Swoop-arctic.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
54% 
Link structure
40% 
Server
100% 
External factors
84% 
SEO Score
Response time
0.38 s
File size
228.20 kB
Words
1267
Media files
114
Number of links
173 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Arctic Tours & Holidays | Swoop Arctic
The length of the page title is perfect. (340 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Looking to visit the Arctic? Discover the Arctic wilderness with the help of Swoop, Arctic specialists with over 10 years’ experience. Find out more.
The length of the meta description is perfect. (893 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swoop-arctic.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionLooking to visit the Arctic? Discover the Arctic wilderness with the help of Swoop, Arctic specialists with over 10 years’ experience. Find out more.
msapplication-TileColor#1d3455
theme-color#ffffff
google-site-verificationKuaKt0W8yn5c8mgG4Z_LHeRnI7KtHR1rQnTSzGi0C-o
facebook-domain-verificationyzzrh5pzqaqa5jrzcr59ha88jufqha
langen-gb
twitter:widgets:autoloadoff
og:descriptionLooking to visit the Arctic? Discover the Arctic wilderness with the help of Swoop, Arctic specialists with over 10 years’ experience. Find out more.
og:typewebsite
og:titleArctic Tours & Holidays | Swoop Arctic | Swoop Arctic
og:imagehttps://www.swoop-arctic.com/assets/front/images/swoop-arctic-og-logo.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1267 words. That's ok.
31.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ets/front/dist/img/swoop-arctic-logo.svgSwoop Arctic Logo
...ntropy,faces,focalpoint&w=800&h=500&q=30Banner image
data:[...] Base64cliff-kayak-banner(3)
data:[...] Base64The Northwest Passage
data:[...] Base64Greenland
data:[...] Base64Churchill
data:[...] Base64Visiting The North Pole
data:[...] Base64Russian Arctic Cruises
data:[...] Base64Polar Bear Tours
data:[...] Base64Svalbard Cruises
data:[...] Base64See the Northern Lights
data:[...] Base64Northwest Passage Cruises
data:[...] Base64Swoop Arctic Expert AlexSwoop Arctic Expert Alex
data:[...] Base64Swoop Arctic Expert CassiaSwoop Arctic Expert Cassia
data:[...] Base64Swoop Arctic Expert NardusSwoop Arctic Expert Nardus
data:[...] Base64Swoop Arctic Expert RebeccaSwoop Arctic Expert Rebecca

Page structure

H1 heading
(Critically important)
Arctic Tours
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 63 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Arctic Tours
H2 Arctic Cruises
H2 Antarctic Ships
H2 Places to Go
H2 Things to Do
H2 Arctic Guide
H2 Guide
H2 When to Travel
H2 Choosing an Arctic holiday
H2 Places to visit in the Arctic
H2 Our favourite Arctic tours
H2 Arctic Guide Duplicate text
H2 Ready to Book Your Arctic Adventure?
H3 Under 80 passengers
H3 80-140 passengers
H3 Over 150 passengers
H3 Arctic Cruises Duplicate text
H3 Svalbard Cruises
H3 Northwest Passage Cruises
H3 Greenland Cruises
H3 Cruises to the Canadian Arctic
H3 North Pole Cruises
H3 Russian Arctic Cruises
H3 Luxury Arctic Cruises
H3 Special Offers
H3 Arctic Cruise Ships
H3 Under 80 passengers Duplicate text
H3 80-150 passengers
H3 Over 150 passengers Duplicate text
H3 Places to visit in the Arctic Duplicate text
H3 Svalbard
H3 The Northwest Passage
H3 Churchill
H3 Greenland
H3 North Pole
H3 Things to Do Duplicate text
H3 A guide to Arctic travel
H3 When to Travel Duplicate text
H3 Guide Duplicate text
H3 Svalbard Duplicate text
H3 The Northwest Passage Duplicate text
H3 Greenland Duplicate text
H3 Churchill Duplicate text
H3 Visiting The North Pole
H3 Russian Arctic Cruises Duplicate text
H3 Polar Bear Tours
H3 Svalbard Cruises Duplicate text
H3 See the Northern Lights
H3 Northwest Passage Cruises Duplicate text
H3 Listen
H3 Match
H3 Reserve
H3 Helpful links
H3 About Swoop Arctic
H3 We accept
H3 Swoop Arctic
H3 Subscribe to our newsletter
H3 The Adventure begins here!
