Destinationsinternational.org - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
91% 
Page structure
75% 
Link structure
57% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
202.90 kB
Words
1622
Media files
53
Number of links
162 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Destinations International Home | Destinations International
There are word repetitions in the page title.
The length of the page title is perfect. (530 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://destinationsinternational.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
GeneratorDrupal 11 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
referrerunsafe-url
langen
og:site_nameDestinations International
og:typewebsite
og:urlhttps://destinationsinternational.org/home
og:titleDestinations International Home
og:descriptionDestinations International strives to make our members and their destinations successful. As the world's largest and most reliable resource for destination organizations, we inform, connect, inspire and educate our [...]
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1622 words. That's ok.
25.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 84 characters this one is longer than 70 characters:
"we are the world's largest and most reliable resource for destination organizations."
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/mmg9/logo.webpDestinations International Logo
...5-07/istock-1526986072.jpg?itok=1lJa6od_airplane in the sky at sunset
...4_dmap_group_shot_copy.jpg?itok=Qgs4ApIV2024 DMAP group on stage at Annual Convention
...r_bridge_at_night_copy.jpg?itok=6ClfLa5LTower Bridge at night
...-04/untitled_design_85.png?itok=-IY8FEkIevent attendees
...line-images/headshot-cheryl-kilday_0.pngCheryl Kilday headshot
...ublic/2023-03/di_globe.png?itok=WoOfcOnBDI Globe
data:[...] Base64two people sit and admire the view of the lake between two mountains
data:[...] Base64map
data:[...] Base64chart depicting the welcoming lexicon
data:[...] Base64DNEXT Futures Study
data:[...] Base64shaking hands
data:[...] Base642024 DMAP group on stage at Annual Convention
data:[...] Base64garden of the gods rock formation
data:[...] Base64event attendees
data:[...] Base64Chinese new year celebration
data:[...] Base64view from plane window
...unity Alignment & Engagement 120x120.pngNo alt attribute provided
...-images/Success Measurements 120x120.pngNo alt attribute provided
...ine-images/Evolution of Tech 120x120.pngNo alt attribute provided
...ages/Destination Stewardship 120x120.pngNo alt attribute provided
...images/Destination Development (1)_1.pngNo alt attribute provided
data:[...] Base64phone taking photo of a view while social media icons pop up
data:[...] Base64Don Welsh and Sherry Rupert
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64Don Welsh on stage at Annual Convention
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64man and woman having a conversation at work
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64mountain bikers in the hills of Colorado
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64Main Image
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64Main Image
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64Donald Lilley presenting on stage at BizOps Summit
data:[...] Base64customer service rating of 5 stars
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64Main Image
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
...ommunityBenefitFunding.png?itok=ixKN6xhxpromo-CommunityBenefitFunding.pngpromo-CommunityBenefitFunding.png
..._lexiconus2022_610x407.png?itok=ryHz3Mt92022 US Tourism Lexicon
...nline-images/istock-1315756585.jpg_0.jpgNo alt attribute provided
...large/public/9Z3A8538.jpeg?itok=cO8qVnVt9Z3A8538.jpeg9Z3A8538.jpeg
...716-96b1-6d59f5db03ee.jpeg?itok=xfr74MdLAttending Destination International Conference
...3/istock-1209869264_50.jpg?itok=cKIIiS59colleagues look at a computer
...023-04/0020_jfphoto_50.jpg?itok=jX-qa3PdCDME course
...onal_Thursday_2018_010.JPG?itok=XnbQpNV2Destinations International_Thursday_2018_010.JPGDestinations International_Thursday_2018_010.JPG
...Social Impact-Result Graphic (1) (1).pngNo alt attribute provided
...& Pillars Graphic-Horizontal (3) (1).pngNo alt attribute provided
.../Social Impact Resources cover slide.pngNo alt attribute provided
.../NorthLittleRock_ArgentaPlaza copy_0.JPGNo alt attribute provided
/themes/custom/mmg9/logo.webpDestinations International logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Destinations International
