midlands Metro | The tramway connecting the West Midlands
og:descriptionThe Metro network stretching from Birmingham to Wolverhampton. Pick your route and find the stops you need.
og:urlhttps://www.westmidlandsmetro.com/
og:site_nameWest Midlands Metro
og:imagehttps://www.westmidlandsmetro.com/wp-content/uploads/2022/06/myMetro-Hand-.png
og:image:width450
og:image:height293
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: The team is celebrating a fantastic achievement after taking home thre...
  • Duplicate 2: A family fun day celebrating two hundred years of railway history in t...
This page contains 1057 words. That's ok.
29.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 22.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2019/08/wmmlogo.pngWest midlands metro logo
...ontent/uploads/2022/06/myMetro-Hand-.pngHand holding phone showing My Metro app
/wp-content/uploads/2022/05/mml-apple.pngapple store button
/wp-content/uploads/2022/05/mml-google.pnggoogle play button
...025/05/PARTNER-HOME-BANNER-1-768x319.jpgMetro scoops up trio of awards at local event
/wp-content/uploads/2025/05/2-768x319.pngMetro supports 200th year railway heritage celebration
...25/05/PARTNER-HOME-BANNER-1-1024x425.jpgMetro scoops up trio of awards at local event
/wp-content/uploads/2025/05/2-1024x425.pngMetro supports 200th year railway heritage celebration
...ploads/2025/05/WMM-Images-3-1024x684.jpgGreat British railway journeys behind the scenes
...025/03/PARTNER-HOME-BANNER1-1024x425.jpgMetro on Track to Support Runners at the Great Birmingham Run!
...t/uploads/2025/04/Website-Banner-Dis.pngMetro backs national pedestrian safety campaign
/wp-content/uploads/2025/04/2.jpgMetro Partners with Birmingham Children’s Hospital
.../05/West-Midlands-Metro-logo_Digital.pngWest Midlands Metro logo
...kie-compliance/dist/images/gdpr-logo.pngWest Midlands Metro

