Roadsafetygb.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
73% 
Page structure
58% 
Link structure
58% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
78.40 kB
Words
819
Media files
7
Number of links
137 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Road Safety GB | Home
The length of the page title is perfect. (215 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://roadsafetygb.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorWordPress 6.7.1
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 819 words. That's ok.
22.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 10:09
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...bscribers/lite/public/images/spinner.gifLoading
/wp-content/uploads/2024/01/Pothole-new.jpgNo alt attribute provided
...bscribers/lite/public/images/spinner.gifLoading
Video URLWidthHeight
https://www.youtube.com/embed/4R9j3QPFep4100%auto
https://www.youtube.com/embed/mqIYo05zDNU100%auto
https://www.youtube.com/embed/HedC3S3-P2k100%auto
https://www.youtube.com/embed/36LAAAaR1ms100%auto

Page structure

H1 heading
(Critically important)
No quick fix for local roads, research finds
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 No quick fix for local roads, research finds
H2 Road Safety News
H2 BHS launches 10th anniversary Dead Slow campaign
H2 NI launches two new “hard hitting” road safety campaigns
H2 New strategy aims to help eliminate road deaths in Essex
H2 London launches new Vision Zero action plan
H2 YOLO theatre brings road safety lessons to life for thousands of Lancashire pupils
H2 Watch & listen
H2 More news
H2 Most read
H2 News archive
H2 Subscribe
H2 Features
H2 Follow RSGB
H2 Events
H2 Quick Links
H2 RSGB Network
H2 Company Information
H3 Watch: Don’t put drugs in the driving seat (THINK!)
H3 Watch: The IMPACT Priority Setting Partnership (PSP)
H3 Watch: Mental Models intervention – Motorcyclists
H3 Watch: More shocking driving caught on dashcam: Op Snap Devon & Cornwall
H3 Cumbria Fire and Rescue Service shares guidance for parents of young drivers Comments (2)
H3 New technology to detect distracted drivers in Scotland
H3 DVLA warns ‘nobody wins’ as new campaign targets untaxed vehicles
H3 Revised guidelines help local authorities with walked routes to school assessments
H3 NRSC 2026: Call for papers deadline extended Comments (1)
H3 Mature Drivers’ Conference: strong attendance anticipated
H3 Dr Liz Box steps down from the RAC Foundation
H3 New guide helps organisations access road safety resources from Trust-funded projects Comments (1)
H3 Drivers warned ‘Stop means STOP’ during road safety day of action
H3 New guide helps organisations access road safety resources from Trust-funded projects
H3 New technology to detect distracted drivers in Scotland Duplicate text
H3 London launches new Vision Zero action plan Duplicate text
H3 Dr Liz Box steps down from the RAC Foundation Duplicate text
H3 NRSC 2026: Call for papers deadline extended
H3 Cumbria Fire and Rescue Service shares guidance for parents of young drivers
H3 Mature Drivers’ Conference: strong attendance anticipated Duplicate text
H3 Revised guidelines help local authorities with walked routes to school assessments Duplicate text
H3 Drivers warned ‘Stop means STOP’ during road safety day of action Duplicate text
H3 Intelligent Speed Assistance – what do drivers think?