H3 More inspiration
H5 Market-leading expertise
H5 Impartial advice at no extra cost
H5 B Corp certified
H5 A full concierge service
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cruisesArctic Cruises
/cruisesText duplicate Arctic Cruises
IMG-ALT Arctic Cruises
/cruises/svalbardSvalbard Cruises
IMG-ALT Svalbard Cruises
/cruises/northwest-passageNorthwest Passage Cruises
IMG-ALT Northwest Passage Cruises
/cruises/greenlandGreenland Cruises
IMG-ALT Greenland Cruises
/cruises/canadaCruises to the Canadian Arctic
IMG-ALT Cruises to the Canadian Arctic
/cruises/north-poleNorth Pole Cruises
IMG-ALT North Pole Cruises
/cruises/russiaRussian Arctic Cruises
IMG-ALT Russian Arctic Cruises
/cruises/luxuryLuxury Arctic Cruises
IMG-ALT Luxury Arctic Cruises
/cruises/offersSpecial Offers
IMG-ALT Special Offers
/cruises/shipsAntarctic Ships
/cruises/ships/rv-kinfishRV Kinfish
IMG-ALT RV Kinfish
/cruises/ships/ms-questM/S Quest
IMG-ALT M/S Quest
/cruises/ships/greg-mortimerGreg Mortimer
IMG-ALT Greg Mortimer
/cruises/ships/planciusPlancius
IMG-ALT Plancius
/cruises/ships/orteliusOrtelius
IMG-ALT Ortelius
/cruises/ships/sea-adventurerOcean Adventurer
IMG-ALT Ocean Adventurer
/cruises/ships/sylvia-earleSylvia Earle
IMG-ALT Sylvia Earle
/cruises/ships/ms-expeditionMS Expedition
IMG-ALT MS Expedition
/cruises/ships/sea-adventurerText duplicate Ocean Adventurer
IMG-ALT Ocean Adventurer
/cruises/ships/ms-adventurerMS Adventurer
IMG-ALT Silver Explorer
/cruises/ships/silver-explorerSilver Explorer
IMG-ALT Silver Explorer
/cruises/ships/50-years-of-vic...50 Years of Victory
IMG-ALT 50 Years of Victory
/cruises/ships/world-explorerWorld Explorer
IMG-ALT World Explorer
/cruises/ships/hondiusHondius
IMG-ALT Hondius
/cruises/ships/janssoniusJanssonius
IMG-ALT Janssonius
/cruises/ships/ocean-endeavourOcean Endeavour
IMG-ALT Ocean Endeavour
/cruises/ships/ocean-atlanticOcean Atlantic
IMG-ALT Ocean Atlantic
/cruises/ships/ultramarineUltramarine
IMG-ALT Ultramarine
/cruises/ships/charcotCharcot
IMG-ALT charcot
/visitPlaces to Go
/svalbardSvalbard
IMG-ALT Svalbard
/northwest-passageThe Northwest Passage
IMG-ALT The Northwest Passage
/churchillChurchill
IMG-ALT Churchill
/greenlandGreenland
IMG-ALT Greenland
/north-poleNorth Pole
IMG-ALT North Pole
/visitView All
/regions/tierra-del-fuego/wher...Things to Do
/adventures/polar-bearsPolar Bear Spotting
/adventures/northern-lightsNorthern Lights
/adventures/dog-sleddingDog Sledding
/adventures/snowmobilingSnowmobiling
/adventures/photographyPhotography
/adventures/kayakingKayaking
/adventures/whale-watchingWhale Watching
/adventures/sailingSailing
/adventuresView All Activities
/travelArctic Guide
/visitGuide
/svalbard/2026Arctic Cruises 2026
/svalbard/2027Arctic Cruises 2027
/travel/land-basedLand-based Adventures
/travel/getting-thereGetting to the Arctic
/travel/mapArctic Maps
/travel/wildlifeWildlife
/travelView All Guides
/visitWhen to Travel
/travel/when/mayMay
IMG-ALT May
/travel/when/juneJune
IMG-ALT June
/travel/when/julyJuly
IMG-ALT July
/travel/when/augustAugust
IMG-ALT August
/travel/when/septemberSeptember
IMG-ALT September
/travel/when/octoberOctober
IMG-ALT October
/travel/when/novemberNovember
IMG-ALT November
/travel/whenText duplicate View All
/about-usAbout Swoop
https://blog.swoop-adventures....New window External Subdomain Blog Archive
/travel/questionsFAQ's
