Unwto.org - SEO Checker

Overview of the SEO Check
Meta information
92% 
Page quality
91% 
Page structure
58% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.11 s
File size
213.80 kB
Words
2128
Media files
30
Number of links
230 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UN Tourism | Bringing the world closer
The length of the page title is perfect. (340 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism
The length of the meta description is perfect. (821 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.unwto.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism
abstractAs the leading international organization in the field of tourism UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
keywordsUN Tourism, Ethics Tourism, SDGs Tourism, Tourism Data, Tourism Sustainable
robotsindex, follow
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:image:urlhttps://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/logos/UN-Tourism.png?VersionId=2rnt97ayQldN81KO6QggwYtN2hEElXbf
og:image:secure_urlhttps://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/logos/UN-Tourism.png?VersionId=2rnt97ayQldN81KO6QggwYtN2hEElXbf
og:image:typeJPG
og:image:width500
og:image:altWorld Tourism Organization
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28.28 words is high.
This page contains 2128 words. That's ok.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
28 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 43 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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Insecure Content
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Insecure Content
Africa Day 2025
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Insecure Content
UN Tourism and FAO Mountain Partnership Launch Sustainable Gastronomy Tourism Project in Pacific SIDS
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Insecure Content
UN Tourism Names Dr. Larry Dwyer as Winner of 2025 Ulysses Prize
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Insecure Content
Empowering Innovation and Inclusion: UN Tourism Leads Global Dialogue at Expo 2025 Japan
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Insecure Content
Gastronomy Tourism takes center stage in the Agenda for Africa
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UN Tourism and Università della Svizzera Italiana partner to incorporate Fashion into Cultural Tourism
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UN Tourism and World Tourism Alliance Identify Ways to Make Sector Key Driver of Inclusive Development
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Insecure Content
UN Tourism has launched the latest edition in its series of investment guidelines
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Insecure Content
UN Tourism Members from Asia and Pacific to Focus on Resilience and Sustainable Tourism for Region
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Insecure Content
Vienna Joins UN Tourism’s International Network for Sustainable Tourism Observatories
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Insecure Content
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Insecure Content
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Insecure Content
World Tourism Barometer
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The Integration of Biodiversity in National Tourism Policies
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Insecure Content
Artificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders
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Insecure Content
Supporting Climate Action Planning in Tourism Destinations
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Insecure Content
Global Roadmap for Waste Reduction in the Tourism Sector
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Insecure Content
International Tourism Highlights, 2024 Edition
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Insecure Content
Global Tourism Plastics Initiative: Annual Progress Report 2023
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Insecure Content
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Insecure Content
Guiding Principles for Sustainable Investment in Tourism
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Insecure Content
La inversión en el sector turístico de América Latina y el Caribe
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Insecure Content
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Insecure Content
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Insecure Content
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Page structure

H1 heading
(Critically important)
Executive Council - 123rd session
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 65 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Executive Council - 123rd session
H2 Our latest news
H2 Africa Day 2025, Video Message, UN Tourism Secretary-General Zurab Pololikashvil
H2 UN Tourism and FAO Mountain Partnership Launch Sustainable Gastronomy Tourism Project in Pacific SIDS
H2 UN Tourism Names Dr. Larry Dwyer as Winner of 2025 Ulysses Prize
H2 Empowering Innovation and Inclusion: UN Tourism Leads Global Dialogue at Expo 2025 Japan
H2 Gastronomy Tourism takes center stage in the Agenda for Africa
H2 UN Tourism and Università della Svizzera Italiana partner to incorporate Fashion into Cultural Tourism
H2 UN Tourism and World Tourism Alliance Identify Ways to Make Sector Key Driver of Inclusive Development
H2 UN Tourism Launches Investment Guidelines: “Tourism Doing Business: Investing in Indonesia”
H2 UN Tourism Members from Asia and Pacific to Focus on Resilience and Sustainable Tourism for Region
H2 Vienna Joins UN Tourism’s International Network for Sustainable Tourism Observatories
H2 Empty heading
H2 UN Tourism Events & Projects
H2 International tourism recovers pre-pandemic levels in 2024
H2 New UN Tourism publications
H2 World Tourism Barometer
H2 The Integration of Biodiversity in National Tourism Policies
H2 Artificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders
H2 Supporting Climate Action Planning in Tourism Destinations – A Review of Literature and Tools for Local Authorities
H2 Global Roadmap for Waste Reduction in the Tourism Sector
H2 International Tourism Highlights, 2024 Edition
H2 Global Tourism Plastics Initiative: Annual Progress Report 2023
H2 Achieving the Sustainable Development Goals through Tourism – Toolkit of Indicators for Projects (TIPs)
H2 Guiding Principles for Sustainable Investment in Tourism
H2 La inversión en el sector turístico de América Latina y el Caribe
H2 UN Tourism News
H2 Related sites
H2 Shorcuts
H2 Footer
H2 Regions
H2 Follow Us
H3 Executive Council - 123rd session Duplicate text
H3 Development of a Classification System for Tourist Accommodation Es...
