Scotts-mayfair.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
68% 
Page structure
75% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
138.20 kB
Words
269
Media files
15
Number of links
19 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mayfair Restaurants | Seafood & Fish Restaurant | Scott's
The length of the page title is perfect. (515 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Scott’s restaurant in Mayfair, London, offers the best seafood, fish, shellfish, Champagne and oysters with a private room for hire. The menu reflects its glittering heritage, serving the finest traditional fish and shellfish dishes alongside a variety of meat and seasonal game.
The meta description is too long: 1663 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://scotts-mayfair.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
HandheldFriendlytrue
descriptionScott’s restaurant in Mayfair, London, offers the best seafood, fish, shellfish, Champagne and oysters with a private room for hire. The menu reflects its glittering heritage, serving the finest traditional fish and shellfish dishes alongside a variety of meat and seasonal game.
robotsmax-image-preview:large
generatorNitroPack
msapplication-TileImagehttps://scotts-mayfair.com/wp-content/uploads/2023/01/cropped-Scotts-S-01-270x270.png
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 269 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 26.4 words is high.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
This page does not require any JavaScript files.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...23/01/cropped-Scotts-Mayfair-Logo-01.pngScott's Mayfair
...23/01/cropped-Scotts-Mayfair-Logo-01.pngScott's Mayfair
...ts/assets/images/menu-bar-close-icon.svgNo alt attribute provided
...s/scotts/assets/images/menu-bar-icon.svgNo alt attribute provided
...ads/2023/04/scotts-mayfair-terrace-2.jpgTimeless Culinary Excellence
..._224-crop-edit-scaled-e1702893500729.jpgScott's Cellar
...2/12/HOMEPAGE-HERO@2x-e1677778513686.pngExceptional Private Dining
...ads/2023/12/RusneDraz-7845-edit-Copy.jpgThe Gift of Scott's
...22/12/Scotts-Styled-PDR-and-Staff-30.jpgNo alt attribute provided
...ds/2022/12/CONTACT-US-SMALL-2-scaled.jpgNo alt attribute provided
...Mayfair-Wine-shoot-HR-18_new1-scaled.jpgNo alt attribute provided
...loads/2022/12/icon-awesome-instagram.svgInstagram
...ploads/2022/12/icon-awesome-facebook.svgFacebook
...ploads/2023/05/icon-awesome-linkedin.svgLinkedin
...emes/scotts/assets/images/logo-white.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Serving exceptional British seafood since 1851
H3 Newsletter
H3 Empty heading
H3 Opening Hours
H3 Contact
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://scotts-mayfair.com/IMG-ALT Scott's Mayfair
https://scotts-mayfair.com/Text duplicate IMG-ALT Scott's Mayfair
https://scotts-mayfair.com/menus/Menus
/private-dining-at-scotts/Private Dining & Events
https://scotts-restaurant.gift...External Subdomain Gift Cards
/the-terrace/The Terrace
https://scotts-mayfair.com/Anchor Newsletter
https://scotts_mayfair.caprice...External Make A Reservation
/wp-content/uploads/2023/11/NO...Discover More
/private-dining-at-scotts/Discover Private Dining
https://scotts-restaurant.gift...External Subdomain Discover Gift Cards
/private-dining-at-scotts/Explore Private Dining
https://scotts-mayfair.com/menus/Explore Our Menus
/chablis-collection/Text duplicate Discover More
/contact-us/Contact Us
/privacy-policy/Privacy Policy
/careers/Careers
/cookie-policy/Cookie Policy
/the-caring-family-foundation/The Caring Family Foundation
/our-history/Our History
https://caprice-holdings.co.uk...External Responsibility
/wp-content/uploads/2023/11/Ca...Sustainability Policy
/wp-content/uploads/2025/01/MS...Modern Slavery Policy
https://www.instagram.com/scot...New window External Subdomain IMG-ALT Instagram
https://www.facebook.com/scott...New window External Subdomain IMG-ALT Facebook
https://theloyaltyco.app/New window External TLC

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://scotts-mayfair.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
This page does not require any CSS files.
This page does not require any JavaScript files.
The file size of the HTML document is fine (138 kB).

HTTP Response Header

NameValue
dateTue, 01 Jul 2025 15:48:02 GMT
serverApache
strict-transport-securitymax-age=63072000;, max-age=63072000;
cache-controlno-cache
cf-edge-cachecache,platform=wordpress
x-nitro-cacheHIT
x-nitro-cache-fromdrop-in
varyuser-agent
x-nitro-revfa6340a
link<https://cdn-hokap.nitrocdn.com>; rel=preconnect, <https://scotts-mayfair.com/wp-json/>; rel="https://api.w.org/", <https://scotts-mayfair.com/wp-json/wp/v2/pages/8>; rel="alternate"; title="JSON"; type="application/json", <https://scotts-mayfair.com/>; rel=shortlink
x-cache-ctime1751276029
content-encodinggzip
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 580 referring domains.
This page has 1,907 backlinks.
This page has backlinks from 418 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://sitemap.scotts-mayfair.com/sitemap.xml

Similar sites

Search preview

scotts-mayfair.com
Mayfair Restaurants | Seafood & Fish Restaurant | Scott's
Scott’s restaurant in Mayfair, London, offers the best seafood, fish, shellfish, Champagne and oysters with a private room for hire. The menu reflects its glittering heritage, serving the finest traditional fish and shellfish dishes alongside a variety of meat and seasonal game.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mayfair73%Check
Scott72%Check
seafood62%Check
Seafood Fish60%Check
Mayfair Restaurants59%Check
Seafood Fish Restaurant59%Check
fish58%Check
restaurant58%Check
Fish Restaurant58%Check
fish shellfish52%Check
Show more keywords and terms

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