Saffery.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
58% 
Link structure
42% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
191.40 kB
Words
1141
Media files
35
Number of links
127 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Saffery | Tax and Audit Experts
The length of the page title is perfect. (276 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Saffery is an award-winning firm of chartered accountants and business advisors in the UK. The firm acts for clients across a variety of sectors.
The length of the meta description is perfect. (878 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.saffery.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionSaffery is an award-winning firm of chartered accountants and business advisors in the UK. The firm acts for clients across a variety of sectors.
msapplication-TileColor#003d40
msapplication-config/favicon/browserconfig.xml?v=rsk
theme-color#003d40
article:modified_time2025-06-23T13:49:27+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@safferys
og:localeen_GB
og:typewebsite
og:titleHomepage
og:descriptionSaffery is an award-winning firm of chartered accountants and business advisors in the UK. The firm acts for clients across a variety of sectors.
og:urlhttps://www.saffery.com/
og:site_nameSaffery
og:imagehttps://media.saffery.com/sf-content/uploads/2025/05/Saffery-Tax-and-audit-experts.jpg
og:image:width680
og:image:height680
og:image:typeimage/jpeg
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1141 words. That's ok.
32.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ry/dist/images/Saffery-Logo-Positive.svgSaffery
/app/themes/saffery/dist/images/loading.gifLoading
...025/05/Saffery-Tax-and-audit-experts.jpgSaffery - Tax and audit experts.
data:[...] Base64Personal tax compliance
data:[...] Base64Inheritance tax for business owners
data:[...] Base64Succession for farming businesses
data:[...] Base64Maximising business tax reliefs
data:[...] Base64Transfer pricing
data:[...] Base64Creative sector tax reliefs
data:[...] Base64Entrepreneurs
data:[...] Base64International
data:[...] Base64Landed estates and rural businesses
data:[...] Base64Charities and not-for-profits
data:[...] Base64Private wealth
data:[...] Base64Professional practices
data:[...] Base64Real estate
data:[...] Base64Recruitment and executive search
data:[...] Base64Sports and entertainment
data:[...] Base64Changes to the tax treatment of carried interest from 6 April 2026
data:[...] Base64How the new non-dom rules could impact your retirement plans
data:[...] Base64Business Property Relief: Valuing your business
data:[...] Base64Register of Overseas Entities Seminar 2025
data:[...] Base64Transfer pricing consultations: Saffery recommends simpler paperwork for medium sized businesses if exemption ends
data:[...] Base64Sustainability and ESG – a review of the top 50 UK law firms
data:[...] Base64VAT Update – July 2025
data:[...] Base64UK Transfer Pricing
data:[...] Base64Business Property Relief: Your next steps
data:[...] Base64School leavers
data:[...] Base64Graduates
data:[...] Base64Summer internships
data:[...] Base64Experienced hires
data:[...] Base64Homepage
data:[...] Base64Top Employer 2025

