Paulaschoice.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
72% 
Page structure
95% 
Link structure
52% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
214.00 kB
Words
864
Media files
49
Number of links
191 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Paula's Choice | Research-First Skincare Products
The length of the page title is perfect. (451 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Beauty Begins with Truth. Discover effective skincare from Paula's Choice that says what it does and does what it says. No exceptions.
The length of the meta description is perfect. (829 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.paulaschoice.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0
descriptionBeauty Begins with Truth. Discover effective skincare from Paula's Choice that says what it does and does what it says. No exceptions.
keywordsEmpty
google-site-verification48DiDQ08ENp5x4QOd9PpML5YQdWx6F-NgnqaHygb27g
langen
twitter:typesummary
twitter:titlePaula's Choice | Research-First Skincare Products
twitter:descriptionBeauty Begins with Truth. Discover effective skincare from Paula's Choice that says what it does and does what it says. No exceptions.
og:typewebsite
og:urlhttps://www.paulaschoice.co.uk/on/demandware.servlet/Sites-paulaschoice_uk-Site/en_GB/__SYSTEM__Page-Render?cid=010825-270725-august&params=%7b%22custom%22%3a%22%7b%7d%22%2c%22aspect_attributes%22%3anull%7d&vf=4530114cbfaaebcffee78b62eb017f81
og:titlePaula's Choice | Research-First Skincare Products
og:descriptionBeauty Begins with Truth. Discover effective skincare from Paula's Choice that says what it does and does what it says. No exceptions.
og:site_namewww.paulaschoice.co.uk
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 864 words. That's ok.
27.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=2.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...av1124/nav-concern-left-winter.jpg?_i=AGiconic BHA
...0125/nav-concern-right-Peptide.jpg?_i=AGNew Peptide Moisturizer
data:[...] Base64Step 1 CleansersStep 1 Cleansers
data:[...] Base64Step 2 TonersStep 2 Toners
data:[...] Base64Step 3 ExfoliantsStep 3 Exfoliants
data:[...] Base64Step 4 TreatmentsStep 4 Treatments
data:[...] Base64Step 5 MoisturisersStep 5 Moisturisers
...0125/nav-routine-left-Routines.jpg?_i=AGTest or travel with our mini combos
...125/nav-routine-right-Routines.jpg?_i=AGFind your routine
...tion/nav-aug25/ingredient-left.jpg?_i=AGAHA & BHA Kit
...mrt25/nav-ingredient-right-IWD.jpg?_i=AGNew formulas
...vigation0424/nav-routine-right.jpg?_i=AGFind your routine
...4122021-routines-UK-EU-ecourse.jpg?_i=AGContact us
...av-mrt25/nav-routine-right-IWD.jpg?_i=AGIngredient finder
.../navigation0822/HP-icons_bestsellers.svgBestsellers icon
...navigation0822/HP-icons_new-products.svgNew products icon
...f809367/navigation0822/HP-icons_kits.svgSkincare sets icon
...navigation0822/HP-icons_travel-sizes.svgTravel sizes icon
...e18/navigation0822/HP-icons_powerduo.svgTravel sizes icon
...gation/nav-aug25/DMO-acne-left.jpg?_i=AG15% off
.../nav-1024/dmo-right-Bestseller.jpg?_i=AGGifts
...paulachoice/new-homepage/aug25/B1-mobile<div style="max-width:600px"><font style="font-weight: 400;">Your</font> <font style="font-weight: 900">clear</font> <font style="font-weight: 400">route to confident skin</font></div>
data:[...] Base64<font style="font-weight: 900; ">15% OFF</font> <br /><font style="font-weight: 400; font-size: .8em">breakout solutions</font><font style="font-weight: 900; ">15% OFF</font> <br /><font style="font-weight: 400; font-size: .8em">breakout solutions</font>
data:[...] Base64BestsellersBestsellers
data:[...] Base64CleansersCleansers
data:[...] Base64ExfoliantsExfoliants
data:[...] Base64SerumsSerums
data:[...] Base64SPF MoisturisersSPF Moisturisers
data:[...] Base64MoisturisersMoisturisers
data:[...] Base64dry skindry skin
data:[...] Base64Oily skinOily skin
data:[...] Base64Normal skinNormal skin
data:[...] Base64Combination skinCombination skin
data:[...] Base642% BHA Exfoliating Toner2% BHA Exfoliating Toner
data:[...] Base64Ingredient SpotlightIngredient Spotlight
data:[...] Base64Basic skincareBasic skincare
data:[...] Base64Clear CleanserClear Cleanser
data:[...] Base64Skin Balancing TonerSkin Balancing Toner
data:[...] Base64SKIN PERFECTING 2% BHA Exfoliating TonerSKIN PERFECTING 2% BHA Exfoliating Toner
data:[...] Base64Resist Anti-Aging Moisturiser SPF 50Resist Anti-Aging Moisturiser SPF 50
data:[...] Base64Breakout-Fighting BestsellersBreakout-Fighting Bestsellers
data:[...] Base64Visa
data:[...] Base64Master Card
data:[...] Base64PayPal
data:[...] Base64Klarna
data:[...] Base64Apple pay

