Smartasset.com - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
83% 
Page structure
58% 
Link structure
88% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
72.00 kB
Words
892
Media files
21
Number of links
74 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SmartAsset.com | Empowering You to Make Smart Financial Decisions
The page title should be shorter than 580 pixels. It is 631 pixels long. Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
The meta description is too long: 1040 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://smartasset.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionSmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 892 words. That's ok.
32.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/cds-images/homepage/donkey_mobile.webpbuck the SmartAsset donkey
/cds-images/homepage/h-nyt.pngThe New York Times
/cds-images/homepage/h-forbes.pngForbs
/cds-images/homepage/h-wallstreet.pngThe Wall Street Journal
/cds-images/homepage/answer_sa.webpNo alt attribute provided
/cds-images/homepage/review_sa.webpNo alt attribute provided
/cds-images/homepage/speak_sa.webpNo alt attribute provided
/cds-images/homepage/supporting-1.webpfamily 1
/cds-images/homepage/supporting-2.webpfamily 2
/cds-images/homepage/supporting-3.webpfamily 3
/cds-images/homepage/supporting-4.webpfamily 4
/cds-images/homepage/amp_logo.webpJoin today
/cds-images/homepage/amp.webpJoin today
/cds-images/homepage/map.webpmap of advisors
/cds-images/homepage/si-home-buying.svgHome buying
/cds-images/homepage/check_boxes.svgRetirement
/cds-images/homepage/si-banking.svgBanking
/cds-images/homepage/person_clock_time.svgRetirement
/cds-images/homepage/si-home-buying.svgHome Buying & Refinance
/cds-images/homepage/si-taxes.svgTaxes
/cds-images/homepage/si-banking.svgBanking

Page structure

H1 heading
(Critically important)
Get Clarity. Find Your Advisor.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Get Clarity. Find Your Advisor.
H2 "How Can I Reduce My RMD Tax Burden After Age 75?"
H2 How Our Free Service Works
H2 Why SmartAsset?
H2 Are You A Financial Advisor?
H2 Get the help you need for your financial journey
H2 You can get matched for free!
H2 We are your one stop shop
H3 Answer SmartAsset advisor match quiz
H3 Review your vetted matches at your leisure
H3 Introductory call with advisors at no cost to you
H3 We Only Work With Fiduciaries
H3 We Are Here For You
H3 No Obligation. No Hidden Fees.
H3 I live in and I would like to work with my advisor
H3 Today’s Mortgage Rates
H3 Today’s Online Brokerage Accounts
H3 Today’s High-Interest Savings Accounts
H3 Retirement
H3 Home Buying & Refinance
H3 Taxes
H3 Banking
H4 Start working with a financial advisor today
H4 Do you need a financial advisor?
H4 What services does a financial advisor provide?
H4 Questions to ask a financial advisor
H4 Understanding an advisor's fiduciary duty
H4 What you'll pay for a financial advisor
H4 A guide to advisor certifications
H4 Calculators
H4 Advisors
H4 Helpful Guides
H4 Calculators Duplicate text
H4 Rates & Reviews
H4 Helpful Guides Duplicate text
H4 Calculators Duplicate text
H4 Learn More
H4 Helpful Guides Duplicate text
H4 Best Bank Accounts
H4 Calculators Duplicate text
H4 Helpful Guides Duplicate text
H6 Client Acquisition Made Easier for RIAs
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/retirement/find-a-financial-p...Take Matching Quiz
https://getamp.smartasset.com/...External Subdomain I'm an Advisor
/retirement/find-a-financial-p...Get Started
/financial-advisor/do-i-need-a...Do you need a financial advisor? Read more
/financial-advisor/what-do-fin...What services does a financial advisor provide? Read more
/financial-advisor/questions-t...Questions to ask a financial advisor Read more
/financial-advisor/what-is-fid...Understanding an advisor's fiduciary duty Read more
/financial-advisor/financial-a...What you'll pay for a financial advisor Read more
/financial-advisor/top-10-fina...A guide to advisor certifications Read more
/retirement/find-a-financial-p...Start the Process
/mortgage/mortgage-ratesSee Rates
/investing/online-brokerage-ac...Try Now
/checking-account/savings-acco...See Accounts
/retirement/401k-calculator401(k) Calculator
/retirement/retirement-calculatorRetirement Calculator
/retirement/social-security-ca...Social Security Calculator
/retirement/calculate-rmdRMD Calculator
/financial-advisor/financial-a...Financial Advisor Value Calculator
/retirement/financial-advisorFind a Financial Advisor Near You
/financial-advisor/what-is-fid...What is a Fiduciary?
/retirement/retirement-advisorWorking With a Retirement Advisor
/retirement/average-retirement...Average Retirement Savings: Are You On Track?
https://smartasset.com/retirementRetirement Guide
/financial-advisorFinancial Advisor Guide
/estate-planningEstate Planning Guide
/financial-advisor/s/ask-an-ad...Ask an Advisor
/retirement/s/planning-for-ret...Retirement Planning
/retirement/s/social-securitySocial Security Guide
/retirement/s/401k401k Guide
/mortgage/mortgage-calculatorMortgage Calculator
/mortgage/how-much-house-can-i...How Much House You Can Afford Calculator
/mortgage/rent-vs-buyRent vs Buy
/refinance/refinance-calculatorMortgage Refinance Calculator
/mortgage/closing-costsClosing Costs Calculator
/mortgage/30-yr-fixed-mortgage...Current 30-Year Mortgage Rates
/mortgage/lender-reviewsMortgage Lender Reviews
https://smartasset.com/mortgage/Home Buying Guide
https://smartasset.com/refinanceRefinance Guide
/mortgage/s/real-estate-investingReal Estate Investing Guide
/mortgage/s/mortgage-basicsMortgage Basics
/taxes/income-taxesIncome Tax Calculator
/taxes/tax-return-calculatorTax Return Calculator
/taxes/property-taxesProperty Tax Calculator
/taxes/paycheck-calculatorPaycheck Calculator
/retirement/retirement-taxesRetirement Tax Calculator
/taxes/tax-saving-strategies-f...7 Tax-Saving Strategies for High-Income Earners
/taxes/all-about-the-inheritan...What You Need to Know About Inheritance Tax
/taxes/can-you-avoid-capital-g...Can You Avoid Capital Gains by Buying Another Home?
https://smartasset.com/taxes/Tax Guide
/retirement/s/retirement-taxRetirement Tax Guide
/estate-planning/s/estate-taxEstate Tax Guide
/investing/s/investment-taxesInvestment Taxes
/taxes/s/tax-credits-deductionsTax Credits & Deductions Guide
/checking-account/best-savings...Best Savings Accounts
/checking-account/best-money-m...Best Money Market Accounts
/checking-account/best-checkin...Best Checking Accounts
/checking-account/best-cd-ratesBest CD Rates
/checking-account/savings-calc...Savings Calculator
/checking-account/cd-calculatorCD Calculator
/investing/investment-calculatorInvestment Calculator
/checking-account/Banking Guide
/investing/s/beginner-investingBeginner Investing Guide
/checking-account/s/certificat...CD Guide
/checking-account/s/bank-revie...Banking Reviews & Comparisons
https://smartasset.com/aboutContact
https://smartasset.com/careersCareers
https://smartasset.com/searchSearch
https://smartasset.com/aboutAbout
https://smartasset.com/blogSmartReads
https://smartasset.com/captivateCaptivate
https://getamp.smartasset.com/External Subdomain SmartAsset AMP
https://get.smartasset.com/adv...External Subdomain Advisor Testimonials
https://smartasset.com/pressPress
https://smartadvisormatch.com/New window External SmartAdvisorMatch
https://facebook.com/smartassetNew window External Like on Facebook
https://x.com/@smartassetNew window External Like on X
https://smartasset.com/termsTerms of Service
https://smartasset.com/privacyPrivacy Policy
https://optout.aboutads.info/New window Nofollow External Subdomain AdChoices
https://smartasset.com/glb-noticeGLB Notice
https://smartasset.com/privacyOnline Tracking Opt-Out Guide

