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Discoverscotlandtours.com - SEO Checker

Overview of the SEO Check

Meta information

97%

Page quality

98%

Page structure

96%

Link structure

86%

Server

86%

External factors

45%

SEO Score

SEO Score Widget

Response time

1.14 s

File size

181.20 kB

Words

1855

Media files

Number of links

81 internal / 20 external

Task list of SEO Improvements 2 Tasks

Improve the page response time.Very important!
Use good alternative descriptions (alt attributes) for your images.Tip!

Meta specifications 97% achieved

Title

(Critically important)

Scotland Tours | Award-Winning Coach Tours from Scotland

The length of the page title is perfect. (533 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Discover Scotland Tours have a choice of small group coach tours ranging between 1 & 6 days in length to the Scottish Highlands and Islands.

The length of the meta description is perfect. (874 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.discoverscotlandtours.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
generator	Powered by Slider Revolution 6.7.35 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
viewport	width=device-width, initial-scale=1.0, user-scalable=yes
mobile-web-app-capable	yes
apple-mobile-web-app-status-bar-style	black-translucent
apple-mobile-web-app-title	Discover Scotland Tours
theme-color	#141543
facebook-domain-verification	pcw7bpuraxn9zkf0i5162rtxrhi1vw
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Discover Scotland Tours have a choice of small group coach tours ranging between 1 & 6 days in length to the Scottish Highlands and Islands.
google-site-verification	LHyFZBksAXoGckuNyAz-KHTETwHNsRi7XrOGyiijcQo
article:publisher	https://www.facebook.com/DiscoverScotlandTours
article:modified_time	2025-06-20T11:16:36+00:00
lang	en-gb
twitter:card	summary_large_image
twitter:site	@tours_scotland
og:locale	en_GB
og:type	website
og:title	Home Page
og:description	Discover Scotland Tours have a choice of small group coach tours ranging between 1 & 6 days in length to the Scottish Highlands and Islands.
og:url	https://www.discoverscotlandtours.com/
og:site_name	Discover Scotland Tours
og:image	https://www.discoverscotlandtours.com/wp-content/uploads/ds-video-bk-2024.webp
og:image:width	1920
og:image:height	1080
og:image:type	image/webp
Content-Type	text/html; charset=UTF-8

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Page quality 98% achieved

Content

(Critically important)

This page contains 1855 words. That's ok.

35.8% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

33 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.44 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0, user-scalable=yes" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The following tag is repeated too often: shore excursions

Strong and Bold Tags

Image SEO

(Somewhat important)

2 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ets/img/discover-scotland-tours-logo.svg	Discover Scotland Tours Logo
.../uploads/Book-Go-Icon-100-x100-64x64.png	Book & Go Icon 100 x100	Book & Go Icon 100 x100
...ads/Small-Groups-Icon-100-x100-64x64.png	Small Groups Icon 100 x100	Small Groups Icon 100 x100
...h-Simple-White-Veins-100x100-1-64x64.png	Eco Icon With Simple White Veins 100x100	Eco Icon With Simple White Veins 100x100
...s/Air-Filtration-Icon-100-x100-64x64.png	Air Filtration Icon 100 x100	Air Filtration Icon 100 x100
...rtials/imgs/google_small_icon.svg?time=7	google logo
...ials/imgs/facebook_small_icon.svg?time=7	facebook logo
...s/imgs/tripadvisor_small_icon.svg?time=7	tripadvisor logo
...cache/1752399702_reginafialho_409_60.png	Regina Fialho Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
.../cache/1752352902_juliaschulz_410_60.png	Julia Schulz Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
...che/1752226901_lisaflorschutz_408_60.png	Lisa Florschutz Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
...der/cache/1752007294_marimari_404_60.png	Mari Mari Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
...r/cache/1752007294_piarosenlf_405_60.png	Pia Rosenlöf Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
...che/1751920894_reginaldgeorge_407_60.png	Reginald George Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
...r/cache/1751658757_jakescales_400_60.png	Jake Scales Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
...che/1751655157_kelseyruggaard_401_60.png	Kelsey Ruggaard Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
...der/cache/1751629957_nanditar_402_60.png	Nandita R Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
.../cache/1751575957_larsfischer_403_60.png	Lars Fischer Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
...che/1751298102_margaretdunlop_394_60.png	Margaret Dunlop Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
.../1751229702_andreamakrandreou_398_60.png	Andrea Makrandreou Avatar
...blic/partials/imgs/google_small_icon.svg	Google Logo
.../public/partials/imgs/loading_ripple.gif	Button to load more customer reviews
/wp-content/uploads/Crofting-Scotland.webp	Crofting Scottish history	Crofting Scotland
/wp-content/uploads/Highland-dance.webp	Highland dance and games	Highland dance
/wp-content/uploads/culloden-marker.webp	culloden marker stone	culloden marker
/wp-content/uploads/driver-guides-home.webp	No alt attribute provided	driver-guides-home
/wp-content/uploads/driver-guides.webp	No alt attribute provided	driver-guides
...ntent/uploads/gift-certificate-home.webp	gift certificate	gift-certificate-home
...ets/img/discover-scotland-tours-logo.svg	Discover Scotland Logo
...ssets/img/green-tourism-bronze-award.png	Green Tourism Award
.../gf/assets/img/trip-adv-choice-2021.webp	Trip advisor Travellers Choice 2021 Logo
.../gf/assets/img/trip-adv-choice-2022.webp	Trip advisor Travellers Choice 2022 Logo
.../gf/assets/img/trip-adv-choice-2023.webp	Trip advisor Travellers Choice 2023 Logo
.../gf/assets/img/trip-adv-choice-2024.webp	Trip advisor Travellers Choice 2024 Logo
...t/themes/gf/assets/img/good-to-go-ft.png	Good to go
.../themes/gf/assets/img/safe-travel-ft.png	Safe Travels