H3 What I learned about road safety from five days in the saddle
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://roadsafetygb.org.uk/No Text
http://rsgbacademy.org.uk/External Academy
http://www.roadsafetyknowledge...External Subdomain Knowledge Centre
https://nationalroadsafetyconf...External NRSC 2026
/members-area/Members
https://twitter.com/Road_Safet...External No Text
https://www.facebook.com/RoadS...External Subdomain No Text
https://uk.linkedin.com/pub/ro...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://roadsafetygb.org.uk/Home
/about-rsgb/Road Safety GB
/about-rsgb/About
/about-rsgb/rsgb-corporate-mem...Membership
/about-rsgb/management-team/Management Team
/about-rsgb/regional-represent...Regional representatives
/your-area/RSGB Regions
/about-rsgb/academy/Road Safety GB Academy
/about-rsgb/knowledge-centre/Text duplicate Knowledge Centre
/about-rsgb/national-road-safe...National Road Safety Conference
/about-rsgb/road-safety-gb-awa...Road Safety GB Awards
/events/Calendar
/help-advice/Help & Advice
/resources-services/Resources & Services
/careers/Careers
/media-centre/Media Centre
/rsgb-talk-archive/Podcasts
/video-archive/Videos
/media-centre/position-stateme...Position statements
/your-area/Your Area
/your-area/eastern/Eastern
/your-area/east-midlands/East Midlands
/your-area/london/London
/your-area/mercia/Mercia
/your-area/north-east/North East
/your-area/north-west/North West
/your-area/northern-ireland/Northern Ireland
/your-area/336-2/Scotland
/your-area/south-east/South East
/your-area/south-west/South West
/your-area/wales/Wales
/your-area/yorkshire-humberside/Yorkshire & Humberside
/road-safety-gb-contacts/Contact us
http://rsgbacademy.org.uk/External Text duplicate Academy
http://www.roadsafetyknowledge...External Subdomain Text duplicate Knowledge Centre
https://nationalroadsafetyconf...External Text duplicate NRSC 2026
/members-area/Text duplicate Members
https://www.eventbrite.co.uk/e...New window External Subdomain No Text
http://rsgbacademy.org.uk/New window External No Text
/drivefit/New window No Text
https://www.roadsafetyknowledg...New window External Subdomain No Text
https://hubs.li/Q03-Y_WF0New window External No Text
/news/no-quick-fix-for-local-r...No quick fix for local roads, research finds
A-TITLE No quick fix for local roads, research finds
/news/no-quick-fix-for-local-r...Local authorities in England and Wales now face a record £18.62 billion backlog of carriageway repairs that would take 12 years to clear, despite an increase...
A-TITLE No quick fix for local roads, research finds
/news/no-quick-fix-for-local-r...No Text
/news/bhs-launches-10th-annive...A-TITLE BHS launches 10th anniversary Dead Slow campaign
/news/bhs-launches-10th-annive...Text duplicate BHS launches 10th anniversary Dead Slow campaign
A-TITLE BHS launches 10th anniversary Dead Slow campaign
/news/bhs-launches-10th-annive...The British Horse Society (BHS) is marking ten years of road safety education and campaigning to make sure all road users are aware of what to do when they e...
A-TITLE BHS launches 10th anniversary Dead Slow campaign
/news/ni-launches-two-new-hard...A-TITLE NI launches two new “hard hitting” road safety campaigns
/news/ni-launches-two-new-hard...Text duplicate NI launches two new “hard hitting” road safety campaigns
A-TITLE NI launches two new “hard hitting” road safety campaigns
/news/ni-launches-two-new-hard...The Northern Irish government has launched two new road safety campaigns, which address two of the main causes of road deaths and serious injuries – speeding...
A-TITLE NI launches two new “hard hitting” road safety campaigns
/news/ni-launches-two-new-hard...Anchor Comments (1)
/news/new-strategy-aims-to-hel...A-TITLE New strategy aims to help eliminate road deaths in Essex
/news/new-strategy-aims-to-hel...Text duplicate New strategy aims to help eliminate road deaths in Essex
A-TITLE New strategy aims to help eliminate road deaths in Essex
/news/new-strategy-aims-to-hel...People in Essex are being invited to help shape a new strategy that aims to eliminate road deaths and make the county a safer place for everyone.
A-TITLE New strategy aims to help eliminate road deaths in Essex
/news/london-launches-new-visi...A-TITLE London launches new Vision Zero action plan
/news/london-launches-new-visi...Text duplicate London launches new Vision Zero action plan
A-TITLE London launches new Vision Zero action plan
/news/london-launches-new-visi...Authorities in London have launched an ambitious new plan to significantly reduce road danger and prevent deaths and serious injuries on the capital’s roads ...
A-TITLE London launches new Vision Zero action plan
/news/yolo-theatre-brings-road...A-TITLE YOLO theatre brings road safety lessons to life for thousands of Lancashire pupils
/news/yolo-theatre-brings-road...Text duplicate YOLO theatre brings road safety lessons to life for thousands of Lancashire pupils
A-TITLE YOLO theatre brings road safety lessons to life for thousands of Lancashire pupils
/news/yolo-theatre-brings-road...Thousands of Year 9 pupils across Lancashire have taken part in an interactive road‑safety theatre programme designed to help them make safer choices as youn...
