Standardhotels.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
92% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.38 s
File size
234.60 kB
Words
553
Media files
31
Number of links
119 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Boutique Hotels | The Standard Hotels - Official Website
The length of the page title is perfect. (500 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Standard Hotels has redefined boutique hospitality. Our collection consists of trendy hotels in NYC, London, Bangkok, Miami Beach and beyond. We focus on a one-of-a-kind experience that can only be found at one of our 6 locations.
The meta description is too long: 1433 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.standardhotels.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
csrf-paramauthenticity_token
csrf-tokenCB9oul5sE9bPerMNYrKjPuYH+iCYJIserFgyKw16HrJeqXg1WnmSiGUoACaMdfDVFnQ+G0CJWAurfjiOeZWesA==
descriptionStandard Hotels has redefined boutique hospitality. Our collection consists of trendy hotels in NYC, London, Bangkok, Miami Beach and beyond. We focus on a one-of-a-kind experience that can only be found at one of our 6 locations.
langen
og:urlhttps://www.standardhotels.com/
og:typewebsite
og:titleBoutique Hotels | The Standard Hotels - Official Website
og:descriptionStandard Hotels has redefined boutique hospitality. Our collection consists of trendy hotels in NYC, London, Bangkok, Miami Beach and beyond. We focus on a one-of-a-kind experience that can only be found at one of our 6 locations.
og:imagehttps://duvx7h32ggrur.cloudfront.net/attachments/bca718a28103cf454439c46aa41963db833a319d/store/fill/1200/630/cf0cb970995c8633a44851b3b5e3c1535eb01a69f11cf0808ee5d9a29815/standard-hotel9624-4-.jpg
og:image:secure_urlhttps://duvx7h32ggrur.cloudfront.net/attachments/bca718a28103cf454439c46aa41963db833a319d/store/fill/1200/630/cf0cb970995c8633a44851b3b5e3c1535eb01a69f11cf0808ee5d9a29815/standard-hotel9624-4-.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 553 words. That's ok.
28.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
30 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...607f9495cac6fba53f3d2fad4c54a64873e1.svgStandard Hotels logo
...808ee5d9a29815/standard-hotel9624-4-.jpgNo alt attribute provided
...fc4823f24f32cf/standard-hotel9838-3-.jpgNo alt attribute provided
...1519-standard-ev-garden-015-6-1-1-1-.jpgNo alt attribute provided
...585f3b409937f5d757a/the-standard-bangkokNo alt attribute provided
.../stmia_2024_johannvazquez_gardens_04.jpgNo alt attribute provided
...fa0b28acfbd72b5a0a6/up-the-standard-.jpgNo alt attribute provided
...d285a4af9dcbaa1d86ce2a/dscf9617-copy.jpgNo alt attribute provided
...41e1764fcca/d2_s04_beach_3205_webres.jpgNo alt attribute provided
...8d402ae-40f3-4906-bf1e-bd99b190b01f.jpegNo alt attribute provided
...68d3534c528ce5f5ad6ad12c/landing-top.jpgNo alt attribute provided
...9dbca35759f/thestandardx_2111_webres.jpgNo alt attribute provided
...6bb74b11a949875fdb6c12d4/sxbkk-cover.jpgNo alt attribute provided
...lifestyle2025_guillaumeroemaet_-7-4-.jpgNo alt attribute provided
...1dcefa97e4d5/the-standard-pattaya-facadeNo alt attribute provided
...9/stibz_hunzag_guillaumeroemaet_-189.jpgNo alt attribute provided
.../screenshot-2025-06-27-at-1.35.42-pm.pngNo alt attribute provided
.../july-horoscope-edit_-1920-x-1080-1-.pngNo alt attribute provided
...7e362e71daf5af0/standard-hotel8440-2.jpgNo alt attribute provided
...05/1808-downtown-studio-dusk-shot-1-.jpgNo alt attribute provided
...afde5270f3532/stbkk_1_s01_755_webres.jpgNo alt attribute provided
...a060c0d5193d5f5a498088484/staycation.jpgNo alt attribute provided
...screenshot-2025-07-11-at-12.25.48-pm.pngNo alt attribute provided
...tandard-hua-hin-s07__15109_webres-2-.jpgNo alt attribute provided
...59abeb882/d3_s05_overwatervilla_1965.jpgNo alt attribute provided
...cf5f25c17ef5496b2f9c754b68e/_h1a0543.jpgNo alt attribute provided
...f43a021c0e/last-minute-offer-website.jpgNo alt attribute provided
...festyle2025_guillaumeroemaet_-283-1-.jpgNo alt attribute provided
...c0977e1903c8fbfc33b2b/stpty_stowaway.jpgNo alt attribute provided
...he+Peri+Hotel+-+Chow+Mong+-+Thailand.jpgNo alt attribute provided
...620e692fd/Bunkhouse+-+Hotel+-+Austin.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Standard Hotels
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Standard Hotels