Page structure 96% achieved

H1 heading

(Critically important)

Scotland Tours

The H1 heading is too short (14 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Scotland Tours
H2	Award-Winning Tours of Scotland
H3	Why travel with us?
H3	Tours departing from your location
H3	Where can we take you?
H3	Exploring all Scotland has to offer
H3	Scotland’s Scenery
H3	Scotland’s Culture
H3	Scotland’s History
H3	About Us
H3	Quick Links
H3	Important information

Link structure 86% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 20 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/	Anchor	Skip to navigation
/	Anchor	Skip to content
/	Subdomain	IMG-ALT Discover Scotland Tours Logo
https://www.instagram.com/disc...	External Subdomain	Instagram
https://www.facebook.com/Disco...	External Subdomain	Facebook
https://twitter.com/tours_scot...	External	Twitter
/tours-from-glasgow/	Subdomain	Tours from Glasgow
/tours-from-glasgow/	Subdomain	All Tours from Glasgow
/one-day-tours-from-glasgow/	Subdomain	1 Day Tours from Glasgow
/3-day-tours-from-glasgow/	Subdomain	3 Day Tours from Glasgow
/4-day-tours-from-glasgow/	Subdomain	4 Day Tours from Glasgow
/tours-from-glasgow/5-day-tour...	Subdomain	5 Day Tours from Glasgow
/6-day-tours-from-glasgow/	Subdomain	6 Day Tours From Glasgow
/tours-from-edinburgh/	Subdomain	Tours from Edinburgh
/tours-from-edinburgh/	Subdomain	All Tours from Edinburgh
/1-day-tours-from-edinburgh/	Subdomain	1 Day Tours from Edinburgh
/tours-from-edinburgh/2-day-to...	Subdomain	2 Day Tours from Edinburgh
/3-day-tours-from-edinburgh/	Subdomain	3 Day Tours from Edinburgh
/4-day-tours-from-edinburgh/	Subdomain	4 Day Tours from Edinburgh
/tours-from-edinburgh/5-day-to...	Subdomain	5 Day Tours from Edinburgh
/6-day-tours-from-edinburgh/	Subdomain	6 Day Tours from Edinburgh
/shore-excursions-from-greenock/	Subdomain	Greenock Shore Excursions
/edinburgh-shore-excursions/	Subdomain	Edinburgh Shore Excursions
/destinations/glencoe-tours/	Subdomain	Glencoe
/destinations/glenfinnan-tours/	Subdomain	Glenfinnan
/destinations/scottish-highlan...	Subdomain	Highlands
/destinations/isle-of-iona/	Subdomain	Isle of Iona
/destinations/isle-of-mull-tours/	Subdomain	Isle of Mull
/destinations/stirling-castle/	Subdomain	Stirling Castle
/destinations/loch-lomond-tours/	Subdomain	Loch Lomond
/destinations/loch-ness/	Subdomain	Loch Ness
/destinations/tours-to-oban/	Subdomain	Oban
/destinations/st-andrews/	Subdomain	St Andrews
/destinations/isle-of-skye/	Subdomain	Skye
/destinations/whisky-distiller...	Subdomain	Whisky
/destinations/tours-to-inverness/	Subdomain	Inverness
/destinations/scottish-castles/	Subdomain	Castles
/destinations/jacobite-steam-t...	Subdomain	Jacobite Steam Train
/destinations/outlander-tours/	Subdomain	Outlander Tours
/private-tours-of-scotland/	Subdomain	Private Tours
/blog/	Subdomain	Blog
https://search.google.com/loca...	New window Nofollow External Subdomain	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
https://search.google.com/loca...	New window Nofollow External Subdomain Text duplicate	IMG-ALT Google Logo
/tours-from-glasgow/		explore A-TITLE Tours from Glasgow
/tours-from-edinburgh/	Text duplicate	explore A-TITLE Tours from Edinburgh
/shore-excursions-from-greenock/	Text duplicate	explore A-TITLE Greenock Shore Excursions
/edinburgh-shore-excursions/	Text duplicate	explore A-TITLE Edinburgh Shore Excursions
/private-tours-of-scotland/		find out more A-TITLE Private Tours
/destinations/skye/		The Isle of Skye
/destinations/loch-lomond/		Romantic Loch Lomond
/destinations/jacobite-steam-t...	Subdomain	The Jacobite Steam Train
/destinations/st-andrews/		Historic St Andrews
/destinations/isle-of-mull/	Subdomain	The Isle of Mull
/destinations/island-of-iona/	Subdomain	The Isle of Iona
/destinations/stirling-castle/	Subdomain Text duplicate	Stirling Castle
/destinations/glencoe/	Subdomain	Stunning Glencoe
/destinations/oban/	Subdomain	Beautiful Oban
/destinations/loch-ness/	Subdomain	Mysterious Loch Ness
/destinations/glenfinnan/	Subdomain	Historic Glenfinnan
/destinations/highlands/	Subdomain	Scottish Highlands
/destinations/inverness/		Highlands Capital Inverness
/destinations/castles/	Subdomain	Majestic Castles
/destinations/whisky/	Subdomain	Scotch Whisky
/destinations/outlander/	Subdomain	Outlander Filming Locations
/about-us/our-coaches/		Find out more A-TITLE Our mini coaches
/about-us/our-guides/	Subdomain Text duplicate	Find out more A-TITLE Our Guides
/gift-certificates/	Subdomain Text duplicate	Find out more A-TITLE Our Guides
/tours/oban-western-highlands-...	Subdomain	View this tour A-TITLE Edinburgh Shore Excursions
https://www.instagram.com/disc...	External Subdomain Text duplicate	Instagram
https://www.facebook.com/Disco...	External Subdomain Text duplicate	Facebook
https://twitter.com/tours_scot...	External Text duplicate	Twitter
/about-us/		Who we are
/about-us/our-coaches/		Our Mini-Coaches
/about-us/our-guides/		Our Driver-Guides
/sustainability-policy/		Sustainable Tourism
/contact-us/		Contact Us
/discover-scotland-tours-blog/	Text duplicate	Blog
/testimonials/		Testimonials
/booking-info-faqs/		FAQ's
/gift-certificates/		Gift Certificates
/scotland-shore-excursions/		Scotland Shore Excursions
/covid-19-safety-procedures/	Subdomain	Covid-19 Safety Procedures
/about-us/accessibility-statem...	Subdomain	Accessibility Statement
/careers/	Subdomain	Careers
/about-us/terms-and-conditions/	Subdomain	Terms and Conditions
/about-us/privacy-policy/	Subdomain	Privacy Policy
/cookie-policy-uk/?cmplz_regio...	Subdomain	Cookie Policy
/wp-json/complianz/v1/do_actio...	Text duplicate	Cookie Policy
/testimonials/		read our reviews
https://discoverscotlandtours....	External Subdomain	Agent Login
https://www.glowfish-creative....	New window External Subdomain	Glowfish Creative