Page structure

H1 heading
(Critically important)
Supporting opportunity and enabling success
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Supporting opportunity and enabling success
H2 How we can help
H2 Latest Insights
H2 Be the next great addition to our team
H2 Get in touch
H2 Get in touch Duplicate text
H3 Personal tax compliance
H3 Inheritance tax for business owners
H3 Succession for farming businesses
H3 Maximising business tax reliefs
H3 Transfer pricing
H3 Creative sector tax reliefs
H3 Entrepreneurs
H3 International
H3 Landed estates and rural businesses
H3 Charities and not-for-profits
H3 Private wealth
H3 Professional practices
H3 Real estate
H3 Recruitment and executive search
H3 Sports and entertainment
H3 School leavers
H3 Graduates
H3 Summer internships
H3 Experienced hires
H5 Changes to the tax treatment of carried interest from 6 April 2026
H5 How the new non-dom rules could impact your retirement plans
H5 Business Property Relief: Valuing your business
H5 Register of Overseas Entities Seminar 2025
H5 Transfer pricing consultations: Saffery recommends simpler paperwork for medium sized businesses if exemption ends
H5 Sustainability and ESG – a review of the top 50 UK law firms
H5 VAT Update – July 2025
H5 UK Transfer Pricing
H5 Business Property Relief: Your next steps
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/international/jurisdictions/c...Cayman Islands
/international/jurisdictions/g...Guernsey
https://www.saffery.com/ie/Ireland
/international/jurisdictions/s...Switzerland
/international/jurisdictions/uae/UAE
https://www.saffery.com/United Kingdom
https://www.nexiasaffery.com/External Subdomain Nexia
https://www.saffery.com/IMG-ALT Saffery
https://www.saffery.com/about-us/About us
/our-people/Our people
https://www.saffery.com/offices/Offices
https://www.saffery.com/careers/Careers
/stay-informed/Stay informed
/contact-us/Contact us
https://www.saffery.com/about-us/Text duplicate About us
/our-people/Text duplicate Our people
https://www.saffery.com/offices/Text duplicate Offices
https://www.saffery.com/careers/Text duplicate Careers
/stay-informed/Text duplicate Stay informed
/our-services/accounting-servi...Accounting
/our-services/audit-and-assura...Audit and assurance
/our-services/business-advisor...Business advisory
/our-services/cloud-accounting...Cloud accounting
/our-services/corporate-financ...Corporate finance
/our-services/forensic-litigat...Forensic and litigation services
/our-services/outsourcing-serv...Outsourcing
/our-services/payroll-services/Payroll
/our-services/sustainability-a...Sustainability and ESG
/our-services/tax-services/Tax
/our-services/trusts-services/Trusts
/our-services/vat-services/VAT
/our-sectors/charity-not-for-p...Charities and not-for-profits
/our-sectors/crypto-digital-as...Crypto and digital assets
/our-sectors/entrepreneurs/Entrepreneurs
/our-sectors/family-office/Family office
/our-sectors/film-tv-and-video...Film, TV and video games
/our-sectors/financial-services/Financial services
/our-sectors/food-drink/Food and drink
/our-sectors/hospitality-leisure/Hospitality and leisure
/our-sectors/international/International
/our-sectors/landed-estates-an...Landed estates and rural businesses
/our-sectors/life-sciences/Life sciences
/our-sectors/manufacturing/Manufacturing
/our-sectors/private-wealth/Private wealth
/our-sectors/professional-prac...Professional practices
/our-sectors/real-estate/Real estate
/our-sectors/recruitment-execu...Recruitment and executive search businesses
/our-sectors/retail/Retail
/our-sectors/sports-entertainm...Sports and entertainment
/insights/articles/Articles
/insights/case-studies/Case studies
/insights/events/Events
/insights/news/News
/insights/podcasts/Podcasts
/insights/publications/Publications
/insights/videos-webinars/Videos and webinars
https://www.saffery.com/insights/View All
/international/jurisdictions/c...Text duplicate Cayman Islands
/international/jurisdictions/g...Text duplicate Guernsey
https://www.saffery.com/ie/Text duplicate Ireland
/international/jurisdictions/s...Text duplicate Switzerland
/international/jurisdictions/uae/Text duplicate UAE
https://www.saffery.com/Text duplicate United Kingdom
https://www.nexiasaffery.com/External Subdomain Text duplicate Nexia
/our-services/Our services
https://www.saffery.com/insights/Our insights
https://www.saffery.com/Anchor Scroll to explore