H2 Hotels
H2 Culture
H2 Offers
H2 Promos
H2 Promos Duplicate text
H3 Miami, The Hunza G Way
H3 BOOM Pride Hosted by Kaytranada
H3 Your July Horoscopes
H3 Stay Longer and Prosper
H3 500 Reasons to Stay Here
H3 Foodiecation at The Standard
H3 Staycation
H3 Check Mate with Burberry
H3 Stay Zen
H3 The Early Bird Special
H3 Lock It In
H3 Last Minute Offer
H3 Late Nights. Long Weekends. Bigger Perks.
H3 Stowaway – Long Stay
H3 The Peri Hotel
H3 Bunkhouse
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (38) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.standardhotels.com/IMG-ALT Standard Hotels logo
/new-york/properties/high-lineHigh Line, NYC
/new-york/properties/east-villageEast Village, NYC
/bangkok/properties/bangkokBangkok
/miami/properties/miami-beachMiami Beach
/ibiza/properties/ibizaIbiza
/hua-hin/properties/hua-hinHua Hin
/maldives/properties/huruvalhiMaldives
/london/properties/londonLondon
/singapore/properties/singaporeSingapore
https://www.standardx.com/melb...External Subdomain Melbourne X
https://www.standardx.com/bangkokExternal Subdomain Bangkok X
/brussels/properties/brusselsBrussels
/pattaya/properties/pattayaPattaya Na Jomtien
https://www.hyatt.com/the-stan...External Subdomain Book Now
/cultureCulture
/specialsOffers
/happeningsHappenings
https://www.thestandardevents....External Subdomain Meetings & Events
/properties/upcomingUpcoming Hotels
/residencesResidences
https://shopthestandard.com/External Shop
https://www.standardx.com/External Subdomain The StandardX
/searchNo Text
https://www.hyatt.com/the-stan...External Subdomain Text duplicate Book Now
https://www.standardhotels.com/Anchor No Text
https://www.standardhotels.com/Anchor No Text
https://www.standardhotels.com/Anchor No Text
/new-york/properties/high-lineText duplicate High Line, NYC
/new-york/properties/high-lineVisit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
/new-york/properties/high-lineDine
https://www.thestandardevents....External Subdomain Text duplicate Meetings & Events
/new-york/properties/east-villageText duplicate East Village, NYC
/new-york/properties/east-villageText duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
/new-york/properties/east-villageText duplicate Dine
https://www.thestandardevents....External Subdomain Text duplicate Meetings & Events
/bangkok/properties/bangkokText duplicate Bangkok
/bangkok/properties/bangkokText duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
/bangkok/properties/bangkokAnchor Specials
https://www.thestandardevents....External Subdomain Text duplicate Meetings & Events
/miami/properties/miami-beachText duplicate Miami Beach
https://book.standardhotels.co...External Subdomain Text duplicate Book Now
/miami/properties/miami-beachAnchor Spa
/miami/properties/miami-beachText duplicate Dine
https://www.thestandardevents....External Subdomain Text duplicate Meetings & Events
/ibiza/properties/ibizaText duplicate Ibiza
/ibiza/properties/ibizaText duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
/ibiza/properties/ibizaText duplicate Dine
https://www.thestandardevents....External Subdomain Text duplicate Meetings & Events
/hua-hin/properties/hua-hinText duplicate Hua Hin
/hua-hin/properties/hua-hinText duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
/hua-hin/properties/hua-hinAnchor Text duplicate Specials
https://www.thestandardevents....External Subdomain Text duplicate Meetings & Events
/maldives/properties/huruvalhiText duplicate Maldives
/maldives/properties/huruvalhiText duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
/maldives/properties/huruvalhiAnchor Text duplicate Specials
https://www.thestandardevents....External Subdomain Text duplicate Meetings & Events
/london/properties/londonText duplicate London
/london/properties/londonText duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
/london/properties/londonText duplicate Dine
https://www.thestandardevents....External Subdomain Text duplicate Meetings & Events
/singapore/properties/singaporeText duplicate Singapore
/singapore/properties/singaporeText duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
/singapore/properties/singaporeAnchor Text duplicate Specials
https://book.standardhotels.co...External Subdomain Stay + Play
https://www.standardx.com/melb...External Subdomain Text duplicate Melbourne X
