Viking.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
47% 
Page structure
83% 
Link structure
60% 
Server
42% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
75.70 kB
Words
268
Media files
20
Number of links
14 internal / 75 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
River, Ocean, & Expedition Cruises Around the World | Viking®
The length of the page title is perfect. (567 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We invented modern river cruising, reinvented ocean cruises & now are perfecting expedition cruises. Explore the world in comfort with Viking.
The length of the meta description is perfect. (874 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.viking.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,maximum-scale=2,minimum-scale=1.0
format-detectiontelephone=no
keywordsEmpty
descriptionWe invented modern river cruising, reinvented ocean cruises & now are perfecting expedition cruises. Explore the world in comfort with Viking.
pageurius_portal_portal_homepage
robotsmax-image-preview:large
msvalidate.01151A47E323079CAAAA67BC094BD2FBC6
langen
og:descriptionEmpty
og:imagehttps://assets.viking.com/is/image/viking/One-Viking-Fallback-Image:2x1-widest?wid=1300&fit=constrain,0
og:titleEmpty
og:localeen_US
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=Edge

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Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 268 words on this page. Good pages should have about 800 words of useful content.
11.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,maximum-scale=2,minimum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/images/logos/viking-logo-vertical.svgViking
.../images/logos/viking-logo-horizontal.svgViking
.../images/logos/viking-logo-horizontal.svgViking
/Content/images/v3/MenuChevBlueLeft.svgNo alt attribute provided
/Content/images/icon-pause.svgNo alt attribute provided
/Content/images/icon-play.svgNo alt attribute provided
...lback-Image:16x9-widest?wid=1600&hei=900Cruise ship sailing near coastal mountains
...lback-Image:9x16-widest?wid=800&hei=1422Cruise ship sailing near coastal mountains
...l-Tower-Paris:3x2-widest?wid=450&hei=300Eiffel Tower view with river cruise
...l-Geiranger-1:3x2-widest?wid=450&hei=300Cruise ship near scenic waterfall and cliffs
...tica-CC-REV-1:3x2-widest?wid=450&hei=300Luxury cruise ship in icy waters
...nt/images/logos/viking-logo-vertical.svgViking
/Content/images/social/facebook.svgNo alt attribute provided
/Content/images/social/instagram.svgNo alt attribute provided
/Content/images/social/youtube.svgNo alt attribute provided
/Content/images/social/facebook.svgNo alt attribute provided
/Content/images/social/instagram.svgNo alt attribute provided
/Content/images/social/youtube.svgNo alt attribute provided
...nt/images/logos/viking-logo-vertical.svgViking

