Poplondon.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
73% 
Page structure
58% 
Link structure
78% 
Server
100% 
External factors
27% 
SEO Score
Response time
0.19 s
File size
214.30 kB
Words
317
Media files
20
Number of links
37 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pop London
The page title is too short. (107 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.poplondon.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-gb
twitter:titlePop London
twitter:imagehttp://static1.squarespace.com/static/6353d9a1a26c4b571bfe387e/t/6354149aa667d879af7b3cdb/1666454682213/Pop%2Blogo%2Blarger%2Bfont%2B226f7.jpg?format=1500w
twitter:urlhttps://www.poplondon.co.uk
twitter:cardsummary
og:site_namePop London
og:titlePop London
og:urlhttps://www.poplondon.co.uk
og:typewebsite
og:imagehttp://static1.squarespace.com/static/6353d9a1a26c4b571bfe387e/t/6354149aa667d879af7b3cdb/1666454682213/Pop%2Blogo%2Blarger%2Bfont%2B226f7.jpg?format=1500w
og:image:width500
og:image:height500
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
There are only 317 words on this page. Good pages should have about 800 words of useful content.
27.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...+logo+larger+font+226f7.jpg?format=1500wPop London
...+logo+larger+font+226f7.jpg?format=1500wPop London
...di+tie+dress+pop+london+homepage+(1).jpgBright green silk dress with sleeves
...72ea1b/Homepage+recycled+fabric++(1).jpgWhite cotton pleat collar shirt blouse
...b1168cd/pop+london+homepage+pink+top.pngPink silk diamond neckline top with sleeves barbie style
...752651a15/Pop+powder+blue+gilet+side.jpgNo alt attribute provided
...4ad6cbf161/pop+london+dark+green+bag.jpgPop London ethical sustainable recycled upcyled leather animal print bags. Independent, female owned fashion clothes shop Belgravia.