H3 National Strategy and Policy for Sustainable Tourism in the Dominic...
H3 Update of Guatemala's Sustainable Tourism Master Plan
H3 Aerial Connectivity Assessment and Promotion for Guatemala
H3 Strengthening the National Tourism Statistical System and Compilati...
H3 International Tourism Destination Plan for Jinan City and Marketing...
H3 Gansu Revitalization and Innovation Project
H3 Technical Assistance for the Thassos Island of Greece
H3 71st Meeting of the Commission for Europe (CEU)
H3 68th Meeting of the UN Tourism Regional Commission for Africa (CAF)
H3 2nd UN Tourism and ICAO Ministerial Conference on Tourism and Air T...
H3 Preparation of a Proposal on the Structure and Key Contents of the ...
H3 First World Music and Tourism Festival
H3 UN Tourism Global Forum on Urban Tourism
H3 70th UN Tourism Regional Commission for the Americas and Seminar: A...
H3 9th UN Tourism Global Conference on Wine Tourism
H4 All Regions
H4 Africa
H4 Americas
H4 Americas Duplicate text
H4 Americas Duplicate text
H4 Asia and the Pacific
H4 Asia and the Pacific Duplicate text
H4 Asia and the Pacific Duplicate text
H4 Europe
H4 Europe Duplicate text
H4 Africa Duplicate text
H4 Africa Duplicate text
H4 Europe Duplicate text
H4 Africa Duplicate text
H4 All Regions Duplicate text
H4 Americas Duplicate text
H4 All Regions Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.unwto.org/Anchor Skip to main content
https://www.unwto.org/IMG-ALT Home
A-TITLE Home
https://www.unwto.org/how-we-areWho we are
https://www.unwto.org/who-we-areAbout us
https://www.unwto.org/about-usMission and principles
/un-tourism-ambassadorsUN Tourism Ambassadors
/work-with-usEmployment
https://www.unwto.org/contact-usContact us
https://www.unwto.org/who-we-areText duplicate About us
https://www.unwto.org/structureGoverning Bodies
https://www.unwto.org/managementOur Management
/geneva-liaison-OfficeGeneva Liaison Office
/un-tourism-un-systemUN Tourism and the UN system
/member-statesMember States
/affiliate-membersAffiliate Members
/tourism-in-2030-agendaTourism on the Global Agenda
https://www.unwto.org/why-tourismWhy Tourism?
