Paddle.com - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
88% 
Page structure
58% 
Link structure
65% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
490.50 kB
Words
833
Media files
51
Number of links
125 internal / 36 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Paddle - Payments, tax and subscription management for SaaS and digital products
The page title should be shorter than 580 pixels. It is 749 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are the merchant of record for B2B & B2C digital companies. Helping increase global conversions, reducing churn, staying compliant, and scaling up fast.
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.paddle.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionWe are the merchant of record for B2B & B2C digital companies. Helping increase global conversions, reducing churn, staying compliant, and scaling up fast.
robotsindex
langen
twitter:cardsummary_large_image
twitter:titlePaddle - Payments, tax and subscription management for SaaS and digital products
twitter:descriptionWe are the merchant of record for B2B & B2C digital companies. Helping increase global conversions, reducing churn, staying compliant, and scaling up fast.
twitter:imagehttps://images.prismic.io/paddle/Z9gwpziBA97GijeQ_paddle-merchant-of-record-og.png?auto=format,compress&rect=0,15,1200,600&w=1024&h=512
og:titlePaddle - Payments, tax and subscription management for SaaS and digital products
og:descriptionWe are the merchant of record for B2B & B2C digital companies. Helping increase global conversions, reducing churn, staying compliant, and scaling up fast.
og:imagehttps://images.prismic.io/paddle/Z9gwpziBA97GijeQ_paddle-merchant-of-record-og.png?auto=format,compress&rect=0,20,1200,591&w=1280&h=630
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 833 words. That's ok.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/static/media/logo-primary.1520b460.svgPaddle logo
...dia/icon-metrics.16a62558.png&w=256&q=75ProfitWell Metrics Logo
...edia/icon-retain.168fdfde.png&w=128&q=75Retain Logo
...dia/icon-billing.c26661e1.png&w=128&q=75Paddle Billing Logo
...dia/icon-billing.c26661e1.png&w=128&q=75Billing icon
.../promo-products.d6d02b69.jpg&w=3840&q=75Boost your sales by up to 7X: Proven Black Friday tactics for software companies
...promo-resources.5d61e727.jpg&w=3840&q=75Fix That Funnel | Paddle Studios
...media/promo-mor.fc59d99f.jpg&w=1920&q=75Content Promotion
...ling-contained-s.38fa3461.png&w=256&q=75No alt attribute provided
...rics-contained-s.fbd3d511.png&w=384&q=75No alt attribute provided
...t/static/media/logo-primary.1520b460.svgPaddle logo
...ling-contained-s.38fa3461.png&w=256&q=75No alt attribute provided
...rics-contained-s.fbd3d511.png&w=384&q=75No alt attribute provided
...static/media/bg-paddle-main.7a30b576.svgNo alt attribute provided
/_next/static/media/hubx.fbd0c6b2.svgHubX Logo
/_next/static/media/macpaw.771e9a1d.svgMacPaw Logo
/_next/static/media/runna.03cbcca3.svgRunna Logo
/_next/static/media/geoguessr.0e42d446.svgGeoguessr Logo
...media/hero-platform-collage.7e52698e.svgPlatform Collage
...rd-hero-billing.dff554dd.png&w=3840&q=75SaaS billing dashboard
...rd-hero-metrics.04fd446d.png&w=3840&q=75Metrics SaaS analytics dashboard
...ard-hero-retain.248f7d58.png&w=3840&q=75Retain automatic customer retention software
...ic/media/logo-removebg-crop.43f53626.svgRemoveBG logo
...edia/logo-renderforest-crop.e4cc8fb8.svgRenderforest logo
