Nrf.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
58% 
Link structure
62% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.57 s
File size
340.10 kB
Words
966
Media files
32
Number of links
107 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Retail Federation | NRF
The length of the page title is perfect. (291 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.
The length of the meta description is perfect. (916 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nrf.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.
robotsindex, follow
news_keywordsNRF.com
abstractNRF 2025 is where the entire industry goes to build the relationships that matter most, gain new insights to help you make bold choices in the year ahead and experience the futuristic tech that is transforming retail.
GeneratorStoryblok
MobileOptimizedwidth
HandheldFriendlytrue
placenameNew York, New York
regionUS-NY
simple_titleHome
content_typeLanding Page
datePublished2025-05-29T15:59:26.156Z
langen
twitter:cardsummary_large_image
twitter:titleNational Retail Federation | NRF
twitter:descriptionThe National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.
twitter:imagehttps://a-us.storyblok.com/f/1020215/300x61/dfd396fe44/nrf-logo.svg
og:titleNational Retail Federation | NRF
og:descriptionThe National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.
og:urlhttps://nrf.com/
og:imagehttps://a-us.storyblok.com/f/1020215/300x61/dfd396fe44/nrf-logo.svg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 966 words. That's ok.
24.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: nrf
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...00x61/dfd396fe44/nrf-logo.svg&w=384&q=75NRF Logo
...GQ3ImXzzz7jzC8rQO1khYo=|eYakO9AU4cvmDMxYSponsor & Advertise
...1AAOiqZtJA7Ev71VZbmfw==|ySid4EAyvGc6Q4//Pass the Credit Card Competition Act
...vBmFHXIr+F3hfQJtdlGtdiL|jOf6QvmIk+QAGYd1NRF PROTECT | June 23-25, 2025
...m6VrJTu1esxIdOMXX3Lr0Y=|WNeNctPhdyFPzz9aCenter for Retail & Consumer Insights
...nHsEjOVDVjoAaN+G6GaR1Y=|XZO4DEqx++bHt6Pf4-5-4 Calendar
...26l5t7o/x/b2DXZl0B8Mw==|iJWJmjfgmsBTu7CRRetail Gets Real
...2Fg%3D%3D%7CA4hyWBPIqgdH7scl&w=1920&q=75Matthew Shay on CNBC.
...Uew%3D%3D%7CJg1hAVR5AbuyOhEW&w=1920&q=75Shopping on mainstreet.
...QqmYiM%3D%7CZAkef0KYIMu38S2l&w=1920&q=75A cargo ship docked at a port.
...Fjt0vUEec%7CmkzBMnAicYTm45he&w=1920&q=75NRF Retail Asia Pacific
...adEbxSZUD%7CuO84qOr0PW7X7kZF&w=1920&q=75NRF PROTECT
...A%3D%3D%7CjWC7fELfvE8vPj%2B2&w=1920&q=75Father's Day celebration.
...CI%2F25YO%7CexbCx9EWlOHNx4Ht&w=1920&q=75Graduates tipping their caps.
...8SDY%3D%7CY%2FJBJDyx8btDF9WF&w=1920&q=75State of Retail and the Consumer virtual event.
...ndvz8eRwO%7CIx9B3GCIXv5MXIyM&w=1920&q=75People walking in the street.
...0a2/nrfprotect24_speaker.jpg&w=3840&q=75How experts navigate retail’s key threats
...url=/assets/ellipsis-solid.svg&w=32&q=75close button
...092de74b8/locked_shelves.jpg&w=3840&q=75Fighting the rising national threat of retail crime
...url=/assets/ellipsis-solid.svg&w=32&q=75close button
...ssets/default-images-tan.png&w=3840&q=75Census Data Shows Steady Retail Sales in April as Tariff Concerns Continued
...url=/assets/ellipsis-solid.svg&w=32&q=75close button
...7BA%3D%3D%7CwytZxbTZCd7PWavp&w=1920&q=75No alt attribute provided
...A%3D%3D%7CKiQ%2BW41WTsOB14hb&w=1920&q=75No alt attribute provided
...2FRA%3D%7CDQdjDr1Log4gf%2BSV&w=1920&q=75NRF Foundation Honors Honorees
...hQ%3D%7C%2BKy1OpOjaEYnb8r%2F&w=1920&q=75Small business with an open sign.
...v%2BM%7Ccqp6bX5%2FzG%2F1Zlxd&w=1920&q=75Retail workers scanning boxes.
...00x61/dfd396fe44/nrf-logo.svg&w=256&q=75NRF Logo
...url=/assets/footerLinkedin.svg&w=64&q=75linkedin
...url=/assets/footerFacebook.svg&w=64&q=75facebook
.../image?url=/assets/footerX.svg&w=64&q=75x
...age?url=/assets/footerMail.svg&w=64&q=75email

