Qilothian.scot.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
66% 
Page quality
77% 
Page structure
20% 
Link structure
38% 
Server
97% 
External factors
12% 
SEO Score
Response time
0.45 s
File size
102.80 kB
Words
1084
Media files
13
Number of links
108 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Lothian Quality
The page title is too short. (134 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://qilothian.scot.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-gb
twitter:titleLothian Quality
twitter:imagehttp://static1.squarespace.com/static/56d4490107eaa0756af084ea/t/6437e83933ad3e37c2730c14/1681385529054/Lothian+Quality+and+NHS+Lothian+paths.jpg?format=1500w
twitter:urlhttps://qilothian.scot.nhs.uk
twitter:cardsummary
twitter:descriptionWelcome to Lothian Quality (NHS Lothian)
og:site_nameLothian Quality
og:titleLothian Quality
og:urlhttps://qilothian.scot.nhs.uk
og:typewebsite
og:descriptionWelcome to Lothian Quality (NHS Lothian)
og:imagehttp://static1.squarespace.com/static/56d4490107eaa0756af084ea/t/6437e83933ad3e37c2730c14/1681385529054/Lothian+Quality+and+NHS+Lothian+paths.jpg?format=1500w
og:image:width1372
og:image:height224
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1084 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 236 characters this one is longer than 70 characters:
"this is a dedicated quality website for staff working within nhs lothian, health & social care who wan..."
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...y+and+NHS+Lothian+paths.jpg?format=1500wLothian Quality
...y+and+NHS+Lothian+paths.jpg?format=1500wLothian Quality
...y+and+NHS+Lothian+paths.jpg?format=1500wLothian Quality
...2408/Quality+Networks+and+Programmes.JPGNo alt attribute provided
...97f-cdf2f5458e40/Tools+and+Resources.JPGNo alt attribute provided
...9-43d5-baf5-f94be0706b19/QI+Coaching.JPGNo alt attribute provided
...5c-9923-1e6d58f53b13/Past+Programmes.JPGNo alt attribute provided
...03-93f7-d60d8a98e349/Quality+Academy.JPGNo alt attribute provided
...4af-f951cac5fa6a/QI+News+and+Updates.JPGNo alt attribute provided
...7ca2fd/Medical+Education+Directorate.jpgNo alt attribute provided
...-ded4dc8d6993/Quality+Strategy+18-27.JPGNo alt attribute provided
...fd6c1a638f08/QUALITY+MANAGEMENT+PIC.jfifNo alt attribute provided
...be4/quality-improvement-journey-crop.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Home
H1 Introduction to the Quality Directorate
H1 NHS Lothian Quality Strategy
H1 NHS Lothian Values, Vision & Mission
H1 What is Quality Improvement?
H3 Quality Improvement Journey
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://qilothian.scot.nhs.uk/Lothian Quality
https://qilothian.scot.nhs.uk/Home
/mentalhealthMental Health Quality Improvement Network
/primary-care-network-1Primary Care Quality Improvement Network
/rhcyp-paediatrics-networkRHCYP Paediatrics Network
/sjh-qiSt John's Hospital Quality Improvement
/wgh-quality-improvement-networkWestern General Hospital Quality Improvement Network
/spspScottish Patient Safety Programme (SPSP)
/allied-health-professions-lea...Allied Health Professions Leadership Programme
/edinburgh-hscpEdinburgh Health & Social Care Partnership (EHSCP)
/joy-in-workJoy in Work Improvement Programme
/qi-coachingQI Coaching
/trainingQuality Academy
/current-future-coursesCurrent & Future Courses
/past-quality-academy-cohortsPast quality academy cohorts
/resourcesandtemplatesQI Skills Course Templates
/qi-courseQuality Improvement Skills Course
/nes-qi-coursesNES QI Courses
/academy-bolt-on-eventsAcademy Bolt-on Events
/analytical-supportAnalytical Support
/local-trainingLocal Training and QI Bitesize
/examples-quality-academy-proj...Examples of Quality Academy Projects
https://qilothian.scot.nhs.uk/saeSAE Training
/resources-newTools & Resources
/latest-newsQI News & Updates
/orthopaedicsOrthopaedics Service
/hr-odHR & Organisational Development
/redeloymentRedeployment
/endoscopyEndoscopy Service
/pharmacyPharmacy
/stroke-careStroke Care Service
https://www.med.scot.nhs.uk/External Subdomain Medical Education in Lothian
https://qilothian.scot.nhs.uk/Text duplicate IMG-ALT Lothian Quality
https://qilothian.scot.nhs.uk/Text duplicate Home
/mentalhealthText duplicate Mental Health Quality Improvement Network
/primary-care-network-1Text duplicate Primary Care Quality Improvement Network
/rhcyp-paediatrics-networkText duplicate RHCYP Paediatrics Network
/sjh-qiText duplicate St John's Hospital Quality Improvement
/wgh-quality-improvement-networkText duplicate Western General Hospital Quality Improvement Network
/spspText duplicate Scottish Patient Safety Programme (SPSP)
/allied-health-professions-lea...Text duplicate Allied Health Professions Leadership Programme
/edinburgh-hscpText duplicate Edinburgh Health & Social Care Partnership (EHSCP)
/joy-in-workText duplicate Joy in Work Improvement Programme
/qi-coachingText duplicate QI Coaching
/trainingText duplicate Quality Academy
/current-future-coursesText duplicate Current & Future Courses
/past-quality-academy-cohortsText duplicate Past quality academy cohorts
/resourcesandtemplatesText duplicate QI Skills Course Templates
/qi-courseText duplicate Quality Improvement Skills Course
/nes-qi-coursesText duplicate NES QI Courses
/academy-bolt-on-eventsText duplicate Academy Bolt-on Events
/analytical-supportText duplicate Analytical Support
/local-trainingText duplicate Local Training and QI Bitesize
/examples-quality-academy-proj...Text duplicate Examples of Quality Academy Projects