https://www.standardx.com/melb...External Subdomain Text duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
https://www.standardx.com/melb...External Subdomain Text duplicate Specials
https://www.standardx.com/bangkokExternal Subdomain Text duplicate Bangkok X
https://www.standardx.com/bangkokExternal Subdomain Text duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
https://www.standardx.com/bang...External Subdomain Text duplicate Specials
/brussels/properties/brusselsText duplicate Brussels
/brussels/properties/brusselsText duplicate Visit Page
https://book.standardhotels.co...External Subdomain Text duplicate Book Now
/pattaya/properties/pattayaText duplicate Pattaya Na Jomtien
/pattaya/properties/pattayaText duplicate Visit Page
https://www.hyatt.com/jse/quic...External Subdomain Text duplicate Book Now
https://www.standardhotels.com/Anchor Previous
https://www.standardhotels.com/Anchor Next
/cultureText duplicate Culture
/category/Standard-GuidesGuides
/culture/Hunza-G-Miami-GuideMiami, The Hunza G Way
/culture/Hunza-G-Miami-GuideTrivial anchor text
Read More
/cultureText duplicate Culture
/category/party-patrolParty Patrol
/culture/boom-pride-2025-with-...BOOM Pride Hosted by Kaytranada
/culture/boom-pride-2025-with-...Text duplicate Trivial anchor text
Read More
/cultureText duplicate Culture
/category/horoscopesHoroscopes
/culture/july-horoscopesYour July Horoscopes
/culture/july-horoscopesText duplicate Trivial anchor text
Read More
https://www.standardhotels.com/Anchor Text duplicate Previous
https://www.standardhotels.com/Anchor Text duplicate Next
/specialsText duplicate Offers
/new-york/specials/Stay_4Stay Longer and Prosper
/new-york/properties/high-lineText duplicate High Line, NYC
/new-york/specials/Stay_4See Details
/specialsText duplicate Offers
/new-york/specials/500-reasons500 Reasons to Stay Here
/new-york/properties/east-villageText duplicate East Village, NYC
/new-york/specials/500-reasonsText duplicate See Details
/specialsText duplicate Offers
/bangkok/specials/Foodiecation...Foodiecation at The Standard
/bangkok/properties/bangkokText duplicate Bangkok
/bangkok/specials/Foodiecation...Text duplicate See Details
/specialsText duplicate Offers
/miami/specials/staycationStaycation
/miami/properties/miami-beachText duplicate Miami Beach
/miami/specials/staycationText duplicate See Details
/specialsText duplicate Offers
/ibiza/specials/check-mate-bur...Check Mate with Burberry
/ibiza/properties/ibizaText duplicate Ibiza
/ibiza/specials/check-mate-bur...Text duplicate See Details
/specialsText duplicate Offers
/hua-hin/specials/stay-zen-sta...Stay Zen
/hua-hin/properties/hua-hinText duplicate Hua Hin
/hua-hin/specials/stay-zen-sta...Text duplicate See Details
/specialsText duplicate Offers
/maldives/specials/Maldives-Ea...The Early Bird Special
/maldives/properties/huruvalhiText duplicate Maldives
/maldives/specials/Maldives-Ea...Text duplicate See Details
/specialsText duplicate Offers
/london/specials/lock-it-in-lo...Lock It In
/london/properties/londonText duplicate London
/london/specials/lock-it-in-lo...Text duplicate See Details
/specialsText duplicate Offers
/singapore/specials/last-minut...Last Minute Offer
/singapore/properties/singaporeText duplicate Singapore
/singapore/specials/last-minut...Text duplicate See Details
/specialsText duplicate Offers
/brussels/specials/summer-promoLate Nights. Long Weekends. Bigger Perks.
/brussels/properties/brusselsText duplicate Brussels
/brussels/specials/summer-promoText duplicate See Details
/specialsText duplicate Offers
/pattaya/specials/stowaway-lon...Stowaway – Long Stay
/pattaya/properties/pattayaText duplicate Pattaya Na Jomtien
/pattaya/specials/stowaway-lon...Text duplicate See Details
https://www.standardhotels.com/Anchor Text duplicate Previous
https://www.standardhotels.com/Anchor Text duplicate Next
https://www.theperihotel.com/New window External Subdomain Anchor Learn More
https://www.bunkhousegroup.com/New window External Subdomain Text duplicate Learn More
/careersCareers
/culture/the-standard-giving-backGiving Back
/culture/standard_hotels_healt...Health & Safety
https://dashboard.accessibe.co...External Subdomain Accessibility
/sitemapSitemap
/contacts/newContact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.standardhotels.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.38 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (235 kB).