Page structure

H1 heading
(Critically important)
Speak out against tariffs
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Speak out against tariffs
H2 The National Retail Federation is the world’s largest retail trade association.
H2 NRF on CNBC
H2 Tariffs threaten the American Dream
H2 5 things to know about tariffs
H2 April sales grew as consumers stocked up ahead of tariffs
H2 NRF 2025: Retail's Big Show Asia Pacific
H2 NRF PROTECT 2025
H2 Father’s Day record spending
H2 Graduation spending
H2 Highlights from NRF's State of Retail & the Consumer
H2 NRF Retail Monitor Plus
H2 Latest from NRF
H2 Retail Gets Real Podcast
H2 NRF Foundation Honors 2025
H2 Retail supports more than 1 in 4 American jobs
H2 How a retail job sets workers up for career success
H2 SmartBrief newsletters
H5 Events
H5 Resources
H5 About Us
H5 Membership
H5 Retail Advocacy
H5 Policy Issues
H5 Retail Events
H5 Global Events
H5 Sponsor and Exhibit
H5 Research & Insights
H5 Topics
H5 Resource Centers
H5 Careers & Employment
H5 NRF News
H5 Media Center
H5 About
H5 Advocacy
H5 Events Duplicate text
H5 Research & Insights Duplicate text
H5 Resources Duplicate text
H5 News & Media
H5 About Us Duplicate text
H5 Advocacy Duplicate text
H5 Events Duplicate text
H5 Top Resources
H5 News and Media
H5 About Us Duplicate text
H5 Advocacy Duplicate text
H5 Events Duplicate text
H5 Top Resources Duplicate text
H5 News and Media Duplicate text
H5 Also of interest
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nrf.com/Subdomain NRF.com
https://nrffoundation.org/New window External NRF Foundation
/events/retail-eventsNew window NRF Events
https://sponsorship.nrf.com/New window External Subdomain NRF Sponsorship
https://nrfprotect.nrf.com/New window External Subdomain NRF PROTECT June 23–25
https://nrf.com/about-usAbout NRF
https://nrf.com/membershipMembership
https://account.nrf.com/?callb...External Subdomain Login
https://nrf.com/IMG-ALT NRF Logo
https://nrf.com/About
https://nrf.com/Advocacy
https://nrf.com/Research & Insights
https://nrf.com/News & Media
https://nrf.com/About Us
https://nrf.com/about-usWho We Are
/about-us/board-directorsBoard of Directors
/about-us/careers-nrfCareers at NRF
https://sponsorship.nrf.com/External Subdomain Sponsor & Advertise
https://nrf.com/Text duplicate Membership
https://nrf.com/membershipBecome a Member
/membership/committees-and-cou...Committees & Councils
https://account.nrf.com/?callb...External Subdomain Member Login
https://sponsorship.nrf.com/New window External Subdomain Sponsor & Advertise VIEW OPPORTUNITIES
IMG-ALT Sponsor & Advertise
https://nrf.com/advocacyPolicy Priorities
/advocacy/action-centerAction Center
/advocacy/retailpacRetail PAC
/advocacy/policy-issues/organi...Organized Retail Crime
/advocacy/policy-issues/tariffsTariffs
/advocacy/policy-issues/swipe-...Swipe Fees
/advocacy/policy-issuesView all policy issues...
/advocacy/FedUpWithFeesNew window Pass the Credit Card Competition Act LEARN MORE
IMG-ALT Pass the Credit Card Competition Act
/events/retail-eventsFeatured Events
https://nrfbigshow.nrf.com/External Subdomain Retail's Big Show
/events/state-retail-and-consumerState of Retail & the Consumer
/events/nrf-retail-law-summitNRF Retail Law Summit
https://nrfprotect.nrf.com/External Subdomain NRF PROTECT
https://nrf-org.my.site.com/co...External Subdomain Full Event Calendar
https://nrf.com/Global Events
https://nrfbigshowapac.nrf.com/External Subdomain NRF Big Show APAC
/events/nrfbigshoweuropeRetail's Big Show Europe
https://sponsorship.nrf.com/External Subdomain Sponsor & Exhibit Opportunities
https://nrfprotect.nrf.com/reg...New window External Subdomain NRF PROTECT | June 23-25, 2025 REGISTER NOW
IMG-ALT NRF PROTECT | June 23-25, 2025
https://nrf.com/Text duplicate Research & Insights
https://nrf.com/research-insightsAll NRF Research
/research-insights/center-reta...Retail Sales
/research-insights/retail-holi...Holiday Trends
/research-insights/forecastsEconomic Forecasts & Trends
/research-insights/top-retailersTop Retailers Lists
/research/member-submittedMember-Submitted Research
https://nrf.com/Topics
/resources/retail-safety-and-s...Loss Prevention
/resources/nrf-center-retail-s...Sustainability
/resources/nrf-center-digital-...Cybersecurity
/resources/retail-law-resource...Retail Law
/research-insights/center-reta...New window Center for Retail & Consumer Insights LEARN MORE
IMG-ALT Center for Retail & Consumer Insights
https://nrf.com/Resource Centers
/research-insights/center-reta...Center for Retail & Consumer Insights
/resources/nrf-center-digital-...Center for Digital Risk & Innovation
/resources/nrf-center-retail-s...Center for Retail Sustainability
/resources/retail-law-resource...Retail Law Resource Center
https://nrf.com/Careers & Employment
/research-insights/retails-impactRetail Employment Data
https://nrffoundation.org/rise...External Training & Credentials
https://nrffoundation.org/netw...External Retailer Expert Network