Page structure

H1 heading
(Critically important)
Welcome to West Midlands Metro
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to West Midlands Metro
H2 The tram network that connects you from Birmingham to Wolverhampton
H2 Changes to Service: May 2025
H2 Metro scoops up trio of awards at local event
H2 Metro supports 200th year railway heritage family day celebration
H2 Metro scoops up trio of awards at local event Duplicate text
H2 Metro supports 200th year railway heritage family day celebration Duplicate text
H2 Metro Stars in BBC’s Great British Railway Journeys
H2 Metro on Track to Support Runners at the Great Birmingham Run!
H2 Metro backs national pedestrian safety campaign
H2 Metro Partners with Birmingham Women’s and Children’s Hospital to offer Discounted Travel
H2 Customer services
H2 Website information
H2 Subscribe to stay up to date
H2 ©2025 West Midlands Metro
H2 Sign up to receive offers and updates.
H3 Download the MyMetro App!
H3 Careers
H3 Download timetable
H3 Maps
H3 Plan your Journey
H3 Planned Expansion
H3 Tickets
H3 Metro News
H3 Latest updates from West Midlands Metro
H4 We'd love to send you details of promotional offers and services updates from West Midlands Metro by email.
H6 Service status
Some anchor texts are used more than once.
13 links don't have an anchor text.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT West midlands metro logo
/Home
/plan-your-journey/Plan your Journey
/tickets/Tickets
/tickets/students/Students
/tickets/subscribe/Subscribe & Save
/tickets/my-metro-app/My Metro App
/tickets/metro-ticket-machines/Metro Ticket Machines
/maps/Maps
/maps/zonal-map/Zonal Map
/maps/park-and-ride/Park & Ride
/maps/service-status/Service Status & Planned Works
/about/About
/about/news/News
/about/how-were-doing/How We’re Doing
/about/expansion/Expansion
/about/charity/Charity
/about/advertising/Advertising
/about/legal/Legal
/careers/Careers
/careers/vacancies/Vacancies
/contact/Contact Us
/contact/faqs/FAQs
/contact/safety-security-on-th...Safety & Security on the Tram
/contact/dogs-on-tram-trial/Dogs on Trams
/contact/permit-to-work/Permit to Work
/contact/socialmedia/Social Media
/Text duplicate Home
/plan-your-journey/Text duplicate Plan your Journey
/tickets/Text duplicate Tickets
/tickets/students/Text duplicate Students
/tickets/subscribe/Text duplicate Subscribe & Save
/tickets/my-metro-app/Text duplicate My Metro App
/tickets/metro-ticket-machines/Text duplicate Metro Ticket Machines
/maps/Text duplicate Maps
/maps/zonal-map/Text duplicate Zonal Map
/maps/park-and-ride/Text duplicate Park & Ride
/maps/service-status/Text duplicate Service Status & Planned Works
/about/Text duplicate About
/about/news/Text duplicate News
/about/how-were-doing/Text duplicate How We’re Doing
/about/expansion/Text duplicate Expansion
/about/charity/Text duplicate Charity
/about/advertising/Text duplicate Advertising
/about/legal/Text duplicate Legal
/careers/Text duplicate Careers
/careers/vacancies/Text duplicate Vacancies
/contact/Text duplicate Contact Us
/contact/faqs/Text duplicate FAQs
/contact/safety-security-on-th...Text duplicate Safety & Security on the Tram
/contact/dogs-on-tram-trial/Text duplicate Dogs on Trams
/contact/permit-to-work/Text duplicate Permit to Work
/contact/socialmedia/Text duplicate Social Media
/Anchor No Text
/metro-supports-200th-year-rai...No Text
/metro-stars-in-bbcs-great-bri...Metro Stars in BBC’s Great British Railway Journeys
/metro-teams-up-with-schools-t...No Text
/metro-partners-with-birmingha...No Text
/tickets/metro-ticket-machines/No Text
/careers/View Vacancies
https://apps.apple.com/gb/app/...New window External Subdomain IMG-ALT apple store button
https://play.google.com/store/...New window External Subdomain IMG-ALT google play button
/careers/Join our team
https://tinyurl.com/nch8e947External Get the full-service timetable
/wp-content/uploads/2025/01/WW...New window View timetable
/maps/View Metro stops
/plan-your-journey/Find your route
/about/expansion/View more
/tickets/Find tickets
/about/news/View news
/disruptions/changes-to-servic...Changes to Service: May 2025
/maps/service-status/Service status Changes to Service: May 2025
/metro-scoops-up-trio-of-award...No Text
/metro-scoops-up-trio-of-award...Metro scoops up trio of awards at local event
A-TITLE Metro scoops up trio of awards at local event
/metro-scoops-up-trio-of-award...Trivial anchor text
Read More
/metro-supports-200th-year-rai...No Text
/metro-supports-200th-year-rai...Metro supports 200th year railway heritage family day celebration
A-TITLE Metro supports 200th year railway heritage family day celebration
/metro-supports-200th-year-rai...Text duplicate Trivial anchor text
Read More
/metro-scoops-up-trio-of-award...No Text
/metro-scoops-up-trio-of-award...Text duplicate Metro scoops up trio of awards at local event
A-TITLE Metro scoops up trio of awards at local event