HTTP Response Header

NameValue
cache-controlmax-age=0, private, must-revalidate
content-encodinggzip
content-typetext/html; charset=utf-8
etagW/"793b1c0be0907e01098d73ee8c077e1c"
nel{"report_to":"heroku-nel","response_headers":["Via"],"max_age":3600,"success_fraction":0.01,"failure_fraction":0.1}
referrer-policystrict-origin-when-cross-origin
report-to{"group":"heroku-nel","endpoints":[{"url":"https://nel.heroku.com/reports?s=sCO65lnmMKwI0VsB9K9QFQGnsh6euKo7veNeFpNpeag%3D\u0026sid=af571f24-03ee-46d1-9f90-ab9030c2c74c\u0026ts=1754575372"}],"max_age":3600}
reporting-endpointsheroku-nel="https://nel.heroku.com/reports?s=sCO65lnmMKwI0VsB9K9QFQGnsh6euKo7veNeFpNpeag%3D&sid=af571f24-03ee-46d1-9f90-ab9030c2c74c&ts=1754575372"
serverHeroku
set-cookie414 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding
via2.0 heroku-router
x-content-type-optionsnosniff
x-download-optionsnoopen
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
x-rack-corsmiss; no-origin
x-request-id21b65fd6-bdb3-aa77-9685-521dfb980640
x-runtime0.150658
x-xss-protection1; mode=block
dateThu, 07 Aug 2025 14:02:52 GMT
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 592 referring domains.
This page has 2,258 backlinks.
This page has backlinks from 507 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Allow: /

User-agent: *
Noindex: /admin
Disallow: /admin
Sitemap: https://www.standardhotels.com/sitemap.xml

Similar sites

Search preview

www.standardhotels.com
Boutique Hotels | The Standard Hotels - Official Website
Standard Hotels has redefined boutique hospitality. Our collection consists of trendy hotels in NYC, London, Bangkok, Miami Beach and beyond. We focus on a one-of-a-kind experience that can only be found at one of our 6 locations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Standard93%Check
Hotel93%Check
Standard Hotels92%Check
Hotels91%Check
Boutique Hotels76%Check
Hotels Official69%Check
Hotels Official Website60%Check
Miami50%Check
Miami Beach49%Check
Bangkok48%Check
Show more keywords and terms

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