/resources/4-5-4-calendarNew window 4-5-4 Calendar VIEW RESOURCE
IMG-ALT 4-5-4 Calendar
https://nrf.com/NRF News
https://nrf.com/blogNRF Blog
https://nrf.com/podcastRetail Gets Real Podcast
/retail-newslettersNRF Newsletters
https://nrf.com/Media Center
/media-center/press-releasesPress Releases
/media-center/press-releases/m...Media Contacts
https://nrf.com/podcast/New window Retail Gets Real LISTEN TO THE LATEST EPISODE
IMG-ALT Retail Gets Real
https://nrf.com/about-usText duplicate About NRF
https://nrf.com/membershipText duplicate Membership
https://account.nrf.com/?callb...External Subdomain Text duplicate Login
https://www.votervoice.net/NRF...External Subdomain Take action
https://www.cnbc.com/video/202...New window External Subdomain IMG-ALT Matthew Shay on CNBC.
https://www.cnbc.com/video/202...New window External Subdomain Watch now
/advocacy/policy-issues/tariff...Learn more
/blog/5-things-to-know-about-t...Learn about tariffs
/research-insights/center-reta...The CNBC/NRF Retail Monitor
/media-center/press-releases/c...Explore data
https://nrfbigshowapac.nrf.com...External Subdomain Register now
https://nrfprotect.nrf.com/reg...External Subdomain Text duplicate Register now
/research-insights/holiday-dat...Explore insights
/research-insights/holiday-dat...Text duplicate Explore insights
/events/state-retail-and-consumerExplore the highlights
/research-insights/center-reta...Text duplicate Center for Retail & Consumer Insights
/research-insights/center-reta...Explore more
/nrfcom/blog/how-experts-navig...New window NRF PROTECT May 27, 2025 How experts navigate retail’s key threats The future of retail protection comes together at NRF PROTECT
IMG-ALT How experts navigate retail’s key threats
/nrfcom/blog/fighting-the-risi...New window Organized Retail Crime May 12, 2025 Fighting the rising national threat of retail crime Organized retail theft disrupts stores and supply chains and fuels br...
IMG-ALT Fighting the rising national threat of retail crime
/nrfcom/media-center/press-rel...New window Retail Sales May 15, 2025 Census Data Shows Steady Retail Sales in April as Tariff Concerns Continued Data released by the U.S. Census Bureau shows shoppers ...
IMG-ALT Census Data Shows Steady Retail Sales in April as Tariff Concerns Continued
/podcast/amplifying-the-voices...the devastating impact of tariffs on small retailers
https://nrf.com/podcastBrowse our latest episodes
https://nrf.com/about-us/2024View the highlights
/media-center/press-releases/n...Text duplicate Learn more
/research-insights/retails-impactText duplicate Explore more
/blog/how-retail-job-sets-work...Text duplicate Learn more
https://www2.smartbrief.com/si...External Subdomain Sign up for SmartBrief
https://nrf.com/about-usWho we are
https://nrf.com/membershipText duplicate Membership
/about-us/careers-nrfText duplicate Careers at NRF
https://nrffoundation.org/External Text duplicate NRF Foundation
https://nrf.com/advocacyText duplicate Policy Priorities
/advocacy/policy-issuesPolicy Issues
/advocacy/action-centerText duplicate Action Center
https://nrfbigshow.nrf.com/External Subdomain Text duplicate Retail's Big Show
https://nrfprotect.nrf.com/External Subdomain Text duplicate NRF PROTECT
/events/retail-eventsMore NRF Events
/resources/4-5-4-calendar4-5-4 Calendar
/research-insights/top-retaile...Text duplicate Top Retailers Lists
/research-insights/retail-holi...Holiday and Seasonal Trends
/media-center/press-releasesText duplicate Media Center
https://nrf.com/blogText duplicate NRF Blog
https://nrf.com/podcastText duplicate Retail Gets Real Podcast
https://nrf.com/about-usText duplicate Who we are
https://nrf.com/membershipText duplicate Membership
/about-us/careers-nrfText duplicate Careers at NRF
https://nrffoundation.org/External Text duplicate NRF Foundation
https://nrf.com/advocacyText duplicate Policy Priorities
/advocacy/policy-issuesText duplicate Policy Issues
/advocacy/action-centerText duplicate Action Center
https://nrfbigshow.nrf.com/External Subdomain Text duplicate Retail's Big Show
https://nrfprotect.nrf.com/External Subdomain Text duplicate NRF PROTECT
/events/retail-eventsText duplicate More NRF Events
/resources/4-5-4-calendarText duplicate 4-5-4 Calendar
/research-insights/top-retaile...Text duplicate Top Retailers Lists
/research-insights/retail-holi...Text duplicate Holiday and Seasonal Trends
/media-center/press-releasesText duplicate Media Center
https://nrf.com/blogText duplicate NRF Blog
https://nrf.com/podcastText duplicate Retail Gets Real Podcast
https://nrf.com/Text duplicate IMG-ALT NRF Logo
https://www.linkedin.com/compa...External Subdomain IMG-ALT linkedin
https://www.facebook.com/Natio...External Subdomain IMG-ALT facebook
https://x.com/nrfnewsExternal IMG-ALT x
/about-us/terms-and-conditionsTerms and conditions
/about-us/privacy-policyPrivacy policy
https://sponsorship.nrf.com/External Subdomain Sponsor & advertise