...atic/media/logo-macpaw-crop.8849028e.svgMacpaw logo
....webp?auto=format,compress&fit=max&w=640Fortinet
....webp?auto=format,compress&fit=max&w=640MacPaw
....webp?auto=format,compress&fit=max&w=640Laravel
....webp?auto=format,compress&fit=max&w=640Adaptavist
....webp?auto=format,compress&fit=max&w=640GeoGuessr
....webp?auto=format,compress&fit=max&w=640n8n.io
....webp?auto=format,compress&fit=max&w=640tailwind labs
....webp?auto=format,compress&fit=max&w=640removebg
....webp?auto=format,compress&fit=max&w=640BeyondCode
....webp?auto=format,compress&fit=max&w=640Daylite
....webp?auto=format,compress&fit=max&w=640GETBLOCK
....webp?auto=format,compress&fit=max&w=640Fortinet
....webp?auto=format,compress&fit=max&w=640MacPaw
....webp?auto=format,compress&fit=max&w=640Laravel
....webp?auto=format,compress&fit=max&w=640Adaptavist
....webp?auto=format,compress&fit=max&w=640GeoGuessr
....webp?auto=format,compress&fit=max&w=640n8n.io
....webp?auto=format,compress&fit=max&w=640tailwind labs
....webp?auto=format,compress&fit=max&w=640removebg
....webp?auto=format,compress&fit=max&w=640BeyondCode
....webp?auto=format,compress&fit=max&w=640Daylite
....webp?auto=format,compress&fit=max&w=640GETBLOCK
...c-gradient-blue.f0390bd7.png&w=3840&q=75No alt attribute provided
...er-product-hero.9c1d9c94.png&w=3840&q=75No alt attribute provided
...xt/static/media/operational.261815b5.svgOperational
...t/static/media/logo-primary.1520b460.svgPaddle logo

Page structure

H1 heading
(Critically important)
The Merchant of Record for digital products
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 63 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The Merchant of Record for digital products
H2 6,000+ SaaS, AI and app businesses use Paddle to solve all their payments, tax and compliance needs. Because the world needs MoR.
H2 Your all-in-one payments 
infrastructure
H2 How is Paddle different?
H2 Join 6,000+ businesses already growing with Paddle
H3 Billing
H3 ProfitWell Metrics
H3 Retain
H3 Over 6,000+ software businesses use Paddle to scale their commercial operations
H3 Build and maintain relationships with payment providers
H3 Take on liability for charging and remitting sales taxes, globally
H3 Take on liability for all fraud that takes place on our platform
H3 Reconcile your revenue data across billing and payment methods
H3 Handle all billing-related support queries for you
H3 Reduce churn by recovering failed payments
H3 Explore Paddle
H3 Pricing
H3 Get started
H5 ProfitWell Metrics Duplicate text
H5 Retain Duplicate text
H5 Billing Duplicate text
H5 Billing Duplicate text
H6 Checkout
H6 Subscriptions
H6 Payments
H6 Tax & compliance
H6 Invoicing
H6 Fraud protection
H6 Paddle for SaaS
H6 Paddle for apps
H6 Paddle for games
H6 Introduce product-led growth
H6 Unify your revenue data
H6 Prepare for funding, IPO or exit
H6 Partner with Paddle
H6 SaaS Launchpad
H6 RevenueCat integration
H6 Nexus Mods
H6 HubX
H6 Dev docs
H6 Changelog
H6 Developer sandbox
H6 API reference
H6 Security portal
H6 Platform status
H6 Create your first product
H6 Issue an invoice
H6 Connect a checkout
H6 Blog
H6 Customer stories
H6 Paddle Studios
H6 Webinars
H6 Explore Paddle Duplicate text
H6 Paddle news
H6 Resource hub
H6 Selling SaaS Globally Handbook
H6 Mobile App Monetization Guide
H6 Help center
H6 Account verification
H6 Payment support
H6 Why has Paddle charged me?
H6 Cancel a subscription
H6 Request a refund
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (36) on this page.
