Scotland.shelter.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
51% 
Page structure
100% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
116.70 kB
Words
457
Media files
7
Number of links
50 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Shelter Scotland
The length of the page title is perfect. (219 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We’re here so no one has to fight bad housing or homelessness on their own.
The length of the meta description is perfect. (474 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://scotland.shelter.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.14.0
theme-color#FFFFFF
titleHome - Shelter Scotland
descriptionWe’re here so no one has to fight bad housing or homelessness on their own.
entryIdNqwypJlZT5iuJ6xCS2RIz
langen
twitter:site@shelterscotland
twitter:creator@shelterscotland
og:titleHome - Shelter Scotland
og:descriptionWe’re here so no one has to fight bad housing or homelessness on their own.
og:urlhttps://scotland.shelter.org.uk/
og:site_nameShelter Scotland
og:typearticle
og:imagehttps://images.ctfassets.net/6sqqfrl11sfj/2hyqGiOyLQ6XhffpjISteN/f6e31c23f82faa37eb61ad3327d0c9e6/Shelter-Scotland-default-meta-image.png?w=1200&h=630&fm=jpg&f=faces&q=80&fit=fill
og:image:altShelter Scotland icon
og:image:typeimage/jpeg
og:image:width1200
og:image:height630
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 457 words on this page. Good pages should have about 800 words of useful content.
35% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...818a0e2e572c9c39408/red_roof_logo_v6.pngShelter Logo
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
....jpeg?f=center&fit=fill&h=370&q=95&w=662No alt attribute provided
...e.jpg?f=center&fit=fill&h=370&q=95&w=662No alt attribute provided
...6.jpg?f=center&fit=fill&h=370&q=95&w=662No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Add your name to the Official Record of RAGE against the housing emergency
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Add your name to the Official Record of RAGE against the housing emergency
H2 HOME IS EVERYTHING
H2 Take action
H2 Join us now
H2 Shelter Scotland
H2 Support us
H2 For professionals
H2 Help with our site
H2 Home is everything
H3 Get housing advice
H3 Help fund the fight for housing justice
H3 Donate your items
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://scotland.shelter.org.uk/Anchor Skip to main content
https://scotland.shelter.org.uk/IMG-ALT Shelter Logo
/housing_adviceHousing advice
/housing_advice/homelessHomeless
/housing_advice/evictionEviction
/housing_advice/repairsRepairs
/housing_advice/money_helpHousing costs and money help
/housing_advice/tenants_rightsYour rights if you rent your home
/housing_advice/housing_optionsFinding a home
/get_involvedGet involved
/about_usAbout us
/campaigningCampaigns
/shopsShop
/donateDonate
https://act.scotland.shelter.o...External Subdomain Add your name
/housing_advice/homelessHomeless, sofa surfing, or nowhere safe to stay
/housing_advice/evictionEviction from your home
/housing_advice/repairsRepairs in your home
/housing_advice/money_helpText duplicate Housing costs and money help
/housing_advice/housing_optionsText duplicate Finding a home
/housing_advice/tenants_rightsText duplicate Your rights if you rent your home
/housing_adviceView more advice topics
/get_involved/eventsFind a fundraising challenge
/get_involved/volunteerVolunteer for us
/campaigning/childrens_experie...Read about children's experiences in temporary accommodation
/shops/donate_to_a_shelter_sco...Donate your items
/about_us/about_this_website/p...Read our privacy policy
/about_usText duplicate About us
/about_us/contact_usContact us
/about_us/jobsJobs
/about_us/our_financesOur finances
/about_us/our_peopleOur people
https://blog.scotland.shelter....External Subdomain Blog
/about_us/contact_us/making_a_...Making a complaint
/about_us/suppliersSuppliers
/get_involvedText duplicate Get involved
/donateText duplicate Donate
/get_involved/volunteerVolunteer
/about_us/jobs/how_to_applyWork with us
/shopsText duplicate Shop
/campaigningCampaign with us
/get_involvedFundraise for us
/professional_resourcesProfessional Resources
/professional_resources/trainingTraining
/housing_policyHousing Policy
/mediaMedia
https://emptyhomespartnership....New window External Empty Homes
/about_us/about_this_website/w...Accessibility
/about_us/about_this_website/l...Legal disclaimer
/about_us/about_this_website/p...Privacy policy
/about_us/about_this_website/c...Cookies
/modern_slavery_actModern Slavery Policy
https://instagram.com/ShelterS...External No Text
https://twitter.com/ShelterSco...External No Text
https://www.facebook.com/Shelt...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
/about_us/imprint_detailsSubdomain Imprint details

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://scotland.shelter.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
accept-rangesbytes
access-control-allow-methodsGET, POST, OPTIONS
access-control-allow-origin*
age281
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodingbr
content-typetext/html; charset=UTF-8
dateSun, 25 May 2025 13:40:07 GMT
etag"70bf8db4f8e532a945f6c58a3b4747a3-ssl-df"
netlify-varycountry=CN|IR|KP
referrer-policysame-origin
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsDENY
x-nf-request-id01JW3TR59D3ZN0QBM9AVPRV0J6
x-xss-protection1; mode=block
content-length29079
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 349 referring domains.
This page has 1,370 backlinks.
This page has backlinks from 316 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Sitemap: https://scotland.shelter.org.uk/sitemap/sitemap-index.xml
Host: https://scotland.shelter.org.uk

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Search preview

scotland.shelter.org.uk
Home - Shelter Scotland
We’re here so no one has to fight bad housing or homelessness on their own.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Housing66%Check
Shelter65%Check
Shelter Scotland63%Check
Scotland62%Check
housing emergency60%Check
bad housing58%Check
Housing advice54%Check
Add52%Check
fairer housing52%Check
name50%Check
Show more keywords and terms

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