Sog.unc.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
84% 
Page structure
58% 
Link structure
17% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.64 s
File size
135.10 kB
Words
1073
Media files
17
Number of links
118 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNC School of Government
The length of the page title is perfect. (250 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.1 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 7 (http://drupal.org)
viewportwidth=device-width, initial-scale=1, user-scalable=no
langen
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: ncIMPACT partners with NC Department of Commerce to facilitate state's...
This page contains 1073 words. That's ok.
24.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/themes/sog/images/logo.svgNo alt attribute provided
.../sog/dist/images/menus/mpa-circle-01.pngNo alt attribute provided
.../sog/dist/images/menus/mpa-circle-02.pngNo alt attribute provided
/sites/default/themes/sog/images/logo.svgNo alt attribute provided
...fault/files/cover_images/KimWhitney.jpegNo alt attribute provided
.../default/files/cover_images/download.pngNo alt attribute provided
...default/files/cover_images/fellows25.jpgNo alt attribute provided
...Drivers-of-Change-Webinar-Series-blk.pngText reading Drivers of Change Webinar Series
...Screenshot 2025-07-09 at 10.14.34 AM.pngAn image of Leisha DeHart Davis
...023135-CMG-cover-2025-04-02-border_0.pngbook coverCounty and Municipal Government in North Carolina, 2025 Edition
...025-06-11_2025057_Benchmarking_cover.pngNorth Carolina Benchmarking Project Report 2025: Outcomes and StrategiesNorth Carolina Benchmarking Project Report 2025: Outcomes and Strategies
...lt/files/cover_images/palomaheadshot.jpgHeadshot of Paloma
...ault/files/cover_images/benchmarking.jpgNo alt attribute provided
...images/Impact site graphic_minimal_0.pngNo alt attribute provided
...ult/files/cover_images/Grads25 copy.jpegNo alt attribute provided
...ult/files/cover_images/town center 1.pngA rendering of the park in the town center
/sites/default/themes/sog/images/logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sog.unc.edu/Anchor Skip to main content
A-TITLE Skip to main content
https://www.sog.unc.edu/No Text
/webforms/website-helpNo Text
https://www.sog.unc.edu/aboutAbout
/public-officials/Public Officials
https://www.sog.unc.edu/topics/Topics
https://www.sog.unc.edu/courses/Courses
/publications/Publications
https://www.sog.unc.edu/blogs/Blogs
/resources/Resources
https://www.sog.unc.edu/givingGiving
/resources/microsites/knapp-li...Knapp Library
https://www.sog.unc.edu/mpaMPA Degree
/about/mission-and-valuesMission and Values
/daily/newsNews
/about/faculty-and-staff/Faculty and Staff
/about/school-government-found...School of Government Foundation
/about/visitor-informationVisitor Information
/about/accessibility/Accessibility
/about/employment-opportunitiesEmployment
https://servicemural.unc.edu/External Subdomain SERVICE Mural
https://sogimpact.sog.unc.edu/...External Subdomain Our Impact
/public-officials/?roles=109Appointed Board Members
/public-officials/?roles=88Attorneys
/public-officials/?roles=118City and County Clerks
/public-officials/?roles=101City and County Managers
/public-officials/?roles=84Community and Economic Development Professionals
/public-officials/?roles=119Elected Officials
/public-officials/?roles=22276Health and Human Services Professionals
/public-officials/?roles=108HR Professionals
/public-officials/?roles=107IT Professionals
/public-officials/?roles=100Managers and Supervisors
/public-officials/?roles=97Planning and Zoning Professionals
/public-officials/?roles=128Tax and Finance Officials
/public-officials/?roles=29Appellate Court Judges
/public-officials/?roles=15Clerks of Court
/public-officials/?roles=18Criminal Defense Attorneys
/public-officials/?roles=22District Court Judges
/public-officials/?roles=8Guardians ad Litem
/public-officials/?roles=1Indigent Defense
/public-officials/?roles=2Jailers and Corrections Officers
/public-officials/?roles=13Judicial Administrators
/public-officials/?roles=4Juvenile Court
/public-officials/?roles=10Law Enforcement Officers
/public-officials/?roles=14Magistrates
/public-officials/?roles=21Prosecutors
/public-officials/?roles=25Superior Court Judges
/topics/?topics=181State Government
/topics/?topics=136Planning and Development Regulation
/topics/?topics=138Community and Economic Development
/topics/?topics=137Environment
/topics/?topics=185General Structure and Authority
/topics/?topics=167Health and Human Services
/topics/?topics=143Human Resources
/topics/?topics=142Information Technology
/topics/?topics=155Intergovernmental Relations
/topics/?topics=147Leadership and Management
