Shortsbrewing.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
73% 
Page structure
32% 
Link structure
36% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.05 s
File size
177.40 kB
Words
1065
Media files
28
Number of links
139 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Short's Brewing Company
The length of the page title is perfect. (302 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to Short's Brewing, Michigan's favorite brewery. Learn more about our story and locations, find your favorite beers, or get our gear.
The length of the meta description is perfect. (861 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shortsbrewing.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,minimum-scale=1,initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWelcome to Short's Brewing, Michigan's favorite brewery. Learn more about our story and locations, find your favorite beers, or get our gear.
tec-api-versionv1
tec-api-originhttps://www.shortsbrewing.com
msapplication-TileImagehttps://www.shortsbrewing.com/wp-content/uploads/2023/01/cropped-shorts-brewery-favicon-270x270.png
generatorWP Rocket 3.20.0.3
article:publisherhttps://www.facebook.com/ShortsBrewing
article:modified_time2025-10-23T19:56:12+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - Short's Brewing Company
og:descriptionWelcome to Short's Brewing, Michigan's favorite brewery. Learn more about our story and locations, find your favorite beers, or get our gear.
og:urlhttps://www.shortsbrewing.com/
og:site_nameShort's Brewing Company
og:imagehttps://www.shortsbrewing.com/wp-content/uploads/2025/10/Thirst-Mutilator-Orange_Sixpack_1x1-scaled.jpg
og:image:width2560
og:image:height2560
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1065 words. That's ok.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,minimum-scale=1,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: try:
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ackground_CS_20230406-1000x1000.jpg.avifA beautiful sunset over the bay.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Joe Short, with a curly mustache and twinkle in his eye, stands in front of the Short's Elk Rapids location
data:[...] Base64Photo of a hand holding a can of Local's Light lager in front of the Michigan Flag
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Photo of the exterior of Short's Brewing's Bellaire, Michigan pub
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Dynamic view of Bellaire Inn, a 26 unit motel used for workforce housing
data:[...] Base64Short's Brewing Logo
data:[...] Base64No alt attribute provided
data:[...] Base64Short's Logo Animated
data:[...] Base64Illustration of a man (Joe Short) with a curly mustache and a party hat. He's so excited his face is green.
data:[...] Base64Short's Brewing Logo