Page structure

H1 heading
(Critically important)
Your clear route to confident skin
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Your clear route to confident skin
H2 redirect.popup.title.null
H2 Beauty begins with truth
H2 15% OFF breakout solutions
H2 What are you looking for?
H2 New to skincare?
H2 Find out your skin type
H2 Find your routine in just 3 clicks
H2 15% off breakout solutions
H2 Empty heading
H3 Hello there,
H3 Empty heading
H3 Dry skin
H3 Empty heading
H3 Oily skin
H3 Empty heading
H3 Normal skin
H3 Empty heading
H3 Combination skin
H3 Beautypedia
H3 Special offers when you sign up
H3 Empty heading
H4 Quizzes
H4 Discover quizzes, guides & articles
H4 2% BHA Exfoliating Toner
H4 Ingredient Spotlight
H4 Basic skincare
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/acne-prone-skin15% off breakout solutions
/bestsellersUp to 2 free gifts
https://www.paulaschoice.co.uk/Back to Homepage
A-TITLE Back to Homepage
/cartA-TITLE Edit shopping bag
/skincareShop skincare
/by-skin-concernBy skin concern
/acne-prone-skin/breakoutsAcne-prone skin
/breakouts/breakoutsBreakouts
/blackheads/blackheadsBlackheads
/anti-ageing/anti-ageingAnti-Ageing
/dull-skin/dull-skinDull skin
/keratosis-pilaris/keratosis-p...Keratosis pilaris
/brown-spots/brown-spotsBrown spots
/redness/rednessRedness
/sensitive-skin/sensitive-skinSensitive skin
/very-dry-skin/very-dry-skinVery dry skin
/enlarged-pores/enlarged-poresEnlarged pores
/rosacea-prone-skin/rosacea-pr...Rosacea-prone skin
/by-skin-concernSee all concerns
/skin-perfecting-bha-liquid-ex...IMG-ALT iconic BHA
/skin-perfecting-bha-liquid-ex...2% BHA Exfoliating Toner: the one that changes everything
/pro-collagen-peptide-plumping...IMG-ALT New Peptide Moisturizer
/pro-collagen-peptide-plumping...New Peptide Moisturizer: 90% saw instant plumping*
/by-routine-stepBy routine step
/cleansersStep 1 Cleansers
IMG-ALT Step 1 Cleansers
/tonersStep 2 Toners
IMG-ALT Step 2 Toners
/exfoliantsStep 3 Exfoliants
IMG-ALT Step 3 Exfoliants
/treatmentsTreatments
/serumsSerums
/boostersBoosters
/masksMasks
/products/eye-careEye products
/spf-moisturisersSPF moisturisers
/moisturisersMoisturisers
/make-upMake-up prep essentials
/lip-productsLip products
/body-careBodycare
/travel-sizes/travel-sizeIMG-ALT Test or travel with our mini combos
/travel-sizes/travel-sizeText duplicate Test or travel with our mini combos
/routine-finderIMG-ALT Find your routine
/routine-finderFind your routine in just 3 clicks
/ingredients-categoryBy ingredient
/product-with-retinolRetinol
/spf-productsSPF
/vitamin-cVitamin C
/peptidesPeptides
/bha-salicylic-acidBHA Salicylic acid
/ahaAHA
/ceramideCeramides
/hyaluronic-acidHyaluronic acid
/niacinamideNiacinamide
/omega-fatty-acidOmega fatty acids
/bakuchiolBakuchiol
/ingredients-categorySee all ingredients
/multi-level-exfoliation-trial...IMG-ALT AHA & BHA Kit
/multi-level-exfoliation-trial...Try our AHA & BHA Kit for a multi-level glow
/new-productsIMG-ALT New formulas
/new-productsNew: get real results from latest innovations
/new-to-skin-careNew to skincare?
/beginnersguide/routinesFind out more about routines
/beginnersguide/exfoliantsBeginner's guide to exfoliants