/tourism-in-2030-agenda2030 Agenda
/tourism-g20-economiesUN Tourism & G20
/world-tourism-day-2024World Tourism Day
/tourism-in-2030-agendaText duplicate Tourism on the Global Agenda
https://www.unwto.org/how-we-areText duplicate Who we are
https://www.unwto.org/our-focusWhat We Do
/accessibilityAccessibility
/un-tourism-academyEducation
/global-code-of-ethics-for-tou...Ethics
/tourism-and-cultureTourism and Culture
/gender-and-tourismWomen's Empowerment and Tourism
/sustainable-development/clima...Climate Action
/sustainable-development/biodi...Biodiversity
/sustainable-development/touri...Sustainable Tourism Initiatives
/sustainable-development/unwto...Sustainable Tourism Observatories (INSTO)
/innovation-digital-tranformationInnovation & Digital Transformation
https://www.unwto.org/investmentsInvestments Strategy
/technical-cooperationInternational Development and Cooperation
/market-intelligence-competiti...For Policy
A-TITLE Enhance competitiveness: robust tourism statistics and UN standards, data and market intelligence, rethink destination positioning and product development
/un-tourism-world-tourism-baro...Barometer
/policy-destination-managementDestination Management
/international-code-for-the-pr...International Code for the Protection of Tourists
/tourism-development-productsProduct development
/tourism-statistics/un-standar...Statistical Standards for Tourism
/market-intelligence-competiti...Text duplicate For Policy
https://www.unwto.org/our-focusText duplicate What We Do
/regional-departmentsRegions
https://www.unwto.org/africaAfrica
https://www.unwto.org/americasAmericas
/asia-and-pacificAsia and the Pacific
https://www.unwto.org/europeEurope
https://www.unwto.org/middle-eastMiddle East
https://en.unwto-ap.org/External Subdomain Nara
/regional-office-for-the-middl...Riyadh
/regional-departmentsText duplicate Regions
/resources-un-tourismResources
/tourism-data/un-tourism-touri...UN Tourism Data Dashboard
/tourism-statistics/tourism-st...Tourism Data & Statistics
/un-tourism-publicationsResearch and Publications
https://www.e-unwto.org/External Subdomain E-Library
https://tourism4sdgs.org/External Tourism 4 SDGs
/hotel-energy-solutionHotel Energy Solutions (HES)
/glossary-tourism-termsGlossary of Tourism Terms
/sustainable-development/trave...Travel Facilitation
/resources-un-tourismText duplicate Resources
https://www.unwto.org/eventsEvents
https://www.unwto.org/newsNews
https://www.unwto.org/who-we-areText duplicate About us
https://www.unwto.org/about-usText duplicate Mission and principles
/un-tourism-ambassadorsText duplicate UN Tourism Ambassadors
/work-with-usText duplicate Employment
https://www.unwto.org/contact-usText duplicate Contact us
https://www.unwto.org/who-we-areText duplicate About us
https://www.unwto.org/structureText duplicate Governing Bodies
https://www.unwto.org/managementText duplicate Our Management
/geneva-liaison-OfficeText duplicate Geneva Liaison Office
/un-tourism-un-systemText duplicate UN Tourism and the UN system
/member-statesText duplicate Member States
/affiliate-membersText duplicate Affiliate Members
/tourism-in-2030-agendaText duplicate Tourism on the Global Agenda
https://www.unwto.org/why-tourismText duplicate Why Tourism?
/tourism-in-2030-agendaText duplicate 2030 Agenda
/tourism-g20-economiesText duplicate UN Tourism & G20
/world-tourism-day-2024Text duplicate World Tourism Day
/tourism-in-2030-agendaText duplicate Tourism on the Global Agenda
/accessibilityText duplicate Accessibility
/un-tourism-academyText duplicate Education
/global-code-of-ethics-for-tou...Text duplicate Ethics
/tourism-and-cultureText duplicate Tourism and Culture
/gender-and-tourismText duplicate Women's Empowerment and Tourism
/sustainable-development/clima...Text duplicate Climate Action
/sustainable-development/biodi...Text duplicate Biodiversity
/sustainable-development/touri...Text duplicate Sustainable Tourism Initiatives
/sustainable-development/unwto...Text duplicate Sustainable Tourism Observatories (INSTO)
/innovation-digital-tranformationText duplicate Innovation & Digital Transformation
https://www.unwto.org/investmentsText duplicate Investments Strategy
/technical-cooperationText duplicate International Development and Cooperation
/market-intelligence-competiti...Text duplicate For Policy
A-TITLE Enhance competitiveness: robust tourism statistics and UN standards, data and market intelligence, rethink destination positioning and product development
/un-tourism-world-tourism-baro...Text duplicate Barometer
/policy-destination-managementText duplicate Destination Management
/international-code-for-the-pr...Text duplicate International Code for the Protection of Tourists