Page structure

H1 heading
(Critically important)
Viking Viking Viking
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Viking Viking Viking
H2 Find A Cruise
H2 Company Information
H2 Viking River Cruises
H2 Viking Ocean Cruises
H2 Viking Expeditions
H2 Company Information Duplicate text
H2 Viking River Cruises Duplicate text
H2 Viking Ocean Cruises Duplicate text
H2 Viking Expeditions Duplicate text
H3 River
H3 Ocean
H3 Expeditions
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (75) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.vikingrivercruises...New window External Subdomain Rivers
https://www.vikingcruises.com/...New window External Subdomain Oceans
https://www.vikingcruises.com/...New window External Subdomain Expeditions
/contact/contact-us.html?modal...Call Viking at 1-800-304-9616 or Contact Your Travel Advisor
https://www.viking.com/IMG-ALT Viking
https://www.vikingrivercruises...New window External Subdomain Click this link to navigate to the Find A Cruise page
https://www.vikingrivercruises...New window External Subdomain River
IMG-ALT Eiffel Tower view with river cruise
https://www.vikingcruises.com/...New window External Subdomain Ocean
IMG-ALT Cruise ship near scenic waterfall and cliffs
https://www.vikingcruises.com/...New window External Subdomain Text duplicate Expeditions
IMG-ALT Luxury cruise ship in icy waters
/contact/contact-us.html?modal...Contact Us
A-TITLE Contact Us
https://www.viking.com/contact-usNew window Speak with a Viking Agent
A-TITLE Speak with a Viking Agent
https://www.vikingrivercruises...External Subdomain Order a Brochure
A-TITLE Order a Brochure
/travel-advisor/welcomeTravel Advisors
A-TITLE Travel Advisors
https://www.vikingrivercruises...External Subdomain FAQ
A-TITLE FAQ
https://www.vikingcruises.com/...External Subdomain Media Center
A-TITLE Media Center
https://www.vikingcruises.com/...External Subdomain About Us
A-TITLE About Us
https://ir.viking.com/New window External Subdomain Investor Relations
A-TITLE Investor Relations
https://www.vikingcareers.com/...External Subdomain Careers
A-TITLE Careers
https://www.vikingcruises.com/...External Subdomain Legal
A-TITLE Legal
https://docs.vikingcruises.com...New window External Subdomain Terms of Use
A-TITLE Terms of Use
https://www.vikingcruises.com/...External Subdomain Privacy Policy
A-TITLE Privacy Policy
/cookie-policy/index.htmlCookie Policy
A-TITLE Cookie Policy
https://www.vikingrivercruises...External Subdomain Europe
A-TITLE Europe
https://www.vikingrivercruises...External Subdomain Asia
A-TITLE Asia
https://www.vikingrivercruises...External Subdomain Egypt
A-TITLE Egypt
https://www.vikingrivercruises...External Subdomain Mississippi
A-TITLE Mississippi
https://www.vikingcruises.com/...External Subdomain Scandinavia
A-TITLE Scandinavia
https://www.vikingcruises.com/...External Subdomain British Isles & Ireland
A-TITLE British Isles & Ireland
https://www.vikingcruises.com/...External Subdomain North America
A-TITLE North America
https://www.vikingcruises.com/...External Subdomain Caribbean & Central America
A-TITLE Caribbean & Central America
https://www.vikingcruises.com/...External Subdomain South America
A-TITLE South America
https://www.vikingcruises.com/...External Subdomain Mediterranean
A-TITLE Mediterranean
https://www.vikingcruises.com/...External Subdomain Quiet Season Mediterranean
A-TITLE Quiet Season Mediterranean
https://www.vikingcruises.com/...External Subdomain Text duplicate Asia
A-TITLE Asia
https://www.vikingcruises.com/...External Subdomain Australia & New Zealand
A-TITLE Australia & New Zealand
https://www.vikingcruises.com/...External Subdomain World Cruises
A-TITLE World Cruises
https://www.vikingcruises.com/...External Subdomain Grand Journeys
A-TITLE Grand Journeys
https://www.vikingcruises.com/...External Subdomain Antarctica
A-TITLE Antarctica
https://www.vikingcruises.com/...External Subdomain The Arctic
A-TITLE The Arctic
https://www.vikingcruises.com/...External Subdomain Great Lakes
A-TITLE Great Lakes
https://www.vikingcruises.com/...External Subdomain Text duplicate North America
A-TITLE North America
https://www.vikingcruises.com/...External Subdomain Text duplicate South America
A-TITLE South America
https://www.vikingcruises.com/...External Subdomain Text duplicate Grand Journeys
A-TITLE Grand Journeys
https://www.vikingcruises.com/...External Subdomain Longitudinal World Cruises
A-TITLE Longitudinal World Cruises
https://www.facebook.com/Vikin...New window External Subdomain No Text
https://www.instagram.com/viki...New window External Subdomain No Text
https://www.youtube.com/@Vikin...New window External Subdomain No Text
https://www.viking.com/Anchor Company Information
/contact/contact-us.html?modal...Text duplicate Contact Us
A-TITLE Contact Us
https://www.viking.com/contact-usNew window Text duplicate Speak with a Viking Agent
A-TITLE Speak with a Viking Agent
https://www.vikingrivercruises...External Subdomain Text duplicate Order a Brochure
A-TITLE Order a Brochure
/travel-advisor/welcomeText duplicate Travel Advisors
A-TITLE Travel Advisors
https://www.vikingrivercruises...External Subdomain Text duplicate FAQ
A-TITLE FAQ
https://www.vikingcruises.com/...External Subdomain Text duplicate Media Center
A-TITLE Media Center
https://www.vikingcruises.com/...External Subdomain Text duplicate About Us
A-TITLE About Us
https://ir.viking.com/New window External Subdomain Text duplicate Investor Relations
A-TITLE Investor Relations
https://www.vikingcareers.com/...External Subdomain Text duplicate Careers
A-TITLE Careers
https://www.vikingcruises.com/...External Subdomain Text duplicate Legal
A-TITLE Legal
https://docs.vikingcruises.com...New window External Subdomain Text duplicate Terms of Use
A-TITLE Terms of Use
https://www.vikingcruises.com/...External Subdomain Text duplicate Privacy Policy
A-TITLE Privacy Policy
/cookie-policy/index.htmlText duplicate Cookie Policy
A-TITLE Cookie Policy
https://www.viking.com/Anchor Viking River Cruises
https://www.vikingrivercruises...External Subdomain Text duplicate Europe
A-TITLE Europe
https://www.vikingrivercruises...External Subdomain Text duplicate Asia
A-TITLE Asia
https://www.vikingrivercruises...External Subdomain Text duplicate Egypt
A-TITLE Egypt
https://www.vikingrivercruises...External Subdomain Text duplicate Mississippi
A-TITLE Mississippi
https://www.viking.com/Anchor Viking Ocean Cruises
https://www.vikingcruises.com/...External Subdomain Text duplicate Scandinavia
A-TITLE Scandinavia
https://www.vikingcruises.com/...External Subdomain Text duplicate British Isles & Ireland
A-TITLE British Isles & Ireland
https://www.vikingcruises.com/...External Subdomain Text duplicate North America
A-TITLE North America
https://www.vikingcruises.com/...External Subdomain Text duplicate Caribbean & Central America
A-TITLE Caribbean & Central America
https://www.vikingcruises.com/...External Subdomain Text duplicate South America
A-TITLE South America
https://www.vikingcruises.com/...External Subdomain Text duplicate Mediterranean
A-TITLE Mediterranean
https://www.vikingcruises.com/...External Subdomain Text duplicate Quiet Season Mediterranean
A-TITLE Quiet Season Mediterranean
https://www.vikingcruises.com/...External Subdomain Text duplicate Asia
A-TITLE Asia
https://www.vikingcruises.com/...External Subdomain Text duplicate Australia & New Zealand
A-TITLE Australia & New Zealand
https://www.vikingcruises.com/...External Subdomain Text duplicate World Cruises
A-TITLE World Cruises
https://www.vikingcruises.com/...External Subdomain Text duplicate Grand Journeys
A-TITLE Grand Journeys
https://www.viking.com/Anchor Viking Expeditions
https://www.vikingcruises.com/...External Subdomain Text duplicate Antarctica
A-TITLE Antarctica
https://www.vikingcruises.com/...External Subdomain Text duplicate The Arctic
A-TITLE The Arctic
https://www.vikingcruises.com/...External Subdomain Text duplicate Great Lakes
A-TITLE Great Lakes
https://www.vikingcruises.com/...External Subdomain Text duplicate North America
A-TITLE North America
https://www.vikingcruises.com/...External Subdomain Text duplicate South America
A-TITLE South America
https://www.vikingcruises.com/...External Subdomain Text duplicate Grand Journeys
A-TITLE Grand Journeys
https://www.vikingcruises.com/...External Subdomain Text duplicate Longitudinal World Cruises
A-TITLE Longitudinal World Cruises
https://www.facebook.com/Vikin...New window External Subdomain No Text
https://www.instagram.com/viki...New window External Subdomain No Text
https://www.youtube.com/@Vikin...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.viking.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (76 kB).