/topics/?topics=159Local Government Finance
/topics/?topics=139Open Government
/topics/?topics=171Other Local Government Functions and Services
/topics/?topics=57Civil Commitment and Guardianship
/topics/?topics=76Civil Law and Procedure
/topics/?topics=32Corrections
/topics/?topics=62Criminal Law and Procedure
/topics/?topics=50Evidence
/topics/?topics=38Family Law
/topics/?topics=22481Text duplicate Indigent Defense
/topics/?topics=36Judicial Administration and Authority
/topics/?topics=53Juvenile Law
/topics/?topics=61Motor Vehicle Law
https://www.sog.unc.edu/coursesAll Courses
/courses?content_type[]=courseText duplicate Courses
/courses?content_type[]=course...Upcoming Courses
/courses?content_type[]=online...Online Modules
/courses?content_type[]=webina...Webinar
/courses?content_type[]=webina...Webinar Series
https://continuing-professiona...New window External Subdomain Continuing Professional Education
/courses/scholarship-opportuni...Scholarship Opportunities
/resources/microsites/requesti...Request a Transcript
/publicationsAll Publications
/publications?content_type[]=bookBooks
/publications?content_type[]=b...Book Chapters
/publications?content_type[]=b...Bulletins
/publications?content_type[]=r...Reports
/publications/bulletin-series-...Bulletin Series Index
/publication-salesPublication Sales
/publications/newNew Publications
/publications/forthcoming-titlesForthcoming Titles
/publications/updates-and-supp...Updates and Supplements
http://canons.sog.unc.edu/External Subdomain Coates' Canons: NC Local Government Law
http://ced.sog.unc.edu/External Subdomain Text duplicate Community and Economic Development
http://deathandtaxes.sog.unc.edu/External Subdomain Death and Taxes
http://efc.web.unc.edu/External Subdomain Environmental Finance
https://ncimpact.sog.unc.edu/f...External Subdomain Facts That Matter
https://mpa.unc.edu/student-blog/External Subdomain MPA Matters
http://nccriminallaw.sog.unc.edu/External Subdomain North Carolina Criminal Law
http://civil.sog.unc.edu/External Subdomain On the Civil Side
/resources?content_type_hidden...Blog Posts
/resources?field_microsite_typ...Centers and Services
/resources?content_type_hidden...Frequently Asked Questions
/resources/microsites/knapp-li...Text duplicate Knapp Library
/resources?content_type_hidden...Legal Summaries
/resources/microsites/listservListservs
/resources?field_microsite_typ...Microsites
/resources?content_type_hidden...Tools and Apps
https://mpa.unc.edu/External Subdomain mpa.unc.edu
https://mpa.unc.edu/mpa-academ...New window External Subdomain No Text
https://mpa.unc.edu/mpa-academ...New window External Subdomain Why an MPA?
https://mpa.unc.edu/mpa-admiss...New window External Subdomain No Text
https://mpa.unc.edu/mpa-admiss...New window External Subdomain Online or on-campus?
https://giving.unc.edu/External Subdomain University Development
/giving/make-giftMake a Gift
/resources/faq-collections/dev...Development FAQ
/resources/microsites/knapp-li...Covid-19 Response
/about/news/two-school-faculty...News Two School faculty members win Best Book Award from ASPA for joint publication Two School faculty members win Best Book Award from ASPA for joint public...
A-TITLE Two School faculty members win Best Book Award from ASPA for joint publication
/about/news/ncimpact-partners-...News ncIMPACT partners with NC Department of Commerce to facilitate state's Strategic Economic Development Plan ncIMPACT partners with NC Department of Comme...
A-TITLE ncIMPACT partners with NC Department of Commerce to facilitate state's Strategic Economic Development Plan
/about/news/placement-lead-nc-...News Placement of Lead for NC Fellows in western NC aims to support Helene recovery Placement of Lead for NC Fellows in western NC aims to support Helene rec...
A-TITLE Placement of Lead for NC Fellows in western NC aims to support Helene recovery
/about/news/webinar-series-hel...News Webinar Series Helps NC Communities Tackle Disruption Webinar Series Helps NC Communities Tackle Disruption Next Offering: Location: There are additiona...
IMG-ALT Text reading Drivers of Change Webinar Series
A-TITLE Webinar Series Helps NC Communities Tackle Disruption
/about/news/20-years-improving...News 20 Years of Improving Local Government Workplaces 20 Years of Improving Local Government Workplaces Next Offering: Location: There are additional offeri...
IMG-ALT An image of Leisha DeHart Davis
A-TITLE 20 Years of Improving Local Government Workplaces
/publications/books/county-and...Book County and Municipal Government in North Carolina, 2025 Edition County and Municipal Government in North Carolina, 2025 Edition Next Offering: Location:...
IMG-ALT book cover
A-TITLE County and Municipal Government in North Carolina, 2025 Edition