/metro-scoops-up-trio-of-award...Text duplicate Trivial anchor text
Read More
/metro-supports-200th-year-rai...No Text
/metro-supports-200th-year-rai...Text duplicate Metro supports 200th year railway heritage family day celebration
A-TITLE Metro supports 200th year railway heritage family day celebration
/metro-supports-200th-year-rai...Text duplicate Trivial anchor text
Read More
/metro-stars-in-bbcs-great-bri...No Text
/metro-stars-in-bbcs-great-bri...Text duplicate Metro Stars in BBC’s Great British Railway Journeys
A-TITLE Metro Stars in BBC’s Great British Railway Journeys
/metro-stars-in-bbcs-great-bri...Text duplicate Trivial anchor text
Read More
/metro-on-track-to-support-run...No Text
/metro-on-track-to-support-run...Metro on Track to Support Runners at the Great Birmingham Run!
A-TITLE Metro on Track to Support Runners at the Great Birmingham Run!
/metro-on-track-to-support-run...Text duplicate Trivial anchor text
Read More
/metro-backs-national-pedestri...No Text
/metro-backs-national-pedestri...Metro backs national pedestrian safety campaign
A-TITLE Metro backs national pedestrian safety campaign
/metro-backs-national-pedestri...Text duplicate Trivial anchor text
Read More
/metro-partners-with-birmingha...No Text
/metro-partners-with-birmingha...Metro Partners with Birmingham Women’s and Children’s Hospital to offer Discounted Travel
A-TITLE Metro Partners with Birmingham Women’s and Children’s Hospital to offer Discounted Travel
/metro-partners-with-birmingha...Text duplicate Trivial anchor text
Read More
https://twitter.com/WMMetroNew window External No Text
https://facebook.com/WMmetroNew window External No Text
https://www.instagram.com/offi...External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/WMMetroExternal No Text
https://facebook.com/WMmetroExternal No Text
https://www.instagram.com/offi...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
/contact/No Text
/IMG-ALT West Midlands Metro logo
/about/legal/west-midlands-met...New window Conditions of Carriage
/about/legal/Text duplicate Legal
/about/legal/west-midlands-met...Cookie Policy
/about/legal/west-midlands-met...Website Terms & Conditions
/careers/Text duplicate Careers
/contact/Text duplicate Contact Us
/Anchor Enter details to subscribe
/Anchor No Text
/Text duplicate Home
/plan-your-journey/Text duplicate Plan your Journey
/tickets/Text duplicate Tickets
/tickets/students/Text duplicate Students
/tickets/subscribe/Text duplicate Subscribe & Save
/tickets/my-metro-app/Text duplicate My Metro App
/tickets/metro-ticket-machines/Text duplicate Metro Ticket Machines
/maps/Text duplicate Maps
/maps/zonal-map/Text duplicate Zonal Map
/maps/park-and-ride/Text duplicate Park & Ride
/maps/service-status/Text duplicate Service Status & Planned Works
/about/Text duplicate About
/about/news/Text duplicate News
/about/how-were-doing/Text duplicate How We’re Doing
/about/expansion/Text duplicate Expansion
/about/charity/Text duplicate Charity
/about/advertising/Text duplicate Advertising
/about/legal/Text duplicate Legal
/careers/Text duplicate Careers
/careers/vacancies/Text duplicate Vacancies
/contact/Text duplicate Contact Us
/contact/faqs/Text duplicate FAQs
/contact/safety-security-on-th...Text duplicate Safety & Security on the Tram
/contact/dogs-on-tram-trial/Text duplicate Dogs on Trams
/contact/permit-to-work/Text duplicate Permit to Work
/contact/socialmedia/Text duplicate Social Media
/my-metro-app/Get the App
/about/legal/New window Privacy policy
/Anchor Skip to content
/sitemap/Sitemap
/contact/faqs/Help
/contact/Feedback
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance
/about/legal/New window Text duplicate Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.westmidlandsmetro.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (263 kB).

HTTP Response Header

NameValue
dateSat, 17 May 2025 09:42:45 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.westmidlandsmetro.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 70
x-cache-groupbot
cf-cache-statusDYNAMIC
set-cookie291 Characters
servercloudflare
cf-ray94122aa73cfd6cc8-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 73 referring domains.
This page has 670 backlinks.
This page has backlinks from 70 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.westmidlandsmetro.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.westmidlandsmetro.com
West Midlands Metro | The tramway connecting the West Midlands
The Metro network stretching from Birmingham to Wolverhampton. Pick your route and find the stops you need.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Metro85%Check
West81%Check
Midlands81%Check
West Midlands81%Check
Midlands Metro81%Check
West Midlands Metro80%Check
Metro network65%Check
Midland Metro Limited64%Check
Metro News59%Check
Birmingham56%Check
Show more keywords and terms

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