HTTP Response Header

NameValue
serverCloudFront
content-typetext/html; charset=utf-8
content-length77472
dateWed, 21 Oct 2026 20:07:55 GMT
x-frame-optionsSAMEORIGIN
cache-controlprivate
set-cookie30 Characters
x-cacheMiss from cloudfront
via1.1 efb4ddf9650598b987ef5db782c5b530.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P3
x-amz-cf-idbM86AUezmhDWjXJ_97vp6EGKul8wasrdUeJhtzqGLtzToNOrJ2IDpA==
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 568 referring domains.
This page has 37,851 backlinks.
This page has backlinks from 446 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# US - Portal - 10/30/25

User-agent: *
Disallow: /*?*agentUrlId=
Disallow: /*&agentUrlId=
Disallow: /oceans/brochures/oceans-brochure-thankyou.html
Disallow: /brochures/rivers-thank-you.html
Disallow: /oceans/contact/cruise-review-thank-you.html
Disallow: /download.aspx
Disallow: /ScriptResource.axd
Disallow: /WebResource.axd
Disallow: /specialoffers-contest/
Disallow: /ajaxpro/
Disallow: /no-compression/
Disallow: /passport-ca/*.aspx
Disallow: /passport/*.aspx
Disallow: /reservations*
Disallow: *&modal=*
Disallow: /travel-advisor*
Allow: /travel-advisor/welcome
Disallow: /myjourney*
Disallow: /ships/venue/venuedetail*
Disallow: /ships/stateroomcategory/roomdetail*
Disallow: /oceans/ships/venue/venuedetail*
Disallow: /oceans/ships/stateroomcategory/roomdetail*
Disallow: /expeditions/ships/venue/venuedetail*
Disallow: /expeditions/ships/stateroomcategory/roomdetail*
Disallow: /ships/venues/venuedetail*
Disallow: /ships/stateroomcategories/roomdetail*
Disallow: /oceans/ships/venues/venuedetail*
Disallow: /oceans/ships/stateroomcategories/roomdetail*
Disallow: /expeditions/ships/venues/venuedetail*
Disallow: /expeditions/ships/stateroomcategories/roomdetail*
Disallow: /expeditions/content/expeditions-360/start.html?*nav_id=
Disallow: /oceans/content/oceans-360/start.html?*secure=true
Disallow: /content/elbe/start.html?*secure=true
Disallow: /content/douro/start.html?*secure=true
Disallow: /content/360/start.html?*secure=true
Disallow: /content/osiris/start.html?*secure=true

Sitemap: https://www.vikingcruises.com/sitemap.xml
# End robots.txt file

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Search preview

www.viking.com
River, Ocean, & Expedition Cruises Around the World | Viking®
We invented modern river cruising, reinvented ocean cruises & now are perfecting expedition cruises. Explore the world in comfort with Viking.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Viking85%Check
Viking Cruises73%Check
River70%Check
River Cruises68%Check
Cruises66%Check
Ocean66%Check
Cruises Cruise66%Check
Ocean Cruises66%Check
World Cruises62%Check
expedition cruises60%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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