Server configuration 86% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.discoverscotlandtours.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.14 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (181 kB).

Page Speed

HTTP Response Header

Name	Value
server	nginx
date	Wed, 16 Jul 2025 18:36:30 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
x-ce	37xm
x-cache-enabled	True
link	<https://www.discoverscotlandtours.com/wp-json/>; rel="https://api.w.org/", <https://www.discoverscotlandtours.com/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://www.discoverscotlandtours.com/>; rel=shortlink
x-httpd	1
x-cdn-c	all
content-encoding	gzip
x-sg-cdn	1
x-proxy-cache	MISS
x-proxy-cache-info	0 NC:000000 UP:
host-header	8441280b0c35cbc1147f8ba998a563a7
statuscode	200
http_version	HTTP/2

External factors 45% achieved

Backlinks

(Critically important)

This page has only a few links from other websites.

This page only has backlinks from 15 referring domains.

This page only has 24 backlinks.

This page only has few backlinks from 14 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.discoverscotlandtours.com/sitemap_index.xml
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.discoverscotlandtours.com

Scotland Tours | Award-Winning Coach Tours from Scotland

Discover Scotland Tours have a choice of small group coach tours ranging between 1 & 6 days in length to the Scottish Highlands and Islands.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Tours	97%	Check
Scotland Tours	97%	Check
Scotland	96%	Check
Discover Scotland Tours	86%	Check
Discover Scotland	79%	Check
Group Tours	79%	Check
coach tours	79%	Check
Visit Scotland Tours	75%	Check
Day Tours	73%	Check
tours ranging	73%	Check
Small Group Tours	71%	Check
Tours Travel	71%	Check
tour guide	69%	Check
Award-Winning Coach Tours	69%	Check
Private Tours	67%	Check
Discover	66%	Check
Scotland offer	65%	Check
Explore Scotland	63%	Check
visit Scotland	63%	Check
coach	58%	Check
small	56%	Check
Highlands	52%	Check
Award-Winning	50%	Check
Scottish Highlands	50%	Check
Scottish	48%	Check

Show more keywords and terms

Automatically check discoverscotlandtours.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Discoverscotlandtours.com - SEO Checker

Task list of SEO Improvements 2 Tasks

Meta specifications 97% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check discoverscotlandtours.com including all subpages at once!

Page quality 98% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 96% achieved

(Critically important)

(Important)

Heading structure

Link structure 86% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 86% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 45% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check discoverscotlandtours.com including all subpages at once!

Cookie Policy