H2 2025 Content Themes
H2 Advocacy Resources
H2 Professional Development
H2 Social Impact
H2 Destination Tools
H2 Join Our Network
H5 Social Impact Framework
H5 Empty heading
H5 Social Impact Resources Glossary
H5 Community Impact Stories
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (26) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
https://www.facebook.com/destintlExternal Subdomain Facebook
https://www.instagram.com/dest...External Subdomain Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/DestIntlExternal Subdomain YouTube
/impexium/outboundpersonMember Sign In
/about-destinations-internationalDestinations International
/about-foundationOur Foundation
/destinations-international-newsLatest News
/meetingsBusiness Events
/membershipMembership
/partnershipPartnership
/roster/destinations-internati...Staff Contacts
/IMG-ALT Destinations International Logo
A-TITLE Destinations International:Home
/upcoming-eventsAll Upcoming Events
A-TITLE All Events
/2025-advocacy-summitAdvocacy Summit
/events/annual-conventionAnnual Convention
/2025-business-operations-summitBusiness Operations Summit
/cdmeCDME
A-TITLE Certified Destination Management Executive
/events/ceo-summitCEO Summit
A-TITLE CEO Summit
/events/convention-sales-servi...Convention Sales & Services Summit
A-TITLE Convention Sales & Services Summit
/global-leaders-forumGlobal Leaders Forum
/events/marketing-communicatio...Marketing & Communications Summit
A-TITLE Marketing & Communications Summit
https://www.pcma.org/beiwExternal Subdomain Business Events Industry Week
A-TITLE Destination Showcase
/2025-thrive-community-vitalit...Thrive: The Community Vitality Summit
/events/visitor-services-summitVisitor Services Summit
/upcoming-eventsUpcoming Events
/upcoming-eventsRead More about Upcoming Events
/research-resourcesResearch & Resources
/advocacyAdvocacy Resources
/meetingsText duplicate Business Events
/social-impactSocial Impact
/tourism-lexiconTourism Lexicon
/destination-promotion-catalys...Catalyst Report
https://community.destinations...External Subdomain Job Description Library
https://community.destinations...External Subdomain RFP Portal
https://community.destinations...External Subdomain Speaker Directory
/resources-canadian-destinationsResources for Canadian Destinations
/destinations-international-blogDestinations International Blog
/destinations-international-blogRead More about Destinations International Blog
/destination-toolsProducts & Tools
/compensation-benefits-reporti...Compensation & Benefits Reporting Platform
/destination-assessments-and-p...DestinationNEXT Assessment & Planning
/dmapDestination Marketing Accreditation (DMAP)
/destination-organization-perf...Destination Organization Performance Reporting
/social-impact-assessment-toolSocial Impact Assessment Tool
/event-impact-calculatorEvent Impact Calculator (EIC)
/meetings-and-groups-database-...Meetings & Groups Database (MINT+)
/overnight-room-demand-analyze...Overnight Room Demand Analyzer (ORDA)
/featured-partner-products-toolsFeatured Partner Products & Tools
/featured-partner-products-toolsRead More about Featured Partner Products & Tools
/professional-developmentProfessional Development
/30-under-3030 Under 30
/cdmeCertified Destination Management Executive (CDME)
https://community.destinations...External Subdomain Mentorship Program
https://learningcenter.destina...External Subdomain Online Learning Center
/pdm-certificateProfessional in Destination Management (PDM)
/sports-partnershipsSports Partnerships
/university-partnerships-schol...University Partnerships
https://careers.destinationsin...External Subdomain Career Center
/business-intelligence-certifi...Business Intelligence Certificate Program
/foundational-principles-impac...Foundational Principles of Impactful Leadership
/intellectual-capital-certific...Intellectual Capital Certificate Program
/submit-your-thought-leadershipSubmit Your Thought Leadership
/submit-your-thought-leadershipRead More about Submit Your Thought Leadership
/membershipDestination Membership
/partnershipText duplicate Partnership
/committees-task-forcesCommittees
https://community.destinations...External Subdomain Online Community
/about-foundationText duplicate Our Foundation
/destination-professionals-dayDestination Professionals Day
/education-professor-membershipEducation and Professor Membership
/european-membershipEuropean Membership
/new-co-op-opportunityNew Co-Op Offerings
/welcome-new-members-and-partnersNew Members and Partners