Page structure

H1 heading
(Critically important)
Main Squeeze
Too many H1 headings
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Main Squeeze
H1 Huma Rewards
H2 Life is Short’s, Drink it While You’re Here.
H2 Let’s Find Your Fave
H2 We’ve Got It All…
H2 Let’s Share A Drink.
H2 Come Join The Fun.
H2 Want Regular Updates?
H2 Hours & Contact
H3 Always Available
H3 Seasonals
H3 Limited Releases
H3 The Pub
H3 The Pull Barn
H3 Events & News
H4 “I’ve always been driven by what I believe is possible.”— Joe Short
H4 Not Sure Where to Start?
H4 Not Sure Where to Start? Duplicate text
H4 Not Sure Where to Start? Duplicate text
H4 Bellaire, MI
H4 Elk Rapids, MI
H4 Sure you do! Sign Up to get the latest beer news, drip drops, and event deets delivered straight to your inbox.
H6 About
H6 Beers
H6 The Bellaire Pub
H6 The Elk Rapids Pull Barn
H6 Contact
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shortsbrewing.com/Anchor Skip to main content
/events/New window Bingo, Trivia, Tastings: Check out Events
https://www.shortsbrewing.com/A-TITLE Short's Brewing Company
/our-beers/Our Beverages
https://order.toasttab.com/onl...External Subdomain Order Online
/locations/bellaire-pub/Bellaire Pub
/locations/elk-rapids/Elk Rapids Pull Barn
/locations/beergarden/Beer Garden
https://store.shortsbrewing.com/External Subdomain Store
/about/About
/our-story/Our Story
/about/our-people/Our People
/community-partnerships/Community Partnerships
/beer-locator/Beer Locator
/release-schedule/Release Schedule
/our-beers/Current Offerings
/our-beers/Anchor Beverage Portfolio
/beer-category/speciality/All Limited Releases
/beer-category/seasonal/All Seasonals
/locations/bellaire-pub/The Bellaire Pub
https://order.toasttab.com/onl...External Subdomain Text duplicate Order Online
/locations/bellaire-pub/Pub Info
/locations/beergarden/Beer Garden Info
/locations/bellaire-pub/beer-l...Beer List
/wp-content/uploads/2025/05/20...Pub Menu
/order-a-keg/Order a Keg
/tours/Tours
/?page_id=16705Private Events
/locations/elk-rapids/Text duplicate Elk Rapids Pull Barn
/locations/elk-rapids/Visit the Pull Barn
/locations/elk-rapids/beer-list/Text duplicate Beer List
/order-a-keg/Text duplicate Order a Keg
/tours/Text duplicate Tours
/careers/Careers
/news/News
/events/Events
/contact/Contact Us
/faq/FAQ
/lab-services/Lab Services
https://store.shortsbrewing.com/External Subdomain Text duplicate Store
http://www.facebook.com/Shorts...New window External Subdomain A-TITLE Facebook
http://instagram.com/shortsbre...New window External A-TITLE Instagram
http://www.youtube.com/user/Sh...New window External Subdomain A-TITLE Youtube
https://untappd.com/ShortsBrew...New window External A-TITLE Untappd
https://store.shortsbrewing.com/New window External Subdomain Shop online
/beers/thirst-mutilator-orange/New window Orange near me
/huma/New window Huma Loyalty Program
/our-story/Text duplicate Our Story
/about/our-people/Text duplicate Our People
/beers/locals/New window Local’s Light
/beers/thirst-mutilator-hop-wa...Thirst
/beers/thirst-mutilator-hop-wa...New window Mutilator
/beers/thirst-mutilator-hop-wa...,
/beers/psychedelic-cat-grass/New window Huma Lupa Licious
/beer-category/flagship/New window About Always Available
/beers/locals-shandy/Local’s Honey Crisp
/beers/melt-brain/New window Melt My Brain
/beers/pure-michigan-autumn-ipa/New window Pure Michigan Fall IPA.
/beer-category/seasonal/New window About Seasonals
/beers/thirst-mutilator-orange/New window Thirst Mutilator Orange
/beers/bloody-beer/New window Bloody Beer,
/?s=rhubyNew window Rhuby
/beer-category/speciality/New window About Limited Releases
/beers/bellaire-brown/A-TITLE Bellaire Brown
/beers/huma-lupa-licious/Text duplicate A-TITLE Huma Lupa Licious
/beers/locals-amber/A-TITLE Local's Amber
/beers/locals/A-TITLE Local's Light
/beers/only-tourists/A-TITLE Only Tourists
/beers/soft-parade/A-TITLE Soft Parade
/beers/thirst-mutilator-hop-wa...A-TITLE Thirst Mutilator Lemon Lime
http://2025_greatest_hits_fina...New window External Menu
/locations/bellaire-pub/beer-l...Beer Menu
/events/list/?tribe_eventcateg...New window Pub Events
/locations/bellaire-pub/Text duplicate The Bellaire Pub
/locations/elk-rapids/beer-list/Text duplicate Beer Menu
/events/list/?tribe_eventcateg...New window Pull Barn Events
/locations/elk-rapids/The Elk Rapids Pull Barn
/event/wild-card-trivia-game/No Text
/event/wild-card-trivia-game/Wild Card Trivia Game
/event/wild-card-trivia-game/Trivial anchor text
Read More
/blog/tag/bellaire/Bellaire
/blog/tag/bellaire-pub/Text duplicate Bellaire Pub
/blog/tag/dj-trivia/DJ Trivia
/blog/tag/shorts-brewing-company/Short’s Brewing Company
/blog/tag/trivia/Trivia
/blog/tag/wild-card-trivia-game/Text duplicate Wild Card Trivia Game
/event/mug-club-mondays-at-the...No Text
/event/mug-club-mondays-at-the...Mug Club Mondays at the Pull Barn!
/event/mug-club-mondays-at-the...Text duplicate Trivial anchor text
Read More
/blog/tag/elk-rapids/Elk Rapids
/blog/tag/mug-club-monday/Mug Club Monday
/blog/tag/pull-barn/Pull Barn
/blog/tag/shorts-brewing-company/Text duplicate Short’s Brewing Company
/event/bingo-the-pull-barn-8/No Text
/event/bingo-the-pull-barn-8/Bingo @ the Pull Barn: Celebrating TC Beer Week!
/event/bingo-the-pull-barn-8/Text duplicate Trivial anchor text
Read More
/blog/tag/bingo/Bingo
/blog/tag/elk-rapids/Text duplicate Elk Rapids
/blog/tag/pull-barn/Text duplicate Pull Barn
/blog/tag/shorts-brewing/Short’s Brewing
/blog/tag/starcut-ciders/Starcut Ciders
/blog/tag/tc-beer-week/TC Beer Week
/event/elk-rapids-production-f...No Text
/event/elk-rapids-production-f...Elk Rapids Production Facility Tour!
/event/elk-rapids-production-f...Text duplicate Trivial anchor text
Read More
/blog/tag/elk-rapids/Text duplicate Elk Rapids
/blog/tag/free-tour/free tour
/blog/tag/production-facility-...Production Facility Tour
/blog/tag/pull-barn/Text duplicate Pull Barn
/blog/tag/shorts-brewing-company/Text duplicate Short’s Brewing Company
/blog/tag/tc-beer-week/Text duplicate TC Beer Week
/blog/workforce-housing-experi...IMG-ALT Dynamic view of Bellaire Inn, a 26 unit motel used for workforce housing
/blog/workforce-housing-experi...One Year Inn: Short’s Brewing and a Workforce Housing Experiment
/blog/workforce-housing-experi...Text duplicate Trivial anchor text
Read More
/blog/category/shorts-news/Short’s News
/blog/tag/bellaire-inn/Bellaire Inn
/blog/tag/shorts-brewing/Text duplicate Short’s Brewing
/blog/2023-year-end-lineup-has...IMG-ALT Short's Brewing Logo
/blog/2023-year-end-lineup-has...2023 Year-End Lineup has Arrived!
/blog/2023-year-end-lineup-has...Text duplicate Trivial anchor text
Read More
/blog/category/uncategorized/Uncategorized
/blog/tag/beer-release/Beer Release
/blog/tag/news/Text duplicate News
/blog/tag/starcut-ciders/Text duplicate Starcut Ciders
/events/All Events
/news/All News
/locations/bellaire-pub/Text duplicate The Bellaire Pub
/locations/the-elk-rapids-pull...Text duplicate The Elk Rapids Pull Barn
/our-story/Text duplicate Our Story
/about/our-people/Text duplicate Our People
/community-partnerships/Text duplicate Community Partnerships
/beer-locator/Beverage Locator
/release-schedule/Text duplicate Release Schedule
/our-beers/Our Beers
https://www.toasttab.com/local...External Subdomain Text duplicate Order Online
/locations/bellaire-pub/Visit The Pub
/wp-content/uploads/2025/05/20...Pub Dining Menu
/locations/bellaire-pub/beer-l...Bellaire Pub Beer List
/tours/Text duplicate Tours
/locations/elk-rapids/Text duplicate Visit the Pull Barn
/locations/elk-rapids/beer-list/Elk Rapids Beer List
/order-a-keg/Text duplicate Order a Keg
/tours/Text duplicate Tours
/contact/Contact us
/faq/Text duplicate FAQ
/lab-services/Text duplicate Lab Services
/news/Text duplicate News
/events/Text duplicate Events
/careers/Text duplicate Careers
http://starcutciders.com/New window External Text duplicate Starcut Ciders
/privacy-policy/Privacy Policy
http://www.facebook.com/Shorts...New window External Subdomain Text duplicate A-TITLE Facebook
http://instagram.com/shortsbre...New window External Text duplicate A-TITLE Instagram
http://www.youtube.com/user/Sh...New window External Subdomain Text duplicate A-TITLE Youtube
https://untappd.com/ShortsBrew...New window External Text duplicate A-TITLE Untappd
https://www.greatlakespotatoch...External Subdomain I'm under 21 :P No worries, see you in a few years!