LinkAttributesAnchor text
/events/webinars/the-real-cost...Subdomain Save your seat
https://www.paddle.com/Subdomain IMG-ALT Paddle logo
/profitwell-metricsSubdomain ProfitWell Metrics Free Real-time subscription analytics, 100% free
IMG-ALT ProfitWell Metrics Logo
https://www.paddle.com/retainSubdomain Retain Radically reduce churn, automatically
IMG-ALT Retain Logo
https://www.paddle.com/billingSubdomain Billing
IMG-ALT Paddle Billing Logo
https://www.paddle.com/billingSubdomain Explore all features
https://www.paddle.com/billingSubdomain No Text
/billing/checkoutSubdomain Checkout High performance, localized checkout for SaaS
/billing/subscriptionsSubdomain Subscriptions Flexible, multi-product subscriptions
/billing/paymentsSubdomain Payments All-in-one payment tools
/billing/tax-and-complianceSubdomain Tax & compliance Eliminate sales tax headaches with full, automatic global tax compliance
/billing/invoicingSubdomain Invoicing Recurring, automated B2B billing
/billing/fraud-protectionSubdomain Fraud protection Reduce your risk with fraud prevention & protection
/events/webinars/unleashing-bl...Subdomain IMG-ALT Boost your sales by up to 7X: Proven Black Friday tactics for software companies
/integrationsSubdomain Integrations
https://developer.paddle.com/b...New window External Subdomain Quickstart guide
https://developer.paddle.com/New window External Subdomain Dev docs
https://sandbox-login.paddle.c...New window External Subdomain Billing sandbox
/solutions/saas-billingSubdomain Paddle for SaaS
/solutions/web-storesSubdomain Paddle for apps
/solutions/paddle-for-gamesSubdomain Paddle for games
/solutions/self-serveSubdomain Introduce product-led growth
/solutions/revenue-dataSubdomain Unify your revenue data
/solutions/investment-readySubdomain Prepare for funding, IPO or exit
https://www.paddle.com/partnersSubdomain Partner with Paddle Let's work together to help more founders scale faster
https://www.paddle.com/launchpadSubdomain SaaS Launchpad Unlock the full potential of your business in just a few weeks
/revenuecat-integrationSubdomain RevenueCat integration Unlock seamless cross-platform subscription growth
/customers/helping-nexus-mods-...Subdomain Nexus Mods 9x revenue uplift in China
/customers/hubx-sells-mobile-a...Subdomain HubX $100,000+ recovered in 72 days
https://www.paddle.com/customersSubdomain All customer stories
https://www.paddle.com/pricingSubdomain Pricing
https://developer.paddle.com/New window External Subdomain Dev docs Get started with Paddle Billing
https://new.paddle.com/External Subdomain Changelog Stay updated on everything we ship
https://sandbox-login.paddle.c...New window External Subdomain Developer sandbox Start exploring
https://developer.paddle.com/a...External Subdomain API reference Setup and maintain your data
https://security.paddle.com/New window External Subdomain Security portal Data privacy, transparency, and access
https://status.paddle.com/New window External Subdomain Platform status See if everything is running as it should be
https://developer.paddle.com/b...External Subdomain Create your first product
https://developer.paddle.com/b...External Subdomain Issue an invoice
https://developer.paddle.com/b...External Subdomain Connect a checkout
https://developer.paddle.com/c...External Subdomain NewPaddle Billing Our new set of developer-friendly subscription billing APIs with feature enhancements and functionality improvements focused on helping you...
https://developer.paddle.com/b...External Subdomain Billing quickstart guide
https://developer.paddle.com/New window External Subdomain Developer docs
https://sandbox-login.paddle.c...New window External Subdomain Text duplicate Billing sandbox
https://www.paddle.com/blogSubdomain Blog The latest SaaS insights, opinions and news
https://www.paddle.com/customersSubdomain Customer stories Learn how software businesses grow faster with Paddle
https://www.paddle.com/studiosSubdomain Paddle Studios Inspiring original SaaS content
/events/webinarsSubdomain Webinars Live and on-demand
/explore-paddleSubdomain Explore Paddle Learn more about our products and services
/news/industrySubdomain Paddle news Paddle news from the Paddle team and network
https://www.paddle.com/resourcesSubdomain Resource hub Access to guides, reports, and best practices
/learn/selling-saas-globallySubdomain Selling SaaS Globally Handbook A SaaS leader's practical guide to global expansion
/resources/mobile-app-monetiza...Subdomain Mobile App Monetization Guide Use a web monetization strategy to unlock growth for your mobile app
/studios/shows/fix-that-funnelSubdomain IMG-ALT Fix That Funnel | Paddle Studios
https://www.paddle.com/careersSubdomain Careers at Paddle
https://www.paddle.com/helpSubdomain Help center Find answers to your questions about Paddle
/help/start/account-verificationSubdomain Account verification Here's what we need before you can start selling with Paddle
https://paddle.net/New window External Payment support Find answers to your questions about buying products and services from Paddle
https://paddle.net/?__hstc=226...New window External Why has Paddle charged me?