A-TITLE YOLO theatre brings road safety lessons to life for thousands of Lancashire pupils
/video-archive/More videos
/video-archive/Text duplicate More videos
/video-archive/Text duplicate More videos
/video-archive/Text duplicate More videos
/news/cumbria-fire-and-rescue-...A-TITLE Cumbria Fire and Rescue Service shares guidance for parents of young drivers
/news/cumbria-fire-and-rescue-...Text duplicate Cumbria Fire and Rescue Service shares guidance for parents of young drivers
A-TITLE Cumbria Fire and Rescue Service shares guidance for parents of young drivers
/news/cumbria-fire-and-rescue-...Anchor Comments (2)
/news/new-technology-to-detect...A-TITLE New technology to detect distracted drivers in Scotland
/news/new-technology-to-detect...Text duplicate New technology to detect distracted drivers in Scotland
A-TITLE New technology to detect distracted drivers in Scotland
/news/dvla-warns-nobody-wins-a...A-TITLE DVLA warns ‘nobody wins’ as new campaign targets untaxed vehicles
/news/dvla-warns-nobody-wins-a...Text duplicate DVLA warns ‘nobody wins’ as new campaign targets untaxed vehicles
A-TITLE DVLA warns ‘nobody wins’ as new campaign targets untaxed vehicles
/news/revised-guidelines-help-...A-TITLE Revised guidelines help local authorities with walked routes to school assessments
/news/revised-guidelines-help-...Text duplicate Revised guidelines help local authorities with walked routes to school assessments
A-TITLE Revised guidelines help local authorities with walked routes to school assessments
/news/nrsc-2026-call-for-paper...A-TITLE NRSC 2026: Call for papers deadline extended
/news/nrsc-2026-call-for-paper...Text duplicate NRSC 2026: Call for papers deadline extended
A-TITLE NRSC 2026: Call for papers deadline extended
/news/nrsc-2026-call-for-paper...Anchor Text duplicate Comments (1)
/news/mature-drivers-conferenc...A-TITLE Mature Drivers’ Conference: strong attendance anticipated
/news/mature-drivers-conferenc...Text duplicate Mature Drivers’ Conference: strong attendance anticipated
A-TITLE Mature Drivers’ Conference: strong attendance anticipated
/news/dr-liz-box-steps-down-fr...A-TITLE Dr Liz Box steps down from the RAC Foundation
/news/dr-liz-box-steps-down-fr...Text duplicate Dr Liz Box steps down from the RAC Foundation
A-TITLE Dr Liz Box steps down from the RAC Foundation
/news/new-guide-helps-organisa...A-TITLE New guide helps organisations access road safety resources from Trust-funded projects
/news/new-guide-helps-organisa...Text duplicate New guide helps organisations access road safety resources from Trust-funded projects
A-TITLE New guide helps organisations access road safety resources from Trust-funded projects
/news/new-guide-helps-organisa...Anchor Text duplicate Comments (1)
/news/drivers-warned-stop-mean...A-TITLE Drivers warned ‘Stop means STOP’ during road safety day of action
/news/drivers-warned-stop-mean...Text duplicate Drivers warned ‘Stop means STOP’ during road safety day of action
A-TITLE Drivers warned ‘Stop means STOP’ during road safety day of action
/news/new-guide-helps-organisa...1. New guide helps organisations access road safety resources from Trust-funded projects
/news/new-technology-to-detect...2. New technology to detect distracted drivers in Scotland
/news/london-launches-new-visi...3. London launches new Vision Zero action plan
/news/dr-liz-box-steps-down-fr...4. Dr Liz Box steps down from the RAC Foundation
/news/nrsc-2026-call-for-paper...5. NRSC 2026: Call for papers deadline extended
/news/cumbria-fire-and-rescue-...6. Cumbria Fire and Rescue Service shares guidance for parents of young drivers
/news/mature-drivers-conferenc...7. Mature Drivers’ Conference: strong attendance anticipated
/news/revised-guidelines-help-...8. Revised guidelines help local authorities with walked routes to school assessments
/news/drivers-warned-stop-mean...9. Drivers warned ‘Stop means STOP’ during road safety day of action
/news-category/20mph-limits/20mph limits
/news-category/academy-news/Academy news
/news-category/autonomous-vehi...Autonomous vehicles