https://www.swoop-arctic.com/Anchor Skip to content
https://www.swoop-arctic.com/IMG-ALT Swoop Arctic Logo
/enquiryAsk us a question Ask us a question
/cruisesText duplicate Arctic Cruises
/cruisesArctic Cruises Expeditionary cruising is a very practical way to discover the Arctic, allowing you to comfortably explore often untouched areas of ... Read M...
/cruises/svalbardSvalbard Cruises North of the Arctic Circle and halfway between Norway and the North Pole ...
IMG-ALT Tailor-made Tours
/cruises/northwest-passageNorthwest Passage Cruises This labryinthine waterway was long sought by early adventurers as a sea route ...
IMG-ALT Group Tours
/cruises/greenlandGreenland Cruises Greenland assaults your senses with pure air, crystal waters, blue ice ...
IMG-ALT Luxury Tours
/cruises/canadaCruises to the Canadian Arctic The Canadian Arctic is well known for its diverse wildlife, rich native culture ...
IMG-ALT Booking Direct
/cruises/north-poleNorth Pole Cruises Travelling due north by icebreaker through heavy pack ice to stand at 90 degrees north ...
IMG-ALT Tailor-made Tours
/cruises/russiaRussian Arctic Cruises The Russian Arctic is wild, rugged, rarely visited, totally isolated, desolate and ...
IMG-ALT Tailor-made Tours
/cruises/luxuryLuxury Arctic Cruises Gone are the days when, to cross the Arctic circle, you needed to fit yourself into a bunkbed ...
IMG-ALT Tailor-made Tours
/cruises/offersSpecial Offers Although uncommon, certain voyages sometimes offer early booking incentives ...
IMG-ALT Special Offers
/cruises/shipsArctic Vessels
/cruises/shipsArctic Cruise Ships We partner with selected ice-strengthened Arctic expedition vessels from small yachts and ... Read More →
/cruises/ships/rv-kinfishText duplicate RV Kinfish
IMG-ALT RV Kinfish
/cruises/ships/ms-questText duplicate M/S Quest
IMG-ALT M/S Quest
/cruises/ships/greg-mortimerText duplicate Greg Mortimer
IMG-ALT Greg Mortimer
/cruises/ships/planciusText duplicate Plancius
IMG-ALT Plancius
/cruises/ships/orteliusText duplicate Ortelius
IMG-ALT Ortelius
/cruises/ships/sea-adventurerText duplicate Ocean Adventurer
IMG-ALT Ocean Adventurer
/cruises/ships/sylvia-earleText duplicate Sylvia Earle
IMG-ALT Sylvia Earle
/cruises/ships/ms-expeditionText duplicate MS Expedition
IMG-ALT MS Expedition
/cruises/ships/sea-adventurerText duplicate Ocean Adventurer
IMG-ALT Ocean Adventurer
/cruises/ships/ms-adventurerText duplicate MS Adventurer
IMG-ALT Silver Explorer
/cruises/ships/silver-explorerText duplicate Silver Explorer
IMG-ALT Silver Explorer
/cruises/ships/50-years-of-vic...Text duplicate 50 Years of Victory
IMG-ALT 50 Years of Victory
/cruises/ships/world-explorerText duplicate World Explorer
IMG-ALT World Explorer
/cruises/ships/hondiusText duplicate Hondius
IMG-ALT Hondius
/cruises/ships/janssoniusText duplicate Janssonius
IMG-ALT Janssonius
/cruises/ships/ocean-endeavourText duplicate Ocean Endeavour
IMG-ALT Ocean Endeavour
/cruises/ships/ocean-atlanticText duplicate Ocean Atlantic
IMG-ALT Ocean Atlantic
/cruises/ships/ultramarineText duplicate Ultramarine
IMG-ALT Ultramarine
/cruises/ships/charcotText duplicate Charcot
IMG-ALT charcot
/regionsText duplicate Places to Go
/regionsPlaces to visit in the Arctic The land inside the Arctic Circle is divided between eight countries, each with its own very distinct characteristics ... Read ...
