Birmingham.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
73% 
Page structure
75% 
Link structure
97% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
704.50 kB
Words
551
Media files
26
Number of links
37 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
A leading global university - University of Birmingham
There are word repetitions in the page title.
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
Meta description
(Critically important)
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
The length of the meta description is perfect. (802 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.birmingham.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
IDL:ProjectIdwebsite
IDL:EntryId03a81fb8-f539-454c-9fe0-97eba0265efa
descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
theme-color#000000bf
generatorContensis
langen
twitter:cardsummary
twitter:siteUniversity of Birmingham
twitter:creatorUniversity of Birmingham
twitter:titleA leading global university - University of Birmingham
twitter:descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
twitter:urlhttps://www.birmingham.ac.uk/
twitter:imagehttps://www.birmingham.ac.uk/media-library/study/campus-aston-webb.xc09e3175.jpg?w=1200&h=630&q=80&fit=crop
og:site_nameUniversity of Birmingham
og:titleA leading global university - University of Birmingham
og:descriptionA world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.
og:urlhttps://www.birmingham.ac.uk/
og:imagehttps://www.birmingham.ac.uk/media-library/study/campus-aston-webb.xc09e3175.jpg?w=1200&h=630&q=80&fit=crop
og:typewebsite
X-UA-Compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: The University of Birmingham is among a small group of elite British r...
This page contains 551 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (704.5 kB).
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 01
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...=80&f=webp&width=948&height=700&fit=cropA male researcher in a white lab coat and purple Latex gloves using equipment in a lab setting
...=80&f=webp&width=948&height=700&fit=cropA male researcher in a white lab coat and purple Latex gloves using equipment in a lab setting
...=80&f=webp&width=948&height=700&fit=cropFour smiling students standing together near the arches of Old Joe clocktower
...=80&f=webp&width=948&height=700&fit=cropFour smiling students standing together near the arches of Old Joe clocktower
...=80&f=webp&width=368&height=368&fit=cropNo alt attribute provided
...=80&f=webp&width=368&height=368&fit=cropNo alt attribute provided
...=80&f=webp&width=368&height=368&fit=cropNo alt attribute provided
...=80&f=webp&width=368&height=368&fit=cropNo alt attribute provided
...=80&f=webp&width=368&height=368&fit=cropNo alt attribute provided
...=80&f=webp&width=368&height=368&fit=cropNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webpRows of empty desks in a classroom all facing towards a whiteboard on the wall
...3c4ddac.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...8cee635.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webpA mural on a wall showing a hand reaching out from behind a wall and barbed wire to flash the victory sign
...62c2fae.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...9c4d0ea.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...g?w=1568&h=941&fit=crop&q=80&format=webpRear view of three secondary school children walking towards a building with a 'Pupil Entrance' sign above a some glass doors
...5e3ec0f.jpg?w=736&h=442&q=80&format=webpNo alt attribute provided
...1ed678c.jpg?w=540&h=324&q=80&format=webpNo alt attribute provided
...=80&f=webp&width=564&height=392&fit=cropNo alt attribute provided
...=80&f=webp&width=564&height=392&fit=cropNo alt attribute provided
...=80&f=webp&width=564&height=392&fit=cropNo alt attribute provided
...=80&f=webp&width=564&height=392&fit=cropNo alt attribute provided
data:[...] Base64University of Birmingham
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
University of Birmingham
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Birmingham
H2 Attracting global talent
H2 Attracting global talent Duplicate text
H2 Black hole discovery
H2 Search our courses
H2 Clearing 2025
H2 Built in Birmingham
H2 Find your place. In a place like no other.
H2 Autism education
H2 Disability under siege
H2 Free speech in schools
H2 125th Anniversary Speakers
H2 Clearing 2025 Duplicate text
H2 Stay in the loop
H3 Meet Alice
H3 Meet Emma
H3 Meet Deepali
H3 Meet Alice Duplicate text
H3 Meet Emma Duplicate text
H3 Meet Deepali Duplicate text
H3 Supporting an inclusive autism education agenda
H3 Transforming education under siege
H3 Navigating free expression in schools
H3 Best workplaces for working fathers revealed as employers get behind gender-equal parenting
H3 Birmingham Botanical Gardens and the University of Birmingham announce new research partnership
H3 University of Birmingham seventh in the Russell Group in latest National Student Survey results
H3 Director of Birmingham Royal Ballet Carlos Acosta receives honorary degree
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.birmingham.ac.uk/Anchor Skip to main content
https://www.birmingham.ac.uk/UK
/dubaiDubai
https://www.birmingham.ac.uk/University of Birmingham
/news/2025/university-of-birmi...Read more about this story
/news/2025/university-of-birmi...Text duplicate Read more about this story
/news/2025/birmingham-scientis...Learn about our pioneering research
/study/undergraduate/clearingApply now
/study/student-experience/care...Read our graduates’ stories