/tourism-development-productsText duplicate Product development
/tourism-statistics/un-standar...Text duplicate Statistical Standards for Tourism
/market-intelligence-competiti...Text duplicate For Policy
https://www.unwto.org/africaText duplicate Africa
https://www.unwto.org/americasText duplicate Americas
/asia-and-pacificText duplicate Asia and the Pacific
https://www.unwto.org/europeText duplicate Europe
https://www.unwto.org/middle-eastText duplicate Middle East
https://en.unwto-ap.org/External Subdomain Text duplicate Nara
/regional-office-for-the-middl...Text duplicate Riyadh
/tourism-data/un-tourism-touri...Text duplicate UN Tourism Data Dashboard
/tourism-statistics/tourism-st...Text duplicate Tourism Data & Statistics
/un-tourism-publicationsText duplicate Research and Publications
https://www.e-unwto.org/External Subdomain Text duplicate E-Library
https://tourism4sdgs.org/External Text duplicate Tourism 4 SDGs
/hotel-energy-solutionText duplicate Hotel Energy Solutions (HES)
/glossary-tourism-termsText duplicate Glossary of Tourism Terms
/sustainable-development/trave...Text duplicate Travel Facilitation
/es/node/14926SP
/fr/node/14926FR
/ru/node/14926RU
/ar/node/14926AR
/zh-hans/node/14926ZH
/events/123-executive-councilExecutive Council - 123rd session
/news/africa-day-2024IMG-ALT Africa Day 2025
/search?keys&region[9]=9Text duplicate Africa
/news/africa-day-2024Africa Day 2025, Video Message, UN Tourism Secretary-General Zurab Pololikashvil
/news/un-tourism-fao-mountain-...IMG-ALT UN Tourism and FAO Mountain Partnership Launch Sustainable Gastronomy Tourism Project in Pacific SIDS
/search?keys&region[8]=8Text duplicate Asia and the Pacific
/news/un-tourism-fao-mountain-...Text duplicate UN Tourism and FAO Mountain Partnership Launch Sustainable Gastronomy Tourism Project in Pacific SIDS
/news/un-tourism-names-dr-larr...IMG-ALT UN Tourism Names Dr. Larry Dwyer as Winner of 2025 Ulysses Prize
/search?keys&region[5]=5All Regions
/news/un-tourism-names-dr-larr...Text duplicate UN Tourism Names Dr. Larry Dwyer as Winner of 2025 Ulysses Prize
/news/empowering-innovation-an...IMG-ALT Empowering Innovation and Inclusion: UN Tourism Leads Global Dialogue at Expo 2025 Japan
/search?keys&region[8]=8Text duplicate Asia and the Pacific
/news/empowering-innovation-an...Text duplicate Empowering Innovation and Inclusion: UN Tourism Leads Global Dialogue at Expo 2025 Japan
/news/gastronomy-tourism-takes...IMG-ALT Gastronomy Tourism takes center stage in the Agenda for Africa
/search?keys&region[9]=9Text duplicate Africa
/news/gastronomy-tourism-takes...Text duplicate Gastronomy Tourism takes center stage in the Agenda for Africa
/news/un-tourism-and-universit...IMG-ALT UN Tourism and Università della Svizzera Italiana partner to incorporate Fashion into Cultural Tourism
/search?keys&region[5]=5Text duplicate All Regions
/news/un-tourism-and-universit...Text duplicate UN Tourism and Università della Svizzera Italiana partner to incorporate Fashion into Cultural Tourism
/news/un-tourism-and-world-tou...IMG-ALT UN Tourism and World Tourism Alliance Identify Ways to Make Sector Key Driver of Inclusive Development
/search?keys&region[5]=5Text duplicate All Regions
/news/un-tourism-and-world-tou...Text duplicate UN Tourism and World Tourism Alliance Identify Ways to Make Sector Key Driver of Inclusive Development
/news/un-tourism-launches-inve...IMG-ALT UN Tourism has launched the latest edition in its series of investment guidelines
/search?keys&region[8]=8Text duplicate Asia and the Pacific
/news/un-tourism-launches-inve...UN Tourism Launches Investment Guidelines: “Tourism Doing Business: Investing in Indonesia”
/news/un-tourism-members-from-...IMG-ALT UN Tourism Members from Asia and Pacific to Focus on Resilience and Sustainable Tourism for Region
/search?keys&region[8]=8Text duplicate Asia and the Pacific
/news/un-tourism-members-from-...Text duplicate UN Tourism Members from Asia and Pacific to Focus on Resilience and Sustainable Tourism for Region
/news/vienna-joins-un-tourism-...IMG-ALT Vienna Joins UN Tourism’s International Network for Sustainable Tourism Observatories
/search?keys&region[7]=7Text duplicate Europe
/news/vienna-joins-un-tourism-...Text duplicate Vienna Joins UN Tourism’s International Network for Sustainable Tourism Observatories
/search?keys&tags[338]=338INSTO
/news?types[news]=news&tag&queryView all
/un-tourism-academyNo Text
/tourism-data/un-tourism-touri...No Text
https://www.unwto.org/investmentsNo Text
/the-glasgow-declaration-on-cl...No Text
/events/123-executive-councilText duplicate Executive Council - 123rd session
/international-development-coo...Development of a Classification System for Tourist Accommodation Es...