/our-services/Anchor Personal tax compliance Whether you have non-UK income, need to report under TRS, CRS or FATCA, or want to maximise tax relief on exiting a business, we can ...
IMG-ALT Personal tax compliance
/our-services/Anchor Inheritance tax for business owners Changes to Business Property Relief from April 2026 could result in sizeable tax liabilities for family business executor...
IMG-ALT Inheritance tax for business owners
/our-services/Anchor Succession for farming businesses Following changes announced to Agricultural Property Relief (APR) from April 2026, we’re working with landowners to help th...
IMG-ALT Succession for farming businesses
/our-services/Anchor Maximising business tax reliefs We advise businesses of all sizes on maximising tax relief, from capital allowances to R&D credits and the Patent Box regime....
IMG-ALT Maximising business tax reliefs
/our-services/Anchor Transfer pricing We support businesses by helping to design policies, prepare documentation and carry out benchmarking to help them navigate the many pitfall...
IMG-ALT Transfer pricing
/our-services/Anchor Creative sector tax reliefs We advise film, TV, and video game creators on UK creative industry tax reliefs and expenditure credits. These are valuable incen...
IMG-ALT Creative sector tax reliefs
/our-sectors/entrepreneurs/Entrepreneurs We help entrepreneurs achieve their ambitions and work through their challenges with valuable strategic advice alongside the everyday work that...
IMG-ALT Entrepreneurs
/our-sectors/international/International We act for clients based in the UK and overseas and provide a full range of services to individuals and businesses whose reach extends beyond t...
IMG-ALT International
/our-sectors/landed-estates-an...Landed estates and rural businesses Struggling to manage the complex financial landscape of your landed estate? Discover how Saffery can streamline your tax,...
IMG-ALT Landed estates and rural businesses
/our-sectors/charity-not-for-p...Charities and not-for-profits We provide expert support to charities and not-for-profits. From governance to compliance, our team ensures financial integrity...
IMG-ALT Charities and not-for-profits
/our-sectors/private-wealth/Private wealth We help wealthy individuals to protect, maintain and enhance their private wealth in the most commercial, tax efficient and cost-effective man...
IMG-ALT Private wealth
/our-sectors/professional-prac...Professional practices Whether your practice is a firm of accountants, lawyers or architects, we have specialist teams across the country who are experienced...
IMG-ALT Professional practices
/our-sectors/real-estate/Real estate Our specialist Real Estate Group provides tax and business advisory services to property developers (both residential and commercial) and propert...
IMG-ALT Real estate
/our-sectors/recruitment-execu...Recruitment and executive search We have a team dedicated to recruitment and executive search businesses, advising clients from boutique executive businesses...
IMG-ALT Recruitment and executive search
/our-sectors/sports-entertainm...Sports and entertainment From athletes and sports professionals to the film and TV industry, we support our talented clients with financial and business mana...
IMG-ALT Sports and entertainment
https://www.saffery.com/insights/Latest Insights
/insights/articles/changes-to-...IMG-ALT Changes to the tax treatment of carried interest from 6 April 2026
/insights/articles/Text duplicate Articles
/insights/articles/changes-to-...Text duplicate Changes to the tax treatment of carried interest from 6 April 2026
/insights/articles/changes-to-...Read on
/insights/podcasts/how-the-new...IMG-ALT How the new non-dom rules could impact your retirement plans
/insights/podcasts/Text duplicate Podcasts
/insights/podcasts/how-the-new...Text duplicate How the new non-dom rules could impact your retirement plans
/insights/podcasts/how-the-new...Text duplicate Read on
/insights/videos-webinars/busi...IMG-ALT Business Property Relief: Valuing your business
/insights/videos-webinars/Text duplicate Videos and webinars
/insights/videos-webinars/busi...Text duplicate Business Property Relief: Valuing your business
/insights/videos-webinars/busi...Text duplicate Read on
/insights/events/register-of-o...New window IMG-ALT Register of Overseas Entities Seminar 2025
/insights/events/Text duplicate Events
/insights/events/register-of-o...Text duplicate Register of Overseas Entities Seminar 2025