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shortsbrewing.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (177 kB).

HTTP Response Header

NameValue
dateSun, 09 Nov 2025 09:49:11 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
cf-ray99bc66134d821c26-FRA
cf-cache-statusHIT
age3246
cache-controlpublic, max-age=0, s-maxage=3600
last-modifiedSun, 09 Nov 2025 08:54:44 GMT
link<https://www.shortsbrewing.com/wp-json/>; rel="https://api.w.org/", <https://www.shortsbrewing.com/wp-json/wp/v2/pages/491>; rel="alternate"; title="JSON"; type="application/json", <https://www.shortsbrewing.com/>; rel=shortlink
varyAccept-Encoding
ki-cache-tag7e812e16-cb37-4cf3-adac-60e743998f75,b0c8a820c68fa94416ace99c0f02c0cc014be01225f68b923323dfbf0fd7d858
ki-cache-typeEdge
ki-cf-cache-statusHIT
ki-edgev=23.0.1;mv=5.0.17
ki-origing1p
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
x-tec-api-originhttps://www.shortsbrewing.com
x-tec-api-roothttps://www.shortsbrewing.com/wp-json/tribe/events/v1/
x-tec-api-versionv1
set-cookie287 Characters
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=0JH6dhoFBmcruxrXSfWcFDTa7ApEMQg363OYW6vTMSDtA0MmSTUYfL0tf%2Bea9NSdkyQuX0GHqzPWU9YV1owY1i63gwpHo0NCcjUf%2Ffksi8w%2Fj2YlerP%2FFePG%2FkFpKwIu0s7otZtqXw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 297 referring domains.
This page has 164,996 backlinks.
This page has backlinks from 252 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /xmlrpc.php
Disallow: /?s=
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.shortsbrewing.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.shortsbrewing.com
Home - Short's Brewing Company
Welcome to Short's Brewing, Michigan's favorite brewery. Learn more about our story and locations, find your favorite beers, or get our gear.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Short81%Check
Brewing73%Check
2025 Short60%Check
Brewing Company59%Check
Beer50%Check
Find50%Check
Get50%Check
beers50%Check
main50%Check
Squeeze50%Check
Show more keywords and terms

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