Page structure

H1 heading
(Critically important)
London’s sustainable fashion destination
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 London’s sustainable fashion destination
H1 Sign up to our newsletter for exclusive discount codes!
H1 〰️
H1 independent, women-owned, sustainable fashion brand
H1 〰️ Duplicate text
H1 Elevate your office wardrobe
H1 〰️ Duplicate text
H1 Find the perfect gift for yourself or a loved one!
H1 〰️ Duplicate text
H1 Sign up to our newsletter for exclusive discount codes! 〰️ independent, women-owned, sustainable fashion brand 〰️ Elevate your office wardrobe 〰️ Find the perfect gift for yourself or a loved one! 〰️
H2 Featured in.
H2 Welcome to Pop!
H2 collection focus.
H2 Follow us on instagram
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.poplondon.co.uk/Anchor Skip to Content
https://www.poplondon.co.uk/Home
https://www.poplondon.co.uk/shopShop
/press-1Press
/magazine-1Magazine
/contactContact
https://www.poplondon.co.uk/IMG-ALT Pop London
https://www.instagram.com/popl...New window External Subdomain No Text
https://www.tiktok.com/@poplon...New window External Subdomain No Text
https://twitter.com/popldnbout...New window External No Text
https://www.facebook.com/poplo...New window External Subdomain No Text
https://www.pinterest.co.uk/po...New window External Subdomain No Text
https://www.poplondon.co.uk/cart(0)
https://www.poplondon.co.uk/cartCart (0)
https://www.poplondon.co.uk/Text duplicate Home
https://www.poplondon.co.uk/shopText duplicate Shop
/press-1Text duplicate Press
/magazine-1Text duplicate Magazine
/contactText duplicate Contact
https://www.poplondon.co.uk/Text duplicate IMG-ALT Pop London
https://www.instagram.com/popl...New window External Subdomain No Text
https://www.tiktok.com/@poplon...New window External Subdomain No Text
https://twitter.com/popldnbout...New window External No Text
https://www.facebook.com/poplo...New window External Subdomain No Text
https://www.pinterest.co.uk/po...New window External Subdomain No Text
https://www.poplondon.co.uk/cartText duplicate (0)
https://www.poplondon.co.uk/cartText duplicate Cart (0)
https://www.poplondon.co.uk/Text duplicate Home
https://www.poplondon.co.uk/shopText duplicate Shop
/press-1Text duplicate Press
/magazine-1Text duplicate Magazine
/contactText duplicate Contact
https://www.instagram.com/popl...New window External Subdomain No Text
https://www.tiktok.com/@poplon...New window External Subdomain No Text
https://twitter.com/popldnbout...New window External No Text
https://www.facebook.com/poplo...New window External Subdomain No Text
https://www.pinterest.co.uk/po...New window External Subdomain No Text
https://www.poplondon.co.uk/shopShop Now
https://images.squarespace-cdn...External Subdomain View fullsize
IMG-ALT grazia magazine.jpg
https://images.squarespace-cdn...External Subdomain Text duplicate View fullsize
IMG-ALT Conde Nast Traveller Pop London.jpeg
https://images.squarespace-cdn...External Subdomain Text duplicate View fullsize
IMG-ALT bbc_radio_london.jpg
https://images.squarespace-cdn...External Subdomain Text duplicate View fullsize
IMG-ALT the-telegraph-logo-1000.png
https://images.squarespace-cdn...External Subdomain Text duplicate View fullsize
IMG-ALT stylist.jpg
https://images.squarespace-cdn...External Subdomain Text duplicate View fullsize
IMG-ALT Evening Standard.jpg
https://images.squarespace-cdn...External Subdomain Text duplicate View fullsize
IMG-ALT IMG_1648.png
https://images.squarespace-cdn...External Subdomain Text duplicate View fullsize
IMG-ALT time out logo.jpg
/shop/p/parakeet-green-midi-ti...IMG-ALT Bright green silk dress with sleeves
/shop/p/pleat-collar-blouse-wi...IMG-ALT White cotton pleat collar shirt blouse
/shop/p/diamond-neckline-top-w...IMG-ALT Pink silk diamond neckline top with sleeves barbie style
/shipping-returnsCheck it out!
https://www.poplondon.co.uk/shopText duplicate Shop Now
/shop/p/made-to-order-serviceNew window Subdomain No Text
https://www.poplondon.co.uk/shopText duplicate Shop Now
/shop/bagsIMG-ALT Pop London ethical sustainable recycled upcyled leather animal print bags. Independent, female owned fashion clothes shop Belgravia.
https://www.instagram.com/popl...New window External Subdomain @poplondonboutique
https://www.instagram.com/p/Co...New window External Subdomain IMG-ALT Happy Valentine’s day! If you need a last minute gift for your loved one, count on the Pop London team! We’ll be more than happy to help you 🎁
https://www.instagram.com/p/Co...New window External Subdomain IMG-ALT Our beloved wrap cardigan! Available in 4 amazing colors, 100% organic cotton and perfect for your Valentine’s wish list ❤️
/shipping-returnsShipping & Returns
/size-guideSize Guide
/sustainability-faqs-1Sustainability & FAQs
https://www.poplondon.co.uk/aboutAbout
/contactText duplicate Contact
/privacyPrivacy Policy
https://www.instagram.com/popl...New window External Subdomain Instagram
https://www.twitter.com/popldn...New window External Subdomain Twitter
https://www.youtube.com/https:...New window External Subdomain Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.poplondon.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (214 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age22537
content-encodinggzip
content-typetext/html;charset=utf-8
dateFri, 25 Jul 2025 16:02:55 GMT
etagW/"28e6b976a0bdcd5019cc7b789031b8ee"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=15552000
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidl5x7vi6S/nwC9nIys
x-frame-optionsSAMEORIGIN
content-length33426
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 9 referring domains.
This page only has 55 backlinks.
This page only has few backlinks from 9 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-CloudVertexBot
User-agent: Google-Extended
User-agent: GPTBot
User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
User-agent: PerplexityBot
User-agent: Quora-Bot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.poplondon.co.uk/sitemap.xml

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www.poplondon.co.uk
Pop London

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London82%Check
Pop London74%Check
Pop65%Check
sustainable61%Check
Sustainable Fashion58%Check
fashion56%Check
sustainable fashion brand53%Check
destination50%Check
Ethical Sustainable50%Check
follow us50%Check
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