https://qilothian.scot.nhs.uk/saeText duplicate SAE Training
/resources-newText duplicate Tools & Resources
/latest-newsText duplicate QI News & Updates
/orthopaedicsText duplicate Orthopaedics Service
/hr-odText duplicate HR & Organisational Development
/redeloymentText duplicate Redeployment
/endoscopyText duplicate Endoscopy Service
/pharmacyText duplicate Pharmacy
/stroke-careText duplicate Stroke Care Service
https://www.med.scot.nhs.uk/External Subdomain Text duplicate Medical Education in Lothian
https://x.com/LothianQualityNew window External No Text
https://qilothian.scot.nhs.uk/Text duplicate IMG-ALT Lothian Quality
https://qilothian.scot.nhs.uk/Text duplicate IMG-ALT Lothian Quality
https://qilothian.scot.nhs.uk/Text duplicate Home
/mentalhealthText duplicate Mental Health Quality Improvement Network
/primary-care-network-1Text duplicate Primary Care Quality Improvement Network
/rhcyp-paediatrics-networkText duplicate RHCYP Paediatrics Network
/sjh-qiText duplicate St John's Hospital Quality Improvement
/wgh-quality-improvement-networkText duplicate Western General Hospital Quality Improvement Network
/spspText duplicate Scottish Patient Safety Programme (SPSP)
/allied-health-professions-lea...Text duplicate Allied Health Professions Leadership Programme
/edinburgh-hscpText duplicate Edinburgh Health & Social Care Partnership (EHSCP)
/joy-in-workText duplicate Joy in Work Improvement Programme
/qi-coachingText duplicate QI Coaching
/trainingText duplicate Quality Academy
/current-future-coursesText duplicate Current & Future Courses
/past-quality-academy-cohortsText duplicate Past quality academy cohorts
/resourcesandtemplatesText duplicate QI Skills Course Templates
/qi-courseText duplicate Quality Improvement Skills Course
/nes-qi-coursesText duplicate NES QI Courses
/academy-bolt-on-eventsText duplicate Academy Bolt-on Events
/analytical-supportText duplicate Analytical Support
/local-trainingText duplicate Local Training and QI Bitesize
/examples-quality-academy-proj...Text duplicate Examples of Quality Academy Projects
https://qilothian.scot.nhs.uk/saeText duplicate SAE Training
/resources-newText duplicate Tools & Resources
/latest-newsText duplicate QI News & Updates
/orthopaedicsText duplicate Orthopaedics Service
/hr-odText duplicate HR & Organisational Development
/redeloymentText duplicate Redeployment
/endoscopyText duplicate Endoscopy Service
/pharmacyText duplicate Pharmacy
/stroke-careText duplicate Stroke Care Service
https://www.med.scot.nhs.uk/External Subdomain Text duplicate Medical Education in Lothian
https://x.com/LothianQualityNew window External No Text
https://www.nhslothian.scot/External Subdomain Trivial anchor text
click here
/s/Project-Flow-Chart_Final-Ve...New window flowchart
https://learn.nes.nhs.scot/741External Subdomain Quality Improvement Zone | Turas | Learn (nhs.scot)
/register-interestPLEASE NOTE THAT We are currently not accepting applications for the qi skills course.
/networks-programmesNo Text
/resources-newNo Text
/qi-coachingNo Text
/past-programmes-1No Text
/trainingNo Text
/latest-newsNo Text
https://www.med.scot.nhs.uk/External Subdomain No Text
https://org.nhslothian.scot/st...External Subdomain The Quality Strategy
/s/KM1618-QUALITY-STARTEGY-202...New window Click here to download the NHS Lothian Quality Strategy 2018-2027
/s/NHS-Lothian-Quality-Strateg...Click here to download the NHS Lothian Quality Strategy Interim Review
/s/NHS-Lothian-Quality-Strateg...New window Click here to download the NHS Lothian Quality Strategy annual update report for 2018/19
https://org.nhslothian.scot/Pa...New window External Subdomain NHS Lothian
https://org.nhslothian.scot/Lo...External Subdomain Our Priorities for Continuous Improvement
/methodologyTHE APPROACH
/lothian-quality-docpresentationsDOCUMENTS
https://x.com/LothianQualityNew window External No Text
/main-contact-uscontact us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://qilothian.scot.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age0
content-encodinggzip
content-typetext/html;charset=utf-8
dateTue, 05 Aug 2025 03:48:07 GMT
etagW/"3076925fe3963696378baf65cc76687d"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidDh5A0Nnl/kMOuwUUd
content-length18084
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 4 referring domains.
This page only has 4 backlinks.
This page only has few backlinks from 4 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

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User-agent: Meta-ExternalAgent
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User-agent: PerplexityBot
User-agent: Quora-Bot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
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Disallow:/*&format=page-context
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Disallow:/*?format=ical
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Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://qilothian.scot.nhs.uk/sitemap.xml

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qilothian.scot.nhs.uk
Lothian Quality

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lothian74%Check
Lothian Quality68%Check
NHS Lothian67%Check
NHS Lothian Quality66%Check
NHS61%Check
Quality60%Check
NHS Lothian Quality Strategy60%Check
West Lothian56%Check
East Lothian56%Check
Quality Improvement55%Check
Show more keywords and terms

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