Tourismcares.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
50% 
Page structure
70% 
Link structure
48% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
200.30 kB
Words
486
Media files
9
Number of links
109 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tourism Cares | Travel and Tourism Industry Nonprofit
The length of the page title is perfect. (481 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Travel and Tourism Industry Nonprofit Association | Offering events, tools, and sustainability education to the travel industry. Connecting leaders and professionals in travel and tourism sectors globally through our nonprofit association.
The meta description is too long: 1434 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tourismcares.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionTravel and Tourism Industry Nonprofit Association | Offering events, tools, and sustainability education to the travel industry. Connecting leaders and professionals in travel and tourism sectors globally through our nonprofit association.
langen-us
twitter:titleTourism Cares | Travel and Tourism Industry Nonprofit
twitter:imagehttp://static1.squarespace.com/static/5f2bf24111434d59817e6fc4/t/6647731ce834776ec2a20207/1715958556486/HomepageImageHoli.jpg?format=1500w
twitter:urlhttps://www.tourismcares.org
twitter:cardsummary
twitter:descriptionTravel and Tourism Industry Nonprofit Association | Offering events, tools, and sustainability education to the travel industry. Connecting leaders and professionals in travel and tourism sectors globally through our nonprofit association.
og:site_nameTourism Cares | Travel and Tourism Industry Nonprofit
og:titleTourism Cares | Travel and Tourism Industry Nonprofit
og:urlhttps://www.tourismcares.org
og:typewebsite
og:descriptionTravel and Tourism Industry Nonprofit Association | Offering events, tools, and sustainability education to the travel industry. Connecting leaders and professionals in travel and tourism sectors globally through our nonprofit association.
og:imagehttp://static1.squarespace.com/static/5f2bf24111434d59817e6fc4/t/6647731ce834776ec2a20207/1715958556486/HomepageImageHoli.jpg?format=1500w
og:image:width1500
og:image:height1000
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 486 words on this page. Good pages should have about 800 words of useful content.
28.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (11). We recommend using a maximum of 10 tags for this page.
Some tags are too long. With 85 characters this one is longer than 70 characters:
"we are the people and places of travel, dedicated to the people and places of travel."
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mCaresLogo_2021_Reverse.png?format=1500wTourism Cares | Travel and Tourism Industry Nonprofit
...mCaresLogo_2021_Reverse.png?format=1500wTourism Cares | Travel and Tourism Industry Nonprofit
...7VOTCFA1C/unsplash-image-M2Kxb80gqcc.jpgNo alt attribute provided
...7NGZLYZ5PQHERN/Tourism+Cares+Members.jpgNo alt attribute provided
...MeaningfulTravelMapPartner-PowerToBe.jpgNo alt attribute provided
...-a3e8-fc629f552e0f/TourismCares-4194.jpgNo alt attribute provided
...loreNature_credit_NorthLakeTahoe+(1).jpgNo alt attribute provided
...4c3b-ab35-6141fb8c28d5/July+2023+(2).jpgNo alt attribute provided
..._EnvironmentalPartner_Vertical_Black.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Tourism Cares
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Tourism Cares
H2 Travel moves people, and we can move travel.
H2 We are the people and places of travel, dedicated to the people and places of travel.
H2 Decades of uniting, inspiring, and activating.
H2 MEANINGFUL TRAVEL
H2 PROGRAMS & EVENTS
H2 BLOG
H2 Our Strategic Partners
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.tourismcares.org/cartNo Text
https://www.tourismcares.org/Anchor Skip to Content
https://www.tourismcares.org/IMG-ALT Tourism Cares | Travel and Tourism Industry Nonprofit
/who-we-areAbout
/tourism-cares-mission-visionMission and Vision
/sustainable-tourismSustainable Tourism
/equity-belonging-diversity-in...Diversity + Inclusion
/member-communityMember Community
/tourism-cares-team-staff-boar...Team
/programs-eventsPrograms
/meaningful-travelWhat is Meaningful Travel?
/meaningful-travel-summitMeaningful Travel Summits
/meaningful-mapMeaningful Travel Map
/learnLearning Hub
/programs-and-eventsAll Programs and Events
/ways-to-be-involvedInteract
/make-a-donationDonate Now
/become-a-memberBecome A Member
/commitmentMake a Commitment
/tourism-cares-blogBlog
/new-folderImpact
/grant-fundsGrants & Funds
/people-and-impactPeople
/places-and-impactPlaces
/industry-and-impactIndustry
/make-a-donationDonate
/subscribeSubscribe
https://www.tourismcares.org/Text duplicate IMG-ALT Tourism Cares | Travel and Tourism Industry Nonprofit
/who-we-areText duplicate About
/tourism-cares-mission-visionText duplicate Mission and Vision
/sustainable-tourismText duplicate Sustainable Tourism
/equity-belonging-diversity-in...Text duplicate Diversity + Inclusion
/member-communityText duplicate Member Community
/tourism-cares-team-staff-boar...Text duplicate Team
/programs-eventsText duplicate Programs