/news-category/children/Children
/news-category/cyclists/Cyclists
/news-category/drink-driving/Drink driving
/news-category/driver-distract...Driver distraction
/news-category/driver-tiredness/Driver tiredness
/news-category/driving-at-work/Driving at work
/news-category/drug-driving/Drug driving
/news-category/e-scooters/E-scooters
/news-category/enforcement/Enforcement
/news-category/events-awards/Events & awards
/news-category/fit-to-drive/Fit to drive
/news-category/general-news/General news
/news-category/in-car-safety/In-car safety
/news-category/mobile-phones/Mobile phones
/news-category/motorcyclists/Motorcyclists
/news-category/news-in-brief/News in brief
/news-category/older-road-users/Older road users
/news-category/opinion/Opinion
/news-category/pedestrians/Pedestrians
/news-category/people/People
/news-category/public-health/Public health
/news-category/research-evalua...Research & evaluation
/news-category/engineering/Roads
/news-category/rsgb-news/RSGB news
/news-category/scps/SCPs
/news-category/speed/Speed
/news-category/statistics/Statistics
/news-category/technology/Technology
/news-category/teenagers-learn...Teenagers
/news-category/training/Training
/news-category/young-drivers/Young drivers
https://www.brake.org.uk/how-w...New window External Subdomain Intelligent Speed Assistance – what do drivers think?
A-TITLE Intelligent Speed Assistance – what do drivers think?
https://www.motoringassist.com...New window External Subdomain What I learned about road safety from five days in the saddle
A-TITLE What I learned about road safety from five days in the saddle
https://www.facebook.com/RoadS...New window External Subdomain A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn Company
https://x.com/Road_Safety_GBNew window External A-TITLE X
https://www.youtube.com/channe...New window External Subdomain A-TITLE YouTube Channel
https://www.eventbrite.co.uk/e...New window External Subdomain A-TITLE Mature Drivers
https://nationalroadsafetyconf...New window External Text duplicate A-TITLE NRSC 2026
https://roadsafety.network/con...New window External A-TITLE Joining the Dots 2026
https://www.youngdriverfocus.o...New window External Subdomain A-TITLE YDF 2026
https://roadsafetygb.org.uk/Text duplicate Home
/careers/Text duplicate Careers
/events/Text duplicate Calendar
/help-advice/Text duplicate Help & Advice
/media-centre/Text duplicate Media Centre
/news-archive/News archive
/video-archive/Video archive
/your-area/Text duplicate Your Area
/local-authority-members-area/RSO area
/legal-statement/Legal Statement
/privacy-policy/Privacy policy
/cookie-policy/Cookie Policy
/wp-content/uploads/2019/12/Co...Refund Policy
http://rsgbacademy.org.uk/External Text duplicate Road Safety GB Academy
http://www.roadsafetyknowledge...External Subdomain Road Safety Knowledge Centre
http://rsgbinternational.org/External RSGB International
http://nationalroadsafetyconfe...External Text duplicate National Road Safety Conference
http://youngdriverfocus.org.uk/External Young Driver Focus Conference
http://agilysis.co.uk/2017/09/...External Joining the Dots Conference
http://http/olderroaduser.orgExternal Older Road User Conference

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://roadsafetygb.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 19 Mar 2026 05:40:09 GMT
content-typetext/html; charset=UTF-8
x-powered-byPHP/7.4.33
link<https://roadsafetygb.org.uk/wp-json/>; rel="https://api.w.org/"
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 268 referring domains.
This page has 462 backlinks.
This page has backlinks from 101 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://roadsafetygb.org.uk/wp-sitemap.xml

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roadsafetygb.org.uk
Road Safety GB | Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Road79%Check
Road Safety73%Check
Road Safety GB71%Check
Safety68%Check
roads63%Check
road safety campaigns63%Check
road deaths60%Check
road users58%Check
Older road58%Check
local54%Check
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