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://smartasset.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
serverCloudFront
dateWed, 23 Jul 2025 09:45:14 GMT
set-cookie124 Characters
cache-controlno-store
x-cacheHit from cloudfront
via1.1 30e954298424aa69c035e25834574742.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P4
x-amz-cf-idMyxgyfAlhCOPz6ZU-J97edcDkFvKLv3PYw-0CHctLBhrV5_-0X7D-Q==
age3340
strict-transport-securitymax-age=63072000; includeSubDomains; preload
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,770 referring domains.
This page has 17,793 backlinks.
This page has backlinks from 1,228 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://smartasset.com/sitemap_index.xml
Sitemap: https://smartasset.com/sitemap.xml
Sitemap: https://smartasset.com/news-sitemap.xml
Disallow: /_next/data/
Disallow: /admin
Disallow: /adverts
Disallow: /ajax
Disallow: /api
Disallow: /captivate
Disallow: /disclosures/fee-structure/
Disallow: /embed
Disallow: /external
Disallow: /files/admin/
Disallow: /files/adverts/
Disallow: /files/blank.html
Disallow: /files/captivate/
Disallow: /files/data/
Disallow: /files/index.html
Disallow: /files/infographic/
Disallow: /files/mailchimp/
Disallow: /files/marketwatchrss.xml
Disallow: /files/sheet/
Disallow: /files/test/
Disallow: /files/tmp/
Disallow: /files/tools/
Disallow: /files/widgets/
Disallow: /retirement/advisor-preview
Disallow: /retirement/financial-advisor/start
Disallow: /retirement/find-a-financial-planner
Disallow: /search
Disallow: /_next/static/media/*.woff2

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smartasset.com
SmartAsset.com | Empowering You to Make Smart Financial Decisions
SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SmartAsset79%Check
Make Smart70%Check
Smart Financial66%Check
make smart financial66%Check
smart financial decisions66%Check
make smart financial decisions65%Check
Tax58%Check
make58%Check
financial decisions58%Check
Advisor56%Check
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