/news/2025/towards-an-inclusiv...See our autism education research
/news/2025/breaking-barriers-t...See how our research is helping
/news/2025/navigating-free-exp...Discover our findings
/news/125-years/125-graduation...Meet our esteemed speakers at the Class of 2025 degree congregations
/study/undergraduate/clearingText duplicate Apply now
/news/2025/best-workplaces-for...Best workplaces for working fathers revealed as employers get behind gender-equal parenting
/news/2025/birmingham-botanica...Birmingham Botanical Gardens and the University of Birmingham announce new research partnership
/news/2025/university-of-birmi...University of Birmingham seventh in the Russell Group in latest National Student Survey results
/news/2025/director-of-birming...Director of Birmingham Royal Ballet Carlos Acosta receives honorary degree
https://www.birmingham.ac.uk/newsSubdomain news
/eventsSubdomain what's on
https://www.birmingham.ac.uk/Text duplicate IMG-ALT University of Birmingham
https://www.instagram.com/unib...New window External Subdomain University of Birmingham Instagram page
https://www.linkedin.com/schoo...New window External Subdomain University of Birmingham LinkedIn page
https://twitter.com/unibirminghamNew window External University of Birmingham Twitter page
https://www.facebook.com/unibi...New window External Subdomain University of Birmingham Facebook page
https://www.weibo.com/unibirmi...New window External Subdomain University of Birmingham Weibo page
/contact/we-chatNew window Subdomain University of Birmingham We Chat
https://www.youtube.com/user/u...New window External Subdomain University of Birmingham YouTube page
/international/global-engagementSubdomain Discover our global engagement
/university/campus/museums-and...Subdomain Culture and collections
/schools/colleges-schools-depa...Subdomain Schools, institutes and departments
/services-facilitiesServices and facilities
/privacyPrivacy
/legalSubdomain Legal
/legal/modern-slaveryModern slavery
/accessibilityAccessibility
https://bham.sharepoint.com/si...External Subdomain Staff Intranet (auth required)
https://intranet.birmingham.ac...External Subdomain Student Intranet
https://canvas.bham.ac.uk/External Subdomain Canvas Learning Environment
/university/leadership/governa...Subdomain Publication scheme
/study/applicantsInformation for applicants
/university/leadership/governa...Subdomain Freedom of information
/university/leadership/governa...Subdomain Charitable information
/privacy/cookies-settingsSubdomain Cookies and cookie policy
/contact/feedbackSubdomain Website feedback
/contactSubdomain Contact information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.birmingham.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (705 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 24 Jul 2025 07:54:52 GMT
etagW/"afea3-9vnHHzNg3LUYl9qje09Uk+7YodI"
x-contensis-viewer-groups
surrogate-controlmax-age=3600
x-is-iis-fallbackfalse
request-handler-metricsrouteInfoFetch: 7 ms (nodeLookup: 3ms, getRouteInfoFetch: 3ms), generalRequestFetch: 2220 ms, fallbackRequest 0 ms
x-version-no109
alt-svch3=":443";ma=60;
x-origin-serverbackend-coordinator
x-hostlive-uob.cloud.contensis.com
x-grace72h
x-backend-ttl3600.000
content-encodinggzip
varyAccept-Encoding
x-varnish717638672 725200859
x-varnish-authenticationskip
x-age1395
cache-controlno-cache, no-store
pragmano-cache
accept-rangesbytes
content-length254381
x-server-namez-uob-CACHE1
strict-transport-securitymax-age=15768000
x-geoip-country-codeDE
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,725 referring domains.
This page has 165,449 backlinks.
This page has backlinks from 2,186 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /campaigns/
Disallow: /live-test/
Disallow: /contact/feedback/
Disallow: /Documents/students/undergraduate-prospectus.pdf
Disallow: /Documents/students/undergraduate/undergraduate-prospectus-2024-low-res.pdf
Disallow: /Documents/postgraduate-prospectus.pdf
Disallow: /dubai/campaigns/
Disallow: /emergency/
Disallow: /personal-page/content/
Disallow: /research/heroes/landing/
Disallow: /schools/eps/non-searchable/
Disallow: /SiteElements/
Disallow: /training/
Disallow: /university/colleges/artslaw/campaigns/
Disallow: /webteam/
Disallow: /study/undergraduate/apply/offer-holder-visit
Disallow: /study/undergraduate/apply/offer-holder-hub
Disallow: /study/international/fees/international-deposits/international-deadline-extension
Disallow: /websupport/
Disallow: /*?*download=
Disallow: /*?*search_keywords=
Disallow: /*?*q=
Disallow: /*?*GoToPage=
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Disallow: /*?*AtoZLetter=
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Disallow: /*?ContensisTextOnly=true*
Disallow: /virtual-tour/*?*
Disallow: /study/postgraduate/open-events/online-events/pg-offerholder-week

Allow: /

User-Agent: AhrefsBot 
Crawl-Delay: 10

Sitemap: https://www.birmingham.ac.uk/sitemap-index.xml

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Search preview

www.birmingham.ac.uk
A leading global university - University of Birmingham
A world top 100 university and part of the prestigious Russell Group, the University of Birmingham makes important things happen.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Birmingham90%Check
University79%Check
leading global university63%Check
global54%Check
Leading Global52%Check
group50%Check
Russell50%Check
Russell Group50%Check
top48%Check
world top47%Check
Show more keywords and terms

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