/routine-finderText duplicate IMG-ALT Find your routine
/routine-finderText duplicate Find your routine in just 3 clicks
/contact-usIMG-ALT Contact us
/contact-usFree skincare consultations
/beautypediaBeautypedia
/acne-breakoutsAcne & breakouts
/anti-ageing-and-wrinklesAnti-Ageing & wrinkles
/basic-skin-careBasic skincare
/bodycareText duplicate Bodycare
/exfoliatingExfoliants
/eye-careEye care
/ingredient-spotlightIngredient spotlight
/sensitive-skin-careText duplicate Sensitive skin
/sun-care-tipsSun care
/beginnersguideThe beginner's guides
/beautypediaSee all categories
/beautypedia-skincare-ingredie...Ingredient Checker: decode any skincare label in seconds
IMG-ALT Ingredient finder
/acne-solutions-e-courseAcne E-Course
/blackheads-e-courseBlackheads E-Course
/hyperpigmentation-e-courseHyperpigmentation E-Course
/skincare-routine-e-courseSkincare Routine E-Course
/anti-ageing-e-courseAnti-ageing E-Course
/beautypedia-skincare-ingredie...Skincare Ingredient Checker
/skincare-ingredient-dictionarySkincare Ingredient Dictionary
/newsletter/newsletter.htmlMembership
A-TITLE Become a member
/contact-usContact Us
/bestsellersBestsellers
IMG-ALT Bestsellers icon
/new-productsNew products
IMG-ALT New products icon
/setsSkincare sets
IMG-ALT Skincare sets icon
/travel-sizes/travel-sizeTravel sizes
IMG-ALT Travel sizes icon
/power-duosPower duos
IMG-ALT Travel sizes icon
/acne-prone-skinIMG-ALT 15% off
/acne-prone-skinText duplicate 15% off breakout solutions
/bestsellersIMG-ALT Gifts
/bestsellersText duplicate Up to 2 free gifts
/loginLogin
A-TITLE Login
/login?scope=wishlistMy wish list
/login?scope=purchasesMy orders
/login?scope=detailsMy details
/login?scope=addressesMy address
/contact-usText duplicate Contact Us
/bestsellersText duplicate Bestsellers
/exfoliantsText duplicate Exfoliants
/serumsText duplicate Serums
/travel-sizes/travel-sizeTravel
/cleansersCleansers
/spf-moisturisersDay Creams
/acne-prone-skinIMG-ALT <div style="max-width:600px"><font style="font-weight: 400;">Your</font> <font style="font-weight: 900">clear</font> <font style="font-weight: 400">route to ...
/acne-prone-skinShop now
/paulas-vision/paulas-vision.htmlBeauty begins with truth
/acne-prone-skinSHOP NOW
/acne-prone-skinNo Text
/bestsellersText duplicate Bestsellers
IMG-ALT Bestsellers
/cleansersText duplicate Cleansers
IMG-ALT Cleansers
/exfoliantsText duplicate Exfoliants
IMG-ALT Exfoliants
/serumsText duplicate Serums
IMG-ALT Serums
/spf-moisturisersSPF Moisturisers
IMG-ALT SPF Moisturisers
/moisturisersText duplicate Moisturisers
IMG-ALT Moisturisers
/dry-skinShop your customised routine
/oily-skinText duplicate Shop your customised routine
/normal-skinText duplicate Shop your customised routine
/combination-skinText duplicate Shop your customised routine
/routine-finderTAKE THE QUIZ
/discover-bha-exfoliantLEARN MORE
/discover-bha-exfoliantIMG-ALT 2% BHA Exfoliating Toner
/new-peptide/peptide-launch.htmlTrivial anchor text
READ MORE
/new-peptide/peptide-launch.htmlIMG-ALT Ingredient Spotlight
/summer-skincare-guideFIND OUT NOW
/summer-skincare-guideText duplicate IMG-ALT Basic skincare