/meaningful-travelText duplicate What is Meaningful Travel?
/meaningful-travel-summitText duplicate Meaningful Travel Summits
/meaningful-mapText duplicate Meaningful Travel Map
/learnText duplicate Learning Hub
/programs-and-eventsText duplicate All Programs and Events
/ways-to-be-involvedText duplicate Interact
/make-a-donationText duplicate Donate Now
/become-a-memberText duplicate Become A Member
/commitmentText duplicate Make a Commitment
/tourism-cares-blogText duplicate Blog
/new-folderText duplicate Impact
/grant-fundsText duplicate Grants & Funds
/people-and-impactText duplicate People
/places-and-impactText duplicate Places
/industry-and-impactText duplicate Industry
/make-a-donationText duplicate Donate
/subscribeText duplicate Subscribe
/who-we-areFolder: About
https://www.tourismcares.org/Back
/tourism-cares-mission-visionText duplicate Mission and Vision
/sustainable-tourismText duplicate Sustainable Tourism
/equity-belonging-diversity-in...Text duplicate Diversity + Inclusion
/member-communityText duplicate Member Community
/tourism-cares-team-staff-boar...Text duplicate Team
/programs-eventsFolder: Programs
https://www.tourismcares.org/Text duplicate Back
/meaningful-travelText duplicate What is Meaningful Travel?
/meaningful-travel-summitText duplicate Meaningful Travel Summits
/meaningful-mapText duplicate Meaningful Travel Map
/learnText duplicate Learning Hub
/programs-and-eventsText duplicate All Programs and Events
/ways-to-be-involvedFolder: Interact
https://www.tourismcares.org/Text duplicate Back
/make-a-donationText duplicate Donate Now
/become-a-memberText duplicate Become A Member
/commitmentText duplicate Make a Commitment
/tourism-cares-blogText duplicate Blog
/new-folderFolder: Impact
https://www.tourismcares.org/Text duplicate Back
/grant-fundsText duplicate Grants & Funds
/people-and-impactText duplicate People
/places-and-impactText duplicate Places
/industry-and-impactText duplicate Industry
/make-a-donationText duplicate Donate
/subscribeText duplicate Subscribe
/become-a-memberJoin Our Member Community
/programs-and-eventsLearn About Our Programs
/tourism-cares-mission-visionDiscover Our Mission and Vision
/meaningful-travelSubdomain No Text
/programs-and-eventsSubdomain No Text
/tourism-cares-blogNo Text
/member-communitySubdomain No Text
https://www.instagram.com/tour...New window External Subdomain No Text
https://www.facebook.com/touri...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/TourismCaresNew window External No Text
https://www.youtube.com/user/t...New window External Subdomain No Text
/contact-usContact
/programs/sustainable-developm...Subdomain Sustainable Development Goals
/annual-reportAnnual Report
/news-mediaMedia + Newsletters
/tourism-cares-careers-volunte...Careers, Internships + Volunteering
/policiesProgram Policies
/s/2023-FORM-990-PUBLIC-INSPEC...New window 2023 Nonprofit 990 Form
/privacy-policyPrivacy Policy
/subscribeSubscribe + Connect
/explore-tourism-cares-what-we...Subdomain Future of Tourism Coalition
/webinarsWebinars
/member-resourcesMember Resources
/member-communitySubdomain Our Members
/become-a-memberBecome a Corporate Member
/professional-membershipBecome an Individual Member
/membership-levelsMembership Levels
/programs/sustainability-help-...New window Subdomain Help Desk (SHeD)
/meaningful-travel-summitText duplicate Meaningful Travel Summits
/thailandNew window Subdomain Tourism Cares with Thailand
/colombia-summitNo Text
https://meaningfultravelplatfo...New window External No Text
/meaningful-mapText duplicate Meaningful Travel Map
/grant-fundsGrant Funds

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tourismcares.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (200 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age43337
content-encodinggzip
content-typetext/html;charset=utf-8
dateWed, 06 Aug 2025 21:42:01 GMT
etagW/"d9ad8b5583aa56b1bdab9214aebf1354"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidlB6QjFyp/mci1If5j
content-length31160
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 223 referring domains.
This page has 18,407 backlinks.
This page has backlinks from 186 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-CloudVertexBot
User-agent: Google-Extended
User-agent: GPTBot
User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
User-agent: PerplexityBot
User-agent: Quora-Bot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.tourismcares.org/sitemap.xml

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Search preview

www.tourismcares.org
Tourism Cares | Travel and Tourism Industry Nonprofit
Travel and Tourism Industry Nonprofit Association | Offering events, tools, and sustainability education to the travel industry. Connecting leaders and professionals in travel and tourism sectors globally through our nonprofit association.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism93%Check
Tourism Cares88%Check
Cares82%Check
Travel and Tourism81%Check
Tourism Industry76%Check
Travel74%Check
Tourism Industry Nonprofit70%Check
Travel Industry67%Check
Sustainable Tourism64%Check
Meaningful Travel61%Check
Show more keywords and terms

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