/insights/events/register-of-o...Trivial anchor text
Read more
/insights/news/transfer-pricin...IMG-ALT Transfer pricing consultations: Saffery recommends simpler paperwork for medium sized businesses if exemption ends
/insights/news/Text duplicate News
/insights/news/transfer-pricin...Text duplicate Transfer pricing consultations: Saffery recommends simpler paperwork for medium sized businesses if exemption ends
/insights/news/transfer-pricin...Text duplicate Read on
/insights/publications/sustain...IMG-ALT Sustainability and ESG – a review of the top 50 UK law firms
/insights/publications/Text duplicate Publications
/insights/publications/sustain...Text duplicate Sustainability and ESG – a review of the top 50 UK law firms
/insights/publications/sustain...Text duplicate Read on
/insights/publications/vat-upd...IMG-ALT VAT Update – July 2025
/insights/publications/Text duplicate Publications
/insights/publications/vat-upd...Text duplicate VAT Update – July 2025
/insights/publications/vat-upd...Text duplicate Read on
/insights/articles/uk-transfer...IMG-ALT UK Transfer Pricing
/insights/articles/Text duplicate Articles
/insights/articles/uk-transfer...Text duplicate UK Transfer Pricing
/insights/articles/uk-transfer...Text duplicate Read on
/insights/videos-webinars/busi...IMG-ALT Business Property Relief: Your next steps
/insights/videos-webinars/Text duplicate Videos and webinars
/insights/videos-webinars/busi...Text duplicate Business Property Relief: Your next steps
/insights/videos-webinars/busi...Text duplicate Read on
https://www.saffery.com/careers/Check out our opportunities
/careers/early-careers/school-...School leavers Get a recognised professional qualification and a full-time salary straight after your A Levels. Read more
IMG-ALT School leavers
/careers/early-careers/graduat...Graduates With real client assignments and responsibility, from day one, you'll be learning, developing and growing with us. Read more
IMG-ALT Graduates
/careers/early-careers/summer-...Summer internships Spend a summer with us as an intern and get a real feel for everything Saffery has to offer. Read more
IMG-ALT Summer internships
/careers/experienced-hires/Experienced hires Join a purpose-led firm with a high bar and higher expectations. Whatever you’re doing now, see how you can do it even better here. Read more
IMG-ALT Experienced hires
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/saff...New window External Subdomain No Text
https://nexia.com/member-firm-...New window External Member firm disclaimer
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
https://www.top-employers.com/...External Subdomain IMG-ALT Top Employer 2025
/copyright/Copyright
/legal-and-regulatory-informat...Legal
/modern-slavery-act-statement/Modern Slavery Act Statement
/privacy-policy/Text duplicate Privacy Policy
/cookie-policy-uk/Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.saffery.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (191 kB).

HTTP Response Header

NameValue
dateSun, 03 Aug 2025 16:21:46 GMT
content-typetext/html; charset=UTF-8
servercloudflare
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains
permissions-policygeolocation=(), microphone=(), camera=()
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varyX-Forwarded-Proto,Accept-Encoding,User-Agent
cf-cache-statusDYNAMIC
last-modifiedSun, 03 Aug 2025 14:55:28 GMT
cache-controlmax-age=3600, public
expiresSun, 03 Aug 2025 16:21:46 GMT
x-ua-compatibleIE=edge
x-pingbackhttps://www.saffery.com/cms/xmlrpc.php
pragmapublic
content-encodingbr
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 192 referring domains.
This page has 1,160 backlinks.
This page has backlinks from 168 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.saffery.com/sitemap_index.xml
# ---------------------------
# END BLOCK

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Search preview

www.saffery.com
Saffery | Tax and Audit Experts
Saffery is an award-winning firm of chartered accountants and business advisors in the UK. The firm acts for clients across a variety of sectors.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Saffery77%Check
Business58%Check
Tax58%Check
success58%Check
act58%Check
Business Tax58%Check
firm54%Check
Tax Relief52%Check
Business Owners52%Check
tax reliefs52%Check
Show more keywords and terms

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