/expert-advice-overviewEXPAND YOUR KNOWLEDGE
/clear-pore-normalizing-cleans...IMG-ALT Clear Cleanser
/cleansersText duplicate Step 1 Cleansers
/clear-pore-normalizing-cleans...Text duplicate Clear Cleanser
A-TITLE Clear Cleanser
/clear-pore-normalizing-cleans...Anchor No Text
/skin-balancing-pore-reducing-...IMG-ALT Skin Balancing Toner
/tonersText duplicate Step 2 Toners
/skin-balancing-pore-reducing-...Text duplicate Skin Balancing Toner
A-TITLE Skin Balancing Toner
/skin-balancing-pore-reducing-...Anchor No Text
/skin-perfecting-bha-liquid-ex...IMG-ALT SKIN PERFECTING 2% BHA Exfoliating Toner
/exfoliantsText duplicate Step 3 Exfoliants
/skin-perfecting-bha-liquid-ex...Text duplicate SKIN PERFECTING 2% BHA Exfoliating Toner
A-TITLE SKIN PERFECTING 2% BHA Exfoliating Toner
/skin-perfecting-bha-liquid-ex...Anchor No Text
/resist-anti-aging-youth-exten...IMG-ALT Resist Anti-Aging Moisturiser SPF 50
/spf-moisturisersText duplicate SPF moisturisers
/resist-anti-aging-youth-exten...Text duplicate Resist Anti-Aging Moisturiser SPF 50
A-TITLE Resist Anti-Aging Moisturiser SPF 50
/resist-anti-aging-youth-exten...Anchor No Text
/breakout-fighting-bestsellers...IMG-ALT Breakout-Fighting Bestsellers
/setsSets
/breakout-fighting-bestsellers...Text duplicate Breakout-Fighting Bestsellers
A-TITLE Breakout-Fighting Bestsellers
/breakout-fighting-bestsellers...Anchor No Text
https://www.paulaschoice.co.uk/No Text
/clearClear
/calmCalm
/clinicalClinical
/c-plusC+
/defenseDefense
/boostersText duplicate Boosters
/resist-anti-agingResist Anti-Ageing
/skin-recoverySkin Recovery
/skin-balancingSkin Balancing
/omega-complexOmega+ Complex
/collectionsView all
/paulas-vision/paulas-vision.htmlWho we are
/who-is-paula-begoun/paulas-st...Paula's story
/science-advisory-boardScience Advisory Board
/sustainabilityOur sustainable journey
/faq-product-questions/faq-pro...Product queries
/frequently-asked-questions/fa...Frequently asked questions
/shipping/faq-shipping.htmlShipping & delivery
/faq-ordering-payments/faq-ord...Ordering & payment
/terracycleRecycling
/international/international.htmlInternational domains
/store-information/store-infor...Store locator
/faq-returns-exchanges/faq-ret...Returns
/press/press.htmlPress
/contact-usContact
/cookies/cookies.htmlCookie settings
/routine-finderText duplicate Find your routine
/contact-usPersonal skincare advice
/discount-pageOffers and discounts
/newsletter/newsletter.htmlSubscriber offers
/referral-page/refer-a-friend....Refer-a-friend program
/giftcertpurchaseDigital gift card
https://www.tiktok.com/@paulas...New window External Subdomain A-TITLE TikTok
https://www.instagram.com/paul...New window External Subdomain A-TITLE Instagram
https://www.youtube.com/channe...New window External Subdomain A-TITLE Youtube
https://www.facebook.com/Paula...New window External Subdomain A-TITLE Facebook
/general-terms-and-conditions-...GENERAL CONDITIONS
/privacy-policy/privacy-policy...PRIVACY POLICY
/cookie-notice/cookie-policy.htmlCOOKIE POLICY
/cookie-notice/cookie-policy.htmlCookie Statement
/privacy-policy/privacy-policy...Privacy Statement
/cookies/cookies.htmlCookie Settings
/cookies/cookies.htmlCustomize