/become-memberJoin Today
/become-memberRead More about Join Today
https://www.facebook.com/destintlExternal Subdomain Text duplicate Facebook
https://www.instagram.com/dest...External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...External Subdomain Text duplicate LinkedIn
https://www.youtube.com/DestIntlExternal Subdomain Text duplicate YouTube
/about-destinations-internationalText duplicate Destinations International
/about-foundationText duplicate Our Foundation
/destinations-international-newsText duplicate Latest News
/meetingsText duplicate Business Events
/membershipText duplicate Membership
/partnershipText duplicate Partnership
/roster/destinations-internati...Text duplicate Staff Contacts
/reports/destinationnext-futur...Download arrow_right_alt
/dmapLearn More arrow_right_alt
/2025-advocacy-summitRegister arrow_right_alt
/destination-reputationDownload Report arrow_right_alt
/about-destinations-internationalAbout Us
/about-foundationText duplicate Our Foundation
/membershipMember Benefits
/partnershipText duplicate Partnership
https://login.destinationsinte...External Subdomain Member Log In
/vba-campaign-toolkitVBA Campaign Toolkit
/reports/canadian-visitor-base...Importance of Visitor-based Assessments to Canada’s Economy
/vba-campaign-toolkitRead More about VBA Campaign Toolkit
/accessibility-playbookAccessibility Playbook
/accessibility-playbookRead More about Accessibility Playbook
/welcoming-lexiconWelcoming Lexicon
/welcoming-lexiconRead More about Welcoming Lexicon
/reports/destinationnext-futur...DestinationNEXT Futures Study
/reports/destinationnext-futur...Read More about DestinationNEXT Futures Study
/partner-directory2025 Partner Directory
/partner-directoryRead More about 2025 Partner Directory
/dmapDestination Marketing Accreditation Program (DMAP)
/dmapRead More about Destination Marketing Accreditation Program (DMAP)
/new-co-op-opportunityNew Co-Op Opportunity
/new-co-op-opportunityRead More about New Co-Op Opportunity
/destination-reputationDestination Reputation
/destination-reputationRead More about Destination Reputation
/community-impact-storiesCommunity Impact Stories
/community-impact-storiesRead More about Community Impact Stories
/2024-national-resident-sentim...2024 National Resident Sentiment Studies
/2024-national-resident-sentim...Read More about 2024 National Resident Sentiment Studies
/2025-content-themesLearn About Our 2025 Content Themes
/strategic-priority-community-...No Text
/strategic-priority-success-me...No Text
/strategic-priority-evolution-...No Text
/destination-stewardshipNo Text
/strategic-priority-destinatio...No Text
/destinations-international-blogSee All Blog Posts
/destinations-international-newsSee All DI News
/blog/5-strategies-maximizing-...5 Strategies for Maximizing Influencer Relations on a Budget
/blog/5-strategies-maximizing-...Read More about 5 Strategies for Maximizing Influencer Relations on a Budget
/press-release/american-indian...American Indian Alaska Native Tourism Association and Destinations International Partner to Amplify U.S. Indigenous Tourism Globally
/press-release/american-indian...Read More about American Indian Alaska Native Tourism Association and Destinations International Partner to Amplify U.S. Indigenous Tourism Globally
/blog/icymi-6-game-changing-re...ICYMI: 6 Game-Changing Resources Unveiled at 2025 Annual Convention
/blog/icymi-6-game-changing-re...Read More about ICYMI: 6 Game-Changing Resources Unveiled at 2025 Annual Convention
/blog/future-workforce-5-takea...Future of Workforce: 5 Takeaways from our Listening Sessions
/blog/future-workforce-5-takea...Read More about Future of Workforce: 5 Takeaways from our Listening Sessions
/blog/shaping-future-colorado-...Shaping the Future of Colorado Tourism: A Visionary 10-Year Stewardship Plan & Guide for Destination Organizations (Part 2)
/blog/shaping-future-colorado-...Read More about Shaping the Future of Colorado Tourism: A Visionary 10-Year Stewardship Plan & Guide for Destination Organizations (Part 2)
/press-release/destinations-in...Destinations International and TravelAbility Launch Updated and Expanded “Accessibility Playbook”
/press-release/destinations-in...Read More about Destinations International and TravelAbility Launch Updated and Expanded “Accessibility Playbook”
/press-release/destinations-in...Destinations International and Destinations International Foundation Announce New Board Members and Officers for 2025-2026