https://paddle.net/?__hstc=226...New window External Cancel a subscription
https://paddle.net/?__hstc=226...New window External Request a refund
/blog/what-is-merchant-of-recordSubdomain IMG-ALT Content Promotion
/billing-faqsSubdomain Billing FAQs
https://vendors.paddle.com/New window External Subdomain Paddle Billing
https://www2.profitwell.com/ap...New window External Subdomain ProfitWell Metrics
/get-startedSubdomain Get started
https://www.paddle.com/Subdomain Text duplicate IMG-ALT Paddle logo
https://www.paddle.com/billingSubdomain Text duplicate Billing
/profitwell-metricsSubdomain Text duplicate ProfitWell Metrics
https://www.paddle.com/retainSubdomain Retain
/billing/checkoutSubdomain Checkout
/billing/paymentsSubdomain Payments
/billing/invoicing/Subdomain Invoicing
/billing/tax-and-complianceSubdomain Tax & compliance
/billing/fraud-protectionSubdomain Fraud protection
/billing/reportingSubdomain Reporting
/billing/subscriptionsSubdomain Subscriptions
/solutions/saas-billingSubdomain Text duplicate Paddle for SaaS
/solutions/web-storesSubdomain Text duplicate Paddle for apps
/solutions/paddle-for-gamesSubdomain Text duplicate Paddle for games
/solutions/self-serveSubdomain Introduce PLG
/solutions/selling-globallySubdomain Sell SaaS globally
/solutions/revenue-dataSubdomain Reconcile reporting
/solutions/investment-readySubdomain Be investment ready
/solutions/launchSubdomain Launch your SaaS
https://www.paddle.com/pricingSubdomain Text duplicate Pricing
https://www.paddle.com/studiosSubdomain Paddle Studios
https://www.paddle.com/resourcesSubdomain Resources
https://www.paddle.com/customersSubdomain Customer stories
https://www.paddle.com/careersSubdomain Careers
https://www.paddle.com/helpSubdomain Help center
https://developer.paddle.com/External Subdomain Text duplicate Developer docs
/about/why-has-paddle-charged-meSubdomain Text duplicate Why has Paddle charged me?
/resources/mobile-app-monetiza...Subdomain Mobile App Monetization Strategies
https://vendors.paddle.com/New window External Subdomain Text duplicate Paddle Billing
https://www2.profitwell.com/ap...New window External Subdomain Text duplicate ProfitWell Metrics
/get-startedSubdomain Text duplicate Get started
/get-startedSubdomain Text duplicate Get started
https://vendors.paddle.com/New window External Subdomain Text duplicate Paddle Billing
https://www2.profitwell.com/ap...New window External Subdomain Text duplicate ProfitWell Metrics
/get-startedText duplicate Get started
https://www.paddle.com/billingDiscover Billing
/profitwell-metricsDiscover ProfitWell Metrics
https://www.paddle.com/retainDiscover Retain
https://www.paddle.com/customersSee all customer stories
/customers/kaleido-software-la...20%MoM customer growth 38%reduction in churn
IMG-ALT RemoveBG logo
/customers/how-renderforest-un...$8Mraised in funding 60%reduction in churn
IMG-ALT Renderforest logo
/customers/macpaw-move-to-saas200%increased revenue 75%subscriber renewal rate
IMG-ALT Macpaw logo
/resources/merchant-of-record-...What is a merchant of record?