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nrf.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.57 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (340 kB).

HTTP Response Header

NameValue
age3
cache-controlno-store,no-cache,max-age=0
cache-status"Netlify Durable"; fwd=bypass, "Netlify Edge"; fwd=miss
content-encodingbr
content-typetext/html; charset=utf-8
dateMon, 02 Jun 2025 20:28:51 GMT
netlify-varyquery=__nextDataReq|_rsc,header=x-nextjs-data|x-next-debug-logging|next-router-prefetch|next-router-segment-prefetch|next-router-state-tree|next-url|rsc,cookie=__prerender_bypass|__next_preview_data
serverNetlify
set-cookie68 Characters
strict-transport-securitymax-age=31536000
varyRSC,Next-Router-State-Tree,Next-Router-Prefetch,Next-Url,Accept-Encoding
x-content-type-optionsnosniff
x-nf-request-id01JWS5A8MP6C63QRMFCRRFV91G
x-powered-byNext.js
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,063 referring domains.
This page has 50,397 backlinks.
This page has backlinks from 2,157 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Algolia-Crawler-Verif: 8CC98C5C3C4A6B5C

User-Agent: *
Disallow: /api/
Disallow: /advocacy/action-center/support-ccca
Allow: /

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nrf.com
National Retail Federation | NRF
The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NRF86%Check
NRF Retail77%Check
NRF Events70%Check
Retail68%Check
National Retail67%Check
NRF PROTECT66%Check
National Retail Federation66%Check
NRF Foundation65%Check
NRF Retail Monitor65%Check
National63%Check
Show more keywords and terms

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