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.paulaschoice.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (214 kB).

HTTP Response Header

NameValue
dateMon, 11 Aug 2025 00:23:09 GMT
content-typetext/html;charset=UTF-8
content-encodingbr
set-cookie145 Characters
x-dw-request-base-idH2i7iu03mWgBAAB_
content-security-policyframe-ancestors 'self' *.contentstack.com
referrer-policystrict-origin-when-cross-origin
x-frame-optionsSAMEORIGIN
permissions-policycamera=self; fullscreen=self; geolocation=*; microphone=self
x-content-type-optionsnosniff
cross-origin-resource-policysame-site
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=31536000; includeSubDomains; preload
servercloudflare
cf-ray96d3952b5ef1f6a9-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 140 referring domains.
This page has 515 backlinks.
This page has backlinks from 120 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Crawlers Setup
User-agent: ia_archiver
Disallow: /
 
User-agent: *
Allow: /

Sitemap: https://www.paulaschoice.co.uk/sitemap_index.xml

# Pipeline
Disallow: */Account-ChangePassword
Disallow: */Account-EditProfile
Disallow: */Account-PasswordReset
Disallow: */Account-PasswordResetDialog
Disallow: */Account-SetNewPassword
Disallow: */Account-Show
Disallow: */Address-Add
Disallow: */Address-Delete
Disallow: */Address-Edit
Disallow: */Address-List
Disallow: */GetFeed-DisplayFeed
Disallow: */Login-OAuthReentryFacebook
Disallow: */Product-Variation
Disallow: */Product-GetReviews


Disallow: */account/changepassword
Disallow: */account/myprofile
Disallow: */account/passwordreset
Disallow: */account/passwordresetdialog
Disallow: */account/newpassword
Disallow: */account/overview
Disallow: */account/createaddress
Disallow: */account/deleteaddress
Disallow: */account/editaddress
Disallow: */account/address
Disallow: */feed
Disallow: */oauth/facebook
Disallow: */login

# Billing
Disallow: */COBilling-Edit
Disallow: */COBilling-Start
Disallow: */COCustomer-Start
Disallow: */COShipping-Start
Disallow: */COSummary-Start

# Billing
Disallow: */billing
Disallow: */checkout/editbilling
Disallow: */checkout/billing
Disallow: */checkout
Disallow: */checkout/shipping
Disallow: */checkout/summary
Disallow: */checkout/success

# Search
Disallow: */search
Disallow: */?srule

# Directories
Disallow: */404/
Disallow: */410/

#Extra
Disallow: /*?pid*
Disallow: /*?dwvar*
Disallow: /*?fdid*
Disallow: /*?csortb*
Disallow: /*?prefn*
Disallow: /*?csortb1*
Disallow: /*?crefn1*

Similar sites

Search preview

www.paulaschoice.co.uk
Paula's Choice | Research-First Skincare Products
Beauty Begins with Truth. Discover effective skincare from Paula's Choice that says what it does and does what it says. No exceptions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
skin76%Check
skincare68%Check
Paula68%Check
Choice68%Check
Skincare Products61%Check
Skincare Ingredient60%Check
dry skin58%Check
Normal skin58%Check
skincare routine56%Check
Skin Balancing56%Check
Show more keywords and terms

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