/press-release/destinations-in...Read More about Destinations International and Destinations International Foundation Announce New Board Members and Officers for 2025-2026
/blog/biz-ops-year-operations-...Biz Ops: The Year Operations Stepped into the Spotlight
/blog/biz-ops-year-operations-...Read More about Biz Ops: The Year Operations Stepped into the Spotlight
/press-release/destinations-in...Destinations International Announces 63 CDME Recipients
/press-release/destinations-in...Read More about Destinations International Announces 63 CDME Recipients
/press-release/42-destinations...42 Destinations Receive DMAP Accreditation at Destinations International 2025 Annual Convention
/press-release/42-destinations...Read More about 42 Destinations Receive DMAP Accreditation at Destinations International 2025 Annual Convention
/community-shared-valueImage
IMG-ALT promo-CommunityBenefitFunding.png
/community-shared-valueCommunity Shared Value
/tourism-lexiconText duplicate Image
IMG-ALT 2022 US Tourism Lexicon
/tourism-lexiconText duplicate Tourism Lexicon
/destination-promotion-catalys...Destination Promotion: A Catalyst for Community Vitality
/destinations-international-blogText duplicate Image
IMG-ALT 9Z3A8538.jpeg
/destinations-international-blogBlog
/pdm-certificate(PDM)
/cdme(CDME)
https://learningcenter.destina...External Subdomain Text duplicate Online Learning Center
https://community.destinations...External Subdomain Text duplicate Mentorship Program
/upcoming-eventsText duplicate All Upcoming Events
/social-impactSocial impact
/sites/default/files/2025-05/S...Social Impact Framework
https://dmai.sharepoint.com/:p...External Subdomain Social Impact Resources Glossary
/community-impact-storiesText duplicate Community Impact Stories
/event-impact-calculatorText duplicate Event Impact Calculator (EIC)
/destination-assessments-and-p...DestinationNEXT Assessments
/compensation-benefits-reporti...Text duplicate Compensation & Benefits Reporting Platform
/destination-organization-perf...Destination Organization Reporting Platform
/destination-marketing-accredi...Text duplicate Destination Marketing Accreditation (DMAP)
/equity-diversity-inclusion/as...Social Impact Assessment
/meetings-and-groups-database-...Meetings & Group Markets (MINT+)
/membershipMembership arrow_right
/partnershipPartnership arrow_right
/IMG-ALT Destinations International logo
https://www.facebook.com/destintlExternal Subdomain Text duplicate Facebook
https://www.instagram.com/dest...External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...External Subdomain Text duplicate LinkedIn
https://www.youtube.com/DestIntlExternal Subdomain Text duplicate YouTube
/about-destinations-internationalText duplicate Destinations International
/about-foundationText duplicate Our Foundation
/destinations-international-newsText duplicate Latest News
/meetingsText duplicate Business Events
/membershipText duplicate Membership
/partnershipText duplicate Partnership
/roster/destinations-internati...Text duplicate Staff Contacts
https://learningcenter.destina...External Subdomain Text duplicate Online Learning Center
https://careers.destinationsin...External Subdomain Text duplicate Career Center
/upcoming-eventsText duplicate Upcoming Events
/accessibility-statementAccessibility Statement
/cdn-cgi/l/email-protection[email protected]

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://destinationsinternational.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (203 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 06:43:55 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=3600, public
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,X-Forwarded-Proto,Accept-Encoding
x-generatorDrupal 11 (https://www.drupal.org)
x-drupal-cacheMISS
access-control-allow-origin*
last-modifiedThu, 24 Jul 2025 05:27:47 GMT
x-request-idv-ef34fb14-684e-11f0-939c-d72ac1833c07
x-ah-environmentprod
viavarnish
x-cacheHIT
x-cache-hits3
cf-cache-statusREVALIDATED
server-timingcfCacheStatus;desc="REVALIDATED"
servercloudflare
cf-ray96417229ec8c9ef2-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 714 referring domains.
This page has 1,468,948 backlinks.
This page has backlinks from 559 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Destination76%Check
International72%Check
Destinations International70%Check
Destinations68%Check
Destination Marketing59%Check
destination organizations59%Check
Destinations International Blog59%Check
Destination Promotion59%Check
Destination Tools59%Check
Destinations International Partner58%Check
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