/publications/reports/north-ca...Report North Carolina Benchmarking Project Report 2025: Outcomes and Strategies North Carolina Benchmarking Project Report 2025: Outcomes and Strategies Next...
IMG-ALT North Carolina Benchmarking Project Report 2025: Outcomes and Strategies
A-TITLE North Carolina Benchmarking Project Report 2025: Outcomes and Strategies
/about/news/student-public-ser...News From Student to Public Servant From Student to Public Servant Next Offering: Location: There are additional offerings of this course available.
IMG-ALT Headshot of Paloma
A-TITLE From Student to Public Servant
/about/news/david-ammons-answe...News David Ammons answers questions about new benchmarking publication David Ammons answers questions about new benchmarking publication Next Offering: Locat...
A-TITLE David Ammons answers questions about new benchmarking publication
/about/news/school-updates-imp...News School updates impact website with new feature, data School updates impact website with new feature, data Next Offering: Location: There are additional ...
A-TITLE School updates impact website with new feature, data
/about/news/unc-mpa-students-g...News UNC MPA students graduate in spring 2025 MPA Commencement UNC MPA students graduate in spring 2025 MPA Commencement Next Offering: Location: There are a...
A-TITLE UNC MPA students graduate in spring 2025 MPA Commencement
/about/news/creating-town-cent...News Creating a Town Center from Scratch in Morrisville Creating a Town Center from Scratch in Morrisville Next Offering: Location: There are additional offe...
IMG-ALT A rendering of the park in the town center
A-TITLE Creating a Town Center from Scratch in Morrisville
https://www.sog.unc.edu/aboutAbout the School
/about/faculty-and-staff/Text duplicate Faculty and Staff
https://tableau.unc.edu/?External Subdomain Anchor Events Calendar
/about/driving-directionsDriving Directions
/resources/microsites/knapp-li...Text duplicate Knapp Library
/about/employment-opportunitiesText duplicate Employment
/webforms/contact-usContact Us
https://gladys.sog.unc.edu/External Subdomain Gladys
/intranet-source/intranetEmployee Intranet
http://www.unc.edu/External Subdomain UNC Home Page
/?q=samlloginEmployee Login
http://itd.sog.unc.edu/External Subdomain Text duplicate Information Technology
https://reg.learningstream.com...External Subdomain Registration Account Portal
https://www.facebook.com/UNCSOGNew window External Subdomain A-TITLE social-media-icons_facebook-circle
https://www.twitter.com/uncsogNew window External Subdomain A-TITLE social-media-icons_x-circle
https://www.youtube.com/uncsogNew window External Subdomain A-TITLE social-media-icons_youtube-circle
https://www.linkedin.com/compa...New window External Subdomain A-TITLE social-media-icons_linkedin-circle
https://www.instagram.com/uncsog/New window External Subdomain A-TITLE social-media-icons_instagram-circle
https://digitalaccess.unc.edu/...New window External Subdomain Text duplicate Accessibility
https://www.unc.edu/about/priv...New window External Subdomain UNC Privacy Policy
https://www.sog.unc.edu/No Text
https://www.unc.edu/New window External Subdomain Chapel Hill, NC
https://www.unc.edu/New window External Subdomain The University of North Carolina at Chapel Hill

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sog.unc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.64 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (135 kB).

HTTP Response Header

NameValue
cache-controlno-cache, must-revalidate
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
expiresSun, 19 Nov 1978 05:00:00 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (http://drupal.org)
x-pantheon-styx-hostnamestyx-fe2-b-5765cf765c-8qtqh
x-styx-req-id4f58e869-788f-11f0-8b72-763f408f6cf1
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
dateWed, 13 Aug 2025 21:48:56 GMT
x-served-bycache-chi-klot8100116-CHI, cache-fra-eddf8230114-FRA, cache-fra-eddf8230038-FRA, cache-fra-eddf8230038-FRA
x-cacheMISS, MISS, MISS, MISS
x-cache-hits0, 0, 0, 0
x-timerS1755121735.464535,VS0,VE1112
varyAccept-Encoding, Cookie, Cookie
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 99 referring domains.
This page has 219 backlinks.
This page has backlinks from 88 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: /flag/
Disallow: /file/

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Search preview

www.sog.unc.edu
UNC School of Government

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNC59%Check
UNC School49%Check
government48%Check
UNC MPA48%Check
School Government47%Check
School46%Check
Local Government41%Check
State Government41%Check
Government offers41%Check
Benchmarking40%Check
Show more keywords and terms

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