/international-development-coo...National Strategy and Policy for Sustainable Tourism in the Dominic...
/international-development-coo...Update of Guatemala's Sustainable Tourism Master Plan
/international-development-coo...Aerial Connectivity Assessment and Promotion for Guatemala
/international-development-coo...Strengthening the National Tourism Statistical System and Compilati...
/international-development-coo...International Tourism Destination Plan for Jinan City and Marketing...
/international-development-coo...Gansu Revitalization and Innovation Project
/international-development-coo...Technical Assistance for the Thassos Island of Greece
/europe/events/71-commission-f...71st Meeting of the Commission for Europe (CEU)
/events/68-un-tourism-regional...68th Meeting of the UN Tourism Regional Commission for Africa (CAF)
/events/2nd-un-tourism-icao-mi...2nd UN Tourism and ICAO Ministerial Conference on Tourism and Air T...
/international-development-coo...Preparation of a Proposal on the Structure and Key Contents of the ...
/events/first-world-music-and-...First World Music and Tourism Festival
/events/un-tourism-global-foru...UN Tourism Global Forum on Urban Tourism
/events/70-cam-seminar-iai-and...70th UN Tourism Regional Commission for the Americas and Seminar: A...
/events/9-un-tourism-global-co...9th UN Tourism Global Conference on Wine Tourism
https://www.unwto.org/eventsExplore More Events
https://www.unwto.org/projectsProjects
/news/international-tourism-re...Text duplicate Barometer
https://www.unwto.org/node/14904IMG-ALT World Tourism Barometer
/search?keys&region[5]=5Text duplicate All Regions
https://www.unwto.org/node/14904Text duplicate World Tourism Barometer
/search?keys&tags[430]=430e-library
https://www.unwto.org/node/14908IMG-ALT The Integration of Biodiversity in National Tourism Policies
/search?keys&region[5]=5Text duplicate All Regions
https://www.unwto.org/node/14908Text duplicate The Integration of Biodiversity in National Tourism Policies
/search?keys&tags[430]=430Text duplicate e-library
https://www.unwto.org/node/14909IMG-ALT Artificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders
/search?keys&region[5]=5Text duplicate All Regions
https://www.unwto.org/node/14909Text duplicate Artificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders
/search?keys&tags[430]=430Text duplicate e-library
https://www.unwto.org/node/14907IMG-ALT Supporting Climate Action Planning in Tourism Destinations
/search?keys&region[5]=5Text duplicate All Regions
https://www.unwto.org/node/14907Supporting Climate Action Planning in Tourism Destinations – A Review of Literature and Tools for Local Authorities
/search?keys&tags[430]=430Text duplicate e-library
https://www.unwto.org/node/14906IMG-ALT Global Roadmap for Waste Reduction in the Tourism Sector
/search?keys&region[5]=5Text duplicate All Regions
https://www.unwto.org/node/14906Text duplicate Global Roadmap for Waste Reduction in the Tourism Sector
/search?keys&tags[430]=430Text duplicate e-library
https://www.unwto.org/node/14905IMG-ALT International Tourism Highlights, 2024 Edition
/search?keys&region[5]=5Text duplicate All Regions
https://www.unwto.org/node/14905Text duplicate International Tourism Highlights, 2024 Edition
/search?keys&tags[430]=430Text duplicate e-library
https://www.unwto.org/node/14918IMG-ALT Global Tourism Plastics Initiative: Annual Progress Report 2023
/search?keys&region[5]=5Text duplicate All Regions
https://www.unwto.org/node/14918Text duplicate Global Tourism Plastics Initiative: Annual Progress Report 2023
/search?keys&tags[430]=430Text duplicate e-library
https://www.unwto.org/node/14917IMG-ALT oolkit of Indicators for Projects (TIPs)
/search?keys&region[5]=5Text duplicate All Regions
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