/svalbardText duplicate Svalbard
IMG-ALT Svalbard
/northwest-passageText duplicate The Northwest Passage
IMG-ALT The Northwest Passage
/churchillText duplicate Churchill
IMG-ALT Churchill
/greenlandText duplicate Greenland
IMG-ALT Greenland
/north-poleText duplicate North Pole
IMG-ALT North Pole
/adventures/polar-bearsText duplicate Polar Bear Spotting
/adventures/northern-lightsText duplicate Northern Lights
/adventures/dog-sleddingText duplicate Dog Sledding
/adventures/snowmobilingText duplicate Snowmobiling
/adventures/photographyText duplicate Photography
/adventures/kayakingText duplicate Kayaking
/adventures/whale-watchingText duplicate Whale Watching
/adventures/sailingText duplicate Sailing
/adventuresText duplicate View All
/travelText duplicate Arctic Guide
/travelA guide to Arctic travel Standing as an ice mass that stretches up to 14 million square miles at peak winter, the Arctic is one of the last wildernesses left...
/travel/when/mayText duplicate May
IMG-ALT May
/travel/when/juneText duplicate June
IMG-ALT June
/travel/when/julyText duplicate July
IMG-ALT July
/travel/when/augustText duplicate August
IMG-ALT August
/travel/when/septemberText duplicate September
IMG-ALT September
/travel/when/octoberText duplicate October
IMG-ALT October
/travel/when/novemberText duplicate November
IMG-ALT November
/travel/whenText duplicate View All
/svalbard/2026Text duplicate Arctic Cruises 2026
/svalbard/2027Text duplicate Arctic Cruises 2027
/travel/land-basedText duplicate Land-based Adventures
/travel/getting-thereText duplicate Getting to the Arctic
/travel/mapText duplicate Arctic Maps
/travel/wildlifeText duplicate Wildlife
/about-usAbout Us
http://images.swoop-patagonia....New window External Subdomain A-TITLE Download guide as PDF
https://www.facebook.com/share...New window External Subdomain A-TITLE Share on Facebook
https://twitter.com/intent/twe...New window External A-TITLE Share on Twitter
https://www.pinterest.com/pin/...New window External Subdomain A-TITLE Share on Pinterest
/svalbardText duplicate Svalbard
IMG-ALT cliff-kayak-banner(3)
/svalbardDiscover More
/northwest-passageText duplicate The Northwest Passage
IMG-ALT The Northwest Passage
/northwest-passageText duplicate Discover More
/greenlandText duplicate Greenland
IMG-ALT Greenland
/greenlandText duplicate Discover More
/churchillText duplicate Churchill
IMG-ALT Churchill
/churchillText duplicate Discover More
/north-poleVisiting The North Pole
IMG-ALT Visiting The North Pole
/north-poleText duplicate Discover More
/cruises/russiaText duplicate Russian Arctic Cruises
IMG-ALT Russian Arctic Cruises
/cruises/russiaText duplicate Discover More
/adventures/polar-bearsPolar Bear Tours
IMG-ALT Polar Bear Tours
/adventures/polar-bearsText duplicate Discover More
/cruises/svalbardText duplicate Svalbard Cruises
IMG-ALT Svalbard Cruises
/cruises/svalbardText duplicate Discover More
/adventures/northern-lightsSee the Northern Lights
IMG-ALT See the Northern Lights
/adventures/northern-lightsText duplicate Discover More
/cruises/northwest-passageText duplicate Northwest Passage Cruises
IMG-ALT Northwest Passage Cruises
