Policeconduct.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
71% 
Page structure
100% 
Link structure
91% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
44.00 kB
Words
473
Media files
10
Number of links
49 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
We are the Independent Office for Police Conduct | Independent Office for Police Conduct (IOPC)
The page title should be shorter than 580 pixels. It is 872 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.policeconduct.gov.uk/node/5
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 473 words on this page. Good pages should have about 800 words of useful content.
38.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tom/iopc/asset_dist/images/iopc-logo.svgIndependent Office for Police Conduct (IOPC) Homepage
...opc/asset_dist/images/iopc-logo-text.svgNo alt attribute provided
...2752x1200-EM-0543.png.webp?itok=Q57v4fonA Black female IOPC colleague smiles whilst speaking to a White male IOPC colleague
...iopc/asset_dist/images/triangle-hero.svgNo alt attribute provided
...-1280x720-RK-1538.png.webp?itok=HLd6RhrzNo alt attribute provided
...bestock-246960480.png.webp?itok=BF4F0PF_Black couple reading from a sheet of paper
...pc/asset_dist/images/iopc-logo-plain.svg IOPC
.../asset_dist/images/iopc-logo-details.svg Independent Office for Police Conduct
...es/custom/iopc/asset_dist/images/ogl.svgNo alt attribute provided
...es/custom/iopc/asset_dist/images/cse.svg© IOPC 2023. This is licensed under the Open Government Licence v3.0 except where otherwise stated.

Page structure

H1 heading
(Critically important)
We are the Independent Office for Police Conduct
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We are the Independent Office for Police Conduct
H2 Featured
H2 We are entirely independent of the police
H2 Find out how to request a review
H2 Latest news
H2 Investigations
H2 Key areas of work
H2 Working for us
H3 Learning the Lessons issue 45 - violence against women and girls
H3 IOPC concludes Met officer should face misconduct hearing over Chris Kaba shooting
H3 Making a complaint about the police
H3 Investigation into Merseyside Police shooting of man in Huyton continuing
H3 Nottinghamshire Police officer dismissed over use of force on child
H3 Ex-Sussex Police officer, facing trial for rape, charged with 18 further offences relating to computer misuse
H3 IOPC to investigate complaints over woman’s search and detention by Greater Manchester Police
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.policeconduct.gov.uk/Anchor Skip to main content
https://www.policeconduct.gov.uk/Anchor Skip to main menu
/complaints/submit-a-complaintSubmit a complaint
/cyCymraeg
https://www.policeconduct.gov.uk/IMG-ALT Independent Office for Police Conduct (IOPC) Homepage
/about-usAbout us
/about-us/what-we-doWhat we do
/about-us/our-independence-and...Our independence and governance
/about-us/our-peopleOur people
/about-us/engaging-with-commun...Engaging with communities
/about-us/our-strategy-and-per...Our strategy and performance
/complaintsComplaints
/complaints/guide-to-complaint...A guide to the complaints process
/complaints/submit-a-complaintText duplicate Submit a complaint
/complaints/reviews-and-appealsReviews and appeals
/complaints/information-for-po...Information for police
/our-workOur work
/our-work/investigationsInvestigations
/our-work/key-areas-of-workKey areas of work
/our-work/learningLearning
/our-work/research-and-statisticsResearch and statistics
/publications-libraryPublications library
/newsNews
/about-usText duplicate About us
/publications/learning-lessons...Learning the Lessons issue 45 - violence against women and girls From, Publication
/news/iopc-concludes-met-offic...IOPC concludes Met officer should face misconduct hearing over Chris Kaba shooting From, News
/complaints/guide-to-complaint...The complaints process
/about-us/what-we-doText duplicate What we do
/complaints/reviews-and-appealsText duplicate Reviews and appeals
/newsView all news
/news/investigation-merseyside...16 May 2025 Investigation into Merseyside Police shooting of man in Huyton continuing News
/news/nottinghamshire-police-o...16 May 2025 Nottinghamshire Police officer dismissed over use of force on child News
/news/ex-sussex-police-officer...16 May 2025 Ex-Sussex Police officer, facing trial for rape, charged with 18 further offences relating to computer misuse News
/news/iopc-investigate-complai...16 May 2025 IOPC to investigate complaints over woman’s search and detention by Greater Manchester Police News
/newsText duplicate View all news
/our-work/investigationsText duplicate Investigations
/our-work/key-areas-of-workText duplicate Key areas of work
/working-for-usWorking for us
https://www.policeconduct.gov.uk/Text duplicate Independent Office for Police Conduct (IOPC) Homepage
IMG-ALT IOPC
https://twitter.com/policeconductExternal Follow us on twitter
https://www.instagram.com/poli...External Subdomain Follow us on instagram
https://uk.linkedin.com/compan...External Subdomain Follow us on linkedin
/contact-usContact us
/accessibilityAccessibility statement
/easy-readEasy read
/working-for-usText duplicate Working for us
/frequently-asked-questionsFAQs
/information-requestsRequesting information
/copyrightCopyright
/privacynoticePrivacy notice and cookies
/translation-disclaimerTranslation disclaimer
/about-us/our-independence-and...IMG-ALT © IOPC 2023. This is licensed under the Open Government Licence v3.0 except where otherwise stated.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.policeconduct.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

NameValue
dateTue, 20 May 2025 23:43:00 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=300, s-maxage=30, stale-while-revalidate=600, proxy-revalidate
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,X-Forwarded-Protocol,Accept-Encoding
last-modifiedTue, 20 May 2025 22:24:02 GMT
x-xss-protection1
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
cf-cache-statusEXPIRED
servercloudflare
cf-ray942fb19c7bde9f06-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 330 referring domains.
This page has 5,096 backlinks.
This page has backlinks from 233 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Search preview
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Conduct78%Check
Police Conduct77%Check
police74%Check
Independent68%Check
Office68%Check
Independent Office68%Check
IOPC57%Check
Police Officer57%Check
complaint44%Check
work43%Check
  
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