/get-startedSign up now
https://www.paddle.com/demoSpeak to Sales
https://www.paddle.com/billingExplore Paddle Learn more about the Paddle platform and services
https://www.paddle.com/pricingPricing See all-inclusive pricing at our standard rate or get a customized quote
/get-startedGet started Create your account now or book a call with one of our experts
/about/why-has-paddle-charged-meSubdomain Text duplicate Why has Paddle charged me?
/blog/what-is-merchant-of-recordSubdomain Merchant of record explained
https://status.paddle.com/New window External Subdomain Platform status
IMG-ALT Operational
https://www.paddle.com/billingSubdomain Billing solution
/billing/checkoutSubdomain Text duplicate Checkout
/billing/subscriptionsSubdomain Subscription management platform
/billing/tax-and-complianceSubdomain Sales tax compliance
/billing/fraud-protectionSubdomain Payment fraud detection
/billing/reportingSubdomain Payment analytics
/profitwell-metricsSubdomain Subscription analytics
https://www.paddle.com/retainSubdomain Dunning management software
/solutions/saas-billingSubdomain SaaS billing
/solutions/paddle-for-gamesSubdomain Online gaming payments
/solutions/web-storesSubdomain Sell outside the App Store
https://www.paddle.com/resourcesSubdomain Resource hub
https://www.paddle.com/blogSubdomain Blog
https://www.paddle.com/studiosSubdomain Text duplicate Paddle Studios
/events/webinarsSubdomain Webinars
https://www.paddle.com/customersSubdomain Text duplicate Customer stories
/glossary/saas-metricsSubdomain A-Z of SaaS metrics
/news/industrySubdomain Paddle news
https://tax-agony.paddle.com/External Subdomain Tax Agony
https://www.paddle.com/helpSubdomain Text duplicate Help center
https://developer.paddle.com/External Subdomain Text duplicate Developer docs
https://developer.paddle.com/g...External Subdomain Developer sandbox
/legal/soc-2-complianceSubdomain SOC 2 compliance
https://www.paddle.com/legal/gdprSubdomain GDPR compliance
https://www.paddle.com/aboutSubdomain About us
https://www.paddle.com/careersSubdomain CareersWe're hiring
https://www.paddle.com/pressSubdomain Press
https://www.paddle.com/partnersSubdomain Partnerships
/about/procurementSubdomain Procurement
/compare/stripeSubdomain Stripe
/compare/lemon-squeezySubdomain Lemon Squeezy
/compare/fastspringSubdomain FastSpring
/compare/chargebeeSubdomain Chargebee
/compare/avalaraSubdomain Avalara
/compare/digital-riverSubdomain Digital River
https://www.paddle.com/compareSubdomain Compare all
https://www.paddle.com/Subdomain Text duplicate IMG-ALT Paddle logo
https://linkedin.com/company/p...External A-TITLE Paddle's Linkedin page
https://x.com/PaddleHQExternal A-TITLE Paddle's Twitter page
https://www.youtube.com/@PaddleHQExternal Subdomain A-TITLE Paddle's Youtube page
https://www.glassdoor.co.uk/Ov...External Subdomain A-TITLE Paddle's Glassdoor page
/legal/termsSubdomain Terms of use
/legal/privacySubdomain Privacy
https://security.paddle.com/External Subdomain Security

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.paddle.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (491 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
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www.paddle.com
Paddle - Payments, tax and subscription management for SaaS and dig...
We are the merchant of record for B2B & B2C digital companies. Helping increase global conversions, reducing churn, staying compliant, and scaling up fast.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Paddle70%Check
digital69%Check
Digital Products68%Check
Products62%Check
merchant62%Check
record62%Check
Paddle Billing58%Check
SaaS55%Check
Paddle news55%Check
subscription54%Check

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