/cruises/northwest-passageText duplicate Discover More
/arctic-guide-downloadNew window Download Guide
/about-us/alexIMG-ALT Swoop Arctic Expert Alex
/about-us/cassiaIMG-ALT Swoop Arctic Expert Cassia
/about-us/nardusIMG-ALT Swoop Arctic Expert Nardus
/about-us/rebeccaIMG-ALT Swoop Arctic Expert Rebecca
/enquiryGet In Touch and Begin Your Journey
/enquiryMake an enquiry
/travel/whenText duplicate When to Travel
/travel/questionsTop 10 Questions
/travel/wildlifeArctic Wildlife
/cruises/shipsText duplicate Arctic Vessels
/reviewsCustomer Reviews
https://ap.swoop-arctic.com/apNew window External Subdomain Adventure Planner Login
/about-usText duplicate About Us
https://www.swoop-adventures.c...New window External Subdomain Sustainability
https://www.swoop-arctic.com/blogNew window Subdomain Our Blog
https://swoop-careers.com/New window External Careers at Swoop
https://www.facebook.com/swoop...New window External Subdomain A-TITLE Follow Swoop Arctic on Facebook
https://www.instagram.com/swoo...New window External Subdomain A-TITLE Follow Swoop Arctic on Instagram
https://www.youtube.com/c/Swoo...New window External Subdomain A-TITLE Follow Swoop Arctic on Youtube
/b-corpNew window Nofollow Subdomain IMG-ALT Swoop Arctic BCrop Badge
https://www.abtot.com/abtot-me...New window Nofollow External Subdomain IMG-ALT Swoop Arctic ABTOT Badge
/about-us/terms-and-conditionsTerms and Conditions
/about-us/privacy-policyPrivacy Policy
/about-us/disclaimerDisclaimer
/about-us/privacy-policyPrivacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swoop-arctic.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (228 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 07:38:47 GMT
content-typetext/html; charset=UTF-8
servercloudflare
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
varyAccept-Encoding
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cf-cache-statusDYNAMIC
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=sMdfnCGWRQFTgD4ngmQLye16Xzb%2Bo6Yy4%2FhGrnUJ1plaTFm45Rwh8MkIc6LUaU1JpomxkLYQ9OmvqhXx1d1wuSxSDEkVyruZVoIm5HBoUDcOnKw%3D"}]}
content-encodingbr
set-cookie129 Characters
cf-ray967b702b2bd6792e-CDG
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 28 referring domains.
This page has 117 backlinks.
This page has backlinks from 24 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

sitemap: https://www.swoop-arctic.com/sitemap.xml
User-agent: *
Disallow: /adventure_planner/
Disallow: */enquiry/*
Disallow: /payments/*
Disallow: /payment-summary/*
Disallow: /tcs/*

Similar sites

Search preview

www.swoop-arctic.com
Arctic Tours & Holidays | Swoop Arctic
Looking to visit the Arctic? Discover the Arctic wilderness with the help of Swoop, Arctic specialists with over 10 years’ experience. Find out more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Arctic95%Check
Swoop Arctic89%Check
Swoop83%Check
Arctic Tours81%Check
Arctic adventure72%Check
Arctic Cruises71%Check
Russian Arctic71%Check
Canadian Arctic70%Check
Arctic travel68%Check
Arctic Circle66%Check
Show more keywords and terms

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